Vitako Melted Cheese Redesign

October 30, 2016, 10:43 pm

Studio: Ohmybrand
Project Type: Produced, Commercial Work
Client: Vitako
Location: Russia

Redesign of the packaging for the melted cheese Vitako
Different varieties of Vitako cheese have been on the Russian market for a long time, people know them. However, because of the current design of the package, this product has not been perceived as tasty and high quality cheese. Having studied the category and the history of the brand, Ohmybrand decided to maintain continuity but at the same time to make the package brighter, more appetizing and easier to notice on the shelf.
New packaging shows the future breakfast that looks delicious and varied. And if you put several packages in a line, it has a look of an endless sandwich, which stands out well on a shelf of a noisy supermarket. An appetizing food group demonstrates some options for a delicious breakfast with Vitako. A quick breakfast doesn’t need to be boring! You can add ham, herbs or something of your own choice to the cheese – and let the breakfast be delightful!

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SPELTA Bread

October 30, 2016, 10:44 pm

≫ Next: Cheap Beer

≪ Previous: Vitako Melted Cheese Redesign

Creative Agency: étiquette
Photographer: Benas Navanglauskas, Andrius Penkauskas
Photography: Styling Valerija Žilėnienė, Gintarė Ribikauskaitė
Art direction & design: Valerija Žilėnienė, Gintarė Ribikauskaitė, Irmantas Savulionis, Algirdas Orantas
Project Type: Produced, Commercial Work
Client: UAB Vilniaus Duona
Location: Vilnius, Lithuania
Packaging Contents: Bread
Packaging Materials: Plastic

TASK:
Packaging for a new SPELTA bread, based on existing Toste product family. Spelt is an ancient kind of wheat, which is now gaining popularity as a healthier alternative. The product is unique to the market. Strong shelf impact is mandatory.

SITUATION:
In Lithuania, new bread products are often presented in a very traditional way, with no clear target audience.

SOLUTION:
Unexpected design with lots of text. A trendy graphic approach, not yet used in Lithuanian bread packaging. For paper-like effect, matted varnish finish was used.

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Cheap Beer

October 30, 2016, 10:46 pm

≫ Next: Superb Herb

≪ Previous: SPELTA Bread

Creative Agency: Aga Nowak
Project Type: Produced, Commercial Work
Location: Warsaw, Poland
Packaging Contents: Beer
Packaging Materials: Aluminium

Those five designs were create for cheap beer brief.

The main problem to resolve was to combine between habits of clients and contemporary design.

My role was to mixed very simple and highly suggestive images with legible and visible typography.

I'm sure that I've done my work very well because one of the design were produced in a high circulation and it's actually available on the shelves of polish stores.

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Superb Herb

October 30, 2016, 10:56 pm

≫ Next: Clorox Redesign (Student Project)

≪ Previous: Cheap Beer

Creative Agency: Dow Design Ltd
Creative Director: Donna McCort
Designer: Brendon O'Dwyer
Account Director: Rebecca Hamer
Client Marketing Manager: Brigitte Hannett
Pack Photography: Jamie Pettigrew
Project Type: Produced, Commercial Work
Client: Superb Herb
Location: Auckland, New Zealand
Packaging Contents: Fresh Herbs
Packaging Materials: Plastic & Card

Superb Herb - A cut above.
It was all in the name for us. As they say, the name really did say it all. But Superb Herb was hiding its name under a bushel. And green on green is no way to command attention for what is a superb product, so they took our sage advice not to be another green washed brand. The results have been nothing short of spectacular. Blossoming across supermarkets like well-watered herbs in a hothouse, the new look Superb Herb has increased distribution for this innovative fifteen year old business. But more importantly, it has made them the natural, everyday addition to everybody's shopping trolley.

