Danissimo’s Milkshake Seasonal Tastes

January 1, 2019, 11:19 pm

Design: AVC (Agency of Visual Communications)
Project Type: Produced, Commercial Work
Client: Danone
Location: Minsk, Belarus
Packaging Contents: Milkshake
Packaging Substrate / Materials: Paper

According to Mintel's Packaging Trends survey up to 30% of buyers are ready to opt for a product if it is sold as a seasonal or limited offer. For the Danissimo’s milkshake brand seasonal tastes have already become part of the annual marketing plan. They support the relevance of the product and, being in harmony with consumer sentiment, strengthen the emotional connection with buyers.

The packaging of autumn cocktail with apple strudel taste continues the theme of delicious treats, at the same time it stands out in the product line, drawing attention to the delicious seasonal novelty. The adaptive design structure that we had developed earlier made it possible to preserve the continuity of elements and brand recognition easily.

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Lays Strong

January 1, 2019, 11:20 pm

≫ Next: Vietnamese Organic Soap - Cô Ba

≪ Previous: Danissimo’s Milkshake Seasonal Tastes

Agency: agdsgn
Designer: Sasha Gerasimenko
Project Type: Concept
Location: Russia
Packaging Contents: Chips for beer

The task was as follows, without showing the beer to convey to the target audience that the product was created specifically for use with it and without him :))

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Vietnamese Organic Soap - Cô Ba

January 1, 2019, 11:21 pm

≫ Next: The Barking Cow

≪ Previous: Lays Strong

Design: To Nhat Hao
Partner: Tran Thanh Vy
Project Type: Student Project
Location: Vietnam
Packaging Contents: Soap
Packaging Substrate / Materials: Eco Paper
Printing Process: Digital Printing

In the early 20th century, it witnessed a brand from Vietnam which is made from 72% coconut oil attracting attention from both domestic and international consumers with an optimistic chance to blooming Vietnam reputation: “Xà Bông Cô Ba” (Cô Ba Soap - Cô Ba Savon). This soap quickly struck a chord with local people, partly because of its high quality and affordable price, but also due to the strong appeal to economic nationalism of its advertising slogan “Les gens devraient utiliser du savon de Việt Nam” (People should use Vietnamese soap). Cô Ba soap was also exported to Laos, Cambodia, Hong Kong, New Caledonia and even several African countries. However, due to the competition of various foreign items and the appearance of large corporations has made this brand gradually disappear in the not only Vietnam but also foreign consumers’ minds.

This design is a graduation project. Our team want to arouse a famous Vietnamese soap brand for bringing back national patriotism in the youth before the wave of foreign culture. Moreover, bringing the brand with old story to young people (Vietnamese also Foreigners) in a new and more appropriate way. People need to know the products or brands with long-lasting value of Vietnamese people.

On the old packaging, there was a real image of a woman called "Cô Ba" ("Miss Ba"), wearing "Áo Dài" with bun hair - outstanding features of Southern Vietnam woman in the early 20th century. To rebranding this brand, team decided to re-design this woman image by using vector to create the modernity, also the flexibility of the logo with the hair which was inspired by the leaves of coconut tree. Moreover, we tried to change the structure of the packaging, by using "origami" structure with Eco Paper materials, the new packaging can create the nature and the "explore" feeling in consumers when they open it and then they can see the history information inside.

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The Barking Cow

January 1, 2019, 11:22 pm

≫ Next: Lindt Winter Edition 2018

≪ Previous: Vietnamese Organic Soap - Cô Ba

Design: Valerie Francis
Project Type: Student Project
School: Ball State University
Course: Visual Communications 3
Tutor: Shantanu Suman
Location: Muncie, IN United States
Packaging Contents: Ice Cream, Slushies
Packaging Substrate / Materials: Paper, Plastic

The Barking Cow is an old-fashioned ice cream parlor located in a small community with an interesting history. When starting the business, the owner, Cary, delved into the history of Gaston, Indiana and found they had numerous gas well fires in 1913, leaving a cow to live in a pen with dogs after its mother passed. The same farm had another gas well fire and to alert the farmer of the fire, the cow began to bark- thus, The Barking Cow was born. Their "mascot," the cow, was named Sylvia after Cary's grandmother.

