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Packaging of the World is a package design inspiration archive showcasing the best, most interesting and creative work worldwide.

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  • 08/10/18--01:50: Groat Passim

  • Design: Funky Business Branding Agency
    Art-director: Ilya Tumaikin
    Designer: Sergey Ryadovoy
    3D, retouch: Konstantin Simonov
    Project manager: Valeria Borovkova, Yulia Ugrumova
    Project Type: Produced, Commercial Work
    Client: Passim
    Location: Ekaterinburg, Russia
    Packaging Contents: Groats (Grain)
    Packaging Substrate / Materials: Cardboard, Paper, Plastic

    Going to foreign markets is responsible step, that requires serious preparation. Therefore Passim asked us to develop new positioning and modern packaging for their products.

    Inspired by trip to the factory Passim in Novosibirsk, we saw production and plunged into workflow. We held several workshops, talked with employees, studied the competitive environment.

    As a result the logo was replaced by more universal one. We choose Latin writing, that is easy to read both in Russia and abroad. The old slogan "Delicious tradition since 1991" has changed to "Inspiring gourmets since 1991", this is the main emphasis of new positioning, the verb always strengthens the emotion. The wooden spoon with image of finished product symbolizes naturalness, it reflects the brand values.

    The window on the front of the pack shows that groats are crumbly and not in the cooking bags. By the way, we still have to develop packaging. The chip of box — spout on the left, allowing to pour groats into a pan, it was accented with red.

    Passim groats in new packaging have already appeared on the shelves of Russian stores and will soon appear abroad.

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  • 08/10/18--01:51: Teatreat Blends

  • Design: Vincent Casey
    Project Type: Produced, Commercial Work
    Client: Teatreat Blends
    Location: Melbourne, Australia
    Packaging Contents: Loose Leaf Tea
    Packaging Substrate / Materials: Cardboard Tube
    Printing Process: Digital Printing

    Teatreat Blends is a range of handcrafted organic loose leaf teas out of Melbourne. Each ingredient has been carefully selected and blended based on taste as well as by the health and healing properties of the herb. Each package combines rich blacks with a duo of complimentary colours and a touch of rose gold to give a premium look the product deserves. A range of macro shots of the actual teas displays the craft and range of the finest ingredients that make up each blend.

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  • 08/10/18--01:52: Trinity

  • Agency: Svoemnenie
    Creative director: Andrey Kugaevskikh
    Project Type: Produced, Commercial Work
    Client: Beluga group
    Location: Moscow, Russia
    Packaging Contents: Crossover/Spirit
    Packaging Substrate / Materials: Glass bottle

    Brand Identity, bottle shape, label design for Trinity- the first crossover on the Russian market

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  • 08/10/18--01:52: Ik Mexbox

  • Design: Menta Picante
    Project Type: Produced, Commercial Work
    Client: Ik Mexbox
    Location: México
    Packaging Contents: Mexican Products
    Packaging Substrate / Materials: Cardboard
    Printing Process: Screen printing

    Ik Mexbox is a Mexican treat and food subscription box company based in NYC. Their boxes are about connecting with the nostalgia of Mexican people that are abroad and being unable to get Mexican food. With that idea in mind, we come up with a visual system that reminded those people the Mexican culture with the colors, patterns, typographies, materials. etc.

    The logotype is inspired by the vintage mexican signs as for the laces that are in the -k- and the -m- they add the movement and the revelry of the vast mexican culture. The pattern we created has representative elements such as luchadores, tequila, piñatas, molcajetes, made in pretty basic forms to make them memorable. The color palette is vibrant with a close approach of the colors of cities, food, toys, festivities of México.

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  • 08/10/18--01:53: Kins

  • Designers: Melanie Lo, Jenny Zhang, Rachel Shrader, Jerry Chiang
    Project Type: Student Project
    School: Academy of Art University
    Course: GR 426_Package Design 4
    Tutor: Thomas McNulty
    Location: San Francisco
    Packaging Contents: Home, Kitchenware
    Packaging Substrate / Materials: Red River linen paper
    Printing Process: Injet printing

    Kins is a home brand encompassing dinnerware, linens, cleaning supplies, and cookware. Kins is a highly curated line, designed for someone who is ever present in their kitchen. They love to cook, they love their quality products and they want their home to be an experience for themselves and their guests. Kins isn’t a luxury brand, but you wouldn’t be able to find these items just anywhere.