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Clorox Redesign (Student Project)

October 30, 2016, 10:57 pm

≫ Next: Heritage Brewing Barrels Series Revolution

≪ Previous: Superb Herb

Creative Agency: Haeshin Jo
Project Type: Student Project
School: Art Center College of Design
Course: Packaging 02
Tutor: Ania Borysiewicz
Location: California, United States
Packaging Contents: Household products

The redesign of Clorox aims to change a dull cleaning routine to a playful experience for younger audience by providing elevated a modern look that is relevant to millennials' current aesthetic. Cleaning is a ritual to most of people which I believe it should be less stressful, intimidating and most importantly fun. Especially, young people are having difficulty with keeping their places hygienic and be motivated cleaning due to lack of time, less experience, intimidated or bored. New Clorox design will help them to be motivated and provide playful experience.

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Heritage Brewing Barrels Series Revolution

October 30, 2016, 11:12 pm

≫ Next: Sibaritus Gourmet Ready Food (Student Project)

≪ Previous: Clorox Redesign (Student Project)

Creative Agency: Pig Iron
Project Type: Produced, Commercial Work
Packaging Content: Beer
Location: Manassas, VA, USA

Revolution is the second release for 2016 with Heritage Brewing Co in their Barrel Series. This beer was originally available in 750 mL packaging which has since been updated to fit a 22 oz format with new illustration to match the King's Mountain packaging. The label features embossed elements and hot foil metallic dark red foil.

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Sibaritus Gourmet Ready Food (Student Project)

October 31, 2016, 1:29 am

≫ Next: Happy Break

≪ Previous: Heritage Brewing Barrels Series Revolution

Designers: Pablo Calzado, Mario Montull& María López
Project Type: Student Project
School: Elisava Escola de Disenny
Tutor: Enric Aguilera
Course: Master Packaging Elisava 2015
Location: Spain

Development of a range of premium frozen meat. Clever usage and combination of beautiful shots of the raw meat together with the packaging sleeve which shows the end product styled to perfection.

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Happy Break

October 31, 2016, 11:32 pm

≫ Next: Gioinos Wine

≪ Previous: Sibaritus Gourmet Ready Food (Student Project)

Creative Agency: UP creative studio
Product Producer: Taurinas
Designer: Rūta Gurčinienė
Illustrator: André Mario Santos Barbosa
Project coordinator: Dalia Dzvonkienė
Project Type: Produced, Commercial Work
Client: Taurinas
Location: Lithuania
Packaging Contents: Soft drinks
Packaging Materials: Plastic, Aluminium, Paper

HAPPY BREAK soft drinks line for school students. Designed by UP creative studio in order to encourage children to choose the healthier product.

To achieve friendly contact with school students developing graffiti style details for logotype and auxiliary graphic details.

To attract children attention selected and developed hand-painted characters from the children`s world who spend leisure time actively and happily (i.e. healthier) surrounded by soft drink ingredients.

Bright background symbolizing health, cleanliness, purity in order to emphasize healthy composition based on natural juices free of any harmful additives.

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Gioinos Wine

October 31, 2016, 11:44 pm

≫ Next: Hajnal Palinka

≪ Previous: Happy Break

Creative Agency: Artware
Photographer: Achilleas Savopoulos
Project Type: Produced, Commercial Work
Client: Tsikrikonis Winery
Location: Kavala, Greece
Packaging Contents: Wine
Packaging Materials: Bottle, Glass

Gioinos (Earth and Wine ~ Γή-οινος), a label in harmony with nature.

The brand of Tsikrikoni’s Winery wine Gioinos consists of six different labels. Artware proceeded to refresh the image of the brand by redesigning its labels.

The basic image of each label is the outline of a -different for each label- tree from Mount Paggaion, which is connected to the characteristics of the respective variety. The descriptive text for each product is discretely placed in the design, while each label is distinct by a different colour which accompanies the gustatory character of the particular wine.

