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Packaging of the World is a package design inspiration archive showcasing the best, most interesting and creative work worldwide.

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  • 01/03/19--01:06: Melkim Beer

  • Design: Provincia Estudio Creativo
    Illustrator: Ridan Alzamora
    Creative Director/Graphic Designer: Fernanda Medina
    Graphic Designer/Logotype Illustrator: Miguel Manrique
    Graphic Designers: Alvaro Caparo, Pam Estares, Christian Reinoso
    Project Type: Produced, Commercial Work
    Client: Melkim
    Location: Arequipa, Peru
    Packaging Contents: Artesanal Beer
    Packaging Substrate / Materials: Glass Bottle
    Printing Process: Digital Printing

    Arequipa - also called the Lion of the South - is a fierce, proud and volcanic city. This is the home of the feverishly arequipeña Melkim beer. They were the ones who set the regionalist parameters on which we built their brand identity. Our counter proposal was to reconsider the symbols and icons of the region, and to structure them again to tell the old story - the one of love for the arequipeño - but in a different way.

    We conceptualized this reinterpretation. We baptized it as “neoloncca” and we stretched it. We left behind the bulls and the stuffed hot pepper to go to the top: the volcanos. Arequipa is hugged by three of them. But it is home to a complete mountain range with dozens of summits. This abundance adapts itself perfectly for the wide product range Melkim has, where each one of the multicolor volcanos embodies the spirit of a beer style. They accompany a brave hop Lion, the brand logo inspired by the city.

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  • 01/03/19--01:15: Nutramins

  • Design: Spyros doukas / Spoondesign
    Naming: Nikos Vlachogiannhs
    3D Rendering: Michael Tzetzias
    Project Type: Produced, Commercial Work
    Client: Nutramins
    Location: Kifissia, Athens, Greece
    Packaging Contents: Food supplements
    Packaging Substrate / Materials: Plastic , Paper
    Printing Process: Offset, Flexography

    Nutramins is a new line of nutritional supplements that focus on wellness provision, combined with effective age management. All supplements are based on Branded Ingredients, which are a revolutionary scientific approach on natural ingredients, empowered by the knowledge of advanced medicine techniques.

    Designing the brand’s identity was challenging enough, as the end-result had to be immediately recognizable as pertaining to the category and at the same time differentiated enough against practically thousands of alternatives.

    The key visual is clearly inspired by the very familiar capsule shape, so characteristic of the category. This is what the eye registers at first contact. Following that, we see the two-shade lines define an ‘n’ and an ‘a’, the key letters of the name. The shape finally includes a ‘plus’ sign, referring to the positive effect of the products on one’s health.

    Category-specific yet unique enough and conveying the right messages to all audiences in a clear manner, the logo is a powerful companion to a brand that aims high.

    Supplements’ names: FeelGood Cardiopower, Glucofix, Vitaprime/F, were created with the intention to deliver a powerful, direct message to the consumer regarding the supplements’ beneficial action while the company’s name Nutramins derives from the combination of the word “Nature” and the suffix “–mins” that is a reminder of the word vita-mins.

    Packaging design follows the same concept of directness and purity as we did with the brand naming in order to emphasize on the science behind the supplements and company's medical know-how.

    This led us to an extremely clean and modern design that focuses in the medical aspect of the products. The white color was used as a canvas to help the supplements’ colored names stand out and deliver their messages. Overall, the artistic treatment has a “quite power” attitude that, we believe, differentiates the brand from the rest and makes the consumer understand that is a worth trusting nutraceutical solution for his nutritional needs.

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  • 01/03/19--01:16: Pahest33 Bar & Restaurant

  • Agency: Backbone Branding
    Brand Strategy Director: Stepan Avanesyan
    Creative Director: Stepan Azaryan
    Art Director: Christina Khlushyan
    Project Manager: Meri Sargsyan
    Designer: Eliza Malkhasyan, Christina Khlushyan
    Illustrator: Mariam Stepanyan, Elina Barsegyan
    Architect: Archangel Architectural Studio
    Photography: Emma Grigoryan & Backbone Branding, Pahest 33
    Project Type: Produced, Commercial Work
    Client: Pahest 33
    Location: Yerevan, Armenia

    Pahest33 Bar & Restaurant is a new name in the city presenting a perfect combination of unique entertainment with restaurant and bar. Here the guests can enjoy quality food and variety of drinks with live music, weekly events, and performances by international top DJs.