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    Written by Casey Heigl, Marketing Manager of Heigl Technologies.

    For just about all of us, shopping is a huge part of our everyday lives. We buy food to fill our fridges, supplies to complete work in our offices, shoes for running or for fashion, and millions of other items. We can buy just about anything, and it usually comes wrapped in an attractive little box or is packed into a convenient little bag.

    Yes, packaging is just about everywhere. Did you ever wonder, though, where it all came from or how it began?

    Product packaging is a relatively contemporary concept that gained momentum and eventually expanded by leaps and bounds, thanks to tremendous technological breakthroughs during the time of the Industrial Revolution. However, packaging in its simplest form has existed since the beginnings of man. Let's take a look at the evolution of product packaging and how ecommerce has made an impact on the way items are shipped.

    Primitive Packaging Materials and Techniques
    It's generally believed that from approximately 5,000 BC through 3,500 BC, the first forms of packaging were invented and used by humans. Humans were hunters and gatherers during that time and were nomadic in nature, so they needed to create ways and means for storing and moving their foods, tools, and belongings from place to place. These early storage materials were likely made of animal skins, wood, and leaves.

    Once humans began settling down into villages, innovation and creativity emerged, and humans began forming wood into crates. They learned how to weave and started making baskets and sacks from plant leaves, experimented with clay, and began molding animal skins into stronger bags. Eventually, the quality of these materials increased, and humans could protect their food and crops over the winter months.

    The Development of Cities and Trade
    From 3,500 BC through 0 AD, innovation emerged with the development of cities. The concept of trading began when people were suddenly able to travel farther with more unspoiled goods, food, and supplies due to their more advanced packaging. The invention of blown glass also played a critical role in the evolution of packaging, as did the introduction of industrial glue and adhesives that seal containers and other forms of packaging.

    Wooden barrels were perhaps the biggest packaging innovation during this period and quickly became the go-to method of bulk storage. Barrels allowed people to transport and store large quantities of both dry goods and liquids.

    Most advancements and technologies in storage and packaging after the fall of the Roman Empire came from outside of Europe. China, with its invention of paper, made one of the most significant contributions to packaging. Paper soon became the leading choice for packaging around the world, and it would maintain that status for many centuries.

    The Rise of the Industrial Revolution
    Some of the greatest packaging changes in history took place during The Industrial Revolution. Efficient machines were invented, and human hands were eventually augmented or replaced entirely for the manufacturing of many products. This led to a faster pace of production and, with these machines, equally efficient packaging methods were needed to maintain pace with production.

    During this period, we were also introduced to transportation and storage bins, bags, and even more food packaging methods. Various in-store packaging options and primary packaging materials were also created.

    The 1900s
    While bins and large storage containers might have met the needs of producers and manufacturers, consumers wanted individual packaging that was more convenient and easier to use, as well as attractive. During the Great Depression, there was a rise in the culture of “self-service.”

    People began making more frequent trips to the grocery store to purchase smaller, more affordable quantities. This had a significant impact on the way items were created and packaged for sale. The necessity of packaging items for convenience brought about many contemporary innovations still being used today.

    Modern Day Packaging
    Around the end of World War II, marketers experimented with new materials, such as aluminum foil. The rise of more convenient single-use throwaway packaging was becoming extremely attractive to supermarkets wanting to sell as many items as possible.

    Packaging eventually developed into more of a sales and marketing tool. Most of the food packaged in today's world, for instance, comes from paper-based materials that display the name of the company on the packaging using bright, attractive lettering.

    With the emergence of plastics as the world's primary packaging material, the world was permanently changed. Polyethylene was introduced in the 1960s, and it quickly became the most-used packaging product.
    Since that time, there have been many important developments, especially the identification and demand for packaging alternatives that are more eco-friendly.

    With the emergence of plastics in the 1900s as the world's primary packaging material, the world was permanently changed. Polyethylene was introduced in the 1960s, and it quickly became the most-used packaging product.
    Recycling became an issue when it was discovered, over time, that litter was being produced in large quantities due to the use of plastic packaging.

