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Packaging of the World is a package design inspiration archive showcasing the best, most interesting and creative work worldwide.

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  • 06/19/18--22:01: Josh Wood Colour


  • Manufacturer: Royston Labels
    Design: Pearlfisher
    Project Type: Produced, Commercial Work
    Client: Josh Wood Colour
    Location: UK
    Packaging Contents: Varnish
    Packaging Substrate / Materials: Plastic

    A Gloss and pearl varnish gives these minimalist labels a luxury edge.

    Josh Wood is an Expert Hair Colourist, known in the industry as the’ King of Colour’. His recently launched Josh Wood Colour System, is designed to revolutionise home hair colouring. It includes permanent hair dyes, colour glosses, root touch-up products and colour-preserving shampoos and conditioners – all of which were created by Josh, with his insights and experience of over 30 years in the industry.

    The labels for this exciting new range were designed by Pearlfisher and inspired by the brand’s focus on quality colour; although minimalist, these labels were looking to be a challenge to print.

    Pearlfisher invited the Royston Labels team to troubleshoot the issue. After receiving some sample artworks and attending a briefing meeting, we created a series of wet proofs illustrating the potential of our intended specification: digital.

    After further talks we jointly came to a decision: the range would feature matt white labels embellished with spot gloss and pearlescent varnish. The last step before we began printing was to provide a number of different colour versions for the benefit of both Pearlfisher and Josh Wood himself. Having received the final go-ahead we began the manufacturing process.

    The finished range is printed on white polyethylene (PE), a flexible, durable, and moisture resistant material perfectly suited to beauty products. To manage costs, but maintain quality we used CMYK and printed on a digital press. The most important element of the process was adding the embellishments. Key areas of these elegant matt labels have been enhanced with spot gloss and pearlescent varnish; though subtle, these textural details evoke a luxury look and feel.

    We are delighted with the finished product, and pleased that this challenging and complex collaboration resulted in such a successful outcome.

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  • 06/19/18--22:01: Barbarian Beer


  • Illustrator: Nevin Ynga Pozzoli
    Project Type: Produced, Commercial Work
    Client: Cervecería Barbarian
    Location: Lima, Perú
    Packaging Contents: Beer
    Packaging Substrate / Materials: Glass Bottle
    Printing Process: Flexography

    Here is my job for my dear friends of Cervecería Barbarian. I assembled all the visual from its beginnings (back in 2011) but with the passage of time, already being an adult brand, with a won territory, with a lot of personality and with new communication platforms; a graphic rethink was needed.

    That is why, respecting the essence and concept of the brewery, a refresh was made from the logo, labels, packagings, bottle, characters, typography and infinity of supports that nowadays Barbarian handles.

    The result is a brand with more dynamic resources, heavy weight, modern, functional and with a super attitude.

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  • 06/20/18--04:30: Mikado Lemon


  • Agency: Nosigner
    Art Direction: Eisuke Tachikawa (Nosigner)
    Graphic Design: Andraditya D.r.(Nosigner)
    Client: Naorai Inc.
    Photo: Kunihiko Sato
    Project Type: Produced, Commercial Work
    Packaging Content: Sparkling Sake
    Location: Japan

    Designed for the Japanese sparkling sake "MIKADO LEMON SPARKLING" which aims at creating a new market by offering a new way of tasting Japanese sake. It is decorated with a whole peeled organic lemon rind grown in Japan. It shows the real surface of its embossed skin by UV printing, expressing natural freshness. Having the design not only easy to understand intuitively, but also luxurious like a high-class champagne bottle, it will give an impact on the current shrinking market of Japanese sake and create new fields.

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  • 06/21/18--02:48: Minos Color Spray


  • Design: ABC Design Communication
    Project Type: Produced, Commercial Work
    Client: Evochem S.A.
    Location: Athens, Greece
    Packaging Contents: Acrylic paint
    Packaging Substrate / Materials: Metal cans

    Minos S.A. is the first color production industry of Greece, established in 1968.

    49 years later, and after many changes on the packaging, our company was assigned to create Minos’ new image.

    Searching for ways that the product would enter the market with a new, dynamic image, we decided to give Minos a human personality.

    The idea was developed with the figure of a smiling, bearded man, “expert” in spray colors and any technique required by the professional or the hobbyist on constructions and othes activities. Mr Minos, a sketch with strong and clear outlines, is friendly, strong and confident, adds value to the product and is the symbol that the consumer recognizes and trusts. Color code of the product is simply given by the cap.








