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Packaging of the World is a package design inspiration archive showcasing the best, most interesting and creative work worldwide.

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    Design: AVC (Agency of Visual Communications)
    Project Type: Produced, Commercial Work
    Client: Danone
    Location: Minsk, Belarus
    Packaging Contents: Milkshake
    Packaging Substrate / Materials: Paper

    According to Mintel's Packaging Trends survey up to 30% of buyers are ready to opt for a product if it is sold as a seasonal or limited offer. For the Danissimo’s milkshake brand seasonal tastes have already become part of the annual marketing plan. They support the relevance of the product and, being in harmony with consumer sentiment, strengthen the emotional connection with buyers.

    The packaging of autumn cocktail with apple strudel taste continues the theme of delicious treats, at the same time it stands out in the product line, drawing attention to the delicious seasonal novelty. The adaptive design structure that we had developed earlier made it possible to preserve the continuity of elements and brand recognition easily.

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  • 01/01/19--23:20: Lays Strong

  • Agency: agdsgn
    Designer: Sasha Gerasimenko
    Project Type: Concept
    Location: Russia
    Packaging Contents: Chips for beer

    The task was as follows, without showing the beer to convey to the target audience that the product was created specifically for use with it and without him :))

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    Design: To Nhat Hao
    Partner: Tran Thanh Vy
    Project Type: Student Project
    Location: Vietnam
    Packaging Contents: Soap
    Packaging Substrate / Materials: Eco Paper
    Printing Process: Digital Printing

    In the early 20th century, it witnessed a brand from Vietnam which is made from 72% coconut oil attracting attention from both domestic and international consumers with an optimistic chance to blooming Vietnam reputation: “Xà Bông Cô Ba” (Cô Ba Soap - Cô Ba Savon). This soap quickly struck a chord with local people, partly because of its high quality and affordable price, but also due to the strong appeal to economic nationalism of its advertising slogan “Les gens devraient utiliser du savon de Việt Nam” (People should use Vietnamese soap). Cô Ba soap was also exported to Laos, Cambodia, Hong Kong, New Caledonia and even several African countries. However, due to the competition of various foreign items and the appearance of large corporations has made this brand gradually disappear in the not only Vietnam but also foreign consumers’ minds.

    This design is a graduation project. Our team want to arouse a famous Vietnamese soap brand for bringing back national patriotism in the youth before the wave of foreign culture. Moreover, bringing the brand with old story to young people (Vietnamese also Foreigners) in a new and more appropriate way. People need to know the products or brands with long-lasting value of Vietnamese people.

    On the old packaging, there was a real image of a woman called "Cô Ba" ("Miss Ba"), wearing "Áo Dài" with bun hair - outstanding features of Southern Vietnam woman in the early 20th century. To rebranding this brand, team decided to re-design this woman image by using vector to create the modernity, also the flexibility of the logo with the hair which was inspired by the leaves of coconut tree. Moreover, we tried to change the structure of the packaging, by using "origami" structure with Eco Paper materials, the new packaging can create the nature and the "explore" feeling in consumers when they open it and then they can see the history information inside.

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  • 01/01/19--23:22: The Barking Cow

  • Design: Valerie Francis
    Project Type: Student Project
    School: Ball State University
    Course: Visual Communications 3
    Tutor: Shantanu Suman
    Location: Muncie, IN United States
    Packaging Contents: Ice Cream, Slushies
    Packaging Substrate / Materials: Paper, Plastic


    The Barking Cow is an old-fashioned ice cream parlor located in a small community with an interesting history. When starting the business, the owner, Cary, delved into the history of Gaston, Indiana and found they had numerous gas well fires in 1913, leaving a cow to live in a pen with dogs after its mother passed. The same farm had another gas well fire and to alert the farmer of the fire, the cow began to bark- thus, The Barking Cow was born. Their "mascot," the cow, was named Sylvia after Cary's grandmother.

