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Packaging of the World is a package design inspiration archive showcasing the best, most interesting and creative work worldwide.

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  • 06/26/18--22:37: HOO-GA


  • Design: Opus B Brand Design
    Designers: Aleksandra Wiśniewska, Piotr Wiśniewski
    Project Type: Concept
    Location: Krakow, Poland
    Packaging Contents: Beverage
    Packaging Substrate / Materials: Porcelain
    Printing Process: Screen printing

    Winter is a time when our curiosity and openness to the world around us becomes stifled. When it is freezing cold outside, most of us close ourselves at home and wait for the spring. Social meetings, picnics or long walks are put aside.

    Denmark has 173 days of cold and darkness each year. Yet Danish people belong to one of the happiest nations in the world. They know perfectly well how to celebrate every day of their life. It is the little things, like meeting friends, that provide constantly joy and cheerfulness.

    Hoo-ga has been inspired by Hygge, the Scandinavian philosophy of happiness. The brand name also sounds like a joyful toast. It is a mulled wine with spicy and fruity flavours that has to be just heated up in the microwave. Hoo-ga allows us to take advantage of the winter weather, as it tastes best outside and in the company of friends and family. It provides us with the feeling of attachment to the moment and to each other.
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  • 06/26/18--22:38: Beau Jardin


  • Manufacturer: Pirells Innovative
    Project Type: Concept
    Location: Poland
    Packaging Contents: Perfume
    Packaging Substrate / Materials: Paper
    Printing Process: Flexography

    Beau Jardin is packaging for a small bootle of perfume. The main purpose of the packaging is exhibiting the product placed inside of it. The each element of a packaging is necessary. The unique construction of packaging is totally different than an usual perfume box. Because of that it can be surprising for a recipient what is inside of the packaging. The flower print is connected with a floral smell of the perfumes. The orange ribbon underlines a mysterious character of packaging. It gives subtle but elegant accent. The all elements of the design create a unity. The construction, flower pattern and ribbon in intense colour make this packaging a great and special solution for a gift.

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  • 06/26/18--22:38: Acnase Rebranding


  • Design: Ar Propaganda
    Chief Creative Officer, Creative Director: Jorge Nemoto
    Creative Director, Art Director, Post Production: Renata Antunes
    Art Director: Vinicius Haquim
    Art Assistant: Vitor Barone
    CG Generalist (3D): Guilherme Duarte
    Account Director: Fernanda Villela, Alessandra Ramalho
    Project Type: Produced, Commercial Work
    Client: Biolab
    Location: São Paulo, Brazil
    Packaging Contents: Antiacne moisture
    Packaging Substrate / Materials: Paper

    Ar Propaganda rejuvenates and changes the positioning of one of the most traditional brands of the Brazilian young public: Acnase. From the design of a new brand and new packaging, based on consumer research and branding methodologies, we launched a new campaign consisting of actions in social networks, 15 "and 30" national network, magazines related to the behavior of our public and trade, in addition to actions in the POS, exploring its new positioning and accompanying the cultural movements that involve the young Brazilian.

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    Design: B&B studio
    Project Type: Produced, Commercial Work
    Client: Pip & Nut
    Location: UK
    Packaging Contents: Nut Butter
    Packaging Substrate / Materials: Plastic

    B&B has refreshed the packaging for Pip & Nut, the UK’s fastest growing all-natural nut butter brand, created by the agency back in 2015. The new look rolls out across the range from this month, and uses bolder iconography and pops of colour to create greater product differentiation across a growing range of innovative flavours.

    Shaun Bowen, Creative Partner at B&B studio says: “It’s a sign of Pip & Nut’s success that the brand has grown quickly and been able to launch new variants. As a result, we’ve needed to help the design work a little harder to guide consumers through the range.”

    Pip Murray, Pip & Nut Founder says: “We’re excited to roll-out our new look packaging nationwide and inject even more of our playful personality and energy for natural nuttiness into the category. As we continue to grow the range and bring new flavours into the fold, we want to make sure it’s as easy as possible for our consumers to differentiate between the products and believe our new look achieves just this.”