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  • 06/21/18--02:49: Sayona


  • Design: Capio Interactive
    Sr. Art Director: Sudhi Balan
    Project Type: Produced, Commercial Work
    Client: Sayona
    Location: East Africa
    Packaging Contents: Snacks
    Packaging Substrate / Materials: Silver Foil

    SAYONA is one of the leading brand, which was bringing 8 different snacks in different flavors into the African market. The main requirement was the package should be colorful and get the attention of all age groups. It was needed to be attractive enough to match the snacks category too. First one was PUFFITO, the corn strips in different flavours. We designed a cute and attractive package with a special illustrated character who have a shape matching the strips.

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    Design: Fabula Branding
    Project Type: Produced, Commercial Work
    Client: Rusagro Group of Companies
    Location: Minsk, Belarus
    Packaging Contents: Margarine, Oil
    Packaging Substrate / Materials: Paper, Plastic Bottle

    Rusagro Group of Companies had the trademark of Shedroe Leto (Rich Summer) range of margarine and sunflower oil redesigned in order to give the products a modern look while preserving brand awareness and continuity.

    The new packing solution by Fabula Branding is based on colour combination and informational pithiness. We’ve developed a clear and convenient design based on a combination of classic category-related colours. They are also used in the differentiation system within the product range. Checkered patterns tell the story of home cooking, and a topical photo in the overall laconic design style sets out the emotional tone of the solution.

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  • 06/21/18--02:50: Premium Turkish Delight Bar


  • Design: B12 Creative Branding
    Project Type: Produced, Commercial Work
    Client: İkbal
    Location: İstanbul, Turkey
    Packaging Contents: Turkish Delight Bar
    Packaging Substrate / Materials: Foil
    Printing Process: Flexography

    Based on 1922, İkbal distinguishes with its quality and taste of Turkish delight, now presents innovative products as 60g snack delight series consumers' taste.

    Packaging designs, that are performed by B12 Creative Branding, of "Premium Turkish Delight Bar" attract notice with Vanilla, Orange and Pomegranate ingredients.

    Especially in the foreign markets, "Turkish Delight" is delicately carved in memory, emphasized strongly, ensuring that the shelf integrity is remarkable. The premium language in the designs refers to the quality of the products, while the strong typography clearly distinguish the products on the raft. With the simple design of the new package and minimal posture, it is desirable to attract the attention of the target audience.

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  • 06/21/18--02:51: Svoye Rodnoye


  • Design: ROMM
    Project Type: Produced, Commercial Work
    Client: Svoye Rodnoye
    Location: Russia
    Packaging Contents: Marmalade
    Packaging Substrate / Materials: Paper
    Printing Process: Digital printing

    New pakage design and new boxing have been create for the russian brand "Svoye Rodnoye" which produces high quality marmalade with natural juice in ROMMStudio by GolubtsovBrothers' Partnership

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  • 06/21/18--02:56: Kodagu Homemade Chocolates


  • Design: Studio Fetch
    Designer: Archana Chittoor
    Project Type: Concept
    Location: India
    Packaging Contents: Chocolates
    Packaging Substrate / Materials: Aluminium, thick paper
    Printing Process: Digital printing

    About: Kodagu homemade chocolates started as an experimental project by a young couple based in Coorg, India. The brief was to create packaging and brand identity which can help the brand reach a wider audience online and in local retail stores.

    Approach: The name Kodagu represents an ancient community from the southern state of Karnataka in India. The imagery used on the package represents the tribe in its ancient avatar. The packaging was created with muted earthy colours to bring out the rustic, homely tone of the brand.

    There are three main flavours of dark chocolate - Pepper, Vanilla and Cinnamon.

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    Creative Agency: Brandimage
    Project Type: Produced, Commercial Work
    Client: 7-Eleven
    Chief Creative Officer: Don Childs
    Art Director: Scott Smith
    Designer: Jeff Raulie
    Production Artist: Ree Foltz
    Brand Managers: Jenny Price & Anna Oris
    Location: USA

    7-Eleven recognized that Cold Brew coffee was an emerging trend, one that could still cause confusion with mainstream shoppers. We were asked to create a design with shelf impact that quickly communicated “Cold Brew, flavor, and caffeine levels” to the consumer. Coffee origins were conveyed through the bean illustration and warm brown tones. Large type and bold colors easily revealed key benefits and flavor at shelf.

