The mission was to redefine super premium vodka and create a new, Travel Retail Absolut proposition for the discerning consumer. The new proposition expands the Absolut portfolio with a completely new product positioned between the classic Absolut Vodka and ultra premium Absolut Elyx.

Most of the vodkas on the market focus on smoothness, captured by the number of times the vodka has been distilled. The higher the number, the more neutral the vodkas becomes, to the point that consumers can’t differentiate between them. The vodka’s character and complexity tend to get lost in the process. However, during the past few years, both the vodka category and consumer’s taste profiles have evolved. Consumers are now looking for a more complex, yet approachable, vodka profile. They are also looking for authenticity, craftsmanship and personality.

Absolut’s Master Blender created a completely new kind of fresh, bright and aromatic vodka without adding any flavours or sugars. He did so by hand-selecting and re-introducing “raw” cuts from the distillation process into the liquid, resulting in a crafted, flavor-rich vodka with a lot of character and charisma.

The design aimed to emphasize the uniqueness of hand-selected raw cuts and their influence on the liquid’s character. The idea was to focus on taste and craftsmanship through colours, details, finish and copy. The iconic Absolut Bottle was screen-printed and to further enhance a handcrafted look, the product logotype was rubber-stamped and then hand-scanned. The bottle has a tinted, smoky hue with a metallic cork and is wrapped in charcoal black paper injected with blue tones. Around the neck there is a black rubber band that strengthens the bottle’s artisanal impact and symbolizes the unique raw personality of the vodka. The classic LO Smith seal was redesigned to dramatize the re-introduction of cuts and character to the vodka. A paper lollypop label in blue and black with a foiled product description further strengthen the premium feel of the bottle. The name RAW creates immediate taste associations and the product copy highlights the blender’s craftsmanship and process of hand-selecting specific cuts to enhance taste.

Packaging design and branding for Mr Flax, a boutique salmon providore that hand cures and cold smokes salmon in small batches.

The brief was to convey the premium quality of the product while also injecting the personality of the young bearded artisan behind the brand. The client wanted a design that would jump off the shelves and stand out amongst its competitors.

The design is quirky and features a large illustration that combines the essence of Mr Flax himself with the ocean where the product is sourced. The maritime theme is continued through the anchor pattern. A die cut window showcases the product and extends the illustration so the salmon appears like a tongue poking out below the beard. Bold typography calls out the features and tells the story of the brand. Different hero colours are used for each of the three products within the range, each complementing the colour of the salmon and giving that flavour it's own identity.

Gorasa was a newly formed brand for ayurvedic cosmetics. India is on a path with major trend shift towards organic and ayurvedic cosmetic products. Hence in this competitive market, the packaging not only brings out the essence of the products but also the modernity in terms of the form of the bottle, jar and the outer package (box). Each box (except face pack) has an opening covered with a transparent sheet to give the customers a sneak-peek of the product inside.

All the products constitute of cow by-products. Keeping that in mind the branding has been done to enhance this element. The color palette is a range of earthy, luxuries and Indian colors. The logo of the droplet (given by the company) depicts a droplet of milk.

The inspiration for the illustration was taken from Sanjhi art. This also helps bring this art form back into the limelight and in a way promote it.

*The company Gorasa is no longer active.

With the Warsteiner Lemon beer mix in a brightly-coloured neon outfit, Higgins developed a trendy sub-brand design that delivered the right summer kick to shops, bars and restaurants, and festivals. The dynamic flavour-mix – Warsteiner Beer, a lime kick and 2.9% alcohol – is based optically on the classic Warsteiner brand elements, but redefined in terms of classic beer design for the target group of trendy 16 – 29 year olds. Filled in transparent glass bottles, the cool label design comes across as young, summery and refreshingly colourful. Available nationwide at POS in crates of 24 33cl bottles and in six-packs.

