Mist

March 29, 2018, 7:18 am

≪ Previous: High Victorian Playing Cards

Designer: Meitav Shalev
Project Type: Student Project
School: Shenkar
Course: Branding
Location: Israel
Packaging Contents: Natural soap
Packaging Substrate / Materials: Glass tube, paper
Printing Process: Letterpress Printing

Soap and bathing allows a clear moment. It can wash away everything and restart the day. Mist soap branding is inspired by zen and meditation that are also dedicated to clearing the mind.

I was inspired by the monks rituals as well as their art., specialy their ink and water paintings which present the natural world but the ink fades into the water and implies that there is more than what you see.

The brand includes various soaps and lotions with natural japanese fragrances.

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Planter Kit Packaging

March 29, 2018, 7:19 am

≫ Next: Longo's Meal Kits

≪ Previous: Mist

Creative Agency: Keon Designs
Project Type: Produced, Commercial Work
Client: Chajjed Gardens
Location: India
Packaging Contents: Planter pot, Seeds, Coco peat
Packaging Substrate / Materials: Laminated Paper
Printing Process: Offset Printing

Planter kit includes the planter pot, coco peat discs, and seeds used for home decor and indoor planting. Such kits with different seeds like Chilly, Coriander, Fenugreek, Basil, Lettuce, Sage, Shepu, Spinach, and Tomatoes were packaged. The role of Keon Designs was to create the seamless designs for the variety of packages.

The upper top surface of the package looks like two leaves blooming over the planter kit which gives an intuitive feel of the plant to the customer and it interlocks to close the package and flattens while transportation making it easy to use and cost-effective packaging product. The two slits on sidewalls of the packaging strip lock the pot and make it easy to handle.

The graphics were kept simple and elegant to give a plant look to the package. The color combination of green leaves with soil patch on top makes it look a plant and the walls were highlighted with green and red depending on the seeds like chilly’s was kept red and spinach was kept green. The typography was calligraphy giving it casual and elegant look. The seed name in Hindi was also given below the main product name and the contents of the kit were highlighted on right.

The planter kit has three main things inside- Pot, cocopeat discs, and seeds. To use the planter kit, we created 4 simple graphical steps on the back side of the packaging for a better experience of the user.

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Longo's Meal Kits

March 29, 2018, 7:21 am

≫ Next: Swatch - Chewing Gum Packaging

≪ Previous: Planter Kit Packaging

Creative Agency: Conflict
Creative Director: Niall Kelly
Designers: Niall Kelly, Christian Hanson
Strategy Director: Jason Last
Photographer: Ryan Szulc
Project Type: Produced, Commercial Work
Client: Longo's
Location: Toronto, Canada
Packaging Contents: Food
Packaging Substrate / Materials: Card Stock and Paper Stickers
Printing Process: Screen Printing, Digital Printing

The packaging design for Longo’s Meal Kits needed to accommodate smaller print runs because of an ever-changing menu offering.

We developed a single core box and a modular labeling system to allow for sudden recipe changes and a constantly rotating recipe list.

The extra-large typography around the perimeter of the box was inspired by the idea of a modern Italian lunch box.

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Swatch - Chewing Gum Packaging

March 29, 2018, 7:21 am

≫ Next: Talha

≪ Previous: Longo's Meal Kits

Designer: Anand Patel
Project Type: Student Project
Location: Ahmedabad, India
Packaging Contents: Chewing gum
Packaging Substrate / Materials: Paper

This is a packaging which focuses on the disposal of the chewing gum.It makes the process of disposal very convenient by having a piece of paper torn out of the secondary packaging which is currently only used for branding and uses it to dispose the chewed gum.

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Talha

March 29, 2018, 7:23 am

≫ Next: Thorndown

≪ Previous: Swatch - Chewing Gum Packaging

Creative Agency: M&A Creative Agency
Project Type: Produced, Commercial Work
Client: Honrado
Location: Anadia, Portugal
Packaging Contents: Wine
Packaging Substrate / Materials: Glass Bottle and Paper Label
Printing Process: Hot stamping and varnish

In Portugal, the Alentejo region has long been the guardian of talha wines. Here, the techniques developed by the Romans for making wine in the clay amphorae called talhas have been safeguarded. It is in the region of Vila de Frades, a small town in the heart of Alentejo with less than 900 inhabitants which is recognized today as "the Capital of Amphora Wine", and where Honrado family began 15 years ago this production of wine. In 2016, with a growing interest in winemaking, Ruben Honrado decides to create a new project of amphora wine. Our team was inspired by this millenarian technique of fermenting grapes in clay hoists to develop the creative concept for packaging design and photographic production. The bottles are painted in clay tones and the label has the shape of one Talha.

