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Packaging of the World is a package design inspiration archive showcasing the best, most interesting and creative work worldwide.

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  • 01/02/19--01:13: Vesserts

  • Design: Mikael Selin
    Illustrator/Hand lettering: Andreas Pedersen
    Project Type: Produced, Commercial Work
    Client: Vesserts
    Location: Göteborg, Sweden
    Packaging Contents: Vegan Desserts
    Packaging Substrate / Materials: Cardboard/paper
    Printing Process: Offset

    Tiramisu and Cheesecake. Add vegan. Add Africa. Add Herta Boakye-Yiadom Dahl. And you have the recipe for Home-style Vegan Desserts.

    By using influences from Ghanaian art, patterns and icons we created an identity that is all but traditional. At least when it comes to delicious desserts. Free from gluten and dairy. Full of handdrawn illustrations and typography.

    We created a concept to last over time where cheesecake variations can de defined by using stickers.
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    Design: Firstrein Studio
    Project Type: Produced, Commercial Work
    Client: Amazonian Dreams
    Location: New Jersey, EEUU
    Packaging Contents: Frozen banana covered in chocolate
    Packaging Substrate / Materials: Carton
    Printing Process: Digital printing

    The Ecuadorian company Amazonian Dreams based in New Jersey, we commissioned the redesign of the secondary packaging of its flagship product "Chocobanana".

    Given the conceptual guidelines on which the proposal should be worked, we focus on reflecting the origins of the brand. Reflect the symbolism of the regions of Ecuador where the geographic location is privileged for the cultivation of cocoa and banana.

    With these aspects and with the choice of colors, typography and support elements, we achieve the result expected by the client.
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  • 01/02/19--23:28: Pata Negra Toro

  • Design: Manuel Ordax
    Project Type: Produced, Commercial Work
    Client: J. García Carrión SA
    Photographer: Eva Casado
    Location: Spain
    Packaging Contents: Wine Label
    Packaging Substrate / Materials: Black Paper
    Printing Process: Foil, Varnish, Metallic Inks

    D.O. Toro is an Appellation of Origin from Zamora, Spain. This wine has a strong personality and a smooth finish. An awarded spanish wine for international markets.

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  • 01/02/19--23:29: Jaume Serra ICE


  • Design: Manuel Ordax
    Project Type: Produced, Commercial Work
    Client: J. García Carrión SA
    Photographer: Eva Casado
    Location: Spain
    Packaging Contents: Cava Bottle
    Packaging Substrate / Materials: White Plastic Sleeve

    Sleeve Design for the ICE version of Jaume Serra CAVA

    What's Unique?
    The contrast between matte and glossy and the use of typography.




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  • 01/02/19--23:30: Buddhist Wedding Invite

  • Manufacturer: Maisha Pack LLP
    Project Type: Produced, Commercial Work
    Client: Beyondesign
    Location: Mumbai, India
    Packaging Contents: Hand woven shawl with invites
    Packaging Substrate / Materials: Cardboard, Paper
    Printing Process: Foil stamping

    This project was assigned to us with a brief of creating a unique box to be presented as a part of an invite for a wedding. Weddings in India, are typically ostentatious show of wealth. However, the client's wedding was to be conducted according to Buddhist traditions and rituals, which exonerate the principle of simplicity. The client, as part of their invite, wished to deliver a bespoke hand woven shawl to every recipient of the wedding box.

    To ensure the packaging was consistent with the client’s aesthetic as well as suiting Buddhist philosophy, the colour palette for the wedding was selected as burgundy, off-white and gold, with an extensive use of organic textures. To give the packaging an earthy appeal, we recommended the use of Napura range of paper from Winter & Company on the flip outer and a milder texture of a Buckram on the box base. The Napura range is know for its organic and highly tactile paper, out of which we utilised Kazar - which has the texture of a bouclé weave.

    Our team, on collaboration with the client’s requirement of functionality, created a flip-top magnetic box structure, which creates a feeling of opening a book and grabs the attention of the person opening the box.

    The Mandala artwork, symbolic of Buddhist traditions, was hot foil stamped in gold on every box. Mandala is associated an energy symbol which radiates positivity.

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  • 01/02/19--23:30: Good Belly Deli

  • Design: Ricky Covarrubias
    Project Type: Student Project
    School: University of Texas at El Paso
    Course: Packaging
    Tutor: Antonio Castro
    Location: El Paso Texas, USA
    Packaging Contents: Collection of three meats , cheese, restaurant ware, menu, gift cards and envelope, to go box and bag
    Packaging Substrate / Materials: Paper, butcher paper
    Printing Process: Digital Printing

    Good Belly Deli is a fictional restaurant located in the El Paso Central Market inside the El Paso and Southwestern Railroad and Freight Depot. This industrial and rustic space specializes in the art of charcuterie, offering handcrafted sandwiches and curated retail goods. To achieve a full branding experience, this project involved the creation of an identity mark, three-dimensional packaging, and collateral items. Items include a collection of three cured meats, sandwich wrappers, a to-go box and bag, gift cards with their envelope, a menu, restaurant ware, and promotional posters.