But Higgins not only designed this step into the future for Warsteiner. We took the first successful steps in our collaboration with one of Germany’s largest private breweries by providing a more modern, fresher and visually powerful image and a new, strong and reliable brand identity. True to the motto that “less is more”, the tried and trusted brand elements were visually re-created in line with the design strategy. We did this by not only carefully redeveloping the logo, but also by giving the whole packaging a completely new look – from the label design and the look of the cans right up to refreshing the entire secondary packaging. On top of this we also redeveloped the corporate design and documented the results of our work on the brand in a brand manual. And it is already now clear: as one of the most well-known beer brands, Warsteiner is perceived at the POS and in bars and restaurants as having a special stylistic confidence and being even more authentic.

The packaging project for the wines of Cantine Buonanno tells the story of the roots that feed their vines. On the labes we designed different composition of the twenty wisemen that, according to the legend, survived from the Sunnis wars and built 'Venticano', the small town where the company is estabilished. Twenty different signs for each label in a game of bright contrasts printed in gold foil, Uv in relief and die cut holes. A constellation that opens itself in the sky of Irpinia, giving life to the rows guarded by the wisemen

More and more young active people prefer healthy lifestyle. Many go completely to vegetarian foods. Proper nutrition does not mean tasteless. Man wants to pamper himself with a healthy product, but he usually doesn't have time for cooking. Specially for such busy vegetarians, "Vegetable Shop" product line was developed. Imagine: you come home from work, take out your expensive non-stick frying pan, put semifinished product on it and smell the fragrance of this farm product.

While developing the package Pavlov's Design were inspired by the atmosphere of European vegetable breakdowns: remember how poetically Amélie Poulain chose vegetables in a shop near her house. Touch the product, trust the seller, who carefully grows vegetables in the garden and wipes each vegetable with a rag before putting each vegetable on the counter, - all these subtle details create a sense of a piece of a province in the city.

A special attention was paid to the choice of color and materials for the package. The green color of the substrate gives the product more appetite, and the selective matte surface of the film causes a correct and pleasant tactile sensation. The packaging design shows the ingredients, and the product itself can be seen in a special transparent window.

Getbrand team realizes its dreams of vacation and craving for gastronomic tourism by creating a concept of line of natural Greek products «Greece is».

You visited Greece not so long ago and already want to return here? What will you do if you want to serve yourself a "Greek dinner" or even a whole Greek day? If the vacation is still far away, and the souvenirs that have been brought are already eaten and drunk, then the desire and real Greek products will help to bring back pleasant memories from sunny Greece. The answer to the aspirations of each of us to travel can be a product line, collected in one place and under the one brand.

From these warm memories and dreams of vacation, we get the idea to unify under one brand the colorful national products of Greece, beloved all over the world. «Greece is» - are Greek yoghurt, salted goat cheeses, olive oil, refreshing rezina, lilac olives of "Kalamata", sea salt and other gastronomic (and not only gastronomic) sights of Greece.

Even those who have never been there will certainly recognize famous white and blue houses of Santorini, perhaps the most famous Greek island. It is his local landscapes, color and amazing architecture that formed the basis of the concept.

Bright kraft illustrations of each package form an authentic city landscape uniting the line and conveying the emotional atmosphere of the country. With «Greece is», it is easy to indulge in Greek hedonism, simply filling the day with the flavors, aromas and colors of Santorini.

«Greece is» - a great opportunity to organise a real Greek feast right at home and make a small trip there whenever you want it.

Wake is a functional drink developed in Germany that contains fruit juice and caffeine. It is an innovative fresh and healthy drink that seeks to be a substitute of coffee for german youth. The design focuses on the natural component using fruit illustrations to differentiate flavors.

Totemico sauces are a drop of Mexican sun in your plate! Each taste corresponds to a certain god. Bottles of sauces are made in the style of totems with masks of the Aztec gods. The famous hot sauce Salsa is represented by the Aztec god of fire — Shiutecutli, and a tender sauce guacamole is represended by goddess of land and fertility Toci.

Ingredients of the sauce are written on the back of the label. There is also information about the god who represents the sauce and the list of dishes with which you can combine this sauce.

Totemico sauces are created especially for travelers and for those who are not afraid to experiment!

