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Packaging of the World is a package design inspiration archive showcasing the best, most interesting and creative work worldwide.

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  • 01/07/19--23:45: Hungry Ghost Festival

  • Design: Chong Kar Yan
    Project Type: Student Project
    School: Dasein Academy of Art
    Course: Diploma in Graphic Design
    Location: Kuala Lumpur, Malaysia
    Packaging Contents: Book
    Packaging Substrate / Materials: Paper
    Printing Process: Digital Printing

    These days, the young generation in the world are actually lack of the knowledge of their own culture. Ghost month in the Chinese Lunar Calendar is actually the opening of the gates of Hell, permitting all ghosts to receive food and drinks. The Ghost Festival also known as Hungry Ghost Festival. So, my book had came with the name ' Hungry Ghost Festival '.

    The objective of my project is to encourage people know about the Chinese traditional culture, helps them to have some perspective and understanding of their culture. I chose to use the silver paper because I want to make an effect like the Chinese we said ' Bagua ' mirror. Chinese ghosts are seem to afraid of it. The silver paper can reflect light as I remembered the Chinese ghosts scared of light too. So, I think this paper is really suitable for my topic. Then, the front cover I made a door dir-cut which also because I want to create a feeling like the opening of the gates of hell.

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  • 01/07/19--23:46: Gecaj Estate

  • Agency: Zero Pozitive Publicis
    Creative Director: Driton Avdyli
    Project Type: Produced, Commercial Work
    Client: Gecaj Estate
    Location: Prishtine, Kosova
    Packaging Contents: Wine
    Packaging Substrate / Materials: Paper
    Printing Process: Foil Stamping

    Background
    Stone Castle Vineyards and Winery is a hidden gem in the heart of Rahovec Valley in Kosovo, a region that has more than 2.000 years of winemaking culture. Stone Castle takes great pride in growing the highest quality grapes and premium quality wines by combining the latest technological advancements with traditional winemaking methods.

    One of their varieties, “Owner’s Choice” wine is the family’s secret receipt inherited generation to generation and crafted from the best Cabernet Sauvignon and Merlot grapes grown in “Gecaj Estate Vineyards”. There are only 10,000 bottles of this wine.

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  • 01/07/19--23:46: ZRSHA; Fundus Uterus

  • Design: Alexandra Alexandridou
    Illustrator/Photographer: Neoklis Delegos
    Project Type: Produced, Commercial Work
    Client: United We Fly
    Location: Athens, Greece
    Packaging Contents: Audio CD
    Packaging Substrate / Materials: Gloss Finished Paper, Magnetic Foil
    Printing Process: Offset (black + 1 gold Pantone colour)

    Folding CD packaging with magnets
    This unique CD packaging for the album 'ZRSHA; Fundus Uterus', released on United We Fly, is created in a fully conceptual context, so to follow Melentini's (musician) narrative of a distant planet called ZRSHA; . With her work she created a hymn to nostalgia to the place you come from, to the brutality of being, to the severance from the mother's placenta. So the packaging is meant to challenge anyone trying to unfold it, and even more when trying to fold it back. It is not meant to be either an easy, or an unforgetable effort, just like the albums story. Even though the first impressions imply a complicated structure, the solution is hidden in basic sharp geometric shapes (square and triangles), that when treated in the right serial way, finally lead to the purest of them all, the cirlce (CD).

    It's a single piece of paper the folds in a specific way that creates a strong sctructure. Magnetic foil is added to keep it even stronger. The layout design is driven by the fully geometric structure of the packaging itself, and kept as simple as possible.

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  • 01/07/19--23:47: Els Joves

  • Design: Dorian
    Project Type: Produced, Commercial Work
    Client: Olivé Batllori
    Location: Spain
    Packaging Contents: Wine
    Packaging Substrate / Materials: Glass bottle

    Els Joves, “The Young Ones” in Catalan, is the new project from the family winery Olivé Batllori.

    The naming was conceived with a double meaning: a young wine meant to be consumed within the same vintage and the younger generation of the family that is leading this project.

    The image is in line with the concept of the product, a fresh and direct range of wines which aim at a younger audience. A central and attractive illustration representing the new generation of the winery together with bold and vibrant colors make the product stand on the shelf creating empathy with the public.