    Late in the 20th century, a revolutionary shift in the way items were sold came with the emergence of the internet, home computers, and digital technology. The world of selling suddenly became more global and much more competitive.

    Mass-production and faster shipping to more places around the world brought an urgency and competitiveness to businesses wanting to stake their claim in this new frontier. Businesses had a new playing field on which to express their individuality in the form of virtually unlimited supermarket shelf space.

    Packaging for Environmental Friendliness
    Since that time, there have been many important developments, especially in the identification and demand for packaging alternatives that are more eco-friendly. Today, we're still seeking newer, more environmentally friendly ways to create inexpensive packaging materials that are efficient and attractive, and which provide real benefits for consumers.

    Packaging still plays a significant role in the buying decisions of consumers around the world. In fact, packaging is a primary marketing tool that directly impacts sales at the point of purchase. The packaging industry continues to evolve to fit ever-shifting consumer trends.

    The Rise of e-Commerce and Beyond
    With the rise of the digital marketplace, customers want their orders fast, and they want to know exact delivery times. They also demand control over how their packages are being delivered, as well as where.

    The effect of ecommerce on parcel carriers is astounding, particularly in the way it has changed last-mile delivery. Amazon, for instance, uses FedEx and UPS, along with a network of other courier companies that use drivers who are independent contractors.

    Smaller companies might use Amazon for their fulfillment or might ship using UPS, FedEx, the U.S. postal service (USPS), or a combination of several shipping methods. Plus, both UPS and FedEx offer services in which the last mile of delivery is handled by USPS.

    Consumers no longer have to choose between delivery at just their home or office. They can now pick up items on their way home from work or have items delivered to their homes in the evening. They can even have items dropped off in the trunk of their cars.

    About the author / company
    Casey Heigl is a packaging industry insider. As the Marketing Manager for and she has extensive knowledge of hot melt applications, vendors, and industry trends. Casey enjoys sharing her unique perspective with her blog writing.

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  • 08/10/18--01:58: The Baconer

  • Design: Pavement
    Project Type: Produced, Commercial Work
    Client: The Baconer
    Location: Oakland, USA
    Packaging Contents: Bacon
    Packaging Substrate / Materials: Paper
    Printing Process: Flexography

    The Baconer is a Bay Area family-owned business specializing in sous-vide finished bacon products. With unexpected flavors like smokey paprika and pork belly pastrami, the founders have the singular goal of making responsibly-sourced bacon made strictly in small batches. The identity and packaging for The Baconer captures the artisanal quality of the products through an upscale custom box structure, but doesn't take itself too seriously by employing a playful script logo and pork illustration. The sum of the parts allows The Baconer to stand proud amongst its competition in the ultra-competitive specialty food marketplace.

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  • 08/10/18--01:58: Zoma Cannabis

  • Design: Pavement
    Project Type: Produced, Commercial Work
    Client: Zoma Cannabis
    Location: Oakland, USA
    Packaging Contents: Cannabis
    Packaging Substrate / Materials: Paper, Foil
    Printing Process: Letterpress

    Zoma is a California-based luxury cannabis brand offering vapor cartridges, pre-rolls and flower. As a certified-organic cannabis line, the identity sought to illuminate the connection of the cannabis plant to the earth and healing through symbols of alchemy and sacred geometries. With a blind emboss illustration of Mother Earth paired with gold foil flourishes, the brand feels opulent and indulgent, yet grounded and calming. An overall sense of balance and sophistication is established for Zoma that positions the products at the forefront of refinement in the California recreational market.

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  • 08/10/18--02:01: 9th & Larkin

  • Design: Fos & Co.
    Creative Director: Charlotte Fosdike
    Project Type: Produced, Commercial Work
    Client: 9th & Larkin
    Location: San Francisco, United States of America
    Packaging Contents: Chocolate
    Packaging Substrate / Materials: Specialty Paper
    Printing Process: Screen Printing

    San Francisco based, bean-to-bar chocolatier, 9th & Larkin pride themselves in hand-crafting each and every chocolate bar, directly from the raw cacao beans they source from regions all around the world. In order to create a packaging design that would reflect the rawness of their product, it felt natural to turn to the point of origin of the chocolate: the cacao pod. The dried skin of the cacao pod provided a striking, one-of-a-kind pattern that was then transferred on to silk for screen printing. The resulting effect; a unique and tactile texture that resonates the chocolate’s call to nature.