Super Delicious Limited Company is a conceptual brand of chocolate product based on the idea of the joss paper culture, telling a story of the rituals of burning joss paper with its own intrinsic value . This project is an impressive votive illustration of chocolate packaging design reminiscing the visual elements of Chinese joss paper culture.

Inspired from QingMing Jie or Tomb Sweeping Day, there’s a folk belief in China that when burning the joss paper or hell money at the ancestors graves, they will receive it in the afterlife. The people believe the existence of the soul of the dead and try to find ways to communicate with the souls through the burning paper rituals. Meanwhile , when people burn incense and joss paper to pray, they believe their prayers will follow the smoke of incense to reach the souls of the dead. As if dead is not the end of life but a continuation of routines in another world that is hopeful to be happy and prosperous.

A series of two perfume packaging creats a beautiful integrity. Each of them shows their elegance and beauty. The black package attracts attention with cutout pattern on the front, a play of light and shadows give a combination of two raw materials that together create an amazing cohesion and show the contrast of white and black. The second pack attracts attention with mystery, because from above you can only see a foretaste of what is happening inside. The packaging is made of white cardboard with a beautiful texture and pearl glitter. In the middle there is cutout floral pattern that emphasizes the female character of the packaging.

The series perfectly matches each other and will find use not only for retro perfumes, but also for modern products for demanding customers.

Kellogg’s Nutri-Grain enters the ‘on the go’ breakfast

The Ready To Eat Cereals (RTEC) are losing relevance in the breakfast occasion due to the fast-changing consumer lifestyles. Consumers are looking for convenient options they can eat on the go. These changing behaviours have led to the rise of the Portables or ‘on the go’ breakfast segment over the past several years.

Kellogg’s Nutri-Grain saw an opportunity to provide a unique product offering to consumers that really delivered on taste and a satisfying eating solution.

New brand identity and new packaging for the online retailer of dried fruit, nuts, snacks, chocolate, coffee and tea.

The redesign incorporates this clean yet chatty and irreverent tone of voice in the new packaging with friendly hand-drawn typography and illustrations. Truefood is exactly what it seems: an online retailer of every kind of nut, from peanuts, pecans, pistachios, and pine nuts, to cashews, filberts and almonds, in organic, berries and superfoods salted, and unsalted varieties.

"The redesign incorporates this talkative and irreverent tone of voice into the new packaging with friendly hand-drawn typography and illustrations." The bags and shipping boxes are fully covered in comment: “This way to eating your taste buds!” etc. The typeface was drawn by hand and converted into a font, which provided a lot of alternative characters. A bright, appealing color palette completes the cheerful appearance.

Amansado is a metaphor for the waiting, the raising, the time needed to be given both a race horse and a good wine. This line of wines is product of "Finca La Elsi" located in Perdriel, Luján de Cuyo, an emblematic zone of viniculture.

What's Unique?
Each element was designed from the scratch with careful and unreacheable attention to detail, thought to combine the experience of creole horses with high-end wine.

The Wine & Shine team was challenged by Venancio da Costa Lima family to design the packaging for their new exclusive wine range. The objective was to create a deeply Portuguese brand, celebrating the unique nature of the Peninsula de Setubal region. The name Andorinha do Mar was inspired by the popular name of the Little Stern birds that each ear fill the region with joy. These White and Red wines were made to be bring this joy to winelovers all over the world, to be sold at Pingo Doce supermarkets.

For this project I started out with McCormick taco seasoning and was tasked with re-packaging it. After researching customer complaints and other reviews I introduced a new McCormick product line. The new McCormick spice kit includes nine different jars filled with pre-blended spices.

The concept of this kit is that instead of having to mix all the spices for a recipe yourself they come pre-blended and ready for you. Also included are nine recipe cards that each have a recipe from a different region of the world. The purpose of this kit was to be the bridge between McCormick's spices and the recipes McCormick has on their site.

The design consists of a new logo and a flexible branding system for the bottles. The new logo was based off of the 1920's prohibition. Taking the top shelf alcohol idea and swapping in the shape of the already existing McCormick bottles. On the bottles themselves each blend is labeled with their region and their flags colors on the top banner.

