It is an emblematic Peruvian chocolate brand for cup, developed by Incasur, more than 40 years ago. In general, it is usually consumed by thousands of families during times of festivities, especially Christmas and New Year.

For the redesign proposal, I focused on the character of the brand, on what it transmits and what it means for the people who consume it. From this, I managed to make a conceptualization based on the family and cultural tradition, which leads to the action of sharing and it is this fact that generates unforgettable sensations.

After finding the concept, I worked with a design route that became an inspiring phrase: "The tradition that holds us together".

Packaging guidelines and number of packages were designed to facilitate the production process within the packaging of Qoltec and Monolith brand products.

The principles described in the document allow to achieve visual coherence within the entire product range. The guidelines are important especially for packaging designers, the DTP team and all involved people in the packaging production process.

1.  All graphical elements are expressed in units of points (pt). Element sizes (graphic signs, iconography) and proportions between them were developed on the basis of the Fibonacci sequence.
2. The product range is divided into two brands: Qoltec and Monolith. The Monolith brand is a minor brand of Qoltec. This means that wherever there is a Monolith character there should be a Qoltec sign. The names of both brands are protected in the patent office. The name reservation is valid in Europe.
3. The construction of logotypes and signets is based on the Fibonacci sequence expressed in points.
4.  Key visual

An Apulian winery that has made tradition, passion and sustainable agriculture its dictat for a lifetime. Glum agency has realized the new packaging for the 40 Filari line of wines with the aim of giving the quality of the wine an attractive, modern and charming design.

A packaging studied to immediately make visible and recognizable the line of wines and distinguish it from the others. We have dressed the wine bottle with two labels, both made of natural paper.

The lower label recalls the color of the type of wine, which is green for white wine and purple for red wine; and an upper white label that highlights the name of the line in question; in fact, the upper label is characterized by the 40 die-cut that takes up the natural color of the raw materials contained in the bottle.

We have created for the 40 Filari line of wines a packaging which gives the wine itself an aesthetic value that expresses quality, harmony, elegance, because wine is not just a mere product of nature, but a real object of value to which attribute its own identity.

Le Caramelle (The Candies) by Sabadì have been updated!

A new flavour and a brand new format for these six little charming brats. Now “Le Caramelle 2.0” have a pocket packaging, so you can carry it better. Beside the set of boxes we designed also a point of sale display.

Five years ago, Bale Breaker Brewing launched their first two canned offerings, Field 41 Pale Ale and Topcutter IPA. Since then, so much has changed--both with the brewery and the market. Bottomcutter and Leota Mae IPAs later joined the core canned lineup and Bale Breaker has experienced rapid growth, rocketing to become the fifth largest independent brewery in Washington state. Working closely with them since before they even had a name, it's been a wild ride.

The original cans were successful launch into the Washington beer scene. The prominent gold began radiating from more and more coolers across the state. But as they added beers to their lineup, and shelves became increasingly crowded, it became increasingly difficult for consumers to quickly differentiate between their offerings. The state of label design also changed drastically during those first five years and it was clearly time to modernize Bale Breaker's offerings.

Another focus of the redesign was to bring each beer's namesake more to the forefront. For a brewery uniquely located in the middle of their family hop farm, the farming equipment is a big part of their story. These custom illustrations helped us pay homage to Bale Breaker's history and location.

The redesign process resulted in cans with modern appeal that are also able to honor the past. Each beer has a strong, identifiable icon that easily extends to merch, social media and print pieces. The color coding used in the original cans has been strengthened, giving further clarity to the lineup. Boxes for the 6-packs and Topcutter 12-packs were introduced, adding another dimension to the new look. Not wanting to abandon the equity the brand had built around the color, gold accents are used throughout the designs along with a thick gold band on the side of the can containing the brewery logo.

Packaging Design Before & After - Keogh's Premium Crisps

• “New Look” – This just lets them know that the look has changed, but the product inside is what the same product, and will perform as reliably as the last time they purchased it.
• “New Easy-Open Packaging” – This can be appealing to consumers who struggled with an earlier version of a package, along with enticing new customers to try a product, bring back earlier customers who may shifted to another, comparable product due to unwieldy or difficult packaging.
• “Eco-Friendly Packaging” – This is a call to anyone concerned about sustainability, a constantly growing audience. The term “eco-friendly” can refer to packaging that has been created from recycled materials or produces from recyclable materials. Either way, sustainable packaging been proven to be important to the growing number of environmentally-conscious consumers. Across all industries, environmentally-friendly packaging has increased sales and revenues, and proven that consumers are willing to pay a little more for a product.