There are two different labels: one is simplest and minimalist and the other, a limited edition with thousand enumerated bottles, has an illustration of a Roman festival, referring, clearly , the origins of the nectar. In addition, we also created the branding inspired by the Roman Ruins of São Cucufate where traces of artisanal wine production have been found.

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Thorndown

March 29, 2018, 7:24 am

≫ Next: Low & Slow Fresh Milk

≪ Previous: Talha

Creative Agency: Brown &co
Creative directors David Bicknell, Alexander Robertson
Strategy director: Troy Wade
Designers: Alexander Robertson, Fred Swart
Copywriters: Troy Wade. George Caveney
Illustrators: Rachel Willemse, Robyn Mitchell
Project Type: Produced, Commercial Work
Client: Thorndown
Location: Bristol, United Kingdom
Packaging Contents: Outdoor paint
Packaging Substrate / Materials: Tin
Printing Process: The tins are labelled with self adhesive paper labels. Printed digitally CMYK but the agency is able to drop in specific special colours to help better matching of Pantone spot colours.

Brief
Achieve on-shelf standout in an overcrowded and ‘safe’ category. Use a start-up budget to create a strong platform on which to build the brand.

Problem
The outdoor paint market is saturated and addresses purely the functionality of the products. Not only that, at point of sale, range navigation and messaging tends to be confusing and cluttered, with uninspired brands struggling to differentiate themselves. The client approached Brown&co (B&co) to create a new brand from scratch that would stand out in this crowded and bland marketplace.

Solution
Together with their client, B&co, identified a clear gap for a more design-oriented and aesthetically-considered brand that could elevate the entire category.

Exterior Design was born.

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Low & Slow Fresh Milk

March 29, 2018, 7:27 am

≫ Next: SCANDAL 2SPOONS

≪ Previous: Thorndown

Creative Agency: 2yolk
Founding Managing Partner: Emmanouela Bitsaxaki
Founding Creative Partner: George Karayiannis
Account Supervisor: Stefania Papakosta
Senior Designer: Alexandros Papalexis
Senior Copywriter: Despina Sakellaridi
Studio Manager Alexandra Papaloudi
CGI artist/Studio Designer: Popy Zafeiraki
Print Manufacturer: Cabas S.A.
Project Type: Produced, Commercial Work
Client: MANDREKAS SA
Location: Athens, Greece
Packaging Contents: Milk
Packaging Substrate / Materials: Plastic Bottle

Low & Slow is part of a new generation of fresh milk products - the first of its type placed on the Greek market by the Mandrekas dairy industry - processed in a forgotten traditional way. The milk is pasteurized in small batches, slowly and at low temperatures, for much longer than regular fresh milk. The result is a product with very high nutritional value and rich flavour.

The Low & Slow bottle is representative of a nostalgia for an era when things were barely processed, and still pure. The transparent bottle and label allow consumers to visualize the rich texture of the milk. The engraved milk-churn creates a contrast with the contemporary, daring typography, in a play between tradition and the evolution of modern dairy farming.

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SCANDAL 2SPOONS

March 29, 2018, 7:28 am

≫ Next: Fratelli Gridelli - Pomodori Pelati

≪ Previous: Low & Slow Fresh Milk

Creative Agency: 2yolk
Founding Managing Partner: Emmanouela Bitsaxaki
Founding Creative Partner: George Karayiannis
Account Supervisor: Olympia Aivazi
Senior Designer: Alexandros Papalexis
Senior Copywriter: Christiana Korontzi
Studio Manager: Alexandra Papaloudi
CGI artist/Studio Designer: Popy Zafeiraki 2YOLK
Print Manufacturer: Mornos S.A.
Photographer: Ampoo Studio / Panos Georgiou
Food Styling: Dimitris Arapostathis
Project Type: Produced, Commercial Work
Client: UNILEVER HELLAS
Location: Athens, Greece
Packaging Contents: Ice Cream
Packaging Substrate / Materials: Paper

Scandal ice creams by EVGA is a large family of products and among the most popular brands in Greece in its category. Εach new variant added to the brand architecture is designed in keeping with the brand's visual cues: the rich ice cream scoops, the indulgent ingredients, the vivid summer colours and the playful attitude.

