Creative Agency: Horizon FCB
Designer: Heba Youssef
Project Type: Concept
Location: Cairo, Egypt
Packaging Contents: Air Freshener
Packaging Substrate / Materials: Plastic
Printing Process: Digital Printing
Air Code is a product produced by MPG (Misr Pyramids Group); air freshener sprays in various fragrances. Every now and then they change packaging to suit a trend or the season, they came to us for a new packaging concept for summer.
First we started by redesigning the logo and we came up with a new logo for the brand that is mainly typography with some circular shapes to immitate air breeze and wind.
Then we developed a concept for the packaging which involves summer breeze, flowers and filigree type of illustrations for three of the fragrances. They wanted the fourth fragrances to have a different concept that is more oriental.
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