Designer: Bobin Gao
Project Type: Student Project
Photographer: Jason Ware
School: Art Center College of Design
Course: Packaging 02
Instructor: Ania Borysiewicz
Location: California, USA
Packaging Contents: Household cleaning products
My rebranding and repackaging of Clorox bring a refreshing experience to cleaning with added simplicity and efficiency. Clorox’s leading product is mostly table salt - a natural element that disinfects germs, filth and other contaminations. Think of your cleaner as a detox for your precious home. Clorox cleanses and keeps you and your family protected. My goal for this project is to create a collection of packaging that fits in with millennials’ lifestyles and living spaces so that Clorox can expand their user market through the redesign.
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