Design Agency: Friendship
Creative director: Phil Blonde
Project Type: Produced, Commercial Work
Client: Looza
Location: Belgium
Packaging Contents: fruit Juice
Packaging Materials: glass, plastic
Looza is a happy brand that produces a range of different fruit juices. Their bottle hasn't changed since the sixties and in Belgium the shape of a Looza bottle is famous and an icon.
Looza wanted to focus on their iconic bottle and give their fans something special.
We created a bottle tuner for them.
Remember how you used to blow on a bottle and a random sound came out? That sound changes, depending on the amount of juice in the bottle. We tuned the bottle and then mirrored the notes to a drinking straw, allowing you to drink and hit the right note.
This straw was placed in the bottle of everyone who ordered a Looza, turning every bottle into a musical instrument. We also provided 'playsmats' as practice sheets, with staff lines from Beethoven to Beyonce.
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