• Using tactile finishes like soft touch coatings and embossing to inspire engagement
• Shifting from an uncoated stock to include eye-catching high gloss
• Changing the size and or shape of the window through which the product can be viewed
• Changing the structure of a box so that each box must be separated on the shelf for greater dimension and higher visibility.

• Is the product visible when compared to competing brands? This is probably the most important consideration. Obviously, if consumers don’t notice the product, they will not have the opportunity to be tempted to buy it, even if of superior quality or better value.
• Does the packaging reflect the quality of the product? Consumers believe that the quality of the packaging is an indicator of product performance. They are programmed to see poor packaging design—graphically or structurally—as signifying a lower quality product. It can even make a new product seem old and uninteresting.
• Does the packaging adequately do what it was meant to, and are customers satisfied with it? Yes, packaging calls out to consumers, increasing visibility and brand recognition, but there is more. It must provide protection for the product, with boxes able to withstand constant shifting without structural damage, rubbed off design or other problems that make it appear less valuable. A major complaint in online reviews is that a product arrived broken and had to be returned.

Concept
The Hidrabene product line is composed of body and facial dermocosmetics, made with raw materials recognized in the cosmetic sector, combined with advanced technology for localized treatment and intensive skin care.
Our biggest challenge was developing material that inspired trust in a public that is, generally, very faithful to the products they currently utilize. Especially on the skin care segment. Thus, we searched for objectivity and precision when developing the brand – which is typographic and displays some graphic interference that provides it some more personality-, moving on to an icon that may be applied subtly or become the main component when new materials come to life.

The icon itself is no more than the merger of a drop (that refers us to hydration) with a diamond (referring to lapidating, skin care). Following this line of thought, where clarity and objectivity guide the project development, the chosen colors refer to the delicacy of the skin and have enough contrast to ease the reading of information by the final consumer. Another concern was transmitting the correct information to the user. We analyzed the best and most objective way to present relevant information first, facilitating the understanding and highlighting a desire for purchase of the products.

The Hidrabene line can be found nationwide, in pharmacies and specialized stores and has been a great success in sales with little over a year in the market.

Elmwood client Kopparberg, the Swedish fruit cider, has launched its new brand and drinks concept Balans. Balans Aqua Spritz signals the UK arrival of a growing US trend towards alcoholic sparkling seltzers. Balans is an alcohol infused sparkling water with a hint of natural fruit taste – Lightly sparkling and refreshingly balanced. This low calorie, low-sugar drink is inspired by the growing trend for health, fitness and wellbeing. The Balans brand, brand world, packaging and tone of voice was created and designed by Elmwood for a balance-seeking audience who do their best to not let the demands of life get in the way of having fun.

Demand for alcoholic sparkling waters has been growing at a significant pace in the US since 2016, and the launch of Balans signals the arrival of the drinks trend in the UK. “We know that people see social occasions where they might want to have a drink as an important part of their lives but often, drinks choices can be limiting,” says Rob Salvesen, Head of Marketing at Kopparberg. Balans is for people who want to enjoy the pleasures of life without compromise. “Move aside vodka, lime and soda! Balans is refreshing, light in taste, and is currently the lowest calorie 4% ABV drink of its kind available in its current 250ml serve.”

Lechburg is the first biological company in the heart of Transylvania. All begins from an Italian family with the love for the wine. An adventure started in 1962 from generations of wine-makers and culminated implanting new vineyards in Lechinta, a spellbound land in the heart of Romania. We designed the new identity and the packaging for them, starting from that heart, indeed.

From the study of the traditions of this land full of stories and legends, we came to something that caught our attention: the traditional dresses full of happiness and colours that the Romanian people wear even today, during the ancient festivity, on February 24, when the field God of love and fertility it’s celebrated. We felt free to use the bright colors of the dresses to design the wine labels: contrasts, vivid colors, stripes, and floral patterns, highlighted with a silver foil that draws the silhouette of the women using clean and essential curves.

The logo recalls the tower with the clock of the Lechinta’s church: we used the line of the roof that has a pyramidal structure, to design it, making cuts to the letters in a full/empty composition, realizing an original lettering.

327 was challenged to develop the brand and packaging to Kuara — a natural energy drink powder made with guaraná and cocoa.

Based on the roots of its main ingredients — Amazonia and Tupi-Guarani tribe, our inspiration came from the power of nature, native culture and its energy.

The brand and graphic universe invoke the Tupi-guarani identity through their distinctive face paintings and costumes. Along with an explosion of graphic elements that aim to reflect the energy of those people, nature and the drink itself; the result was a packaging with a fresh and vibrant attitude able to communicate the product with an energy boosting effect.

