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Map Coffee

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Agency: Boldinc Brand Innovation
Project Type: Produced, Commercial Work
Client: Map Coffee
Location: Sydney, Australia
Packaging Contents: Coffee Capsules
Packaging Materials: Paper

Map Italian coffee came to us wanting to take the hype out of coffee.

It’s a category filled with snobs who over intellectualise one of life’s greatest simple pleasures. When did things get so serious?

The supermarket shelves were awash with dark moody packs showing indulgent coffee moments – Boldinc set about shaking things up.

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