For this project, I designed a food truck, menu, and packaging for the ice cream. I wanted the look and feel of the packaging to capture the customer and be recognizable even after they have walked away from the truck. I played off their original identity system but made it my own by pairing the blue with a bold magenta to give it more vibrancy, and redesigned the lock-ups. The food truck and packaging contain spiral stripes to resemble an ice cream cone and drips to resemble the ice cream spilling over the cone. The menu, truck, and packaging all have Sylvia on them because she is such a prevalent part of the history of the business.

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Lindt Winter Edition 2018

January 1, 2019, 11:22 pm

≫ Next: VOYA Luxury Organic Beauty

≪ Previous: The Barking Cow

Agency: Unibe Branding Agency
Production Credits: Foil, embossing
Project Type: Consumer Limited Edition
Location: Russia
Market Region: Europe
Project Type: Agency Commercial, Published
Project Category: Chocolate
Consumer Substrate / Material: Carton

Unibe branding agency prepared New Year and Christmas packaging design for Lindt.

Task:
In anticipation of the New Year and strengthening the position of brand awareness in the federal retail and points of sale, it was necessary to adapt the global design and design elements to regular packaging for 4 SKU soft packaging. Prepare files for printing and make design supervision on production.

Solution:
Based on the approved design by global marketing team of Lindt und Sprüngli AG, all elements from the existing packaging were adapted to the new soft packaging formats, highlighting important New Year elements by foiling and embossing.

Company:
Lindt & Sprüngli is a Swiss chocolate company and a recognized leader in the premium chocolate market, offering a large selection of products around the world. Over 175 years of its existence, Lindt & Sprüngli has become known as one of the most innovative and creative companies that produce premium chocolate under the key brand Lindt.

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VOYA Luxury Organic Beauty

January 1, 2019, 11:33 pm

≫ Next: New Age

≪ Previous: Lindt Winter Edition 2018

Design: Butterfly Cannon
Project Type: Produced, Commercial Work
Client: VOYA
Location: London, UK
Packaging Contents: Skincare
Packaging Substrate / Materials: Paper

Butterfly Cannon dive into a sea of luxury to create limited edition packaging & communications for the luxury organic spa brand VOYA.

VOYA is a luxury organic spa brand based in Co. Sligo, Ireland, that combines the 300-year-old Irish tradition of seaweed bathing with a 5-star global spa experience. They came to us to create limited edition packaging for their range of skincare products that was in keeping with their organic, earthy and environmentally friendly ethos, whilst celebrating the festive season. The brief was to create a luxurious aesthetic that was also simple and impactful enough to extend across a range of different SKU’s and associated communications materials.

The common ingredient across all of VOYA’s products is the wild seaweed harvested by hand from the deep, clear waters off the West Coast of Ireland. In order to communicate this intimate connection to the sea and nature, we created an abstract work of art inspired by the soft, organic forms of the seaweed itself and the flowing waters of the ocean.

Deep, dark blues and greens subtlety blend together and are overprinted in different intensities over a metallic substrate, that makes the design shimmer and shift in the hand, as if you are looking up from the ocean depths through fronds of seaweed to the softly diffused light of the sun above. Whilst a subtle, organic texture within the design adds depth and luxury to the pack and vivid highlights of gold creates festive celebration and drama on shelf.

The same piece of art was able to be adapted and used across VOYA’s entire range of products and we also created the key visual for the festive communications campaign.

Arron Egan, Creative Director at Butterfly Cannon comments, “By getting to the heart of what’s important to VOYA and exploring material and finish, we have created design that has both depth and rich detail in the hand, whilst being simple and impactful on shelf.”

Gretta Salter, Senior Brand & Comms Executive at VOYA adds: “Butterfly Cannon’s in-depth approach and adaptable design is in keeping with the organic and environmentally friendly ethos of our product and brand. They had the ability to enhance this with that all-important added celebration and drama for the festive season. A mark of the success of our Christmas offering was its reach across a range of different SKU’s and marketing campaign materials bringing tying everything together with an organic yet luxury feel.”

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New Age

January 1, 2019, 11:33 pm

≫ Next: Mondega Gourmet

≪ Previous: VOYA Luxury Organic Beauty

Design: Jane Dorfman
3D - Visualizer: Pavel Gubin
Project Type: Student Project
School: British Higher School of Art and Design
Course: Visual Communications
Tutor: Leonid Slavin
Location: Moscow, Russia
Packaging Contents: shampoo, balsam
Packaging Substrate / Materials: recycled paper, pulp
Printing Process: offset printing, 2 colors

New Age shampoo and hair balm are solid hair care products with natural composition in eco-friendly packaging.