    “7-Eleven strongly believes that the quality of the packaging outside should reflect the quality of the product on the inside,” said Don Childs, Chief Creative Officer, at Brandimage. "Brandimage understands this — that meaningful packaging design influences consumers to keep coming back to purchase and repurchase their favorite brand products.”




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    Creative Agency: Brandimage
    Project Type: Produced, Commercial Work
    Client: 7-Eleven
    Chief Creative Officer: Don Childs
    Art Director: Scott Smith
    Production Artist: Ree Foltz
    Brand Managers: Jenny Price & Anna Oris
    Location: USA

    These new organic, cold-pressed juices are part of 7-Select’s GO!Smart private brand line of premium better-for-you snacks and beverages. The design balances the need to inform with the desire to maximize product visibility by taking a bold typographic approach. The use of minimal color and imagery on a clear label is intended to rival designs found in free-standing, freshly prepared high-end juice bars.

    “During our four year partnership, Brandimage’s design of 7-Eleven private brands products have won 25 national and international awards recognizing both product and packaging excellence,” said Don Childs, Chief Creative Officer, at Brandimage. “We are extremely proud of our strong relationship with 7-Eleven and to have contributed to the growth of the private brand program and 7-Eleven itself.”




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  • 06/21/18--03:05: Simply Me Beauty

  • Creative Agency: Brandimage
    Project Type: Produced, Commercial Work
    Client: 7-Eleven
    Chief Creative Officer: Don Childs
    Art Director: Scott Smith
    Designers: Jeff Raulie & Amanda Denhart
    Production Artist: Ree Foltz
    Brand Managers: Jenny Price & Anna Oris
    Location: USA

    7-Eleven was seeking to bring more female customers into their stores with a high quality, yet affordable cosmetics and beauty tools line. The seasonal on-trend assortment was specially geared to millennial “glam seekers on the go”. Utilizing black packaging to convey simplicity and sophistication, we created a sleek, modern brandmark, adding a touch of elegance through the use of gold foil-stamping and clean lines.

    “It’s hard to find a group who appreciates the ROI of design more than 7-Eleven’s private brands team,” said Don Childs, Chief Creative Officer, at Brandimage. "7-Eleven’s mission to redefine the meaning of convenience through private brands, inspires us to tell a meaningful story through beautiful design that connects brands and consumers through packaging.”






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  • 06/21/18--03:06: Gaetan Wines


  • Design: the Labelmaker
    Project Type: Produced, Commercial Work
    Client: Oriachovitza Winery
    Location: Varna, Bulgaria
    Packaging Contents: wine
    Packaging Substrate / Materials: glass
    Printing Process: Flexography, Screen printing, Foil stamping

    Gaetan wines are something I have started from the scrap sometime in 2014. I did a unique design but after a while in 2018 I decided to change it radically into a fancy wine label design.

    I somehow wanted to touch wider audience and especially younger people. The original Gaetan design was very classy yet looking strong and serious. I wanted to break this initial look and created something more fashionable.

    The new design is entirely based on my impressions from different pattern seen on wall tiles, paper covers etc. My key element was the gaetan I took from my Gaetan rose label which I repeated in a fancy pattern in high contrast colors. I used Pantone 116U to print my pattern against solid black background. The result was amazing – an incredible fancy wine label design for my label applied on a classic burgundy bottle by Saverglass. Multiple use of same element number of times is usually mesmerizing yet very memorable to the audience so for me the job was done with one click of my mouse. A very distinguished pattern turned my work into a fancy wine label design that shines among the other on the shelf. Behind this amazing pattern I put the Gaetan brand done with one of my favorite typefaces – the Bolyar Pro by the Fontmaker.

    I did not put the brand to front of the pattern – I somehow wanted to look as if it was seen behind a wrought iron fence of balcony or a garden. I also payed special attention to the gold capsule – we did very special rich saturated gold with my friends from Lineapack. Additionally, I wanted deep black on my label and I did double black print on my favorite Constellation Snow Country paper by Arconvert. The Gaetan pattern was overprinted with high build varnish which is originally looking gloss. I did not want to have too much shine on my label, so I requested the printer to overprint it with solid matt UV varnish.