Scandal 2 Spoons is the first in a new category of ice creams, made up of two flavours split vertically in the same tub. Thus, the name we have given the range is based on this double pleasure. The vertical arrangement of the typography and ingredients is a visual reference to the vertical placement of the flavours in each tub.

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Fratelli Gridelli - Pomodori Pelati

March 29, 2018, 7:29 am

≫ Next: Miller Champagne

≪ Previous: SCANDAL 2SPOONS

Creative Agency: Mikael Selin
Print: Ink N Art
Project Type: Produced, Commercial Work
Client: Fratelli Gridelli
Location: Göteborg, Sweden
Packaging Contents: San Marzano Tomatoes
Packaging Substrate / Materials: Can
Printing Process: Digital printing, foil stamping

Fratelli Gridelli is a taste of Italy. In Gothenburg. With their wide selection of italian delicacies and grande brunches. Their expertise and italian heritage has translated into their own selection of products. Pomodori Pelati is their own personal favourite when it comes to tomatoes. The San Marzano tomatoes are a bit sweeter, grown at the foot of Vesuvius.

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Miller Champagne

March 29, 2018, 7:30 am

≫ Next: Can You Believe It’s Not…

≪ Previous: Fratelli Gridelli - Pomodori Pelati

Creative Agency: Cue
Designer: Matt Erickson
Creative Director: Alan Colvin
Project Type: April Fools! (Concept)
Location: Minneapolis, Minnesota, USA
Packaging Contents: Champagne
Packaging Substrate / Materials: Glass

With so many craft products capturing market share in the beer category, Miller High Life felt the time was right for bold change. Taking a product to the next level with incremental product improvements can only go so far, so the High Life brand decided to up the ante in a different way. Some consumers were confused by a beer calling itself “The Champagne of Beer”,” notes Seth Holcomb, head of research for the iconic brand. “We determined that by delivering literally on that promise, we could finally align reality with a claim we’ve been making for years. It was a huge investment in our operational infrastructure, but the result is a product that finally makes sense.”

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Can You Believe It’s Not…

March 29, 2018, 7:31 am

≫ Next: HUALONGCHI Craft Beer

≪ Previous: Miller Champagne

Creative Agency: Cue
Designers: Nathaniel Killam, Matt Erickson
Creative Director: Alan Colvin
Project Type: April Fools! (Concept)
Location: Minneapolis, Minnesota, USA
Packaging Contents: Unknown
Packaging Substrate / Materials: Plastic

Innovation in food science has led to the development of some incredible products this side of the new millennium. Made possible by these advancements are a variety of foods remarkably similar in taste to their real counterparts. Capitalizing on this feat of modern chemical manipulation comes a line of some pretty, dare we say, “unbelievable” products. “Can You Believe?” is the brand mantra (and namesake) for this franchise branded with essential product feature icons. This brand is leading the consumer packaged goods world, empowering consumers with information about food. Will they believe? We’re pretty sure they probably will.

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HUALONGCHI Craft Beer

March 29, 2018, 7:32 am

≫ Next: Techcombank Calendar 2017 - The Year of Roaster

≪ Previous: Can You Believe It’s Not…

Illustrator: Zhang Yin
Project Type: Produced, Commercial Work
Client: Jiuzhou Trading Company
Location: Changsha, China
Packaging Contents: Beer
Packaging Substrate / Materials: Aluminium, glass bottle

There is a street in the Tianxin District of Changsha City called Longchi. According to legend, this ancient street has a blacksmith shop. There is an old shopkeeper and a primary school student in the shop. The owner is selfish and greedy, and the apprentice is kind and loyal. One day, the owner was sick. He grabbed his apprentice and said, "After I die, I don't want to bury it and throw it in the well outside the door. Only on the first day of the fifteenth, you will throw a cock into the well. After his death, the apprentice pressed the owner’s guilty and threw the owner’s body into the well. At the beginning of the fifteenth, he threw a rooster into the well. Soon, the apprentice married a virtuous wife and lived a happy life.