    The initial brief was to create an exclusive place, where everybody can relax, enjoy and have fun with friends or family. The location is directly in the city center, an underground place.

    The branding of Pahest33 Bar & Restaurant started with creative concept development and naming, with a goal to come up with a unique idea for the city. Pahest is a translation of the word “warehouse”, which perfectly describes the place where people meet, share goods and ideas, get new emotions and spend their time. A place where it is possible to have everything in double or triple quantity: enjoyment, food, drink, pleasure…

    Special elements have been designed to express the brand identity, such as abacus as a bill folder, sack as a reserved sign, variety of keys and locks stylized as a stamp printed on the menu, walls and etc.

    In almost a year Pahest33 has become a must-visit destination for all the foreigners and a favorite location for locals.

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  • 01/03/19--01:17: Vibranding Socks

  • Design: Vibranding
    Project Type: Produced, Commercial Work
    Location: Granollers (Catalunya)
    Packaging Contents: Socks
    Packaging Substrate / Materials: Cardboard

    Nice and warm feet. Which is what you want at Christmas, unless you live in Australia, where a mojito or a cool beer is what you’ll be after– but we’ll talk about that when the time comes.

    We have made socks because we are hip and cool (well maybe not that much. This year the entire country has decided that socks are all the rage...). But our socks have our faces. And that is cool. The illustrations are 8-bit, which might be trendy; although the real reason why is that we are getting on (in years) and are still into Ghouls ‘n’ Ghosts big-time. And what you can see in colour are cards on which we (hand!)-write personalised Christmas greetings. Because all of this is a gift for customers and for friends.

    The pack has no glue because sustainable packaging is utterly in and Cx! simply refuses to let us do anything that might be environmentally unfriendly. What’s more, we hardly used any ink. And not because we’re cheapos. Out of awareness.

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  • 01/03/19--01:18: North Farm Rice

  • Art Direction, Graphic Design, Illustrator: Meng Zhang
    Logo Design: Lin Huang
    Project Type: Produced, Commercial Work
    Client: Guangzhou Guanglong Rice Association Limited
    Location: China
    Packaging Contents: Rice
    Packaging Substrate / Materials: Paper
    Printing Process: Holographic Foil, Emboss, Offsite Printing

    Every chapter starts with a new page, and each grain of rice has its own story to tell. ‘Wuchang’ Rice is harvested from the fertile soils of China’s Heilongjiang Province - its firm, bright granules are complemented by a rich flavour and high nutrient content. In the package design for North Farm, this uniqueness and individuality is encapsulated in a crisp white box that showcases the notion of emptiness and the purity of rice. ‘Zen’ and the expression of love are depicted in a detailed outer layer with delicate illustrations of North-East China’s native fauna, an embossed rice grain and a gold/silver laser foiling that changes colour as it is moved around, reflecting the sky and drawing attention to the user as a unique individual. The design may appear simple but is layered with many complexities that embody the natural, healthy and premium qualities of the rice.

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  • 01/03/19--01:19: Craft Tolstoy

  • Design: Unblvbl Branding Agency
    Art-director, designer: Timur Saberov
    Lettering: Vlada Ruzhitskaya
    Project Managers: Alexander Karzaev, Anton Bulekov
    Visualisation: Alex Avduevsky
    Project Type: Produced, Commercial Work
    Client: Lykovo Brewery
    Location: Nizhny Novgorod, Russia
    Packaging Contents: Craft Beer
    Packaging Substrate / Materials: Glass bottle, paper
    Printing Process: Foil stamping

    Unblvbl branding Agency represented the project "Craft Tolstoy" — a collection of four sorts of beer produced by an experimental craft brewery in Lyskovo.

    "Craft Tolstoy" is an exceptional case when valuable brand background hadn't to be created in artificial way. The Lyskovo factory was formed after the legendary factory of the merchant A.F. Yermolaev. It was constructed in the end of 19th century and modified by the successors at the beginning of XX. The red modern facade who once created the image of all Lyskovo city and still — one of Nizhny Novgorod Region calling cards. Unblvbl designers set on the label four-storeyed malt-house from factory ensemble because its silhouette is visible above the excise sticker. Actually, this building appeared thanks to the Grand Prix award that Lykovo beer obtained at the exhibition in London in 1903.