¨Paletería by Alex¨ is an entrepreneurship that commercializes artisanal popsicle and has developed a franchise business model in Ecuador. Their fresh and natural popsicle needed a packaging design to expand their national commercialization. The packaging had to be appealing, contrasting and also needed to enhance their artisanal nature, which is why the illustrations were created using colored pencil textures in order to engage the target audience that is composed mainly by children.

Geometric figures of fruits and other ingredients were also used to attract and generate confidence amongst the adults who will be in charge of the purchasing decision. Each packaging has its own illustration and chromatic, but maintains the same graphic style to create brand coherence but also differentiation.

Azerbaijan national white cheese.

Azerbaijan, the nation and former Soviet republic, is bounded by the Caspian Sea and Caucasus Mountains, which span Asia and Europe.

Mary is a young girl from Armenia. Her family have a farm in south of the country, they are growing awesome tea leaves there and she wanted to share the unique tea bouquets of her homeland and share her own fairytales. This project contains 8 different bouquets of mountain tea with 8 unique illustrations for each one. The names of girls were chosen by meaning of each one . Nrane ( name means "pomegranate girl" ) is for fruit bouquet tea, Anoush (means "sweetheart girl") for mint tea, Vardeni (means "with smell of roses") for tea with red rose hip, Shushan (means "lily flower") for floral mix tea, Tsovinar (means "the sea beauty") for wild mint tea, Agathe(means "made by agate stone") for blueberry tea and Astghik ( means "the star") for black rose hip.

Valser Mineral water - is an eruptive force, a connection with the land and mountains from which it originates, a daily boost to always do more and do it better without limitations: to feel limitless. The call to action, #FeelLimitless, is precisely the inspiration behind Valser’s latest campaign which involves a complete new line of packaging which perfectly embodies the impetuous nature of this natural resource - a water whose erosive force can alter the shape of mountains. A crevace in the rock is therefore a central feature of the new packaging, a metaphor for a limitless force and a link to the brand's marketing strategy, which uses strong images of courage and physical strength to interact with its target audience, both online and offline.

PET Engineering took care of the design engineering, prototyping and mechanical performance checks for this bottle, which will be available in different formats.

Creating a product line for the ' love zone '. Creams for her with sweet flavors.

From Canvas to Cannabis: BRIGADE Helps INSA Launch Recreational
INSA is making waves in the Massachusetts recreational cannabis revolution. The cannabis startup is one of the first to open for recreational sales in the state — officially launched at the company’s Easthampton location on Saturday, December 22nd at 10am. We worked closely with the INSA team to build their brand from the ground up, creating a bold identity and a vibrant, versatile packaging system to stand out in a rapidly developing industry.

INSA began as a medical dispensary, known for their beautiful and modern retail spaces, high-end concierge service, and products sought after across the state. In our work to build their brand identity, we focused on the dedication to craft and high standard of care that guides their organization.

Edrington Kyndal India, the makers of Cutty Sark in India and our clients, came to us with a brief to have a unique and striking mono carton design for their 500ml pack. Cutty Sark is a global Scotch having a strong identity and history. We embraced its iconic colour scheme by working only within the colours and the brand symbols. Our plan was make the brand stand out without our clients needing to buy expensive shelf space, and visually tell the story of the brave clipper by recreating the Cutty clipper illustration sailing upon furious seas. Yellow, black and white with bits of gray and silver accents make it unmistakably Cutty. Brand personality traits of bravery, being yourself despite the consequences are highlighted.

Working for a client like Pentapack is the greatest privilege a designer can have in life. The freedom to apply the concept is absolutely phenomenal. The concept of producing box-to-box was essential to creating "Alpha & Omega" where the customer is driven from the beginning to the end of his print job.

JJ & J is a fraternal union of two brands (Jaws Brewery and Jameson), they are united by the spirit of adventurism and they also shared a uniquely strong connection with ocean waves!

This imperial porter, aged in oak barrels of whiskey, sailed straight from the Jameson plant in Ireland. The label turned out to harmoniously combine and link into one and the theme of the barrel, combining it with a drum set, a commitment to the waves and adventures and implement it all in the corporate jaws style as if descended from the hippie posters of the 60s.

Chernogolovka is a brand that needs no introduction. It produces traditional lemonades from natural ingredients based on unique recipes. In view of the upcoming winter holidays the customer decided to launch a limited seasonal series of its most popular products - Dushes, Baikal, Tarkhun, and Limonad - in unique “crystal” bottles.

The concept preserves the brand style and adds to the image of icy fresh drinks. This idea is reflected both in the bottle design and in the elements of the label indicating taste differentiation. A standard landscape image in the center of it was replaced with a paper cut-out. Its white colour and composition are associated with a winter story and create the atmosphere of a fairy-tale. These emotional details helped us reach our main goal, that is, create a festive feeling.