October 26, 2016, 10:19 pm
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Creative Agency:
WERKSDESIGNDesigner: Volker Schumann
Photographer: Negar Azimi-Hashemi
Project Type: Produced, Commercial Work
Client:
Distillery 1113Location: Brilon, Germany
Packaging Contents: Spirits
Packaging Materials: Glass
German-based new founded distillery 1113 produces noble spirits and schnapps exclusively hand crafted and required a fundamental design for the company. The solution was delivered by Berlin-based agency Werksdesign with the logo, complete corporate design and the luxurious glass bottle in two sizes.
Puristic linear bottle design and the irregularities on the glass surface emphasize the character of 1113 company as a supplier of limited high-quality spirits, which are well known and appreciated in the gourmet cuisine within short time.
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October 26, 2016, 10:24 pm
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Creative Agency:
LibreProject Manager: Donatas Kliunka
Head of Creative: Darius Kisielius
Art Director: Julius Gerdvila
Graphic designers: Aliona Bobin, Simas Petrauskas
Photographer: Paulius Gasiūnas
Project Type: Produced, Commercial Work
Client:
Stumbras distilleryLocation: Vilnius, Lithuania
Packaging Contents: Vodka
Packaging Materials: Gloss finish painted glass bottle
Stumbras Vodka 110 was issued to celebrate the 110th anniversary of Stumbras distillery. Staying close to nature is so special about this anniversary Stumbras Vodka collection. This year Limited edition is noticeable for the design of its 110 unique labels featuring herbs from Lithuanian fields and meadows.
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October 26, 2016, 10:33 pm
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Creative Director & Illustrator:
Nio NiPhotographer: Maxi Ho
Project Type: Produced, Commercial Work
Client:
Yori GardenLocation: Hsinchu, Taiwan
Packaging Contents: Juice
Packaging Materials: Paper, plastic, stickers
The scenarios of the cold pressed juices are used for product development. The outline of YORI Garden, the way of juicing, and the concept of body cleanse are shown with colorful illustrations. This design delivers the message about health and freshness which help customers understand the product with the most intuitive way.
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October 26, 2016, 10:41 pm
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Creative Director:
Jung von Matt/NeckarSenior Art Director: Rico Noël
Copywriter: Oliver Kneip
Creative Directors: Matthias Hess, Sven Kratzsch
Art Directors: Tim Kaun, Benedikt Bischler, Niklas Poweleit
Project Manager: Thien An Nguyen
Project Type: Produced, Commercial Work
Client:
GourmetfleischLocation: Germany
Packaging Contents: T-Bone Tea. Beef bouillon in teabags
Packaging Materials: Wood, glass, stainless steel
Drink a steak.
Holy Cow! The German online meat shop Gourmetfleisch.de and Jung von Matt/Neckar created beef bouillon in teabags.
The tea does not only say good-bye to the same old boring ingredients like ordinary green leaves – it also revamps the traditional looking tea box packaging design.
To put the bags into the right environment, we turned our tea boxes into a miniature butcher shop complete with tiny meat hooks. The meat hooks not only pay homage to the butcher shop atmosphere but they are also a handy little device for hanging your teabags into the pot.
Style and colors, of course, had to match with the overall dark vintage brand feeling, while still portraying a premium and clean look. A whole new product now comes with a whole new taste and aesthetic. Bon appetite!
What's Unique?
To put the bags into the right environment, we turned our tea boxes into a miniature butcher shop complete with tiny meat hooks. The meat hooks not only pay homage to the butcher shop atmosphere but they are also a handy little device for hanging your teabags into the pot.
Style and colors, of course, had to match with the overall dark vintage brand feeling, while still portraying a premium and clean look. A whole new product now comes with a whole new taste and aesthetic.
