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Packaging of the World is a package design inspiration archive showcasing the best, most interesting and creative work worldwide.

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  • 07/01/18--23:44: ADDRESS For Man

  • Design: Sol Benito
    Project Type: Produced, Commercial Work
    Client: Emper Perfumes
    Location: Mumbai
    Packaging Contents: Perfume
    Packaging Substrate / Materials: Glass Bottle, ABS, Paper

    The concept emphasised the need to create a metropolitan perfume product and packaging structure with strong visual catch that tell story of Urban man, entire design exercise was to create a visual language for effective Packaging that can Build a powerful story that connects consumer and leave lasting impression in mind.

    Manifestation of craftsmanship, modern-day-elegance, simplicity, sophistication and transcend the ordinary are the elements that gone into making this design.

    All roads lead to the right ADDRESS. Taking the strong depiction of urban chic and sophistication combining it with Shiny black glass Bottle and metal material; we manifested the product into a visual delight.

    Product Anatomy
    • Bottle: Shiny Black Glass bottle
    • ABS matt black and Shiny Silver cap
    • Packaging: Soft touch matt black packing with stencil cut out

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  • 07/01/18--23:44: Geek Bubble Kids Cosmetics

  • Design: Sparrow Design by Marek Kowalczyk
    Art Director / Designer: Marek Kowalczyk
    Project Type: Produced, Commercial Work
    Client: Geek Bubble
    Location: Estonia
    Packaging Contents: Bath and Beauty
    Packaging Substrate / Materials: Plastic bottle
    Printing Process: Flexography

    "Geek Bubble" are natural cosmetics without parabens free and hypoallergenic. The line consists of 5 products, which include: face & body cream, hand soap, body lotion, hair & body washing gel, and a bubble bath for children. Design of cosmetics line for children "Geek Bubble" : naming, logo, branding & packaging design.

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    Design: Studio La Regina
    Photographer: Giuseppe Bianco
    Project Type: Produced, Commercial Work
    Client: Scalzo Conserve
    Location: Italy
    Packaging Contents: Chilli Pepper

    Calabrian Chilli Pepper by Scalzo is a complete line of products based on Calabrese red pepper. Studio La Regina designed the packaging of this line, within the whole restyling of the corporate image.

    The labels recall the graphics of the fire department signs to underline that the line is entirely dedicated to spicy. The graphics of the caps covers reiterates the concept showing it as pieces of cardboard burned on the edges.

    The graphics have been revived in more bright colors for some elaborate products, while on all the packs there is a Spicy Scale which, with a playful graphic, allows you to immediately understand how spicy each product is.

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    Design: Our Design Agency
    Project Type: Produced, Commercial Work
    Client: Brighton Gin
    Packaging Content: Gin
    Location: UK

    Our Design Agency ‘Colour My World’ with Brighton Gin’s Pride Limited Edition

    Creative branding and communications agency Our Design Agency (ODA) reveals a bold design and strategy for Brighton Gin’s latest Pride Limited Edition, inspired by this year’s Brighton Pride theme – Colour My World.

    The design features the eight colours from the original Pride flag commissioned by politician and activist Harvey Milk and devised by artist Gilbert Baker in San Francisco in 1978 as the festival returns to the historic flag this year.

    ODA illustrates Brighton Gin’s hand-crafted credentials with hand-painted lettering and celebrates Pride in an authentic way. A portion of the profits from the limited edition go to The Rainbow Fund, a Brighton and Hove-based grant giving fund which supports local LGBTQ+ and HIV/AIDS organisations. The original iconic Seafront Blue Brighton Gin was also designed by ODA.

    Panna Rose, Managing Director, ODA, says: “We wanted to create a range where people could have fun by rearranging the letters or create their own gin collection. It reflects the spirit of Brighton and Brighton Gin. It’s a true celebration of diversity and the individual.”

    Sarah Westwood, Creative Strategist, ODA, adds: “The design oozes confidence. We wanted to go big on Pride as part of Brighton Gin’s brand personality and therefore we celebrated the rainbow in a way that would create real excitement in Brighton, particularly as a display as the city’s residents and retailers decorate their windows for Pride and gear up for one the biggest celebrations of the year.”