    For this project, I designed a food truck, menu, and packaging for the ice cream. I wanted the look and feel of the packaging to capture the customer and be recognizable even after they have walked away from the truck. I played off their original identity system but made it my own by pairing the blue with a bold magenta to give it more vibrancy, and redesigned the lock-ups. The food truck and packaging contain spiral stripes to resemble an ice cream cone and drips to resemble the ice cream spilling over the cone. The menu, truck, and packaging all have Sylvia on them because she is such a prevalent part of the history of the business.

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  • 01/01/19--23:22: Lindt Winter Edition 2018

  • Agency: Unibe Branding Agency
    Production Credits: Foil, embossing
    Project Type: Consumer Limited Edition
    Location: Russia
    Market Region: Europe
    Project Type: Agency Commercial, Published
    Project Category: Chocolate
    Consumer Substrate / Material: Carton

    Unibe branding agency prepared New Year and Christmas packaging design for Lindt.

    Task:
    In anticipation of the New Year and strengthening the position of brand awareness in the federal retail and points of sale, it was necessary to adapt the global design and design elements to regular packaging for 4 SKU soft packaging. Prepare files for printing and make design supervision on production.

    Solution:
    Based on the approved design by global marketing team of Lindt und Sprüngli AG, all elements from the existing packaging were adapted to the new soft packaging formats, highlighting important New Year elements by foiling and embossing.

    Company:
    Lindt & Sprüngli is a Swiss chocolate company and a recognized leader in the premium chocolate market, offering a large selection of products around the world. Over 175 years of its existence, Lindt & Sprüngli has become known as one of the most innovative and creative companies that produce premium chocolate under the key brand Lindt.

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  • 01/01/19--23:33: VOYA Luxury Organic Beauty

  • Design: Butterfly Cannon
    Project Type: Produced, Commercial Work
    Client: VOYA
    Location: London, UK
    Packaging Contents: Skincare
    Packaging Substrate / Materials: Paper

    Butterfly Cannon dive into a sea of luxury to create limited edition packaging & communications for the luxury organic spa brand VOYA.

    VOYA is a luxury organic spa brand based in Co. Sligo, Ireland, that combines the 300-year-old Irish tradition of seaweed bathing with a 5-star global spa experience. They came to us to create limited edition packaging for their range of skincare products that was in keeping with their organic, earthy and environmentally friendly ethos, whilst celebrating the festive season. The brief was to create a luxurious aesthetic that was also simple and impactful enough to extend across a range of different SKU’s and associated communications materials.

    The common ingredient across all of VOYA’s products is the wild seaweed harvested by hand from the deep, clear waters off the West Coast of Ireland. In order to communicate this intimate connection to the sea and nature, we created an abstract work of art inspired by the soft, organic forms of the seaweed itself and the flowing waters of the ocean.

    Deep, dark blues and greens subtlety blend together and are overprinted in different intensities over a metallic substrate, that makes the design shimmer and shift in the hand, as if you are looking up from the ocean depths through fronds of seaweed to the softly diffused light of the sun above. Whilst a subtle, organic texture within the design adds depth and luxury to the pack and vivid highlights of gold creates festive celebration and drama on shelf.

    The same piece of art was able to be adapted and used across VOYA’s entire range of products and we also created the key visual for the festive communications campaign.

    Arron Egan, Creative Director at Butterfly Cannon comments, “By getting to the heart of what’s important to VOYA and exploring material and finish, we have created design that has both depth and rich detail in the hand, whilst being simple and impactful on shelf.”

    Gretta Salter, Senior Brand & Comms Executive at VOYA adds: “Butterfly Cannon’s in-depth approach and adaptable design is in keeping with the organic and environmentally friendly ethos of our product and brand. They had the ability to enhance this with that all-important added celebration and drama for the festive season. A mark of the success of our Christmas offering was its reach across a range of different SKU’s and marketing campaign materials bringing tying everything together with an organic yet luxury feel.”

