
Designer: Scherry Hirschy
Project Type: Student Project
School: Ball State University
Course: Visual Communications 3
Tutor: Shantanu Suman
Location: Muncie, United States
Packaging Contents: Sandwich, French Fries, and Soda
Packaging Substrate / Materials: Paper
Printing Process: Digital Printing
Bummies: B and K Root Beer Stand is a restaurant in Bluffton, Indiana. I created a food truck wrap and the packaging for this restaurant. Bummies is very welcoming, but the identity was a little outdated.
I wanted the identity to be fun, so I came up with a logomark of a hamburger on wheels. I created icons that matched the hamburger logomark and made red and yellow splotches as a pattern and background design element that is reminiscent of ketchup and mustard. This is used on the to-go container and soft drink cup to frame the logo. The food truck is wrapped from the back towards the front with the large splotches and the icons. Each side of the truck has a lockup of the logo so that it can easily be recognized. The menu is placed to the left of the window so it can be seen when waiting in line.
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