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  • 01/02/19--23:31: Move Water

  • Design: Turubanova Xenia
    Project Type: Student Project
    School: HSE Art and Design School
    Course: 3
    Tutor: Kosheleva Anna, Kopay-Gora Liza
    Location: Moscow, Russia
    Packaging Contents: Water
    Packaging Substrate / Materials: Plastic

    Packaging of the sports water for young and energetic people, who like to stand out in a crowd. The metaphor refers to the athletics tracks where the main competitions are hold, that is why the bottle form factor has a specific division into paths with moving (imitating movement) pattern on it. There are three types of water: still, sparkling and vitamin. According to the type, all of them can be recognized by a characteristic lettering. Bright colors distinguish Move water among other bottles on the shelf and make it almost impossible to forget or miss the water on your way to gym. To drink the water you should first tear off the top label and then open it.

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  • 01/02/19--23:31: Dos Pollos Fast Food

  • Agency: Creative Trade Mark
    Branding&Packaging design: Z.Karenauskas
    Project Type: Produced, Commercial Work
    Client: Kaisiadoriu Paukstynas
    Location: Kaunas, Lithuania
    Packaging Contents: Dietary Supplement
    Packaging Substrate / Materials: Plastic, Sticker
    Printing Process: Flexography, Metalic

    DOS POLLOS - The Brandname and packaging design for poultry & fast food category product by our Customer Kaisiadoriu Paukstynas.

    The brand name itself gave the brand more of characteristic & Specific in targeting product category with clearly iconographic and contrast color.

    The packaging idea divides the package into two parts. The upper one features the photo of product you choose & focus on brand name DOS POLLOS. The lower part is filled with easily understandable infographics as well as one of the constants in our concept – attractive food styling of ingredients.

    Professional food styling helps to reveal the gastronomic character of the brand, emphasize the exceptional taste, makes the packaging design brighter, more attractive and allows the consumer to make a purchasing decision faster. To emphasize the reflections of the brand, we used white background, laconic block lettering, and infographics.

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  • 01/02/19--23:31: Ambermix Vitamin

  • Agency: Creative Trade Mark
    Branding&Packaging design: Z.Karenauskas
    Project Type: Produced, Commercial Work
    Client: Laktopolis
    Location: Kaunas, Lithuania
    Packaging Contents: Dietary Supplement
    Packaging Substrate / Materials: Plastic, Sticker
    Printing Process: Flexography, Metallic foil print

    AMBERMIX. Packaging design for supplements. Clearly and ordinary.

    A new product line in need of an outstanding package design – vitamins for those who value their health above everything else.

    The main goal of this project was to give a cleaner look and feel that fell more in line with the proposition. Instant certainty – the product type, purpose, and benefits must be very easy and quick to identify. So we desired introducing strong, bright colors with focus on the first letter of vitamin to ensure clarity and ease to remember.

    The brand name AMBERMIX designed with silver metalic foil's line around it and it’s looking pretty well on the white matt background. Every detail is intended to communicate reliability that’s characteristic to high-end medical products. The users identify AMBERMIX with safety and quality, and the aesthetic package design makes the product noticeable at first sight even on the fullest of shelves.

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  • 01/02/19--23:32: Honey Moon

  • Agency: Creative Trade Mark
    Branding&Packaging design: Z.Karenauskas
    Project Type: Produced, Commercial Work
    Client: Honey Moon
    Location: Lithuania
    Packaging Contents: Natural Raw Honey
    Packaging Substrate / Materials: Glass Jar, Aluminium Screw, Paper Label
    Printing Process: Digital Printing

    So simple. So especially. So romantic

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  • 01/02/19--23:32: ABISSO

  • Design: Stefano Bracci
    Project Type: Produced, Commercial Work
    Client: Iniceri Wines
    Location: Pescara, Italy
    Packaging Contents: Wine
    Packaging Substrate / Materials: Paper
    Printing Process: Foil stamping

    Iniceri wines helms from the contrada inici natural reserve in the remote town of castellammare del golfo a port town located in trapani, sicily. There, the bambina family has been growing, cultivating and producing certified organic native sicilian varietals for five generations. Whilst being viticulturists in the area for over a century, 2017 marked the first estate bottled and produced wines for the family.

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  • 01/02/19--23:32: 1229 Capponi

  • Design: Stefano Bracci
    Project Type: Produced, Commercial Work
    Client: Capponi
    Location: Pescara, Italy
    Packaging Contents: Oil
    Packaging Substrate / Materials: Paper
    Printing Process: Matt and high-gloss

    1229 are the olive oil plants that the customer has with his family.