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October 26, 2016, 10:46 pm
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Designer:
Yevgeny RazumovVisualization: Pavel Gubin
Project Type: Produced, Commercial Work
Client: Alcohol Siberian Group
Location: Moscow, Russian Federation
Nowadays it's rather difficult to invent unique shape of bottle or unique element in alcohol design which wouldn’t have analogues. One of the main tasks in the redesign if vodka “White birch” was to find this uniqueness which would be unordinary, interesting and organic to general design concept. And at the same time it should have protected product from numerous clones and fakes now as well as in the future.
Spherical lens , deepened inwards the bottle became such an element. In spite of interesting visual effect of image refraction, it became some tactile element in the design. It arouses desire to touch it and, in my opinion, nowadays it’s one of the most important aspect for consumer to choose renewed product on the shelf.
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October 27, 2016, 9:13 pm
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Creative Agency:
LeftgraphicDesigner: Lefteris Panagoulopoulos
Photographer: Pavlos Kapoglou
Project Type: Produced, Commercial Work
Client:
Tsatsakis SALocation: Heraklion, Greece
Packaging Contents: Bread-sticks
Packaging Materials: Aluminium Foil
Our office worked with the Tsatsakis SA company for the design of a series of packages aimed at young Greek buyers. In brief: "We want a youthful product with a fresh image"
Young people are characterized by their revolutionary spirit, the questioning and the subversive mood. We just tried to capture in our packaging. Vibrant colors, free positioning of products, and handwritten typography.
The slogan "Divine taste" the use of the halo and the subversive use of a known painting, complete the youthful approach .
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October 27, 2016, 9:23 pm
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Creative Agency:
Marios KarystiosIllustrator: George Tzavaras
Project Type: Produced, Commercial Work
Client: Thoukis Spirits
Location: Cyprus
Packaging Contents: Zivania
Thoukis Spirits releases its limited edition Zivania, a spirit that its roots date back in the 14th century in Cyprus.
A sequel to Ouzo Thoukis, the Zivania uses the grape stem as its emblem in the same minimalistic approach.
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October 27, 2016, 9:25 pm
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Design Director:
Thnadech KummontolProject Type: Produced, Commercial Work
Client: Legend of Spa
Location: London, United Kingdom
For over 20 years, Legend of Spa has manufactured and supplied spa products to hotels and resort spas in Thailand. They started the business with their signature massage oil, a family recipe for more than half a century. As part of their expansion policy, they will now also be distributing their new range to major department stores and boutique stores throughout Thailand.
Initially, their packaging look and feel captured an artisanal charm and authenticity that alluded to their humble beginnings. However, to cut through the noise of competitors in this high-end luxury category and to generate new users, both the packaging and design needed an overhaul.
The redesign of the packaging started with changing their logo: The meaningless leaf icon evolved into a lotus flower representing healing, beauty and purity. It was created as an emblem/badge to retain authenticity and engender re-assurance. Original product benefits from the old packaging were retained for their old-world charm.
The design reinterprets and updates a classic design tradition, and is inspired by the rich, colourful floral patterns created on South East Asian batik sarongs to enhance the sensorial aspect (associations of bright florals evoke the fresh fragrance of Summer).
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October 27, 2016, 9:29 pm
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Creative Agency:
TSMGO | The show must go onCreative Director: Ricardo Moreno Rodríguez
Art and Design Management: Marta Terrazas and José Luis Casao
Photography: Dclick!
Project Type: Produced, Commercial Work
Location: Spain
Packaging Contents: Rum
Freebooter, freedom and long life The Queen’s Rhum!
Freebooter is a clear commitment to a story that might have happened once. From its inception on a blank canvas, without preset limitations, we create an attractive and suggestive concept to take us back to a remote era and place.