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  • 08/10/18--02:04: Opland

  • Packaging Manufacturer: MW Luxury
    Design: Stranger & Stranger
    Project Type: Produced, Commercial Work
    Client: Opland
    Location: Global
    Packaging Content: Aquavit

    The Norwegian company Arcus is a leading producer of wines and spirits in the Scandinavian region, famous for being the world’s largest aquavit manufacturer. Recently, the MW Luxury team got the opportunity to work with Arcus in tandem with the London design house Stranger & Stranger.

    The project in question was a relaunch of Opland, a premium aquavit range designed to compete with cognac and single malt whiskies overseas. Opland recently celebrated its 150th birthday and has for many years been the favoured aquavit brand for Norwegians. The relaunch incorporates three exciting new bottlings: two varieties of Edel, and one variety of the premium Single Cask. The Edel varieties were matured in either port or madeira casks after spending four years in sherry oak casks; the Single Cask is a limited release of just 400 bottles.

    With some fantastic designs in place from our collaborators at Stranger & Stranger, the MW team set about producing three exciting luxury packs to showcase this exciting range. For all three packs we utilised the same construction: a wrapped rigid board body with a tin lid and carton inner fitment. By using a radius edge rigid structure we were able to create a softer feel to the exterior of the pack; the rounded edges align perfectly with the lines of the tin lid.

    To differentiate between the Edel and the Single Cask we utilised different wrappings and embellishments. For the Edel we wrapped the packs in white paper embellished with the Opland branding; to differentiate between the port and madeira varieties, we added either a red or a green front label bearing the signature of Ivan Abrahamsen, product developer at Arcus. The Edel packs feature gold-coloured lids with white paper inserts and a board base tray fitment wrapped in metallic paper.

    For the Single Cask we wrapped the pack in grey paper embossed with a subtle wood effect. Rose gold detailing was added in the form of a coloured badge detail on the front of the pack, a copper-coloured lid (with a paper insert colour-matched to the wood effect wrapping) and further embellishments on the sides and top. The board base tray fitment in this pack is also wrapped in metallic paper.

    We are delighted with the finished result, which offers a fresh new take on the classic Opland look.

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  • 08/10/18--02:06: Botanical Coffee Co.

  • Design: Green Chameleon
    Design Director: Nathan Riley
    Project Type: Concept
    Location: Bristol, England
    Packaging Contents: Coffee
    Packaging Substrate / Materials: Aluminium, Plastic
    Printing Process: Foil stamping, digital printing

    Botanical Coffee Co is a concept coffee brand that takes inspiration from mother nature and more specifically botanical studies. With a focus on using natural and plant based products to aid in the production of the finest coffee products, the brand needed a vibrant and high-end visual identity system with key links to nature at it's core.

    Using a simple marbled texture as a striking visual device the logo itself was kept clean and simple using a soft serif typeface, paired with vintage inspired badged and secondary elements. Subtle foiling across the packaging further adds to the premium feel of the brand.
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  • 08/12/18--21:38: Pink

  • Design: Marios Karystios x Alexandra Manousakis
    Project Type: Produced, Commercial Work
    Client: Manousakis Winery
    Location: Greece
    Packaging Contents: Wine
    Packaging Substrate / Materials: Glass
    Printing Process: Flexo

    Pink is a dry rosé wine from Manousakis Winery in Crete, Greece.

    A delicate blend of Syrah Grenache and Romeiko (local Cretan variety). For vintage 2017 Marios Karystios has teamed up with winery owner Alexandra Manousakis to create a unique label that reflects the bright character of rosé along with Alexandra's painting style.

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  • 08/12/18--21:38: Ouija Board Box

  • Design: Eric Collier
    Project Type: Concept
    Location: Minneapolis, Minnesota
    Packaging Contents: Ouija Board
    Packaging Substrate / Materials: Cardboard
    Printing Process: Digital Printing

    The Ouija Board phenomena has fascinated audiences for generations. The design aesthetic has always been refined (in regards to the board), which begs the question- why has the box design always lacked that same ominous, mysterious visual language? I have always cringed at the previous box designs, branded like a children's toy with fun text and playful imagery. This was the main idea behind my box redesign. The Ouija board is not a toy, so I decided to give it a proper presentation.