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  • 01/01/19--23:33: New Age

  • Design: Jane Dorfman
    3D - Visualizer: Pavel Gubin
    Project Type: Student Project
    School: British Higher School of Art and Design
    Course: Visual Communications
    Tutor: Leonid Slavin
    Location: Moscow, Russia
    Packaging Contents: shampoo, balsam
    Packaging Substrate / Materials: recycled paper, pulp
    Printing Process: offset printing, 2 colors

    New Age shampoo and hair balm are solid hair care products with natural composition in eco-friendly packaging.

    Shampoo and hair balm have a convenient form for use. One side expands to the bottom, and for the wide side it is convenient to hold the shampoo and hair balm when used, they will not slip out of your hands when you lather your head. In order not to confuse shampoo and hair balm, the shampoo has a square shape at the base, and the balm is always round.
    They also vary in size and colour.

    Natural ingredients that are in the composition of the shampoo and hair balm are depicted on the upper label, which closes the box with shampoo.
    The label is made from recycled paper and printed in two colors: the very composition of the ingredients of one particular color, and the logo and related information is printed in black. It makes printing cheaper.

    The packaging itself is made from recycled paper - pulp. This is a very eco-friendly material.

    After opening the hair product, its packaging turns into an eco-friendly soap dish for shampoo and hair balm.

    The name New Age means that we are calling for a new era of packaging without the use of plastic, an era of eco-friendly packaging!

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  • 01/01/19--23:38: Mondega Gourmet

  • Design: Moço Wine Branding
    Project Type: Produced, Commercial Work
    Client: Mondega Gourmet
    Photographer: Hugo Pinheiro
    Location: Coimbra, Portugal
    Packaging Contents: Natural Hot Sauce
    Packaging Substrate / Materials: Glass

    Mondega Gourmet – Natural Hot Sauce is a handmade spicy sauce of limited production.

    Based on an ancestral recipe, only natural products are used and carefully selected. The dropper bottle allows you to control quantity and thus experience unique sensations.

    The Mondega Gourmet has challenged us to create a packaging that would fit perfectly in any shop window of the World, with a timeless and elegant design, focused on a top segment.

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    Agency: Charsky studio
    Creative director: Evgeniy Charskiy
    Art direction: Dmitry Izotov
    Design: Nikolay Piskurev
    Technical Design: Rodion Dyomochkin
    Account Management: Daria Makurina
    Project Type: Produced, Commercial Work
    Client: AB InBev Efes
    Location: Moscow, Russia
    Packaging Contents: Hoegaarden new flavor label concept and design
    Packaging Substrate / Materials: Glass bottle

    Fruit beer market in Russia is steadily in the rise. AB InBev Efes and Hoegaarden brand – the leader of the wheat beer segment in Russia – caught the trend and launched a new product, grapefruit-flavored beer.
    Charsky studio was assigned to develop the concept of the new product’s label design.

    While working on the concept we took into account that fruit-flavored beers are considered “female-oriented”, whereas Hoegaarden’s target audience is predominantly male consumers. That’s why it was required that the label design would focus, besides tasty and juicy image of the fruit, on brutality and masculinity themes. Plus, it was necessary to keep the recognizable brand attributes, the classic brand zone.

    “The beer market today is changing drastically, as there emerges a lot of local brands of exciting craft beers, says the project’s art director Dmitry Izotov. It’s great that even major brands, playing in the classic territory, do not stand aloof and introduce their consumers to new flavors. I was happy that we were engaged in developing the design for Hoegaarden’s new product. We tried to reflect in the label design both the new juicy flavor, and the traditions of the brand.”

    Hoegaarden Grapefruit has already arrived to supermarket shelves and it has obtained both new fans, and those who has long joined the brand’s dedicated bunch.

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  • 01/02/19--00:51: Kotkebel Brandy

  • Agency: 43oz.com - Design Studio
    Creative Director: Alex Kodimsky
    Photography: Kirill Zmurciuk
    Project Type: Produced, Commercial Work
    Client: Koktebel
    Location: Moldova, Ukraine
    Packaging Contents: Brandy
    Packaging Substrate / Materials: Glass bottle, Paper Label
    Printing Process: Digital printing, foil stamping, tactile varnish

    As part of the general project for renewing the design for the Ukrainian company Koktebel, our studio has redesigned the packaging for brandies produced under the same brand. The foremost task was to create a unique bottle shape, and respectively, a label design that would fit the new packaging format. Besides, we had to integrate the new design into the general style of the trademark, already set by other product lines produced by the company.