Storytelling
On the commemoration of The Queen’s reign, the West Indian Sugar Cane Captain, Lord Bulsara, wanted to present to Her Royal Majesty with the finest rhums from his family distillery. It is unknown where in The Caribbean Sea the Bay’s Brotherhood intercepted the precious cargo, but it is certain that the so called Bay’s Brotherhood members were one and all despicable riffraff, buccaneers who dishonored The Queen’s delicate Rhum. The Freebooters eagerly tagged the bottles to peddle them. They set them with a skull, the badge of the Bay’s Brotherhood, renamed as ȊFreebooterȋ the Rhum of The Queen and rejoiced in their misdeed with the following inscription:
" Bay’s Brotherhood Freebooter Liberated Rhum
Seized from her Majesty’s Fleet. This bottle corresponds to the consignment of the Captain’s Booty. Much appreciation to Her Majesty for her largesse..."
The bottles disappeared swiftly, once their origin was revealed word spread. From wealthy figures to bandits, everyone followed the "Freed Rhum of The Queen".
The legend of Freebooter sails the seas, and its fame can only be overcome by its authentic taste.
Will there be any hidden bottle left intact to be discovered ...?
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October 27, 2016, 10:45 pm
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Creative Agency:
CD DESIGNDesigner: Céline Delcourt
Project Type: Produced, Commercial Work
Location: Cognac, France
ROYAL ESSENCE, a creation with the CD DESIGN signature
Royale Essence, representing French luxury at its purist and most emblematic, was born of the meeting between four entrepreneurs from complementary specialist trades, and sharing the same passion for the universe of fine spirits and luxury.
Object steeped in emotion and technicality, ROYALE ESSENCE was recently unveiled at LUXE PACK Monaco 2015 on the ORIMONO stand, accompanied by its creative designer, Céline Delcourt.
Luxury packaging designer and founder of the CD DESIGN creative workshop, Céline Delcourt is a massive fan of all things luxury. In a spirit of permanent exchange with her colleagues and technical partners, she works on securing the future of luxury brands by favouring design full of meaning and emotion, and built upon creativity and innovation.
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October 27, 2016, 10:50 pm
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Creative Agency: Ogilvy & Mather Bangkok
Creative Director:
Puripong LimwanatipongProject Type: Produced, Commercial Work
Location: Bangkok, Thailand
Noble Development is a leading property developer in Thailand, well-known for its unique take on architecture. Ogilvy & Mather Bangkok were briefed to create gift sets to represent Noble's uncompromising approach in consistently applying its "be different" design philosophy over 20 projects and 25 years. Each of the 8 gift set designs they created were inspired by one of Noble's condominiums. A prominent architectural design cue of the building - whether its architectonics, the interior design, or even the unique interplay of light and dark on tiling - was translated into unique designs for edible snacks and food. The Limited Edition Gift Set, be it chocolate, a stack of crackers, pasta, sugar cube, candy, granola bar or cookies, acts as a reminder that even the most familiar objects can be seen in a different light.
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October 28, 2016, 2:37 am
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Designer:
Yuta TakahashiCollaboration:
Calligrapher MamiPhotographer: Yuta Takahashi
Project Type: Produced, Commercial Work
Client: Kamitemma Taikodai
Location: Japan
We carried out visual design for a traditional festival in Shikoku, Japan.
We carried out visual design for a traditional festival in Shikoku, Japan. During this traditional Autumn festival, a crowd of over 100 people carry an gold ornamented "taikodai" weighing around 2 tons through the streets of the town. 2016 marked a special year for the ceremony as for the first time in 20 years the taiko drum, believed to house the spirit of the festival, was to be replaced. We were therefore commissioned to make a design in keeping with this auspicious occasion.
We therefore set about analyzing the materials necessary to construct the drum, paying particular attention to the rivets which would be essential for the drum's structure. The riveting, with determines the sound of the drum, was carried out with great care, and under close supervision. Our graphic design used the same number of rivets as an actual taiko drum, 150, in order to create a piece with an identity befitting of the ceremony.
For the calligraphy, we borrowed the energy and passion of young calligraphy artist, Mami, whose work has been celebrated both in Japan and abroad. This new collaboration proved fruitful, and Mami's bold yet delicate characters can be seen in several features.