    Usually the history of brewery is connected with the Yermolaev name. In fact the merchant came to purchase the factory from the countess Anna Georgiyevna Tolstaya (Gruzinskaya) who was the spouse of the count A.P.Tolstoy, the friend of Gogol and the famous philanthropist. Following the legend, she united local handicraft breweries into one enterprise. Her well-known surname, almost cultural meme, has also inspired branding.

    As for design, we combined classics and modern, cultural traditions and a tendency. On the one hand there is Victorian typographics in the spirit of the first factory labels, ornaments and engraving. On the other there are a geometrical one color slab and a grotesque. For a brand logo we united juicy factory logo with the State emblem of the Tolstoy dynasty, having replaced beer mugs in claws of a cancer by an arrow and a key.

    For the Lyskovo factory this line is special: it is not a beer of large-scale production(still good), but custom-made unique piece of work. The excise mark shows it — the designer's foolproof symbol of manual approach, borrowed from strong alcohol design.

    The heraldic slogan of the brand — "Water, Malt, Hop, Cold" — was born literally in factory cellars. At an excursion in ancient buildings our team was told that for cooling of large beer volumes in old times they used huge cellars with a depth of up to 11 meters. "Water, malt, hop and cold — nothing else is necessary for beer" — the guide concluded. Since then our designers could not release this phrase

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  • 01/03/19--22:11: Cheong Kim Chuan Snacks

  • Design: Nur Syamimi Binti Salehuddin
    Project Type: Student Project
    School: Limkokwing University of Creative Technology
    Course: Bachelor Degree in Professional Design
    Tutor: Ms Irene
    Location: Negeri Sembilan, Malaysia
    Packaging Contents: Local Food-Biscuits, Dodols, Nutmegs, Cookies, Candies
    Packaging Substrate / Materials: Craft paper and transparent paper
    Printing Process: Digital printing

    Cheong Kim Chuan is manufacturer of local product emphasizing the authenticity and delicacies of C.K.C 's has connected many generations regardless age, creating a truly Malaysia culture.

    Mah Meri Tribes Mask are the key emphasising of these packaging campaign. Mah Meri is an ethnic group native to western part of Peninsular Malaysia. They are one of the 18 Orang Asli groups named by the Malaysian government. They are of the Senoi subgroup. Most of the members of the Mah Meri tribe live along the coast of South Selangor from Sungai Pelek up to Pulau Carey, although there is at least one Mah Meri Community on the other side of the Klang River.

    The styling that applied across are doodles as I would like to walk into the younger consumers’ hearts. Each package is design according to the flavours. The integration of the elements within each illustration are done differently in accordance to their respective flavours to enable the consumers able to identify from far among. The use of the craft paper for the packaging to enhancing the idea of environmental eco friendly.

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  • 01/03/19--22:12: Palm Springs Pils

  • Design: Blindtiger Design
    Project Type: Produced, Commercial Work
    Client: Bale Breaker Brewing & Modern Times Beer
    Location: Seattle, WA, USA
    Packaging Contents: Beer
    Packaging Substrate / Materials: Shrink Sleeve
    Printing Process: Digital Printing (with substrate)

    When Bale Breaker brewed a collaboration with California's Modern Times Beer, they didn't have to look far for the perfect inspiration. As you enter Yakima, there is a well known sign welcoming you to “The Palm Springs of Washington.” We created a stylized version of the sign on a label that marries Modern Times' retro design with Bale Breaker's signature gold.


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    Agency: WowMe Design
    Creative Director: Andy White
    Project Type: Produced, Commercial Work
    Client: Early Learning Centre
    Location: UK
    Packaging Contents: Toys
    Packaging Substrate / Materials: Cardboard

    WowMe make learning fun
    ELC approached WowMe Design to refresh the packaging for its developmental range of Toys.

    Andy White, Creative Director of WowMe Design says “This vibrant range of ELC developmental toys stimulate babies social, mental and physical development. The packaging needed to clearly communicate the unique play and learning benefits of the products. Colours were kept fresh and we developed ownable holding devices and fun repeat pattern background to reinforce the ELC brand. We also created strong developmental icons that clearly highlighted the key benefits of the products, making the reason to buy much easier.