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  • 01/07/19--23:47: Drop In Coffee

  • Design: Forma Station
    Illustrator: Nikolay Boyanov
    Project Type: Produced, Commercial Work
    Client: DropInCoffee
    Location: the Netherlands
    Packaging Contents: Coffee
    Packaging Substrate / Materials: Plastic
    Printing Process: Flexography

    The task: We were assigned the task of naming and designing the logo and packaging of an independent coffee roaster that also own a chain of exclusive cafes. There customers can purchase Drop In’s packaged coffee and enjoy a cup of the steamy drink.

    The solution: Thus we came up with the name Drop In Coffee – a place you can casually stop by yet have a high quality coffee. Even more the logo mark itself plays on the pun of a drop in a cup.

    We made unique illustrations for each of the places where the coffee grounds come from. Moreover there is a cup representing each of the countries – Ethiopia, Kenya, Peru and Columbia, that can be purchased individually or as a part of a gift set on place. Furthermore we developed the identity through the cups to go which also carry the illustrations. So do the bussiness cards in a more subtle way. The illustrations achieve a sense of individuality as a result making Drop In Coffee a memorable and modern brand.

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  • 01/08/19--00:06: Akulchev Macrons

  • Design: Natali King&Ramil Zinnatullin
    Project Type: Produced, Commercial Work
    Packaging Content: Macrons
    Location: Russia

    Macrons made by Akulchev confectionery company is a truly authentic French dessert presented with a mild filling sandwiched between two almond cookies in a variety of colors. Packaging design and identity of macrons fully reflects the essence of the product which is vibrant, delicate, but unsubstantial with nothing in excess concentrating the customer only on the product.

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  • 01/08/19--21:57: Parrots - healthy snacks

  • Design: Signe Stjärnqvist
    Project Type: Student Project
    School: Borbygrafiska
    Course: Packaging Design
    Tutor: Sara Larsson
    Location: Sunne, Sweden
    Packaging Contents: Snacks, nuts
    Packaging Substrate / Materials: Paper
    Printing Process: Digital printing

    A fictional school project where the task was to develop 3 new packaging concept for children between 5 - 12 years. By using vibrant colours, quirky typography and illustrations the intention is to appeal to younger children and their parents to choose the healthier alternative.

    By having a jungle theme it connects the three bags together and the colours chosen as a way to distinguish the bags from one another.

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  • 01/08/19--21:58: Lytworx Smart Neonflex

  • Manufacturer : Dats
    Design Director: Marianne Zagaras
    Graphic Designer: Roger Wong
    Project Type: Produced, Commercial Work
    Client: Lytworx
    Location: Sydney, Australia
    Packaging Contents: Rope light
    Packaging Substrate / Materials: Cardboard
    Printing Process: CMYK process

    We aimed to create a packaging design for this product which expresses it's vibrance and high tech features in a clean, punchy and dynamic way.

    The challenge was to convey it's many technological features without the use of a lot of text, which would have been too cluttering. We resolved this by creating simple icons which can be understood at a glance. The interested customer can then easily refer to the icon key on the side of the box for more detailed info.

    The packaging has a matte celloglaze finish which prevents glare/reflection when displayed in stores.

    The photography focuses on the light's aesthetic appearance when lit and the black background allows it to jump out as much as possible

    We believe we have achieved our objectives with our design!

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    Design: Andreea Bora
    Project Type: Produced, Commercial Work
    Client: Happease
    Photographer: Alex Timpau
    Location: Prague, Czech Republic
    Packaging Contents: CBD oil and vape pens
    Packaging Substrate / Materials: Cardboard

    Happease is a brand of CBD vape pens and oils that has as its main motivation to bring happiness, improve the consumer's state of mind and sense of well-being. The product range consists of kits and oil pods in 3 crafted flavours. Each flavour has its own hand-drawn line illustration expressing the product's aroma and feel. Launched on the Czech market, Happease is already a successful premium brand for CBD consumers.