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    Design: BasileADV
    Project Type: Produced, Commercial Work
    Client: Distilleria Antonellis
    Location: Italy
    Packaging Contents: Distillate
    Packaging Substrate / Materials: Paper

    The bottle package must reflect the high standard quality of its content, guarantee an easy transport and safety during the delivery. Therefore, the packages must be refined, sturdy, personalized and occupy the absolute minimum amount of space. We designed for Antonellis’ “Aged 5 years” spirits packaging that reflects all of these features.

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  • 01/02/19--23:34: Speerit Origami

  • Design: Ioannis Fetanis
    Project Type: Produced, Commercial Work
    Client: Speerit
    Location: Athens, Greece
    Packaging Contents: Music CD
    Packaging Substrate / Materials: Paper
    Printing Process: Screen Print

    A limited edition of 100 music cd . The client wants a clever, low cost & sustainable solution for packaging. The solution is a DIN A4 paper that creates an origami packaging, without plastic wrapping.

    What's Unique?
    A DIN A4 paper that creates an origami packaging, without plastic wrapping.

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  • 01/02/19--23:35: SUPP

  • Design: Hang Vo
    Project Type: Student Project
    School: Bezalel Academy of Art & Design
    Course: Final Project
    Tutor: Guy saggee
    Location: Israel
    Packaging Contents: Dietary Supplement
    Packaging Substrate / Materials: Glass jars, paper
    Printing Process: Digital printing, Embossing

    Packaging design of Diary Supplement for the Young crowd. The purpose of the project was to create a different system by using color and texture to help people to take the right product they need and without any confusion.

    The design is inspired by sports elements such as running fields, balls, nets etc. Using those elements, I created a system of dietary supplements that includes eight different groups of supplements, every group has its own colour, composition and embossing that creates a different texture in each product and so it will be possible to tell the difference between the products by the appearance and sensation.

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  • 01/02/19--23:35: Theobromocacao Chocolate

  • Design: Cansu Merdamert
    Project Type: Concept
    Location: Istanbul, Turkey
    Packaging Contents: Chocolate
    Packaging Substrate / Materials: Paper
    Printing Process: Digital printing

    Theobromocacao Chocolate is the taxonomic classification for the plant also called the cacao tree and the cocoa tree, which is a smell evergreen tree in the family Malvaceae, native to the deep tropical regions of Central and South America. It’s seeds, cocoa beans, are used to make cocoa mass, cocoa power and handmade chocolate. Based in London.

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    Design: Anya Radzevych
    Project Type: Student Project
    School: ArtCenter College of Design
    Course: Packaging Design 1
    Tutor: Daniel Hoy
    Location: Pasadena, CA
    Packaging Contents: Coffee bags, coffee cup and coasters, coffee bean planter, watering can
    Packaging Substrate / Materials: Ceramics, Cardboard, Paper
    Printing Process: Flexoprinting, screen printing

    Tilda is a welcome kit that makes the first day at Starbucks headquarters a memorable experience.

    It builds up anticipation to the first day of work and provides a sense of warmth and belonging at the office for the new employee through a carefully selected set of goods.

    The name Tilda (written as a symbol ~) graphically refers to all things maritime: waves in the Starbuck's Siren's hair, ocean waves that surround Seattle (where Starbuck headquarters is located), and the Moby Dick novel.

    How does it work?
    The first Tilda box is shipped to the new hire after a successful interview. It contains a custom blend of coffee based on the personal traits of the new hire that particularly resonate with Starbucks' philosophy (e.g Dark roast for a bold character and free spirit, Light roast for an empathic person). Also in the box are a coffee cup and coasters with cheerful messages.

    The second Tilda box is waiting for the hire at his or her desk on the first day at the office. It contains a planter with the coffee tree, a watering cup, and caring instructions. Tending to a coffee tree symbolizes growing professional skills and developing a career with Starbucks.

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    Design: Victor Nikishov
    Project Type: Concept
    Location: Ukraine, Dnepr
    Packaging Contents: Georgian mineral water
    Packaging Substrate / Materials: Aluminium

    Often after a good party we dream of a bottle of cold mineral water. In a simple and recognizable package you will find first aid after the party).

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  • 01/03/19--01:04: CHIPOPS Chips

  • Design: Ilya Zakharov
    Project Type: Concept
    Location: Russia
    Packaging Contents: Potato Chips
    Packaging Substrate / Materials: Cardboard

    The main idea of this potato chips packaging is to allow friends who has different tastes to buy one pack of chips with both flavors and share this pack with each other.

    What's Unique?
    This packaging may be divided into two parts. Each part contains chips of one of two flavors.

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  • 01/03/19--01:06: Lucky Beer 2019


  • Design: hong works
    Project Type: Concept
    Location: Guangzhou China
    Packaging Contents: Beer

    Designed for the 2019 Chinese New Year (己亥猪年), the inspiration comes from the creative design of the pig as the main image. Through exaggerated and interesting design performance, the pig graphics are better displayed on the packaging, giving the overall style. It looks younger and more fashionable and fun.

    What's Unique?
    The most unique is the design performance of this kind of exaggeration.







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