In the world there are thousands of designs of juices. Each design at different times had different tasks. One design demonstrates the naturalness of the drink with the help of material and texture, the other uses juicy images of fruits. It seems to me that to say the naturalness of a drink will soon become meaningless, since the naturalness of juices will become the norm. Food will become part of the lifestyle, as well as household items and clothing. The design of Tropicana juices is an attempt to make the product a little different. Clear geometry in the design speaks for simplicity and pedantry, the golden elements add a little bit of charm and premium.

RETASTES is a high-end ice cream brand, with products made of preferred global raw materials, possessing excellent quality, of which the most famous favor is vanilla.

In study of consumer behavior, it finds that ordinary ice cream and high-end ice cream consumption scenarios and ways are completely different. Most consumers will choose to eat ordinary ice cream quickly after purchase, while for high-end ice cream, more consumers choose to enjoy the process of eating ice cream in the quiet and comfortable or private space, in order to relax and enjoy.

We integrated the product into such scene, where people are tasting delicious ice cream, with the spoon on the mouth to enjoy the thin aftertaste. Spoon is the most commonly used tool to eat ice cream. Ice cream product expert thought that the golden texture spoon revivifies high quality ice cream taste in the greatest degree. We use such delicious association in packaging, with golden spoon on the red lips, which is very simple and striking against the black background. It has very strong identifiability and at the same time with fashion and unique style.

Master Federico Fellini surrealist universe in the film 8 1/2 is the inspiration of this packaging with a crazy graphics detached of preconceptions surrounding traditional labels. This packaging breaks the mold and creates a magical universe through shapes, characters that live there and colors at its ultimate expression.

A “limited edition” number of packages made in all five variations promoting the traditional Greek PYRGIOTIKO sausage. The brand name is based on the traditional recipe of the city of Pyrgos in Greece [Pyrgos in Greek means tower - castle]. The name of the city influenced us in both naming and designing the logo. The minimal color palette of gold, red, orange, purple and green makes the product noticeable by visualizing all different flavors. For typography, we chose to combine a geometric and monospaced font with a simple character in order to preserve harmony between logos and icons.

This egg package is inspired by natural packages and Tensegrity structures and made of fully recyclable materials such as hemp cord and cardboards.

It is designed to help the user to carry the eggs easily even when the hand is already busy with carrying another objects, thanks to its simple design it can be made with almost zero waste of material.

It also can be reused for several times and reduce the amount of plastic bag usage and waste, especially in countries like Iran where people often buy eggs individually and tend to use additional plastic bags for carrying them.

The Urban Winery in Silver Spring, MD approached Octavo Designs to develop a packaging design as innovative as their latest creation, the VIDALPA (pronounced: Vidal P. A.) series, a white wine IPA. To give us the best of both worlds, this Maryland white wine is aged with the beer world’s most recognized flower, hops. The Octavo Designs team set out to craft a clean, modern and fun packaging design that communicates this unique concept. How could we not design something fun for a product like this?

To highlight the unique hybridity of the VIDALPA we developed a custom illustration of entwined grapes and hops. Through the use of color we feature the product’s name, a fusion of Vidal and IPA, allowing the “IPA” to both stands out, yet integrate seamlessly. Carefully selected Pantone metallic and spot colors were selected for each can in the series. Hop’d Wine, the first in the series to be released, shines in bright green, a nod to the white wine grape. When you’re holding one of these distinctive cans, you’ll know you’re sipping something special and it’s sure to create some curiosity!

It was a treat to create something this special for The Urban Winery who specialize in great wines to share among friends and family. This packaging design was developed with just that in mind, to satisfy both the traditional wine-lover while piquing the interest of new enthusiasts. A bold and exciting product meant to attract both wine and IPA lovers needs a bold face to go with it.

Arctic Unique Vodka® is a new handcrafted premium quality vodka from Finland with clear, dry and uniquely soft taste of with warm grain notes. It’s distilled and bottled by hand in small numbered batches in Helsinki Finland and produced by W & K Premium Oy, an innovative Finnish private company in the alcoholic beverages sector which manufactures hand-produced premium alcohol products.

The story of the product is built on the unique northern nature that is full of wonderful and magical phenomena. Clear waters of the forest creeks, midnight sun that makes the day last all through the night, vibrant colors of autumn leaves and of course the unique northern lights. Arctic Unique Vodka® wants to pay tribute to the experiences that can’t be found anywhere else.

The quintessence of the vineyard as a minimalistic, raw form and content. Transformation from solid to liquid form.

The project consisted of the design of the labels for a line of three wines: white, red and rosé. The concept chosen to develop it is the pairing of each wine with its corresponding foods. I did not want to work with specific foods and therefore to give it to young and lively air I wanted to use illustrations with vitality and energy, which provide a point of originality within the world of wine and allude in a more metaphorical way to those foods.