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  • 01/08/19--21:58: A Jour Wine

  • Design: Forma Station
    Project Type: Produced, Commercial Work
    Client: Bright Colours
    Location: Bulgaria
    Packaging Contents: Wine
    Packaging Substrate / Materials: Glass
    Printing Process: Flexography

    The task: We were approached by a small Bulgarian winery from the Vidin region to come up with a name and package design for their new white muscat wine and a rose wine of the Gamza variety. They asked us for a modern interpretation of these traditional for Bulgaria wine varieties.

    The solution: The name came from the french “plique-a-jour” which means “letting in daylight”. It perfectly describes the lightness and juvenility of the wines. Likewise it implicates the way daylight goes through the semi transparent wine liquid. We used warm and calm colours for the design of the labels and arranged the elements in a circular composition so that they correspond to the full cycle of the wines’ colour, taste, body and nose.

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  • 01/08/19--21:59: Yumchi

  • Design: Kingdom & Sparrow
    Project Type: Produced, Commercial Work
    Client: Yumchi
    Location: Falmouth, UK
    Packaging Contents: Kimchi
    Packaging Substrate / Materials: Stand up pouch

    YOUR LIVELY SIDEKICK
    Yumchi makes authentic Korean kimchi with a modern twist. Using a recipe that’s been in her family for three generations, founder Lily Hirasawa brings together her passions for fermented foods and mindful living to create this raw, organic and gut-friendly Asian side dish in London.

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  • 01/08/19--22:00: BONGENIE

  • Design: Fabula Branding
    Project Type: Produced, Commercial Work
    Client: BONGENIE
    Location: Belarus, Minsk
    Packaging Contents: Macaron
    Packaging Substrate / Materials: Cardboard
    Printing Process: Printing

    Bright macaron pastries by BonGenie have already become a signature product in Belarus and gained popularity abroad. The unified range design is based on large lettering, attractive photo style, and the division of the typographic block into several levels. In honour of winter holidays the company launched an exclusive gift collection of 16 special winter tastes and asked Fabula Branding to develop package design for it.

    To set the mood, we replaced the corporate black style with festive red and made changes to the recognizable photo style, adding candy canes and decorative fir tree branches to the pastry on the box. While preserving the style of the brand, the new design gives positive feelings and creates a holiday atmosphere.

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  • 01/08/19--22:04: /45

  • Design: Sasha Samsonova
    Project Type: Student Project
    School: HSE art and design school
    Course: 3
    Tutor: Kosheleva Anna, Kopay-Gora Liza
    Location: Russia, Moscow
    Packaging Contents: Toothpaste
    Packaging Substrate / Materials: Cardboard / plastic

    Packaging for toothpaste is a line of three types, selected according to the principle of their action: antibacterial, whitening, and anti-inflammatory. Each toothpaste has its own addition to the common name / 45. It was chosen on the basis of the time recommended by the dentists for changing tubes every six weeks. For each species, the name changes depending on how many times it is used during these forty-five days.

    In addition, you can buy a special package for travel, thanks to which you do not need to take large tubes, and take as many mini-packs, how many days it will be used.

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  • 01/08/19--22:17: La Mascota Dark Bat

  • Design: YG
    Project Type: Produced, Commercial Work
    Client: Grupo Peñaflor
    Location: Argentina
    Packaging Contents: Wine
    Packaging Substrate / Materials: Glass bottle, paper
    Printing Process: Foil stamping, screen printing

    La Mascota Dark Edition was released for Halloween. It had to be elegant, attractive and mysterious. The inspiration was taken from the bats that live in the vicinity of the winery which the winemaker considers his "friends".

    An illustration of a bat that lives in a mausoleum was developed, surrounded by borders and details that added value and a halo of darkness. Applications with different techniques such as stamping and screen printing enhanced its attractiveness on the gondola and generated a positive impact on the consumer.

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  • 01/08/19--22:21: Port. Deodorant for you

  • Design: Polina Savina
    3D Visualizer: Pavel Gubin
    Project Type: Student Project
    School: British Higher School of Art and Design
    Course: Visual Communications
    Tutor: Leonid Slavin
    Location: Moscow, Russia
    Packaging Contents: Mineral Deodorant
    Packaging Substrate / Materials: Plastic, Cardboard
    Printing Process: Offset, Digital printing, Debossing

    Port, mineral deodorant. This product is designed for active individualists, young men who love freedom, traveling and active lifestyle; those who value integrity and utility in things that surround them.