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  • 06/26/18--22:42: Capitán Fresón


  • Design: Mustache Creative
    Art Director: Paula Miras
    Project Type: Produced, Commercial Work
    Client: Dmb
    Location: Barcelona, Spain
    Packaging Contents: Strawberry Cream with Tequila, Alcohol bottle
    Packaging Substrate / Materials: Glass Bottle
    Printing Process: Sleever

    Sleeve label design of this tequila cream for the Barcelona destillery Dmb. Character design and new labelling to this new flashy product. It's a tequila cream with an incredible strawberry flavour. The color of the product is so remarkable, therefore, it needs a remarkable label.

    Its a funny character for a unique and new product, accompanied by small colorful illustrations that remember and makes mind association to Mexican stuff on the public. An enveloping sleeve that draws attention in the point of sale and stands out among the rest of products.

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  • 06/26/18--22:46: Blessed Balm


  • Design: Hyewon Im
    Project Type: Concept
    Location: New York, USA
    Packaging Contents: Candle
    Packaging Substrate / Materials: Wood frame, paper
    Printing Process: Digital printing

    A late night, a photo was sent to me by my mother with a message “Goodluck tree with the fabulous scent at home!”. It was dracaena fragrance flowers. She took a picture of them because the dracaena flowers would be hardly seen and cannot be sustained for a long time. This limited packaging edition candle would be a valuable possession for home. Furthermore, the antique style and oriental mood of this packaging play an impeccable role in the part of house interior as well.

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  • 06/26/18--22:46: Monyo Brewing Craft Beer

  • Design: Graphasel Design Studio
    Art direction: Dávid Drozsnyik
    Designer: Zita Borbély
    Project Type: Produced, Commercial Work
    Client: Monyo Brewing Co.
    Location: Hungary
    Packaging Contents: Craft Beer
    Packaging Substrate / Materials: Glass bottle
    Printing Process: Digital printing

    On each label design we used the name of the beer given by Monyo Brewing as a basis. All of them had such a catchy character and atmosphere that we decided to reflect on them. They were established in a liberated and funny milieu, so our design tries to recreate this playful mood. It is built on free associations and references from pop culture. It evokes the aura of the nights out when our mood is dissolved in alcohol. In this condition everything seems relative, reinterpreted and a bit mixed up, just as it is reflected on the labels.

    In this parallel universe based on associations reality does not count. The inspirations are randomly amalgamated to serve their purpose in their new context. Based on this logic the label of Dead Rabbit beer depicts a scene which is similar to the ones we can see in a spaghetti western movie. However, in our case, beer has replaced gold and it has become the most valuable possession. On the label of Schatzi (which is a German lager beer) we can see a German boxer which is no longer doing its age-old duty – hunting bears – but is only interested in the beer instead. It is not just a coincidence that the figure of this mad dog reminds us of Cujo.

    To sum up, our main goal was to present our jumbled visions like movie scenes with all of their details, so as to create popcultural remixes that came to life from the shadow of their inspirations but independently of them at the same time.

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  • 06/26/18--23:00: Fireworks

  • Design: Yun-Hsuan Lu
    Project Type: Student Project
    Packaging Content: Fireworks
    Location: Taipei, Taiwan

    "Fireworks" is a symbol of happiness and celebration, however, the existing way of package design cannot be shown on the packaging. So we intend to use situational packaging methods to interact with users’ mood thus remember the scene of the fireworks under the colorful and gorgeous night sky, reflecting the eternal blooming moment.

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    Design: Joshua Bokor
    Project Type: Student Project
    School: University of Wisconsin-Stout
    Course: Design Concepts and Visualization
    Tutor: Karl Kohele
    Location: Menomonie, USA
    Packaging Contents: Vinyl LP
    Packaging Substrate / Materials: Cardstock Paper
    Printing Process: Digital Printing

    The uncomfortable project involves making a product where its core use was unusable or uncomfortable to use. I decided to make a vinyl record that would have holes punched into it, so that the record would be unplayable due to the needle getting caught into the holes. I wanted these holes to be purposeful and I wanted to add creativity to it. The album is "Khaki Fields" by the artist "Papa Josh Rainy." I wanted to add personality to it, so I made an album package as well, as if I am the artist that this album is promoting. All of the info within the album is fictional and written by yours truly, along with humor and imagination. What's included in the package is the record itself, which has holes shaping the words "Khaki Fields" drilled into the actual record with a drill. Also included are the front and back designs, linear notes, photography (directed by myself and taken by a dear friend), and song/preferred coffee beverages for each track.