The name of the wine "Rima" has been chosen with that poetic sense of rhyming with something, as a metaphor of pairing, but it also seemed appropriate for being one of the phases of the process of making certain wines.

Each illustration reflects that world with which we have certain wines, giving rise to three illustrations, one for each type of grape and wine: red, pink and white.

Tria Taproom is the first restaurant in Philadelphia to be completely on draft - even wine. To top that off, the kegs are hooked up to their beverage site so you can check and see how much is left of your favorite specialty beer or wine before it's gone. As a new brother to the original Tria chain, the Taproom continues to excel in beer, wine and food. I worked alongside the owners and architects to create this new identity. Recently, due to the creation of to-go crowlers, we worked together again to create a can design that would reflect the brand ideals, industrial yet barnyard, and classic yet modern. The final can design is a good mix of confident, sassy and nerdy about beer.

A collaboration initiative between Thinking Room and Common Grounds Coffee, resulting in a rotatable coffee cup sleeve which triggers us to rethink the coffee shop culture in today’s fast-paced life. By juxtaposing two different truths, twisting the coffee cup will ‘complete’ the sentence from the words behind the sleeve. As Coffee shops are easily found even in the smallest town nowadays and came in various qualities and prices, it is hard to dismiss the temptation to sip a cup or two while keeping up with the deadlines. The pride of having pressure in life with coffee to celebrate was the first idea that we explored. Then came other form of modern day tensions: working overtime, excessive buying, and expensive coffees that just don’t hit the spot.

Estepa (steppe) is a hand-crafted rum from the northeast of Mexico. The mystical essence of this beverage is related to spirits from the desert and the distortion of reality, which is why we were inspired by the duality between man and animal, and how their personalities, in a feral context, fuse and combine with each other.

Our graphic proposal works as a gaze to the depths of the subconscious. A dark place that is wide and empty, but also filled with mysteries and danger.

With this in mind we created the illustration for the package: a detailed deserted landscape, that also works as a texture, with a wolf, the main character, looking straight to eye of the viewer. This scene literally covers the bottle of Estepa, giving it a sense of mystery and craftmanship, which sets it apart from its competitors.

To speak of this rum is to speak of an experience that transports you to a cold and lonely desert ... to a steppe.

Our objective was to create and design an innovative, quality brand identity and packaging design for a new range of organic food products. The story of our brand is like the cycle of life, it never stops.

Our aim is to recreate the connection that people have lost with their food by getting the culture of home grown food back to the urban households without the hassle of buying pot, soil, seed..etc

Our idea is to create a packaging for organic food which contains dehydrated soil and seeds inside so once the pack is empty, you only have to water the pack and within a month you have a herb growing.

Numbeer - Minimal Beer
The Numbeer name is a pun. It comes from words number (There is two numbered beer 01 and 02. The first one is on white background and the second is on black.) and beer. The slogan is: NUMBEER ONE. The beer packaging has the same numbered design as the beer label. Four bottle of beer are wrapped in one package. The packaging consists of an outer and an inner part. The inner part we have to slide into the outer part like a drawer. The final box with beers is easy and safe to transport and looks very elegant. It is can be repeatedly used to bring back the beer bottles and buy new once by paying attention to the conscious environment of sparing.

It’s no secret that some days can be mundane. Yet, that’s exactly where Douji comes along—to reward and indulge you with their tasty potato chips. Douji elevates the snacking game with their secret recipe chips that gives sparks to your daily life.

Our collaboration with Douji commenced with developing and creating a brand identity and collateral. Since the owner was inspired by Ibaraki dōji when he first name Douji, we crafted its branding with a contemporary Japanese style as seen clearly from the logo. We chose Pistachio and a slight bit of Orange for the color palette to keep things vivid. Moving into the details, we created an illustration that speaks about the unpredictable daily life, knowing that Douji will relentlessly reward our days with scrumptious greetings of their potato chips.

Purity of nature and ancient self care rituals underpin new brand and packaging identity for Alchemy Oils

Sheridan&Co briefed to create a more luxurious design proposition that reflects the brand’s values, natural ingredients and provenance

Global retail design agency Sheridan&Co reveals its latest work in refreshing the brand identity for Alchemy Oils – a specialist hair oil brand rooted in the ancient Ayurvedic practice of hair oiling from India, formulated using pure, nourishing and completely natural ingredients.

The brand, which has won multiple awards and has an influential following, is a highly principled grooming product range that is fiercely proud of its paraben and cruelty-free vegan blends. Alchemy Oils promotes hair strength and growth with its therapeutically uplifting, deep conditioning treatments.

Alchemy Oils approached the strategy and design team at Sheridan&Co to work collaboratively in revising its look and feel as part of the brand’s wider growth strategy to target new stockists, update the bottle design to become more user friendly and appeal to new audiences, encouraging them to try out hair oiling for the first time. The objective was to explore a more luxurious visual direction that celebrated the brand’s Ayurvedic provenance, pure ingredients and promotion of self care rituals. More especially, the design solution needed to ensure that it resonated with both male and female consumers without alienating the nuances unique to the different tribes.