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Techcombank Calendar 2017 - The Year of Roaster

March 30, 2018, 9:55 am

≫ Next: MVV Full Moon Season

≪ Previous: HUALONGCHI Craft Beer

Creative Agency: Bond Creative
Project Type: Produced, Commercial Work
Client: Techcombank
Location: Hanoi, Vietnam
Packaging Contents: Calendar
Packaging Substrate / Materials: Paper
Printing Process: Digital Printing

Inspired by colorful paintings decorated by Vietnamese families in Lunar New Year festival occasion, we turned a boring traditional calendar of numbers into vibrant pictures tell stories on the wall. According to the Vietnamese 12-year circle of zodiac, 2017 is the year of roaster, the creature is a proverbial mascot to the five virtues – responsibility, fidelity, courage, kindness, and confidence. Feng shui practitioners paint a red Rooster on walls to safeguard the home and bring good lucky.

The design concept is a combination of traditional spirit to be suitable for Lunar New Year atmosphere and modern brand visual languages. We assigned each watercolor painting in per month page to tell a bespoke story of a successful and happy moment of banking user which is a good match with a special day or a notable celebration remarked on the calendar. Developing from the bank's logo, patterns with slightly different shades subtly appear page over page to decorate as well as evoke the brand.

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MVV Full Moon Season

March 30, 2018, 9:56 am

≫ Next: Ogari Packaging

≪ Previous: Techcombank Calendar 2017 - The Year of Roaster

Creative Agency: Bond Creative
Project Type: Produced, Commercial Work
Client: Media Ventures Vietnam group
Location: Hanoi, Vietnam
Packaging Contents: Mooncake
Packaging Substrate / Materials: Paper
Printing Process: Digital Printing

In the Vietnamese culture, Mid-Autumn Festival is considered the second-most important traditional holiday after Lunar New Year. On that day, the Moon is brightest and roundest, which means reunion and completeness. With that meaning, making and sharing mooncakes, which is also round shape, is one of the hallmark traditions of the festival.

MVV Mooncakes were designed by Bond Vietnam to share a story of the MVV office-workers who have worked hard and devoted their efforts to their customer’s successes. Illustrations on the packaging show many different scenarios, like viral stories on social media or intricate packaging.

The special design of MVV Moon-cake packaging was created by the combination of Vietnamese Traditional Mid-Autumn Festival’s symbols and inspiration of creative, profound and dedicated people from Media Ventures Vietnam group (MVV).

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Ogari Packaging

March 30, 2018, 9:56 am

≫ Next: Advent Calendar

≪ Previous: MVV Full Moon Season

Creative Agency: Bond Creative
Project Type: Concept
Location: Hanoi, Vietnam
Packaging Contents: Food, Chicken
Packaging Substrate / Materials: Plastic
Printing Process: Digital Printing

Ogari, a unique broiler chicken raised in Luong Hue farm, valued for its flavor and high nutrition which is Vietnamese favorite food. The farm owners impressed us by their passion for raising broiler and taking every care in order to serve customers a special product which is organic healthy and good tasted. The farm required a packaging design not only good food preservation but also eye-catching branding tool.

Ogari packaging’s goal is to raise customers awareness about Vietnam product in the modern aspect. To meet the client’s requirement as well as impress their target customer, the design concept use Vietnam country images to impress customer by high-quality breeding process. The key visual is inspired by Do craft and Dong Ho picture, two of Vietnam traditional material design. All the illustrations followed Dong Ho style and supporting elements like bamboo evoke the sense of familiarity about Vietnam village as well as giving the product line a strong character and distinctive look that stands out on the shelves.

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Advent Calendar

March 30, 2018, 9:57 am

≫ Next: Veltins Fassbrause

≪ Previous: Ogari Packaging

Manufacturer: Rehmsdruck
Co-agency: BFDO
Project Type: Produced, Commercial Work
Location: Borken, Germany
Packaging Contents: Chocolate
Packaging Substrate / Materials: Paper
Printing Process: Offset

55 cm high ferris wheel with 24 gondolas to turn around

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Veltins Fassbrause

March 30, 2018, 9:57 am

≫ Next: Softex Facial Tissues

≪ Previous: Advent Calendar

Creative Agency: Higgins Design GmbH
Designer: Florian Schmitt
Project Type: Produced, Commercial Work
Client: Veltins Fassbrause
Location: Hamburg Germany
Packaging Contents: Fassbrause

Since founding Higgins, we have worked on many different projects for the Sauerland-based Veltins Brewery – and have helped to make its brand philosophy slightly more well-rounded. For example this iconic label design for Veltins, this time not in the beer design category – but for non-alcoholic drinks and lemonade. With this classic beverage packaging relaunch for the natural, non-alcoholic Veltins Fassbrause, we freshened-up the POS drinks display – and thanks to the label design on uncoated paper we fulfill the demands of the neo-ecology megatrend.