    The cover of the box is important real estate, because this is what the audience sees on the shelf when roaming an aisle. For the front design, I reused the original illustrations from the board but inverted the colors and enlarged the graphics. Recreating these graphics was a timely process, as no original vectors existed. I have always been in love with these illustrations. They have a woodcut aesthetic, fused with Van Gogh line work. I gave the box a matte finish, avoiding that 'brand new' look that often comes with a glossy coating. I felt the matte finish gave the box a reserved presence.

    On the back, I used the same text from the original box, but complemented it with a new illustration. I created three hands in the same rhythmically lined style of the graphics on the board. Two of the three hands are placed over the planchette. The low opacity ghost hand hovers over the top of it, implying that a spirit is present and moving the instrument for the players. Staying religious to a three color scheme, I used matte black, white and glowing yellow. The glow of the yellow intensifies when coupled with the white bright white of the board.

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  • 08/12/18--21:40: Hung Phat Artichoke Tea

  • Design: Thao Van
    Project Type: Concept
    Location: Vietnam
    Packaging Contents: Artichoke Tea
    Packaging Substrate / Materials: Aluminium, Paper

    Hung Phat tea is one of the largest specialty tea companies in Vietnam, with high quantity products, experting in manufacturing the products which are good for health and well-designed to meet the needs of the consumer.

    Artichoke is a perennial thistle native to southern Europe, northern Africa and the Canary Islands. In History, you will find that it was used by the Ancient Egyptians, Greeks and Romans, mostly as a digestive aid and for liver protection. Today, this tea is commonly sold in Vietnam. This flavoured drink is known in Vietnamese as tra atiso.

    Main ideas for this concept: Beauty in Simplicity. Impressive photo and clean layout , making it more visible and special on the shelf.

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  • 08/12/18--21:42: Neomatcha

  • Design: Chiara Hafen
    Project Type: Student Project
    School: KDA
    Course: Product Building
    Tutor: Evgenja Osaka
    Location: Berlin, Germany
    Packaging Contents: Matcha Green Tea
    Packaging Substrate / Materials: Aluminium
    Printing Process: Screen Printing

    Some people drink a lot of coffee cups every day. They get stressed out quickly. Have difficulties to sleep or concentrate. Oh! and also they get yellow teeth!

    That is why I absolutely love to drink green tea. Especially Matcha! As you may know, Matcha is well-known for its amazing health effects and being a super food. But that’s not why I drink a Matcha a day. I do it because of the concentration and productivity increasing effects. It helps me to get into a productive focus. Perfect for creative and intensive university work.
    In this course, we had to turn our passion into a business model.

    I decided to name it neomatcha because Matcha is a very old traditional Japanese tea that was mainly used in tea ceremonies. However, the way I use it is very new and fits perfectly into modern society. So I wanted a name and a packaging that reflect this rediscovery of ancient Japanese tradition.

    Almost all Matcha brands come in the same silver Matcha Tin. There is one huge downside to the traditional Tin: Once opened, there is no way to seal the Matcha again, thus the quality degrades quickly. Which is why I chose to add an inner-lid. Via the inner-lid, the user is able to seal the Matcha again after consumption and thus keeping its quality high for a long period.

    Because I found a Matcha producer that produces one of the highest ceremonial qualities I’ve had so far. I choose a black Tin instead of the typical silver:
    • Black = High Quality.
    • The Matcha-Green works better on black. It really pops. (the greener the Matcha the better the quality)
    • Different from the competition.

    The culinary Matcha needed a cheap packaging because it is geared to people that want a good quality Matcha but are concerned about the price. Probably the students that want that energy boost but don’t have the necessary dollars to afford it. So I chose a rather cheap but still stylish doypack:
    • Also Black = High Quality
    • Featuring an amazing Spacemen artwork = visualization of the meditative focus it can give you
    • Different from the competition.
    • The idea with that amazing artwork here is to make different artworks and probably make them collectable once the brand generates sales.

    Sidenote: on the product pictures I piled up the Matcha to resemble a green version of the Japanese Mount Fujin.