    The new packs are now appearing on shelves in all ELC stores.

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  • 01/03/19--22:13: Milenario Wines

  • Design: Jonathan Godoy
    Illustrator: Jonathan Godoy
    Project Type: Concept
    Location: Rivadavia, Mendoza, Argentina
    Packaging Contents: Wine
    Packaging Substrate / Materials: Glass bottle
    Printing Process: Offset Digital, Screen printing and foil stamping

    Packaging that takes as concept the great oriental history, having like figure and principal element a Koi fish's illustration with engraved style. This fish, which is an ancient symbol of this culture, represents struggle, love and longevity. The illustration has the number 1000, made in stamping technique, which number fits in the fish's shape.

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  • 01/03/19--22:13: VK Leading Light

  • Design: NotoriusGrey
    Typography: Parachute Typefoundry
    Project Type: Produced, Commercial Work
    Client: VK Leading Light
    Location: Athens, Greece
    Packaging Contents: Lamps, Lighting
    Packaging Substrate / Materials: Paper, Cardboard
    Printing Process: Foil stamping, Flexography, Offset printing

    The visual language assigned to this brand, through the process of rebranding, is based on elements reflecting, mirroring and refracting light. These create numerous layouts, that protrude and “aggravate” the calm and pure typographic forms used, while abruptly interrupting their continuity; reconstructing new forms and shapes. The scope of work spans the entire brand id redesign, including verbal branding, product illustration, packaging, signage, product catalogue layout design, website layout design, social media content, printed and digital campaigns plus many more.

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  • 01/03/19--22:14: Good! Snacks Protein Bars

  • Agency: Design Womb
    Creative Director & Designer: Nicole LaFave
    Marketing Director: Lindsay Hardie
    Project Type: Produced, Commercial Work
    Client: Good! Snacks
    Location: San Francisco, CA
    Packaging Contents: Protein Bar
    Packaging Substrate / Materials: Wrapper, Box
    Printing Process: Offset, Foil Stamping

    Good! Snacks wants you to treat yourself to plant powered protein bars that taste like candy. We're serious! These soft & tasty bars will satisfy your sweet tooth while contributing to your daily dose of healthy protein and fiber, all with less sugar.

    Formerly known as Good! Greens, Design Womb was challenged with redesigning and positioning the brand as a treat-focused functional protein bar. We delivered a complete brand identity for the launch of the new Good! which includes a simple logo, playful brand voice, key messaging, packaging design, art direction, product photography, social media animations, and Shopify e-commerce website. The brand's visual identity captures its playful attitude that is all about flavor. Each bar has an abbreviated no-fuss catchy flavor name and the colorful palette is balanced with clean typography. We used selective illustrative repeat patterns that infuse a candy-like feel throughout the brand's packaging and product photography.

    Good! Snacks bars each contain 15g of protein. Why go to the candy shop when you can buy a sweet treat that is better for you right off of the brand's website, and subscribe so you never run out.

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  • 01/03/19--22:27: MAYHAVEN

  • Design: Chad Michael Studio
    Project Type: Produced, Commercial Work
    Packaging Content: Ginger Liqueur
    Location: Dallas, TX, USA

    Behold “The Spirit of Enlightenment”. A Ginger Liqueur from AIR Distillerie in Gatineau, Canada naturally balanced with uplifting notes of ginger root and filtered spring waters.

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    Design: Leadway
    Project Type: Produced, Commercial Work
    Packaging Content: Chinese wine
    Location: China

    Background
    Beijing Diaoyutai Wine Co., Ltd. is a wholly-owned subsidiary invested and controlled by Guizhou Diaoyutai Guobin Wine Co., Ltd., which is known as the “Hometown of National Liquor” in Maotai Town, Renhuai City, Guizhou Province. It has excellent water source and address for brewing. The climatic conditions have accumulated superb brewing techniques and rich brewing experience for thousands of years, and have produced a rich and unique microbial community of sauce-flavored liquor, which has been famous since ancient times. In order to make the "Diaoyutai" culture and Maotai Town's national wine culture perfectly combined, in 2007 Beijing Diaoyutai Wine Co., Ltd. was established, and Guobin Wine has the foundation for its development and growth.