Shampoo and hair balm have a convenient form for use. One side expands to the bottom, and for the wide side it is convenient to hold the shampoo and hair balm when used, they will not slip out of your hands when you lather your head. In order not to confuse shampoo and hair balm, the shampoo has a square shape at the base, and the balm is always round.
They also vary in size and colour.

Natural ingredients that are in the composition of the shampoo and hair balm are depicted on the upper label, which closes the box with shampoo.
The label is made from recycled paper and printed in two colors: the very composition of the ingredients of one particular color, and the logo and related information is printed in black. It makes printing cheaper.

The packaging itself is made from recycled paper - pulp. This is a very eco-friendly material.

After opening the hair product, its packaging turns into an eco-friendly soap dish for shampoo and hair balm.

The name New Age means that we are calling for a new era of packaging without the use of plastic, an era of eco-friendly packaging!

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Mondega Gourmet

January 1, 2019, 11:38 pm

≫ Next: What The Fruit: Hoegaarden Grapefruit

≪ Previous: New Age

Design: Moço Wine Branding
Project Type: Produced, Commercial Work
Client: Mondega Gourmet
Photographer: Hugo Pinheiro
Location: Coimbra, Portugal
Packaging Contents: Natural Hot Sauce
Packaging Substrate / Materials: Glass

Mondega Gourmet – Natural Hot Sauce is a handmade spicy sauce of limited production.

Based on an ancestral recipe, only natural products are used and carefully selected. The dropper bottle allows you to control quantity and thus experience unique sensations.

The Mondega Gourmet has challenged us to create a packaging that would fit perfectly in any shop window of the World, with a timeless and elegant design, focused on a top segment.

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What The Fruit: Hoegaarden Grapefruit

January 2, 2019, 12:50 am

≫ Next: Kotkebel Brandy

≪ Previous: Mondega Gourmet

Agency: Charsky studio
Creative director: Evgeniy Charskiy
Art direction: Dmitry Izotov
Design: Nikolay Piskurev
Technical Design: Rodion Dyomochkin
Account Management: Daria Makurina
Project Type: Produced, Commercial Work
Client: AB InBev Efes
Location: Moscow, Russia
Packaging Contents: Hoegaarden new flavor label concept and design
Packaging Substrate / Materials: Glass bottle

Fruit beer market in Russia is steadily in the rise. AB InBev Efes and Hoegaarden brand – the leader of the wheat beer segment in Russia – caught the trend and launched a new product, grapefruit-flavored beer.
Charsky studio was assigned to develop the concept of the new product’s label design.

While working on the concept we took into account that fruit-flavored beers are considered “female-oriented”, whereas Hoegaarden’s target audience is predominantly male consumers. That’s why it was required that the label design would focus, besides tasty and juicy image of the fruit, on brutality and masculinity themes. Plus, it was necessary to keep the recognizable brand attributes, the classic brand zone.

“The beer market today is changing drastically, as there emerges a lot of local brands of exciting craft beers, says the project’s art director Dmitry Izotov. It’s great that even major brands, playing in the classic territory, do not stand aloof and introduce their consumers to new flavors. I was happy that we were engaged in developing the design for Hoegaarden’s new product. We tried to reflect in the label design both the new juicy flavor, and the traditions of the brand.”

Hoegaarden Grapefruit has already arrived to supermarket shelves and it has obtained both new fans, and those who has long joined the brand’s dedicated bunch.

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Kotkebel Brandy

January 2, 2019, 12:51 am

≫ Next: Place of Origin - Curated Snacks

≪ Previous: What The Fruit: Hoegaarden Grapefruit

Agency: 43oz.com - Design Studio
Creative Director: Alex Kodimsky
Photography: Kirill Zmurciuk
Project Type: Produced, Commercial Work
Client: Koktebel
Location: Moldova, Ukraine
Packaging Contents: Brandy
Packaging Substrate / Materials: Glass bottle, Paper Label
Printing Process: Digital printing, foil stamping, tactile varnish

As part of the general project for renewing the design for the Ukrainian company Koktebel, our studio has redesigned the packaging for brandies produced under the same brand. The foremost task was to create a unique bottle shape, and respectively, a label design that would fit the new packaging format. Besides, we had to integrate the new design into the general style of the trademark, already set by other product lines produced by the company.