    ‘Brighton Your Life’
    Collectively the labels spell out Brighton (or other words depending on how they are arranged) and with eight letters in Brighton and eight colours in the flag, it was the perfect fit. The range of eight unique bottles bear the individual flag colours which stand for sexuality, life, healing, sunlight, nature, art/magic, harmony and spirit.

    A storytelling link to each colour features on the label and illustrates how these qualities link to life in Brighton in a way which works across social media channels.

    Each label bears a letter from the word Brighton, hand-painted in the famous Brighton Seafront Blue on top of the flag colour. The design reflects the brand proposition ‘Brighton Your Life,’ a call to action to be more Brighton and enjoy a laid-back craft gin which helps people escape the humdrum, open their minds and let their hair down. ODA removed all the brand graphics apart from the logo.

    Celebrating diversity
    Westwood adds: “The challenge was to avoid a rainbow flag cliché. In recent years many of the big brands have entered Pride and taken on the rainbow as an easy symbol to associate with their brand, but Brighton Gin is different.

    “It’s a small company based in Brighton with diversity at its core, so we wanted to create a limited edition that felt authentic. Our creative concept was to celebrate Pride, dedicate a bottle to every colour and tell the story of the meaning of the flag. Together the bottles make up a whole, just like the flag itself.”

    The brand is releasing 1,400 bottles in the colours of the Pride flag priced at £45 each (700ml), available from fine local, independent retailers from June 29th and from

    Brighton Gin will donate £2 from every bottle sold to The Rainbow Fund. Since Brighton Gin began limited editions in 2014, the annual Pride release has achieved cult status in Brighton and has become a collectors’ item. In previous years the brand adopted a label colour change, first to pink and then to rainbow for its Pride Limited Editions.

    Kathy Caton, Founder, Brighton Gin, says: Kathy said: “Set to be bolder, more beautiful and brilliant than ever, we’re so proud that we host the UK’s biggest Pride Festival in our free-thinking, campaigning Iand and hedonistic home city. We want to celebrate that ultimate spirit of Brighton and contribute again to the essential work of the Rainbow Fund in supporting the city’s LGBTQ+ community and voluntary sector.”

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  • 07/01/18--23:51: _Element Cosmetics

  • Design: Blürbstudio
    Photographer: Mateusz Wojnar
    Videos: Mateusz Miszczyński
    Project Type: Produced, Commercial Work
    Client: Vis Plantis
    Location: Kraków, Poland
    Packaging Contents: Cosmetics
    Packaging Substrate / Materials: Paper, multiple types of plastic containers
    Printing Process: Flexography, offset printing, foil stamping

    We've teamed up with a highly esteemed cosmetics producer, VisPlantis, to create an outstanding line of everyday body care goods. The products themselves were created with cutting-edge biochemistry, so their branding not only had to keep up with the pace of modern science, but also had the daunting task to make complex processes employed within their production easily accessible and understandable.

    The result of our work,_Element cosmetics, is created on the basis of three unique ingredients: cress sprout extract – to protect the skin from environmental pollution, snail mucus filtrate – to inhibit the signs of aging and the equivalent of venom poison – to prevent wrinkles.

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    Written by Marina Iermolaieva, marketing manager of Allinpackaging creative packaging.

    They’re unique, they’re expressive, and they’re rich – millennials are slowly but surely transforming all trends in the global market. The lines separating the product from packaging are no longer set in stone. The package is an integral part of the product and no longer just an auxiliary to it. This presents some unique challenges for companies that want to pitch their products to millennials. Here are some ways in which your packaging strategies can reach the hearts and minds of the millennial.

    The Rise of E-commerce
    The present generation has a very active social life…online. Yes, most millennial people spend a major chunk of their time browsing the internet. They no longer depend solely on supermarkets to buy what they want. Clothes, cosmetics, electronics, and groceries - almost everything they need is best purchased online. So, having a web store or e-commerce platform for your business is probably a good way to reach them. The packaging process in such cases becomes all the more important. Brands need to package their products in boxes and containers strong enough to withstand the ravages of shipping, while ensuring they are attractive enough to create an impression when unboxed.