    Creative process
    This product, called "Diaoyutai Four Seasons Royalties", is actually very clear at the beginning of the process. At present, there are not a few products in the market that focus on “Royal Culture”. The Lingyun creative team first reclassified the temperament of the product itself. In general, the products that focus on "Royal" are more about the royal "dominant" or "extraordinary". This time, Lingyun Creative will start from the point of “Yaqi” and give the product a more unique charm. We divide the products into four boxes of spring, summer, autumn and winter, which make the products more suitable for the theme of “Four Seasons Royalties”, and distinguish the styles by the graphics on the box representing different seasonal characteristics. In terms of containers, we used the same bottle cap, but we divided the decoration content to depict the pictures of spring, summer, autumn and winter, and also to highlight the theme of “four seasons”. Through a relaxed and elegant picture, the product is no longer a feeling of rejection. The reason for doing this is also to observe that in the current consumer market, there are many cases in which white wine is purchased in pieces. Such an approach can make consumers feel more complete and promote product sales.

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    Design: M&A Creative Agency
    Project Type: Produced, Commercial Work
    Client: Herdade das Mouras de Arraiolos
    Location: Anadia, Portugal
    Packaging Contents: Wine
    Packaging Substrate / Materials: Paper label, glass bottle
    Printing Process: Hot foil stamp, emboss

    In the village of Arraiolos, "Land of Carpets", the typical Alentejo landscape amazes with its plains that welcome "Herdade das Mouras de Arraiolos". As a living testimony of a new generation of wine producers that enrich the most genuine traditions, this was the property that gave birth to the "Mouras of Arraiolos Grande Reserva", a red wine with M&A Creative Agency's creativity.

    With an extension of 326 hectares, it is from this sea of ​​vineyards that are born wines with unique characteristics. To tell the history of this "Grande Reserva", the top of the range "Mouras de Arraiolos", M&A Creative Agency has created a stylized coat of arms with the four elements of Arraiolos' coat of arms: the castle, the grapes, the bees and the water.

    M&A Creative Agency also created the package for this "Grande Reserva", a black carton box, all of which covered with the same pattern of the label's base.

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  • 01/06/19--21:35: woom water

  • Design: ΝΛΝDVZ
    Project Type: Produced, Commercial Work
    Client: woom water
    Location: Puerto de la Cruz, Spain
    Packaging Contents: Water
    Packaging Substrate / Materials: Plastic, Aluminium, Glass
    Printing Process: Digital Printing

    Branding and packaging design for the woom water.

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  • 01/06/19--21:36: Capricho Beer

  • Design: ΝΛΝDVZ
    Project Type: Produced, Commercial Work
    Client: Capricho Beer
    Location: Puerto de la Cruz, Spain
    Packaging Contents: Beer
    Packaging Substrate / Materials: Glass
    Printing Process: Digital Printing

    Branding and packaging design for the artisan beer CAPRICHO

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  • 01/06/19--21:36: INMIGRANTE Nomad Beer

  • Design: ΝΛΝDVZ
    Project Type: Produced, Commercial Work
    Client: INMIGRANTE Nomad Beer
    Location: Puerto de la Cruz, Spain
    Packaging Contents: Beer
    Packaging Substrate / Materials: Glass
    Printing Process: Digital Printing, Screen Printing

    Branding and packaging design for the artisan beer INMIGRANTE Nomad Beer

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  • 01/06/19--21:36: Silver Moon Gin & Tonic

  • Design: Andrey Antoshkin
    Project Type: Produced, Commercial Work
    Client: Old Tom Gin Company In St. Andrews Ltd.
    Location: Ukraine
    Packaging Contents: Gin Tonic
    Packaging Substrate / Materials: PET can
    Printing Process: Flexography

    SILVER MOON Gin & Tonic are super mix OLD TOM GIN 1821 St. ANDREWS and AFRODYSIA Italian energy tonic water. Branding and packaging.

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  • 01/06/19--21:47: Funky Darko

  • Design & Illustration: João Martins
    Project Type: Produced, Commercial Work
    Client: Bolina
    Location: Azambuja, Portugal
    Packaging Contents: Beer
    Packaging Substrate / Materials: Glass Bottle
    Printing Process: Print

    Design, Illustration and naming for Funky Darko, an unusual lager, Munich dunkel style. An easy-going beer with lots of vibe.

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