Imabari towels are a luxury gift item produced in the region which have become a byword for high-grade towels. Made using premium supima cotton, the highest grade of high-grade American cottons, the towels are bleached using a natural method involving yeast, which earns them an ecological mark. Using traditional Japanese "kiribako" paulownia boxes, we created a novel, minimalist packaging design that synthesizes tradition and innovation.
We maintained a balance between craftsmanship, traditional culture and modernity, aiming to innovate on traditional Japanese culture using modern design.
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October 28, 2016, 5:00 am
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| Tetra Pak invited Packaging of the World to their headquarters site in Denton, Texas. |
Where is the gold you may ask, and how we as packaging designers or manufactures can go for the gold? Stay tuned for more deets.
With a market presence in more than 170 countries, Tetra Pak is the world leader in liquid food processing and packaging solutions. As an industry leader, Tetra Pak frequently conducts research studies and extends media invitation to all around the world to attend product launches and whitepaper reports. This autumn, we are honored to be invited by Tetra Pak again, to their headquarters in Denton, USA for the exclusive launch of the latest edition of Tetra Pak's consumer generation whitepaper series focusing on seniors.
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October 30, 2016, 10:02 pm
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Creative Agency:
JPM & AssociésProject Type: Produced, Commercial Work
Client: Tippagral
Location: Talant, France
Packaging Contents: Cheese
Packaging Materials: Plastic
Tippagral, French subsidiary of the Irish company Tipperary, that transforms over 1 million liters of milk a day, offers Cheddar cheese, Swiss cheese, mozzarella ...
JPM & Associés team was in charge of the creation of the packaging line: consulting, graphic design, packaging design...
Objective:
To build a strong and differentiating image, in order to reach and convince professionals in a marketplace where Cheddars are legion ... and sometimes multiple origin!
Result :
Successful launch and strong sales in the European market!
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October 30, 2016, 10:06 pm
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Creative Agency:
Eric CollierPhotographer: Bill Wikrent
Project Type: Student Project
School: University of Wisconsin - Stout
Course: Product and Packaging Design
Tutor: Nagesh Shinde
Location: Menomonie, Wisconsin, United States
Packaging Contents: Flavored Whiskey
Packaging Materials: Glass Bottle, Cork, Burlap, Ink
Whiskey on the beach never felt better than it does with a cold bottle of SHAKINU. This Hawaiian Made Whiskey is a three flavor series, featuring LEHUA HONEY, PINEAPPLE LUAU and COCONUT PALM. Each accentuates around a native specialty of the Hawaiian Islands. All three flavors will leave any drinker with an authentic taste of Aloha that will have you coming back to SHAKINU time and time again.
Eric Collier, Senior Graphic Design student at UW-Stout, created this mock-brand in hopes of developing a Whiskey that reverberated that “hang loose” aura that is so alive within Hawaiian culture. Inspired by tiki heads, and Polynesian tribal art, an iconic “Shaka-Man” logo was developed. His nurturing gaze isn’t telling you “I am going to get you drunk”, but rather “Let’s get drunk together”. This was essential to the visual language. While the color palette is rather earth-toned, the saturated splashes of oranges and yellows resonate the perfect amount tropical energy. Any more tropical, and the boldness that Whiskey embodies would be lost.
Each bottle initially comes in a screen-printed burlap sack, enlivening the energy of the product on the shelf. The natural material says “From the Locals” to a drinker, further immersing him/her into the Hawaiian experience that comes with any bottle of SHAKINU. An abstracted graphic representing each flavor is embossed upon the cork wood caps.
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October 30, 2016, 10:21 pm
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Designer:
Nina RomicProject Type: Concept
Location: Zagreb, Croatia
Packaging Contents: Wine
Packaging Materials: Glass, Paper
Illustrations were made using watercolors and ink. Motive of a donkey is repeated on them, as a symbol of Dalmatia. Dalmatian donkey is a trademark of the entire region, a symbol of perseverance and endurance. And it is the perseverance and endurance necessary to produce quality wine from Dalmatia. Also, once the donkey for vinedresser was a faithful helper in the work related to the delivery of materials for the maintenance of the vineyard and the delivery of the harvested grapes to the tavern owner.