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Softex Facial Tissues

March 30, 2018, 9:58 am

≫ Next: Oh, man!

≪ Previous: Veltins Fassbrause

Creative Agency: 2yolk
Founding Managing Partner: Emmanouela Bitsaxaki
Founding Creative Partner: George Karayiannis
Account Supervisor: Sylvia Galani
Senior Designer: Alexandros Papalexis
Senior Copywriter: Despina Sakellaridi
Studio Manager: Alexandra Papaloudi
CGI artist/Studio Designer: Popy Zafeiraki
Photographer: Katerina Xeiladaki
Project Type: Produced, Commercial Work
Client: INTERTRADE HELLAS A.B.E.E.
Location: Athens, Greece
Packaging Contents: Tissues
Packaging Substrate / Materials: Paper

When we took on the task of redesigning the facial tissue packages for Softex, the most traditional Greek brand in this category, a sense of humour and Greek family stereotypes became our primary tools. We thought it would be fun to have a product that we use daily, usually at vulnerable moments, remind us of our mums. Besides, who else is always there to look after us, whether we have a simple cold or are going through yet another rough break-up?

Thus, we designed packaging for men and for women, inspired by typical mummy-ish quotes that regularly console or annoy us. "I told you not to go outside without your coat on! You'll catch your death one of these days.", a concerned mother scolds her sniffling son. "Don't cry, sweetheart! He didn't deserve you!", another mum consoles her daughter after a break-up.

In pleasing contrast to the traditional quotes, we worked with pop, monochrome artwork: a nod to the wardrobe of every spoiled son, and the toiletry case of a luxury-loving daughter.

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Oh, man!

March 30, 2018, 9:58 am

≫ Next: Roo-Tattoo

≪ Previous: Softex Facial Tissues

Designer: Nikita Terekhin
Project Type: Student Project
School: HSE Art And Design School
Course: Communication design
Tutor: Ivan Vetrov
Location: Moscow, Russia
Packaging Contents: Sauce
Packaging Substrate / Materials: Glass jar, Glass bottle, Plastic

‘Oh, man!’ is a range of sauces for strong in spirit men who are used to risk and experience everything on themselves. It is also a simple way to add spice to the familiar dishes without show off with exotic tastes.

The idea of this product was born from a combination of safety signs and the toughness of Russian human nature. The product line is represented by ketchup, mustard and horseradish sauce. Sauce types are marked by package colour and warning labels near the logo. Simple bright colors also make the packaging noticeable against the background of the rest of the store's products.

These sauces are a real challenge for those who decided to taste them and stay alive. Not everyone will survive!

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Roo-Tattoo

March 30, 2018, 9:59 am

≫ Next: Absolut RAW

≪ Previous: Oh, man!

Creative Agency: b.aries design GmbH
Project Type: Produced, Commercial Work
Client: Bacchus Internationale Weine GmbH
Location: Duesseldorf, Germany
Packaging Contents: Red wine
Packaging Substrate / Materials: Glass bottle
Printing Process: Screen-printing, Foil stamping, Embossed structured black paper

The label design should consciously break with traditional wine labels.

It should show the kangaroo as the national symbol of Australia in an independent way.

Tattoos represent a young and rebellious lifestyle. The new wine name "Roo Tattoo" is a phonetically memorable use ("Roo" is Australian slang for "Kangaroo").

It was important to ensure that the kangaroo does not look lovely or even cute, but wild and original. This could be abstracted and any style parallels with known brands or representants of Australia should be avoided.

The design language should be rough and unpolished like the Australian Outback.

The wine itself: Red wine (Shiraz / Cabernet) with a typical high alcohol content for Australian wines. Ideally, the wine is not too finely grained, but retains a touch of something raw originality.

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