    Personalised and Exclusive Packaging
    In a world full of carefully curated and virtual social personas, millennial seek real human contact more than ever now. Companies are striving to launch personalized brands that talk to their target audiences at levels much deeper than traditional marketing is able to reach. For instance, chipotle is marketed more as a personified package and less as packed food. The cups are decorated with fun doodles, witty stories, and other interesting anecdotes that people love to read. Another brand that has taken the “human element” a notch higher is the Absolut Unique Vodka bottles. Each of the four million bottles features an individual identity. Chuck the obsolete boxes and generic packages; what you need is fresh innovative ideas that reach out to the customer.

    Limited Edition Designs
    Millennial are always on the lookout for “the next cool” thing to follow and get obsessed with. From fiction to fashion - brands are now tapping into popular and trending topics. Look around for brands marketing limited edition products and collectables that give the millennial generation a sense of exclusivity and prominence. Coco-cola is a brand that’s known for its limited edition designs. We’ve all seen and loved those specially labelled cans of Diet Coke. Soda cans now come with your autographs from your favourite celebs, cosmetics have partnered with movie franchises launching innovative packaging themes, and candy packets have toys and latest superhero figures hidden inside.

    Eco-Friendly Hacks
    Blame it on surging pollution levels or a sudden strike of conscience, but the millennial generation is extremely aware and vocal about the current environmental issues. Words like “organic, natural, all-green” have become extremely important to them. People tend to gravitate towards brands whose products are biodegradable, use renewable energy sources in manufacturing practices, or contribute in some other way to saving the planet. Highlight a social issue with your marketing campaigns and packaging. Gone are the days when companies were blind to the burning questions of politics and society. Brands now make bold statements and want to do everything to convey their story to their consumers authentically. Environmentally sustainable packaging is the first choice of expression for most brands, and rightly so.

    Recyclable and Reusability
    Consumerist attitude is slowly relegating to the shadows, making way for a more practical approach that focuses on recyclable and reusable products. Instead of throwing away the package, why not make it reusable? That’s the strategy many brands have adopted, making their products appealing to the millennial. Wooden boxes, fibre containers, plastic bottles and tubes can be reused even after you’ve used the contents inside – that’s what wins the millennial’s heart. The strategy cuts on your production costs and also saves the buyer some extra bucks. It’s a win-win situation for both!

    Sustainable Packages
    Research shows that about 55% of the millennial customers support brands that make a bold statement about burning political and social issues of the world. Millennials are passionate about social causes and hence likely to prefer products that tap into the liberal ideas they support. So, if your brand marketing is aligned with a social statement, make sure your product packaging remains coherent with the same. Sustainable packaging aligns perfectly with millennials’ desire for everything to be environmentally accountable.

    The Unboxing Experience
    Millennials have instant access to information - it’s all available online. Product unboxing is a major component of the product experience. The millennial generation is more value driven and appreciates minimalised and cost-effective packaging that’s compact, portable, and easy to unbox. Adding a personalised note or a small complimentary inclusion with the package goes a long way in establishing intimate supplier-customer relations. Most customers have come to expect customised packaging that caters to their specific tastes. By visualising the unboxing experience, brands can improve their product packaging and make their products more likeable and memorable, without actually altering anything in the product design.

    The Bottom Line

    The young and vibrant millennial generation forms the largest segment in the world population today. You can no longer lure them with witty taglines. You have to offer something much more than that. So, get on with those brainstorming sessions and bring something new to the table – bring out product packaging design ideas that will make your brand truly trending!

    About the author
    I’m Marina Iermolaieva, marketing manager for different projects, one of them is I love travelling and learning new cultures, doing active sports, and I want to get to experience the world in different ways.

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  • 07/01/18--23:54: Buketo - American Wine Label

  • Design: Lazy Snail Design
    Project Type: Produced, Commercial Work
    Client: Cava Spiliadis
    Location: Denmark
    Packaging Contents: White wine, red wine
    Packaging Substrate / Materials: Glass bottle
    Printing Process: Screen printing

    Buketo is a new wine series produced in Greece that will be imported to USA and Canada by wine import company, Cava Spiliadis.