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October 30, 2016, 10:25 pm
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Creative Agency:
YG DesignProject Type: Concept
Location: Mendoza, Argentina
Packaging Contents: Wine
Enotria and Santa Ana launched these products jointly. The purpose: to introduce a range of wines that reflect Argentina’s best when it comes to wine regions and emblematic grape varieties. The concept is based on the idea of touring Argentina. We show a character that travels across the best valleys in each region. He carries a suitcase that fulfills a specific purpose in each particular setting. The final product had to communicate the idea of travelling in a simple and straightforward way.
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October 30, 2016, 10:29 pm
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Designer:
Caro BuerenProject Type: Student Project
Location: Dortmund, Germany
Packaging Contents: Honey
Packaging Materials: Wood
Clayridge Honey is a small, family owned bee-keeping business based in NSW, Australia. They attach great importance to using only the best ingredients, so that all of their current products reach high quality standards and are completely natural. Through their 100 percent pure, raw and fresh goods, Clayridge Honey sets itself apart from the ones you can buy at the supermarket. The rebranding targets to enhance the companies appearance and to appreciate the fresh and natural products. It should reflect the high quality and implicate a obvious recognition value.
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October 30, 2016, 10:37 pm
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Creative Agency:
Butcher and GundersenProject Type: Produced, Commercial Work
Client:
Marston's BreweryLocation: UK
Packaging Contents: Beer
Packaging Materials: Glass, Aluminium
Marston’s beers are a range of six beers brewed in Burton-on-Trent in Staffordshire, the spiritual home of UK brewing.
Using four ingredients; water, malt, hops and yeast each beer has its own unique colour, taste and aroma characteristics and ‘back story’ from the brewer's 180 year old history. In same cases products have been renamed but all liquids are to the same recipe.
The portfolio is presented in a variety of formats; bottle, can, draft cask or draft keg.
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October 30, 2016, 10:37 pm
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Creative Agency:
Sunshine and SausagesArt Director: Lennard Freij
Copywriter: Paul van Vliet
Designer: Elmar Hamelink
Photographer: Michiel Meewis
Project Type: Produced, Commercial Work
Client:
Bazar CoffeeLocation: The Netherlands
Packaging Contents: Coffee
Wanna talk about it over a cup? BAZAR Coffee is the first Dutch hospitality brand to credibly claim its role as your ultimate conversation starter.
BAZAR Coffee needed an entirely new brand identity in order to revitalize its role in mainstream outlets all across the Netherlands. Competition was looming, while bar and restaurant owners seemed increasingly shifting towards brands with a spirited story and with credible relevance in connection to their consumers.
Yet as a product that nor intrinsically nor in terms of history offered tools for strong storytelling, BAZAR needed to shift its focus from itself to its consumer. The all new BAZAR Coffee identity is the first coffee brand to firmly claim its role as your ultimate conversation starter.
All design choices made, revolve around the creative concept that shaped the brand’s new and lighthearted identity. The overall impression and composition is peaceful, minimalistic and balanced. Chosen colors are earthly, modern and subtle. Fonts and materials are, again, about facilitating rather than asking for attention themselves. This scheme of design choices has been executed throughout all the brand’s identity carriers. From the logo (a coffee cup and a speech cloud in one), to packaging (staging product explanation, titles and numbers as actual design elements). From crockery (only reveiling the brand’s logo inside the cup) to website design (with photography staging consumers, pictured in right in the act of talking, as a center piece - while depicting product shots as a piece of art). From a brochure to side products’s packaging (milk, sugar, cookies, take-away cups).
BAZAR’s new appearance helped to put a halt to the brand’s churn and attract new hospitality outlets across the country.
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