Designer: Old Riley Artworks
Project Type: Student Project
School: Pratt
Course: Graphic Design II
Tutor: Michael Gerbino
Location: United States
Packaging Contents: Bottled Hard Soda (6 pack)
Packaging Substrate / Materials: Cardboard and Paper
Printing Process: Digital Printing
Inspired by the Beatles, this line of hard soda is an adult take on a childhood beverage. Using the fussy and grumpy Mean Mr. Mustard as the brand identity, this design plays into the aggressive yet playful nature of the song itself to speak to the product. With flavors including Yer Blues, Apple Tart, Pineapple Heart, Coconut Fudge, Cherry Cream, and Creme Tangerine, this product is a significant tribute to the Beatles and how their clever lyrics can be applied to a company and its image.
Read more