    The renewed style of the Koktebel trademark involves a laconic approach and a stronger emphasis on the brand itself. That is why the Koktebel brandy label design features a rather temperate color scheme and a limited set of graphic elements used in the composition. The attention is first drawn to the logo and name of the brand, as well as the type of the product in the bottle. The handwritten element denoting the name of the brand placed underneath the aging period emphasizes the special approach of the producer towards the quality of the drink.

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    Agency: OWLWORX
    Art Director: Deepesh PK
    Project Type: Produced, Commercial Work
    Client: Place of Origin
    Location: Bengaluru, India
    Packaging Contents: Indian Ethnic Snacks
    Packaging Substrate / Materials: Stand up pouch

    India is a land of diversity, the diversity is most apparent in the wide variety of cuisines available in India. Each region has its own signature snack and Place of Origin curates the best regional snacks from the most authentic and renowned local snack makers. They make these regional specialities available across the country through their website.

    With gaining traction for these products, Place of Origin (A Craftsvilla Entity) wanted to foray into brick & mortar retail. They wanted packaging that would stand out on the supermarket shelf against well-entrenched brands and still deliver the “Authenticity” story in an exciting way.

    Owlworx created a unique packaging identity that had one foot firmly planted in the heritage of its origins and reflected a personality that created relevance for a contemporary Indian shopper. The design deliver the origin story visually without overloading the pack with information. The origin inspired designs helped create a differentiated graphic design language that stood apart from the sameness seen on a supermarket shelf.

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  • 01/02/19--00:57: SHH! Hair Products

  • Design: Rita Antonova
    Project Type: Student Project
    School: British higher school of art and design
    Course: Visual Communication
    Tutor: Leonid Slavin
    Location: Moscow, Russia
    Packaging Contents: Shampoo, Conditioner, Mask
    Packaging Substrate / Materials: Plastic Bottle
    Printing Process: Digital printing, Embossing

    Series of hair products for teenage girls, who like to break rules. Ripped paper imitation reminds them of streets and urban posters they see every day and collect. Printed information about product is visible through the top layer like it happens on the wall.

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  • 01/02/19--01:04: Huawei Honor Mooncake box


  • Design: Fujian Tianhui Industrial Co., Ltd.
    Project Type: Produced, Commercial Work
    Location: Fujian,Xiamen,China
    Packaging Contents: Tea and mooncake
    Packaging Substrate / Materials: Cans and paper boxes
    Printing Process: Foil stamping

    From Huawei Honor Mooncake box for their employees &business partners.

    We accept private customization. The project is a glory mobile phone of China's famous brand Huawei, custom customer gift box packaging

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  • 01/02/19--01:05: Niyord Vodka

  • Design: Platon Ivantsov
    Project Type: Produced, Commercial Work
    Location: Dnepr, Ukraine
    Packaging Contents: Vodka
    Packaging Substrate / Materials: Glass bottle, gold decorating


    Vodka Njörd is a graphic reflection of the history of Viking culture. It was named after one of Scandinavian gods. God Njord is rich, has power over wind and fire, such mixing is the main symbol what is reflected in the design of this drink. Rough, cold shape of the bottle conveys the simplicity of nature bordering on the luxury of gold. Green color of glass is a symbol of northern forests and mountains. The design captures the moment when hot melted gold meets the cold of Norwegian nature.

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  • 01/02/19--01:07: Mojo Antiperspirants

  • Design: Albina Safina
    3D Visualization: Taras Bulba
    Project Type: Student Project
    School: British Higher School of Art and Design
    Course: Visual Communications
    Tutor: Leonid Slavin, Yevgeny Razumov
    Location: Moscow, Russia
    Packaging Contents: Perfume Antiperspirant
    Packaging Substrate / Materials: Aluminium, Plastic
    Printing Process: Offset

    Student project as a part of the Visual Communication course at the British Higher School of Art and Design to design a set of antiperspirants for young men.