    So far there are 2 groups of people established Matcha sellers are targeting: the fitness/health people or the tea lovers.

    I wanted to go another route and target people like me who need a healthy, more effective alternative to coffee. You can clearly see that decision by looking at the website which is absolutely geared at the office working class, developers, designers, marketers, architects, students and only talks about that one benefit of matcha while there are many others too.

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  • 08/12/18--21:43: Freego Juice

  • Design: Magenta Advertising Agency
    Creative Director: Tareq Fawzi
    S.graphic Designer: Romaisaa Elsarqawi
    Project Type: Produced, Commercial Work
    Client: Freego juice
    Location: Cairo, Egypt
    Packaging Contents: Basil seeds Juice
    Packaging Substrate / Materials: Glass bottle
    Printing Process: Digital printing

    Freego is a basil seeds juice with fruits flavours, we create the brand logo in a typography technique and design the package in a black colour to be elegant with using the fruits to be catchy

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  • 08/12/18--21:44: Divertimentos Kids

  • Design: Rizoma Estudio
    Creative Director: Diego González
    Project Type: Produced, Commercial Work
    Client: Artilugios
    Location: Quito, Ecuador
    Packaging Contents: Traditional Toys

    The two classic collections of Divertimentos / Traditional Games now have another presentation: Divertimentos Kids. These new versions are dedicated especially to children and they have used more intense shapes and colors to attract their attention.

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  • 08/12/18--21:45: Pod Labs

  • Design: Jay Liu
    Project Type: Produced, Commercial Work
    Client: Drinks Express
    Location: Singapore
    Packaging Contents: Beverage Pods
    Packaging Substrate / Materials: Paper
    Printing Process: Digital Printing

    Founded in Singapore, Pod Labs is a brand that serves ready-to-drink beverages in pod capsules. Co-founded by two passionate coffee and tea connoisseurs, the business was brewed up as the answer to the endless search for that traditional Singapore kopi (coffee) — perfectly balanced with a flavourful, full-bodied taste.

    Echoing the founders’ obsession to quality, the design idea captures the attention to detail and the level of precision needed to create that perfect beverage capsule. Extending from this thought of meticulousness, the identity takes inspiration from a research lab, with iconic elements integrated with refreshing gradient tones — forming an expansive series of colourful logotypes.

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  • 08/12/18--21:45: Velvet

  • Design: Svoemnenie
    Creative director: Andrey Kugaevskikh
    Project Type: Produced, Commercial Work
    Client: APU
    Location: Moscow, Russia
    Packaging Contents: Smooth vodka
    Packaging Substrate / Materials: Glass bottle

    How to catch Mongolian trendsetters with vodka? Here is the recipe: It should fully reflect their personality.

    As proactive leaders they create a situation by causing something new to happen.

    That's why we have placed divergent circles on the bottle as the metaphor of their impact on their surroundings, also it resemble the shape of a vinyl record that refers to music and nightlife. On other hand this element communicates smooth taste of the product.

    Combination of contrasting glowing orange and deep emerald green, such dissonance allowed the product to become noticeable both on the shelf and in the bar.

    The bottle has a special «tactile» effect due to the combination of different textures: matte and glossy at once

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    Design: Sullivan Hidgon & Sink
    Associate Creative Director/Designer: Joe Wilper
    Senior Copywriter: Nick Kinney
    Project Type: Produced, Commercial Work
    Client: Christopher Elbow Chocolates
    Location: Kansas City, MO, USA
    Packaging Contents: Single-Origin Craft Chocolate Bars
    Packaging Substrate / Materials: Paper
    Printing Process: Emboss, soft-touch

    Christopher Elbow craft chocolate is made using carefully selected cacao beans from a single country of origin, and the flavor of each bar reflects the unique terroir of the place from which it came.

    What's Unique?
    The packaging we designed features a topographic emboss that lets you feel the landscapes of the nations where our bars are born.

    The minimal color palette reflects the simple but artful process of making craft chocolate. Soft-touch coating adds a luxurious velvety texture synonymous with fine chocolate. And the tasting notes and instructions on the inside of each box help make the process of enjoying each bar as rich and fulfilling as the chocolate itself.
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