Michael Sheridan, chairman and founder of Sheridan&Co, commented: “Alchemy Oils appeals to a largely Millennial audience – their ideas of lifestyle and beauty are far from the pomposity, superficiality and excess of generations before them. The beauty industry is increasingly being influenced by activists fighting for more diverse representations of people from all cultural backgrounds and sexual persuasions. The acceptance of flaws and idiosyncrasies is becoming an empowering movement. Consumers have moved towards a culture of imperfection, vulnerability and diversity. This is reflected in the rise of messaging promoting ‘honest’ self-image. Alchemy Oils’ natural proposition fits well with this ethos; therefore the design solution needed to capture the zeitgeist and engage with an anti-perfectionist mentality of sorts.”

The logo, with its retained typeface, is overlaid on a pastel block colouring label using Alchemy Oils’ existing colour palette. For each product, two different shades are used – a soft pastel juxtaposed with a bolder, earthier tone to complement the typography and outer tube packaging labels. It’s Peta-certified, vegan and cruelty-free attributes are likewise delineated in a circular, stamp-like formation adjacent to the logo, giving the brand a powerful visual stamp of approval and drawing the eye to a key message.

Using the hand as a muse, the ultimate instrument for the Indian Ayurvedic practice of head massage, icons are used to denote the brand’s essential elements regarding purity of ingredients that strengthen hair and stimulate growth. Here, the brand’s wider attributes are communicated in a playful, succinct and visually compelling way. The outer plain cardboard packaging is given a premium feel with the gold foil Alchemy logo – a subtle nod to the precious honey-hued nectar encased within the apothecary-style bottle, while the block colouring label also seals the product and communicates the product’s key attributes.

Michael Sheridan added: “Alchemy Oils is all about purity of nature and taking the wellness practices of Ayurveda but making it relevant to a modern western audience. We have worked very closely with their team to create a visual brand identity that simply lets the honest beauty of the formulations shine through, while still making it a luxurious, indulgent and quite a special part of the daily self care ritual.”

Packaging tribute to the great Argentine people, great idea of the emerging winemaker Pablo Marino. The image is inspired by the old postage stamps and the coat of arms of the Argentine Republic.

Oid mortals the sacred cry, Freedom, Freedom, Freedom, thus our wines, free of classification, free of style. Freedom, equality and sacrifice. Customs, chores and our way of living life, through this wine.

Capitán Beto is the second joint project of the mendocinian winegrowers Gerardo Michelini and Andrea Mufatto with the berciano Javier González, who seeks the recovery of forgotten vineyards and the subsequent elaboration of village wines in three small towns in the mountain area of Bierzo, Spain (Ozuela, Rimoe and Toral de Merayo)

The name "Capitán Beto" refers to a song by the argentine singer and composer Luis Alberto Spinetta

Captain Beto and Mundo Zeppeling make up a series where the label immerses you in fantastic journeys aboard a hot air balloon. These wines represent that journey, that search to discover new horizons

"A synthesis of the harvest is one of the most natural gestures of our existence."

We design the visual identity and juice packaging for Sáfri Organic brand.

Graphically the packaging illustrates the harvest of the fruit, which is one of the most natural processes of our existence. During the development of the slaughter, other elements that were not directly relevant to the "harvesting" were eliminated.

We seek to graphically represent responsibility for our food and care for the planet. In the packaging the paper is FSC® certified and the glass is reused by the recycling industries. The illustrations were made by our partner Mariana Sartori.

From square pies to pies from the square

Strategic brand design agency BrandOpus has recently designed a new identity and packaging for consumer brand Square Pie the UK’s first gourmet pie brand, a division of Beat Foods Ltd, known for their traditional and inventive pie recipes.

Founded in Spitalfields Market in 2001 before being acquired by Beat Foods in 2018, Square Pie pride themselves on using only the finest natural ingredients and working with bakers who care about quality. Square Pie never cut corners and are passionate about their food and their market stall heritage.

Born in London’s East End the new identity for Square Pie celebrates the diversity and vibrancy of an urban Britain which revolves around a proper market square. We brought that same spirit and energy and put it at the heart of the brand. Just like their pies, the new identity has been crafted with care and is designed to stand out from the crowd and put a smile on people’s faces.

From their days as a market stall to being stocked in supermarkets across the country, Square Pie still takes the same pride in delivering real food pleasure and bringing people together.

Kate Jones, Design Director at BrandOpus says, “Square Pie has a spirit and heritage unlike many other brands and we wanted to reflect this in the identity. Their new look is warm and open and perfect for a such and enthusiastic and down-to-earth brand.”