
Design Agency: Typical. Organization
Project Type: Produced, Commercial Work
Client: Elixir Tea
Packaging Content: Tea leaves
Location: Athens, Greece
For our Athens based client Elixir tea we have tried to translate classic principals from the monumental tea culture in a new grid based tea ceremony. A dotted grid, inspired by the Elixir's tea stick perforation, is used to assure a modernistic harmony & order promoting the purifying, calming and energising effects of the teas. The new ceremony is preformed in the 3D projecting rooms of our contemporain lifestyle where we have a renewed relation with time and space, making an attempt to render the emerging virtual space into a real time heavy contrasted tea experience.
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