    It is really incredible how this final procedure changed the overall look of my new fancy wine label design – the paper became calmer, the raised varnished looked more classy and finally with few more efforts I received very original and refreshed fancy wine label design for my old Gaetan wines.

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  • 06/21/18--03:06: Lace Fashion Line


  • Design: Anna Chorna
    Project Type: Produced, Commercial Work
    Client: Alyona’s Touch
    Location: New York, USA
    Packaging Contents: Lace Accessories
    Packaging Substrate / Materials: Plastic, Foil, Paper, Cardboard
    Printing Process: Silkscreen

    Alyona’s Touch is a lace fashion line from Miami. It is sophistication embodied by the care, passion and elaborate qualities of its exquisite handiwork and craftsmanship.

    The art of tatting was created and embraced by royalty and the elite class centuries ago. Alyona's Touch embodies that spirit.

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  • 06/21/18--03:11: Vin Famille Vellas

  • Design: Tobago
    Project Type: Produced, Commercial Work
    Client: Vignobles Vellas
    Location: Teyran, France
    Packaging Contents: Wine
    Packaging Substrate / Materials: Black Varnished Glass Bottle
    Printing Process: Offset, Stamping 3 Levels

    Wine showcasing the work of the Vellas family and the quality of its vineyard. Wine from Languedoc, in the south of France which is a balanced vintage of Syrah, Grenache and Mourvèdre. The text presenting the wine is translated in Latin to recall the Roman origin of this vineyard

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    Design: Ostecx Créative
    Project Type: Produced, Commercial Work
    Client: Rockmill
    Location: Poznan / Poland
    Packaging Contents: Beer
    Packaging Substrate / Materials: Glass bottle
    Printing Process: Flexography, hologram

    The Rockmill Brewery celebrated its first birthday with a unique beer – Double Barrel Aged Imperial Stout with coffee and vanilla. Such a proposition needed a special packaging, which is why we designed a label that will serve the brewery also during subsequent editions of the birthday beer. At the same time, we have designed packaging for the new product line of the brewery – special beers, including styles aged in barrels after strong spirits.

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  • 06/21/18--03:13: Araki | Ecopackaging


  • Designers: Julia Artero, Angeles Baeck, Florencia Suaya
    Project Type: Student Project
    School: Elisava
    Course: Master in Packaging Design
    Tutor: Jon Marin
    Location: Barcelona / Spain
    Packaging Contents: Bonsai
    Packaging Substrate / Materials: Cardboard
    Printing Process: Offset, Laser cut

    Innovative packaging design for online bonsai shipment.

    Bonsai is a word of japanese origin that literally means to cultivate on a tray, therefore plant and pot are inseparable.

    The pack combines several carton modules* that are connected with rods, creating a framework that protects the plant in its transport all the way until it reaches the customer. Besides, these modules can be reused to create a podium in order to elevate the bonsai as if it were a sculpture, providing a quality added value and reducing the environmental impact. When unboxing, the user removes the modules one by one in a slow and careful process, such as the art of bonsai cultivating.

    *the model has been made from corrugated paperboard, but the pack is to be done with honeycomb carton which improves its resistance.

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  • 06/21/18--22:21: Baker’s Boutique


  • Design: ROMM
    Project Type: Produced, Commercial Work
    Location: Russia
    Packaging Contents: Pie
    Packaging Substrate / Materials: Paper
    Printing Process: Digital printing

    Package design for the chocolate pie of the BAKER’S BOUTIQUE brand. 12 pieces of delicious pie.

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  • 06/21/18--22:21: SoyaRus


  • Design: ROMM
    Project Type: Produced, Commercial Work
    Client: SoyaRus
    Location: Russia
    Packaging Contents: Mayonnaise, ketchup, milk
    Packaging Substrate / Materials: Glass bottle, Plastic, Paper
    Printing Process: Digital printing

    ROMMstudio by GolubtsovBrothers' Partneship created the identity and package for the line of the products produced by SoyaRus brand. These are mayonnaise, ketchup, milk, condensed milk high quality products.

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  • 06/21/18--22:21: The Mylk


  • Design: ROMM
    Project Type: Concept
    Location: Russia
    Packaging Contents: Nut milk
    Packaging Substrate / Materials: Plastic
    Printing Process: Digital printing

    A concept of logo and package design for a nut milk producer.




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