    This concept is based on disguise of wild animals in Africa. The product is intended for wild youths who are oriented in the modern world like animals in the wild nature.

    Three aromas are presented here: refreshing forest, boundless savannah and immense desert. Each of them has its own unique pattern which was created based on animals body patterns, living in that three areas.

    The name of brand is Mojo (main set) and Mojo Invisible (set for using black and white clothes). Mojo represents inner men energy, masculinity and charisma.

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    Agency: ASTOR Branding
    Directors: Federico Poscek, Matías Frade
    Project Type: Concept
    Location: Buenos Aires, Argentina
    Packaging Contents: Gin
    Packaging Substrate / Materials: Glass Bottle
    Printing Process: Digital printing

    In 2018 the study was four years old and we wanted to share it with all our friends and clients. And what better way to celebrate than with a gin bottle.

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  • 01/02/19--01:10: Bishop’s Gin

  • Design: Stranger & Stranger
    Label Manufacturer: Royston Labels
    Project Type: Produced, Commercial Work
    Client: Ponet Spirits
    Photography: Alex Bibby
    Location: UK
    Packaging Contents: Gin
    Packaging Substrate / Materials: Glass bottle

    This collaboration with gin distillery Ponet Spirits had the Royston Labels team blending antique visuals with cutting-edge print technology.

    Earlier this year we worked on an exciting gin label with Ponet Spirits, a distillery based in Brussels, Belgium. Inspired by the legacy of the original Ponet family distillery, which was founded in 1763, founder Thierry Ponet works to create gins that emphasise tradition, sending you back in time with a single sip.

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  • 01/02/19--01:11: Sasquatch Whiskey Bourbon

  • Design: Dominic Sakalauskas
    Project Type: Concept
    Location: Klaipeda, Lithuania
    Packaging Contents: Whiskey Bourbon
    Packaging Substrate / Materials: Glass

    Branding and packaging design project for bourbon label called ‘Sasquatch’. Inspired by the North American folklore. The Bigfoot holds important significance to the Pacific Northwest region of United States. Especially to the city of Seattle. This inspired to create an alcoholic brand which would celebrate the icon as well as give the opportunity to establish a strong and visually appealing product.

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  • 01/02/19--01:12: Ding Zhi Cha - Updated

  • Design: xiangaopeng.com
    Project Type: Produced, Commercial Work
    Location: Xi`an, China
    Packaging Contents: Tea
    Packaging Substrate / Materials: Paper

    This is a custom-made tea package.

    Its shape takes inspiration from the traditional Chinese tea bowl and the varnish on the outer box is replaceable.

    The signature on the card can also be written at will thus allowing different people to receive their own special gifts.

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  • 01/02/19--01:12: Farmers Moonshine

  • Agency: NDM Agency
    Creative Director: Nermin Nino Kasupović
    Copywriter: Merima Suljić
    Photography: Seniad Kasupović
    Account Manager: Nervesa Kasupović
    Sales Director: Mirza Tatarević
    Brand Manager: Meša Tatarević
    Project Type: Produced, Commercial Work
    Client: Tatarevich & Sons
    Location: Bihać, Bosnia and Herzegovina
    Packaging Contents: Brandy; Rakija
    Packaging Substrate / Materials: Glass bottle, Paper
    Printing Process: Digital printing, Foil stamping, Emboss Spot UV

    The family company "Tatarevich & sons" created something new for all fans of fruit brandy, Farmers Moonshine!

    Farmers Moonshine is a premium selection of fruit brandy from chokeberry (aronia berry), cornellian cherry, williams pear and golden quince. The feature of the Farmers Moonshine brand is high quality products with careful selection of brandy that make up the product line. The selection is a collection of rare and significant items and this is exactly what is shown in the design of the labels for these products. First of all, it is in the choice of classic fonts, supported by additional graphic elements, vintage production of the still, which together create the impression that it is a premium product. The minimalistic color scheme accentuates the top quality product.

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