Roots (Concept)

Roots offers the finest quality vegetable crisps, produced from prize winning veg! This idea is conveyed by hoisting the huge veg on top of the tractor. Each packet presents its own scene using the intense colours to inform the variety of flavours. The Roots logo was hand drawn to create a natural appearance, this effect is combined with a water colour finish which displays the freshness and vibrancy of the veg.