    The problem:
    Today the market offers numerous brands that are pressing on us a stereotype male figure: an expressly masculine character, offered as the one and only alternative. There’s a want for a deodorant that would highlight the unique character and outside-the-box thinking of the individual wearing it; one that would fit right into his active lifestyle. A student project for the Visual Communications course at the British Higher School of Art and Design describes a product designed to solve this problem.

    This product is aimed at the young men for whom a deodorant is not a proof of their masculinity but a reliable and convenient device: just what they want for their active living.

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  • 01/08/19--22:22: Fragments

  • Design: Dorian
    Project Type: Produced, Commercial Work
    Client: Castell d'Age
    Location: Spain
    Packaging Contents: Wine
    Packaging Substrate / Materials: Glass

    Fragments is the range of young wines from Castell d’Age, a family cellar led by three generation of woman.

    All their products are organic, biodynamic and made with the maximum respect for the environment.

    Our inspiration was the singularity of this winery. We wanted the labels to communicate their story and philosophy. With three different collage illustrations created specially for this project by the artist Clare Celeste Börsch, we represented their three most important pillars: biodynamic agriculture for the red wine, femininity and tradition for the white, and environment for the rosé.

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  • 01/08/19--22:22: Kak Doma

  • Design: Fabula Branding
    Project Type: Produced, Commercial Work
    Client: Kak Doma LLC
    Location: Belarus, Minsk
    Packaging Contents: culinary products
    Packaging Substrate / Materials: Plastic container

    Just Like at Home (Kak Doma) is a brand of high-quality culinary products: ravioli, dumplings, meat pastry, curd pastry, and so on. All products are cooked in accordance with traditional recipes and contain only natural ingredients earning the trademark’s presence in the highest price category. However, the existing visual image failed to present all its advantages. Therefore, the consumers were unable to appreciate the product and they chose cheaper alternatives of lower quality.

    The main task of the new package design was to establish contact with the target audience and to communicate the nature of the product. We developed communications that made the manufacturing process clear and understandable for everyone.

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  • 01/08/19--22:23: Just Wholefoods

  • Design: Studio h
    Project Type: Produced, Commercial Work
    Client: Just Wholefoods
    Location: London, United Kingdom
    Packaging Contents: Dried vegan mixes and confectionery
    Packaging Substrate / Materials: Cardboard, biodegradable film
    Printing Process: Litho, Flexo

    Studio h has redesigned the brand identity and packaging design for Just Wholefoods, an independent company who produce a range of plant-based and vegan dried mixes and confectionery. The mixes are easy to prepare and ideal for busy lifestyles.

    Studio h were tasked with applying a design rationale to give clarity and cohesiveness to a 20-strong product range that had grown organically over the years with no unified packaging design.

    “The challenge with the redesign was to create a new identity and pack design that conveys the quality of the ingredients and doesn’t overpromise on the product. The brand’s desire to be food for everyone and not just a plant-based alternative was at the core of the redesign”. says Rob Hall, Creative Partner, Studio h.

    The straightforward block logo uses random italicised letters to introduce personality and colour or tone shift to give Just Wholefoods a subtle double meaning. This brand simplicity helps to frame the playful, pop art style illustrations creating a distinctive and democratic brand personality.

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  • 01/08/19--22:23: Ambra Liqueurs

  • Agency: Cornershop Design
    Creative Director: Damian Hamilton
    Project Type: Produced, Commercial Work
    Client: Ambra Liqueurs
    Location: Adelaide, Australia
    Packaging Contents: Liqueur
    Packaging Substrate / Materials: Glass bottle, Paper
    Printing Process: Spot Colour, Foil, Screen Print

    Ambra Liqueurs came to Cornershop with a clear brief; to reposition their brand to engage the spritzer market rather than a traditional older Italian male consumer. Specifically, Ambra was to attract and inspire ‘Bianca’; a 30 year old, aspirational, sophisticated, independent woman.