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Hajnal Palinka

October 31, 2016, 11:46 pm

≫ Next: Craft Wine

≪ Previous: Gioinos Wine

Creative Agency: Graphasel Design Studio
Project Type: Produced, Commercial Work
Client: Harmatrázó Pálinkafőzde
Location: Budapest, Hungary
Packaging Contents: Alcohol
Packaging Materials: Glass

HAJNAL is Hungarian dawn – sunrise, the way home after a crazy night, the moment when today meets tomorrow, the ones who are finally going to bed meet the early birds on the street. The rooster‘s crowing is an early morning sound-pattern of Hungarian landscapes, the voice that brings the Sun up. We chose him as a symbol for traditional Hungarian fruit brandy Harmatrázó Pálinka, whose name means ‘dew-drop shaker’. The colors of the five kinds of pálinka (grape, raspberry, apple, peach and apricot) return as the colors of the Sun, meanwhile the shape of the Sun is the subject of an optical illusion shown by the transparent liquid’s distortion effect.

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Craft Wine

October 31, 2016, 11:47 pm

≫ Next: Fruits du Labeur Beer

≪ Previous: Hajnal Palinka

Creative Agency: Just Design
Creative Coordinator (Origin Wine): Caroline Le Roux
Project Type: Produced, Commercial Work
Client: Origin Wine
Location: Stellenbosch, South Africa
Packaging Contents: Wine
Packaging Materials: Glass

Innovative wine packaging to appeal to a consumer new to the wine category.

What's Unique?
500ml crown cap beer bottle for Organic wine.

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Fruits du Labeur Beer

October 31, 2016, 11:52 pm

≫ Next: Vegetarian Butcher (Concept)

≪ Previous: Craft Wine

Creative Agency: Brevity
Printer: Firecracker Press
Studio Photography: Suede Media
Environmental Photography: Nicholas Coulter
Project Type: Produced, Commercial Work
Client: Saint Louis Hop Shop / Modern Brewery
Location: St. Louis, MO, U.S.A.
Packaging Contents: Beer
Packaging Materials: Glass, Paper, Hang Tag

Fruits du Labeur is the first of many collaboration brews between The Saint Louis Hop Shop & Modern Brewery, both based in St. Louis, MO. The bottle shop and brewery, respectively, worked with local design firm Brevity, to develop a custom package for this limited release. As the beer is a Belgian style, aged in french wine barrels, the product name is displayed in custom hand-lettering inspired by historic Belgian type specimen and features subtle accents similar to traditional wine labels.

Each bottle (200, 750ml) was hand-labeled, tagged, and dipped, making the beer taste just that much more rewarding on release day.

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Vegetarian Butcher (Concept)

October 31, 2016, 11:55 pm

≫ Next: T2 Tea Core Range

≪ Previous: Fruits du Labeur Beer

Designer: Laura Voet
Project Type: Concept
Location: Netherlands
Packaging Contents: Vegetarian products

The Vegetarian Butcher asked young designers to improve their packaging design. The goal of the Vegetarian Butcher is to get close to the taste and characteristics of real meat, also in their packaging design.

In the existing logo of the Vegetarian Butcher, the woman is wearing an orange striped apron. I used the stripes of the apron as inspiration and translated it into the design of the packaging. I added the color green into the serie. Green is the color of nature and refers to the origin of the product: vegetable. The green color creates contrast with the meat so that the colors of the product looks better. I also added an illustration to the packaging to show the costumer where the product is made from. This because not all consumers are familiar with lupine.

The vacuum packaging is transparent, simple but decisive. I'm inspired by the method of a real butcher. I wanted to stay close to the source and the authentic look and link to 'butcher'. Besides that, the consumers wants to see what they are buying, especially if you want vegetarian products compete with real meat products.

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T2 Tea Core Range

October 31, 2016, 11:55 pm

≫ Next: Packaging You Shouldn't Miss In October 2016

≪ Previous: Vegetarian Butcher (Concept)

Designed by T2 Tea in house design
Designer: Christopher Stanko
Project Type: Produced, Commercial Work
Packaging Content: Tea
Location: Melbourne, Australia

Sip-worthy tea boxes and packs from T2 tea to inspire your next cuppa.