    Targeting youthful and open-minded wine seekers, the design brief called for a compelling, modern and stylish label.

    Buketo is the Greek word for bouquet, i.e. an attractively arranged bunch of flowers. We played with this idea of a harmonious arrangement of elements and designed geometric compositions of fine lines vs. blocks of color and sharp edges vs. perfect circles. If the two bottles for the white and the red wine are placed next to each other, they seem to create a larger composition. The result is sophisticated and minimalistic, appealing to the target group, but also connoting the quality of the wines.

    The Buketo logo is also geometric and minimalistic but builds on the idea of a bouquet in a more literal way. We designed a bunch of three flowers referring to the aromatic character of the wines, as well as the three grape varieties used in making each of the wines in the series.

    Buketo wine is available at selected restaurants and retailers in Canada, the USA, and Europe.

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  • 07/01/18--23:56: Eat Like You Drink

  • Design: Brandiziac
    Project Type: Produced, Commercial Work
    Client: Milky Whale
    Location: Russia, Ekaterinburg
    Packaging Contents: Tasty and healthy little delicacy
    Packaging Substrate / Materials: Plastic

    Challenge: develop package design, name and title for a new dairy product that does not have analogues in the Russian market. However, the process of naming asserted not just coming up with the name for a new sub-brand, but also the name for the product itself.

    Idea: Our product is a tasty and healthy little delicacy. Each little piece supplies the need for protein and calcium, which are found in milk. However, in this produce milk product is tastier than the drink itself, and it is easy to carry in a purse or in a pocket. The name has to speak about its health merits, special size factor of the delicacy and perception of its taste.

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  • 07/01/18--23:56: Sincere Nut Butter

  • Design: Erlien Setiawan
    Photographer: Sincere Foods
    Project Type: Produced, Commercial Work
    Client: Sincere Foods
    Location: Indonesia
    Packaging Contents: Healthy Nut Butter
    Packaging Substrate / Materials: Glass jar with label
    Printing Process: Digital printing

    SINCERE nut butter, is healthy nut butter created by a nutrition doctor & her chef husband in August 2014, SINCERE nut butter focuses on simplicity of the finest ingredients. no preservatives, no additional oil & vegan friendly. SINCERE nut butter provides healthier alternatives to modern fast-paced lifestyle.

    Spread SINCERE nut butter on bread for breakfast, veggie dips for a quick snack, or even use them in your baking + cooking recipes. Others enjoy having it straight from the spoon; make it your way!

    With honest labeling and high food safety, you can trust SINCERE nut butter to add only goodness into your daily healthy diet.

    After all, SINCERE nut butters are sincerely made for your health.s

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  • 07/01/18--23:56: Cool Cold Brew

  • Design: Studio More
    Creative Director: Dan Wilson
    Managing Partner: Nikita Yan
    Project Type: Produced, Commercial Work
    Client: Cool Cold Brew
    Location: London, UK
    Packaging Contents: Cold Brew Coffee

    Studio More worked closely with the founder of Manchester-based coffee company Cool Cold Brew to create their Brand Future, allowing exponential growth

    The Idea:
    In many respects, Cool Cold Brew (CCB) is a niche coffee brand with a differentiated high quality product. The brand has big ambitions to pitch to major supermarkets, taking a niche product to a wider mainstream audience.

    Our challenge was to help the mass market understand and accept the concept of the brand. We wanted the brand to focus on its unique brewing method and its natural flavour. The coffee is brewed by hand for over 16 hours in freshly filtered water, which brings out the natural sweet flavour and full body taste that comes only with the cold brewing method.

    Our focus was to build the entire brand experience rooted in one core idea - Unleashing the flavour.

    The Name:
    The name is another aid to introduce the new brand to the mass market, and we were keen to focus on a name that was simple and straightforward for people to remember. Following the core idea of Unleashing the Flavour, the name needed to emphasise the product and production method. Therefore, Cool Cold Brew was selected.