    The heart of the Ambra brand is Limoncello; a refreshing lemon liqueur historically produced in Italy around the coast of Amalfi. Ambra products are handcrafted in Australia (with locally grown ingredients and New World innovation) and based on authentic Italian family recipes. Cornershop’s strategy was to honour the brands’ heritage, but make a contemporary statement in order to stand out from its traditional competitors. “Australia is a bold and colourful nation, from its people to its landscapes, particularly in Spring/Summer when spritzers are likely to be appreciated,” says Damian Hamilton, brand keeper & designer.

    “Australia and Amalfi are both connected by their wonderful beaches and the lifestyle they offer. The colours, symbols, patterns and textures of the beach are comparable in both places. Our intention was to bring this story to life and create a solution that reflected an enviable beach lifestyle. When Bianca drinks Limoncello-based spritzers or other Ambra products by herself or with friends, we want to take her on a journey to the stunning Amalfi coast where it all began. She can imagine and be inspired by sitting seaside or poolside with her spritzer relaxing, reading a book, socialising with girlfriends or being romantic with her partner. Ambra can bring this fantasy to life.”

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  • 01/08/19--22:24: Somersault

  • Design: Denomination
    Project Type: Produced, Commercial Work
    Client: Somersault
    Location: Brighton, UK
    Packaging Contents: Adult Soft-drink
    Packaging Substrate / Materials: Glass

    New Instagram-worthy drinks brand Somersault launches in a bid to tap into the burgeoning adult soft-drinks market, with a stand-out identity by drinks design specialist Denomination.

    The adult soft-drinks category is a huge growth area globally, as more consumers seek out no- and low-alcohol options with grown-up flavour profiles. Slow-brew soda start-up Somersault spotted a need for a healthy option to appeal to style-conscious people who want to drink less alcohol yet don’t want to increase their sugar consumption.

    Denomination was asked by Somersault to create a brand and packaging design that would be aesthetically distinctive, aspirational and memorable, and that café and bar owners would be happy to display ‘like art on a shelf’.


    Crafty graphic solutions
    The design team at Denomination came up with a strong graphic approach that creates great stand-out on shelf, is worthy of above-counter display in cafés and bars and provides clear varietal differentiation. The identity also stays well away from clichéd ‘natural’ and ‘organic’ design cues, looking instead to the premium-craft-drinks market to appeal to a discerning target consumer who appreciates hip, healthy options.

    Contemporary pastel colours were selected to reflect the brand’s organic ingredients and good-for-you credentials. The designs are also echoed on the bottle necks to further boost stand-out and allow for a more minimalist approach on the main labels.

    With so many ‘healthy’ sodas on the market in fact packing a super-sweet punch, it was also felt important to hero the key ‘low sugar’, ‘organic’ and ‘slow-brewed’ brand assets on the wrap-around label, with supporting content and tasting notes.

    Finally, a strong bespoke logotype, uncoated paper stock and embellishments were used to reinforce the premium positioning of the brand.


    Head over heels
    Rowena Curlewis, Denomination CEO, says: “One of our key challenges was to create an identity that would overcome consumer scepticism that ‘healthy’ fizzy drinks lack flavour or contain artificial sweeteners. To do this we created a distinctive packaging design that sets Somersault apart from other brands, reassuring customers that they are drinking a high-quality product that tastes good and looks gorgeous.”

    Neil Barker, Somersault Director, says: “Denomination exceeded the brief to create pieces of art that the coolest of cafés and bars are happy to display next to premium drinks and gourmet coffee brands. The designs provide a contemporary expression of craft soda, and the patterns provide a generous canvas that is highly disruptive, engaging and refreshing, while being understated, confident and stylish.

    “Just a few weeks after launch, and with no PR or advertising support, the design has been pivotal in generating interest and excitement with the drinks trade. Retail uptake has exceeded all our expectations and we have secured listings in more than 100 of the trendiest cafés and bars in the country. Some mixologists are even using the sodas as mixers – a brand extension that we had not envisaged.”

    • Somersault is available in Cola with Pear & Lime, Lemon Squash, Limeonade, and Orange & Mandarin and is sold exclusively at cafés and bars throughout Australia.


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