Designer: Paloma Martins
Project Type: Student Project
Location: Brazil
Packaging Contents: Orange Juice, Strawberry Juice, Grape Juice
Packaging Materials: Plastic, Kraft Paper
Suki is a packing design project that explores a playful language to talk to his public, that brings fun as it's main concept.
The project’s idea came from a briefing for a contest sponsored by a design studio, where a brand and a juice packing for a children's public should be created using a fun and cute language. I thought of some ways of tell a story to children without being too obvious but without giving up the idea of fun. That was how I got to the concept of Adventure Juice, after all there is no child who doesn't get excited at the thought of a good adventure to discover new and interesting things.
I started developing a special shape for the bottle, making it with a nice size to children's hands and an amount of juice that satisfies your thirst without wasting a lot of drink. These small dimensions helped make the packing even more cute. Having solved the most functional issues, I began to explore the visual elements of the label, using a fun and chubby logotype with color variations in each letter. On the other hand, the illustration brings a friendly sailor, built from simple and smooth geometric shapes. Within an imaginative scenario, the sailor tames colored seas made of juice to discover the delights of the world. I also tried to somehow integrate functional product information with the illustration to make the experience even more fun.
Having set the creative concept, I open the line to the flavors such as strawberry, orange and grape, and create a structure made of kraft paper for the juice pack.
The use of 3D prototyping has helped to give a final touch to the project, showing the packages running on a scenario closer to our reality.
Despite being a project that does not commercially exists it would be a dream to see the Suki on the shelves of super markets.
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