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    Design: Josh Bokor
    Project Type: Student Project
    School: University of Wisconsin-Stout
    Course: Graphic Design II
    Tutor: Vadim Gershman
    Location: Eleva, WI
    Packaging Contents: Vinyl LP x 2
    Packaging Substrate / Materials: Cardstock Paper
    Printing Process: Digital Printing

    For my Graphic Design II repackaging project, I decided to repackage an album that has influenced me, which is "Youngish American" by Dams of the West, aka Chris Tomson. Using minimal line-work, I decided to expand the personality of Tomson through his lyricism and humor by making symbols for each of the songs in the track listing and other lyrical details. Lyrics and linear notes are supplied through the inner gatefold, pixelated images of Montana on each record sleeve, track listing on the record labels and back, and the symbols on the front album cover. A download card is included, of course.

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  • 06/28/18--00:24: Allegro


  • Design: Antonia Skaraki
    Project Type: Produced, Commercial Work
    Client: Grampsas Winery
    Location: Athens, Greece
    Packaging Contents: Wine
    Packaging Substrate / Materials: Glass Bottle

    A variety of visual elements make up the musical note. The circle of note is formed by the footprint that leaves a glass of wine. An ancient Greek figure that plays a stringed musical instrument, a Venetian pillar and banners perfect the note. The Zakynthian culture with the Italian in a musical symbol.

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    Design: Evgeniy Bezdenezhnykh
    Project Type: Student Project
    School: Hse Art And Design School
    Course: 1
    Tutor: Alex Kuznetsova
    Location: Moscow, Russia
    Packaging Contents: Burger, Beer, Cucumbers
    Packaging Substrate / Materials: Paper, Cardboard, Glass bottle
    Printing Process: Digital printing

    Branding of fast food chain based on russian history represented with ironic language. Project contents illustrations, grid, accident font, animation and packaging.

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  • 06/28/18--00:26: Pallì


  • Design: Giulio Patrizi Packaging
    Art Director: Giulio Patrizi
    Graphic Designer: Edoardo Peltrini
    Project Type: Produced, Commercial Work
    Client: Consoli Vini
    Location: Italy
    Packaging Contents: Wine
    Packaging Substrate / Materials: Glass bottle
    Printing Process: Digital Printing

    Pallì is a white wine produced by Vinicola Consoli of which we have edited the graphic project.

    Three vines. Three personalities. A single merger. The silver sphere represents the harmonious meeting of the different grapes.

    The colored explosion is an icon of this blend.

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  • 06/28/18--00:26: Principe Pallavicini


  • Design: Giulio Patrizi Packaging
    Art Director: Giulio Patrizi
    Graphic Designer: Edoardo Peltrini
    Project Type: Produced, Commercial Work
    Client: Principe Pallavicini
    Location: Italy
    Packaging Contents: Wine
    Packaging Substrate / Materials: Glass bottle
    Printing Process: Digital Printing

    The project for Prince Pallavicini takes into account the historical importance of the Pallavicini family present in Lazio since the second half of the 1600s. The graphic concept starts on the exaltation of the heraldry and the Aurora, one of the properties of the Pallavicini Family Principles. The choice of materials and printing processes, in our graphic design, exalt the importance of the family in austere way.

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  • 06/28/18--00:26: Aroma di Roma

  • Design: Giulio Patrizi Packaging
    Art Director: Giulio Patrizi
    Graphic Designers: Eleonora Grillo Spina, Edoardo Peltrini
    Project Type: Produced, Commercial Work
    Client: Antigua Tazzadoro
    Location: Italy
    Packaging Contents: Coffee Liquor
    Packaging Substrate / Materials: Glass
    Printing Process: Digital Printing

    The coffee liqueur of Antigua Tazzadoro, a classic revisited. The project involved the introduction of two new packaging formats: a pocket size and one for home use. The coffee plant becomes the main ispiration for the graphic design as a imaginary memory of tropical landscapes.