The renewed style of the Koktebel trademark involves a laconic approach and a stronger emphasis on the brand itself. That is why the Koktebel brandy label design features a rather temperate color scheme and a limited set of graphic elements used in the composition. The attention is first drawn to the logo and name of the brand, as well as the type of the product in the bottle. The handwritten element denoting the name of the brand placed underneath the aging period emphasizes the special approach of the producer towards the quality of the drink.

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Place of Origin - Curated Snacks

January 2, 2019, 12:52 am

≫ Next: SHH! Hair Products

≪ Previous: Kotkebel Brandy

Agency: OWLWORX
Art Director: Deepesh PK
Project Type: Produced, Commercial Work
Client: Place of Origin
Location: Bengaluru, India
Packaging Contents: Indian Ethnic Snacks
Packaging Substrate / Materials: Stand up pouch

India is a land of diversity, the diversity is most apparent in the wide variety of cuisines available in India. Each region has its own signature snack and Place of Origin curates the best regional snacks from the most authentic and renowned local snack makers. They make these regional specialities available across the country through their website.

With gaining traction for these products, Place of Origin (A Craftsvilla Entity) wanted to foray into brick & mortar retail. They wanted packaging that would stand out on the supermarket shelf against well-entrenched brands and still deliver the “Authenticity” story in an exciting way.

Owlworx created a unique packaging identity that had one foot firmly planted in the heritage of its origins and reflected a personality that created relevance for a contemporary Indian shopper. The design deliver the origin story visually without overloading the pack with information. The origin inspired designs helped create a differentiated graphic design language that stood apart from the sameness seen on a supermarket shelf.

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SHH! Hair Products

January 2, 2019, 12:57 am

≫ Next: Huawei Honor Mooncake box

≪ Previous: Place of Origin - Curated Snacks

Design: Rita Antonova
Project Type: Student Project
School: British higher school of art and design
Course: Visual Communication
Tutor: Leonid Slavin
Location: Moscow, Russia
Packaging Contents: Shampoo, Conditioner, Mask
Packaging Substrate / Materials: Plastic Bottle
Printing Process: Digital printing, Embossing

Series of hair products for teenage girls, who like to break rules. Ripped paper imitation reminds them of streets and urban posters they see every day and collect. Printed information about product is visible through the top layer like it happens on the wall.

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Huawei Honor Mooncake box

January 2, 2019, 1:04 am

≫ Next: Niyord Vodka

≪ Previous: SHH! Hair Products

Design: Fujian Tianhui Industrial Co., Ltd.
Project Type: Produced, Commercial Work
Location: Fujian，Xiamen，China
Packaging Contents: Tea and mooncake
Packaging Substrate / Materials: Cans and paper boxes
Printing Process: Foil stamping

From Huawei Honor Mooncake box for their employees &business partners.

We accept private customization. The project is a glory mobile phone of China's famous brand Huawei, custom customer gift box packaging

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Niyord Vodka

January 2, 2019, 1:05 am

≫ Next: Mojo Antiperspirants

≪ Previous: Huawei Honor Mooncake box

Design: Platon Ivantsov
Project Type: Produced, Commercial Work
Location: Dnepr, Ukraine
Packaging Contents: Vodka
Packaging Substrate / Materials: Glass bottle, gold decorating

Vodka Njörd is a graphic reflection of the history of Viking culture. It was named after one of Scandinavian gods. God Njord is rich, has power over wind and fire, such mixing is the main symbol what is reflected in the design of this drink. Rough, cold shape of the bottle conveys the simplicity of nature bordering on the luxury of gold. Green color of glass is a symbol of northern forests and mountains. The design captures the moment when hot melted gold meets the cold of Norwegian nature.

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Mojo Antiperspirants

January 2, 2019, 1:07 am

≫ Next: ASTOR GIN - 2018 Anniversary Edition

≪ Previous: Niyord Vodka

Design: Albina Safina
3D Visualization: Taras Bulba
Project Type: Student Project
School: British Higher School of Art and Design
Course: Visual Communications
Tutor: Leonid Slavin, Yevgeny Razumov
Location: Moscow, Russia
Packaging Contents: Perfume Antiperspirant
Packaging Substrate / Materials: Aluminium, Plastic
Printing Process: Offset

Student project as a part of the Visual Communication course at the British Higher School of Art and Design to design a set of antiperspirants for young men.