At T2, we’re about reinventing and reimagining the humble tea leaf, and sharing our teas with anyone who’ll listen.

We’re inspired by the people we meet, and the far-flung places we visit. We get a kick out of taking ancient tea rituals and reimagining them, bringing them to a modern tea table. Every cup we brew is a chance to make tea more enjoyable, more accessible and more experimental; it’s our opportunity to connect, understand and share with the world our love for a better cup of tea, everyday.

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Packaging You Shouldn't Miss In October 2016

November 1, 2016, 1:25 am

≫ Next: Kit Kat Nestle - Break Edition

≪ Previous: T2 Tea Core Range

Packaging of the World presents the top 10 posts for the month of October 2016. They are selected according to their post views, social shares, social likes, re-tweets repins and people reached. All these data were collected on this website and also on different platforms like our Facebook, Twitter and Pinterest page. These projects will definitely inspire you for your next design project!

Read more

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Kit Kat Nestle - Break Edition

November 1, 2016, 7:57 pm

≫ Next: Saint-Promesse

≪ Previous: Packaging You Shouldn't Miss In October 2016

Creative Agency: LATTE Co
Designer: Nacho Huizar
Project Type: Produced, Commercial Work
Client: Nestle
Location: México
Packaging Contents: Chocolate
Packaging Materials: Aluminium

Concept: A break of music and love

Packaging design special edition for the day of love, valentine.

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Saint-Promesse

November 1, 2016, 7:58 pm

≫ Next: Ghost Fire (Concept)

≪ Previous: Kit Kat Nestle - Break Edition

Creative Agency: Shumi Love Design
Creative Director: Valerii Shumilov
Project Type: Produced, Commercial Work
Client: Luding
Location: Moldova, Russia
Packaging Contents: Wine
Packaging Materials: Glass, Paper

With this project the agency was set with the task of creating a packing design for a series of French wines. The design should correspond to the general impression of classic French wine quality. That’s why the general concept was developed in a more traditional manner with some modern nuances.

The overall aesthetic of the proposed design concept can be described as aristocratic and common to French noble courts. The idea of refinement and exclusivity is expressed through heraldic elements that serve as the base of the entire composition. First of all, it’s the trademark crest executed through gold foil stamping in the center of the label and repeated in the bottle cap. The heraldic theme is further continued in the background image that echoes and compliments the main crest, while also serving as a framework for the trademark title. All the necessary information is presented in a temperate and neat manner, which provides a contrast to the overall composition and emphasizes the product’s exclusivity.

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Ghost Fire (Concept)

November 1, 2016, 8:01 pm

≫ Next: Fütyülős Redesign (Concept)

≪ Previous: Saint-Promesse

Creative Agency: ALLIDEASTUDIO
General manager: Nonpakorn Thiapairat
Graphic designer: Jitisak Sirimakul
Project Type: Concept
Location: Bangkok
Packaging Contents: Energy drink
Packaging Materials: Aluminium

Energy drink that even ghost still waked up from the Graves.

What's Unique?
The linkage of the graphic story and the selling point of the product.

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Fütyülős Redesign (Concept)

November 1, 2016, 8:31 pm

≫ Next: Busaa Craft Beer by Nyaleko (Concept)

≪ Previous: Ghost Fire (Concept)

Creative Agency: Ferenc Deak
Project Type: Concept
Location: Budapest, Hungary

Fütyülős is Hungarian liqueur.

The design is minimalist.

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Busaa Craft Beer by Nyaleko (Concept)

November 1, 2016, 8:35 pm

≫ Next: Remedy (Student Project)

≪ Previous: Fütyülős Redesign (Concept)

Creative Agency: The Silot
Project Type: Concept
Location: Nairobi, Kenya

A traditional African fermented beer made from sorghum, maize, or millet-flour.

Men from Ingo would come with their own Chisekhe (straws) to drink Busaa, tell stories and chat the way forward of the community.

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