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  • 06/28/18--00:26: Confetti Papa


  • Design: Giulio Patrizi Packaging
    Art Director: Giulio Patrizi
    Graphic Designers: Edoardo Peltrini, Eleonora Grillo Spina
    Project Type: Produced, Commercial Work
    Client: Antigua Tazzadoro
    Location: Italy
    Packaging Contents: Candy
    Packaging Substrate / Materials: Paper
    Printing Process: Digital Printing

    Antigua Tazzadoro, a leading artisan company in the coffee sector, asked as to design a brand extension products. The company becomes a quality ambassador proposing products of Italian excellence. The graphic choice offers a chromatic pattern that refers to the famous coffee cans know on a global scale.

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  • 06/28/18--00:27: BeerOne


  • Design: Giulio Patrizi Packaging
    Art Director: Giulio Patrizi
    Graphic Designer: Edoardo Peltrini
    Project Type: Produced, Commercial Work
    Client: BeerOne
    Location: Italy
    Packaging Contents: Beer
    Packaging Substrate / Materials: Glass bottle
    Printing Process: Digital Printing

    The packaging project for the B1 craft brewery begins with a strategic analysis of the young brand, aimed at positioning and reaching the public. The POP graphic project is able to speak to the target, through using graphic pattern and metal paper support that amplifying the aim of the project.

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  • 06/28/18--00:27: Doctors Orders


  • Design: Jena Salvatore
    Project Type: Student Project
    School: Syracuse University
    Location: Syracuse, NY
    Packaging Contents: Coffee Bitters
    Packaging Substrate / Materials: Glass bottle

    Doctors Orders is a line if coffee bitters that will enhance any cocktail, both alcoholic and not. Bitters were originally a staple in most apothecaries and mainly given as medicine. The bottles used are reminiscent of old medicine bottles that could have been seen in one of these shops, however with a new and modern design. Bitters are now used as a blend of herbs and spices to add to any drink. This set of bitters comes with a tri-fold pamphlet that gives cocktail recipe recommendations for each bitter flavor. These coffee flavored bitters will appeal to the coffee lover and cocktail enthusiast, being exactly what the Doctor Ordered.

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    Design: branding.ge
    Art Director/Designer: Maka Chichinadze
    Visual Identity Project Supervisor: Keti Chubinidze
    Project Type: Produced, Commercial Work
    Client: Qimerioni
    Location: Tbilisi, Georgia
    Packaging Contents: Wine
    Packaging Substrate / Materials: Glass bottle
    Printing Process: Flexography

    “Qimerioni” – Wine, as a part of artspace! – One of the projects of Georgian Brand Strategic Agency “branding.ge”.

    Based on the brand name, the inspiration of the packaging concept became the artistic café “Qimerioni” founded in 1919 by the initiative of “Tsisperkantsts” (Georgian symbolist poets and prosaists union dominated in Georgian literature in the 1920s) in Tbilisi, Georgia.

    On mural decorations of the Café worked famous artists such as Lado Gudiashvili, David Kakabadze, Kirile Zdanevich, Mose Toidze, Sergei Sudeikin and others. “Qimerioni” was the place where the city’s most progressive intellectuals gathered and which portrayed the true cultural space and multiculturalism of Tbilisi during that period.

    Wine packaging presents Bohemian environment of the artistic café “Qimerioni”, the nature of the epoch, modern culture and art of Tbilisi.

    The main idea of packaging was to present the wine as part of Georgian culture, creativity and art.

    “Perhaps in the entire world there exists no café, which has witnessed so much inspiration and creativity as Qimerioni.” - Titsian Tabidze (Georgian symbolist poet, writer and one of the founders of “Tsisperkantsts” movement).

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    Design: TOBAGO
    Designer: Saly
    Project Type: Concept
    Location: Grenoble, France
    Packaging Contents: Whisky
    Packaging Substrate / Materials: Glass Bottle
    Printing Process: Offet And Stamping

    Understanding and expressing the codes and styles of expression of a high-end whiskey in seeking the trends of what world is done in the world of these alcohols.

    It's also a 3D representation exercise while looking for the best possible use of colors, shadows and lights are represented here the bottle and his case.



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