The recipe cards are compact and meant to fit underneath the bottles in the box. The cards are accordion folded displaying the ingredients and directions on the front and the completed dish photographed on the back. Each McCormick spice kit makes the perfect holiday gift.

Pasta Conte is an Italian pasta factory that produces a special kind of flavored pasta.

• The Lemon specialty is an exclusive combination of pasta and Lemons from Rocca Imperiale PGI.
• The Bergamot specialty combines the pasta with the unique taste of the Calabrian Bergamot.
• The Onion specialty is the perfect union between pasta and the taste of onions typical of Calabria.

Studio La Regina took care of the packaging of this truly unique product, enhancing the particularity of strong aromas with bright colors. The chosen font refers to the decorations that the great chefs perform on the dishes.

The black background with black-on-black clear UV overprint embellishes the product in a playful way and underline its uniqueness.

Oitava Colina's family has grown, and a new character is now living amongst Urraca Vendaval, Zé Arnaldo and Florinda.

Meet Joe da Silva, the new APA on their permanent beer portfolio. I teamed up once again with the Portuguese illustrator and street-artist Gonçalo Mar to create this new character and its label.

Oitava Colina is a micro-brewery from a Lisbon neighbourhood called Graça. Each label tells the story of an inhabitant of that neighbourhood and explains its relation to a particular style of beer. This storytelling is present in all brand materials.

Subscription-based recipe kit service Simply Cook has unveiled a new range of in-store recipe kits with a unique design created in collaboration by B&B studio and Path.

Launching in Sainsbury’s stores across the UK this month, the range of six kits delivers powerful flavours from around the world, with recipes including Goan Fish Curry and Penne Alla Rustica.

This move from ecommerce into retail follows the rise of recipe and meal subscription services, with easy-to-follow guides delivering delicious high-quality meals in only 20 minutes.

The joy of cooking
Positioned for people who enjoy the act of cooking but not the planning, the Simply Cook recipe kits offer a quick and easy solution to the everyday decision of what to have for dinner.

Vibrant designs catch consumers’ attention as they enter the store. Each stage of the user experience has been considered in the design, from positioning the disruptive stands in the fresh food aisles to sit alongside key ingredients, through multi-layered packaging that unfolds like a recipe book, to a fun, functional and visionary design that enhances the cooking experience.

Each kit includes three flavour pots and a step-by-step recipe but no fresh ingredients, enabling the consumer to select their own produce as they make their way through the store, following the on-pack shopping list.

Quick, easy and enjoyable
Shaun Bowen, Creative Partner at B&B studio, says: “Simply Cook’s new retail offer is the helping hand that many people need to cook at home. After a long day at work or when they’re tight on time, the decision of what to have for dinner can be an added stress that people just don’t need. Our solution cuts out that stress, while reminding them of the joy and relaxation that the cooking process itself can bring.”

Chris Forecast, Creative Director at Path, says: “Simply Cook brings delicious recipes from around the world into consumers’ kitchens, making cooking exciting, enjoyable and, most notably, easy.

“In creating the structure, we wanted to reinforce these ideas at every point of interaction: from opening the first panel and seeing a mouth-watering photo, to tearing the box open and discovering the recipe, to being able to easily prop the recipe up when you start cooking.”

Oli Ashness, Simply Cook Founder, says: “Over the past few years our online subscription service has gone from strength to strength and the time had come for us to branch out into the retail environment. These powerful recipe kits pack a real punch, but in a crowded marketplace, we needed a strong visual identity to differentiate from the competition.

“B&B and Path have worked brilliantly together to deliver a unique proposition for our in-store recipe kits, with packs that engage our customers from the moment they set foot in the store till they’re at home making quick and easy meals that are high quality and absolutely delicious.”

B&B studio delivered the brand positioning, creative strategy, brand identity and packaging design for Simply Cook.

Path created physical strategy and design for both packaging and point of sale, and also ran manufacturing consultancy.