This concept is based on disguise of wild animals in Africa. The product is intended for wild youths who are oriented in the modern world like animals in the wild nature.

Three aromas are presented here: refreshing forest, boundless savannah and immense desert. Each of them has its own unique pattern which was created based on animals body patterns, living in that three areas.

The name of brand is Mojo (main set) and Mojo Invisible (set for using black and white clothes). Mojo represents inner men energy, masculinity and charisma.

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ASTOR GIN - 2018 Anniversary Edition

January 2, 2019, 1:10 am

≫ Next: Bishop’s Gin

≪ Previous: Mojo Antiperspirants

Agency: ASTOR Branding
Directors: Federico Poscek, Matías Frade
Project Type: Concept
Location: Buenos Aires, Argentina
Packaging Contents: Gin
Packaging Substrate / Materials: Glass Bottle
Printing Process: Digital printing

In 2018 the study was four years old and we wanted to share it with all our friends and clients. And what better way to celebrate than with a gin bottle.

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Bishop’s Gin

January 2, 2019, 1:10 am

≫ Next: Sasquatch Whiskey Bourbon

≪ Previous: ASTOR GIN - 2018 Anniversary Edition

Design: Stranger & Stranger
Label Manufacturer: Royston Labels
Project Type: Produced, Commercial Work
Client: Ponet Spirits
Photography: Alex Bibby
Location: UK
Packaging Contents: Gin
Packaging Substrate / Materials: Glass bottle

This collaboration with gin distillery Ponet Spirits had the Royston Labels team blending antique visuals with cutting-edge print technology.

Earlier this year we worked on an exciting gin label with Ponet Spirits, a distillery based in Brussels, Belgium. Inspired by the legacy of the original Ponet family distillery, which was founded in 1763, founder Thierry Ponet works to create gins that emphasise tradition, sending you back in time with a single sip.

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Sasquatch Whiskey Bourbon

January 2, 2019, 1:11 am

≫ Next: Ding Zhi Cha - Updated

≪ Previous: Bishop’s Gin

Design: Dominic Sakalauskas
Project Type: Concept
Location: Klaipeda, Lithuania
Packaging Contents: Whiskey Bourbon
Packaging Substrate / Materials: Glass

Branding and packaging design project for bourbon label called ‘Sasquatch’. Inspired by the North American folklore. The Bigfoot holds important significance to the Pacific Northwest region of United States. Especially to the city of Seattle. This inspired to create an alcoholic brand which would celebrate the icon as well as give the opportunity to establish a strong and visually appealing product.

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Ding Zhi Cha - Updated

January 2, 2019, 1:12 am

≫ Next: Farmers Moonshine

≪ Previous: Sasquatch Whiskey Bourbon

Design: xiangaopeng.com
Project Type: Produced, Commercial Work
Location: Xi`an, China
Packaging Contents: Tea
Packaging Substrate / Materials: Paper

This is a custom-made tea package.

Its shape takes inspiration from the traditional Chinese tea bowl and the varnish on the outer box is replaceable.

The signature on the card can also be written at will thus allowing different people to receive their own special gifts.

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Farmers Moonshine

January 2, 2019, 1:12 am

≫ Next: Vesserts

≪ Previous: Ding Zhi Cha - Updated

Agency: NDM Agency
Creative Director: Nermin Nino Kasupović
Copywriter: Merima Suljić
Photography: Seniad Kasupović
Account Manager: Nervesa Kasupović
Sales Director: Mirza Tatarević
Brand Manager: Meša Tatarević
Project Type: Produced, Commercial Work
Client: Tatarevich & Sons
Location: Bihać, Bosnia and Herzegovina
Packaging Contents: Brandy; Rakija
Packaging Substrate / Materials: Glass bottle, Paper
Printing Process: Digital printing, Foil stamping, Emboss Spot UV

The family company "Tatarevich & sons" created something new for all fans of fruit brandy, Farmers Moonshine!

Farmers Moonshine is a premium selection of fruit brandy from chokeberry (aronia berry), cornellian cherry, williams pear and golden quince. The feature of the Farmers Moonshine brand is high quality products with careful selection of brandy that make up the product line. The selection is a collection of rare and significant items and this is exactly what is shown in the design of the labels for these products. First of all, it is in the choice of classic fonts, supported by additional graphic elements, vintage production of the still, which together create the impression that it is a premium product. The minimalistic color scheme accentuates the top quality product.

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