    Cool Cold Brew as a name communicates clearly the product and its point of difference. Also allowing the brand to move into other markets if they wanted while owning the Cold Brewing process.

    The Brand Experiences:
    We created an ownable brand experience for CCB that is centered around the core idea. We focused the design on demonstrating the brewing process and the natural flavour. This is further emphasised throughout every touchpoint including their digital experience as well as broader communication material.

    Each product is unified by using the standout and sleek brandmark, yet differentiated by clear colour codes to create an ownable and fresh brand style.

    The Brand Future Formula:
    Cold Brewing + Iconic Brand Design= A New Category Leader.

    The Future:
    The new identity has fully unleashed CCB ‘s potential. Within three days after launching their crowdfunding campaign, CCB has received the full amount, and within 4 weeks, the campaign was over-invested by 65%. With the funds, Cool Cold Brew is now in full production and currently stocked in Amazon, SPAR and Eat17, and the brand is in discussion with some major supermarket.

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  • 07/01/18--23:57: Iconix

  • Design: Dan Alexander & Co
    Photography: Dan Perez
    Styling: Amit Farber
    Project Type: Produced, Commercial Work
    Client: Iconix
    Location: Israel
    Packaging Contents: Cosmetics
    Packaging Substrate / Materials: Cardboard, Plastic
    Printing Process: Digital printing, foil stamping, screen printing

    “Nature is beautiful because it looks like Art, and Art can only be called beautiful if we are conscious of it as Art while yet it looks like Nature.” - Immanuel Kant, Critique of Judgment

    How do you set up a new perspective for a cosmetics brand which truly offers innovative, high-quality products? In beauty - a field which accounts for so much make-believe and fictitious semblance - how can you evolve a truly unique perception?

    Iconix, by the mere nature of its name, is a brand that lives and breathes the tension between the fleeting and the a-temporal, the daily and the classic - every day and the sublime. In Dan Alexander & Co. This is where we allocated our attention to the cultural intersection where form and time were molded into one: in Yves Klein's invention of a new Blue.

    "Blue has no dimensions, it is beyond dimensions, whereas the other colors are not... All colors arouse specific associative ideas... while blue suggests at most the sea and sky, and they, after all, are in actual, visible nature what is most abstract." - Yves Klein

    We picked this hue, a color of eternity, to be the base of our color palette. We combined it with the classic symbol of science throughout the centuries - the snake - and here, Iconix was re-born.

    In Dan Alexander & Co. we have defined a new perception, strategy, and a visual language for the Iconix brand. Philosophy, art, design: all these foundations are participating in the creation of this being, showing how a beauty brand is able to communicate and exist intelligently, imaginatively.

    Through a comprehensive and profound process that expanded more than two years, we designed the logo, the palette, constructed the packages series, designed the website and art directed all the brand's visuals. Through the eyes of inspiration, meet a new model of a beauty brand: meet Iconix.

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  • 07/02/18--00:51: Good.

  • Designers: Mary Zaleska& Amanda Bentley
    Project Type: Concept
    Location: Gdansk, Poland
    Packaging Contents: Wine
    Packaging Substrate / Materials: Glass bottle, Paper, Carboard

    Good. is a concept project created in a collaboration between Mary Zaleska and Amanda Bentley. We created the visual identity, advertising, and packaging for the brand.

    The idea behind Good. was to have an honest product targeting all of those who love to drink wine but not necessarily know much about it. Therefore our bottles would be reliable, affordable and simple. They wouldn't be known for a sophisticated palette most of us can't even detect, but for simply being good. So that anyone can go and purchase tasty wine without being a connoisseur or playing wine-roulette for 30 minutes in a store.

    The design was inspired by geometry, simplicity and minimal yet bold style. We connected hand-drawn patterns with saturated colors and assigned them to different kinds of wine, therefore creating a small identity for each type. The exterior packaging (wrapping paper/ paper bags) was created by connecting all of the patterns and colors into one design representing the entire product.

    The advertising consists of fun-facts about wine so that our customers could feel more knowledgeable and confident in their wine-picking skills. Just because they like good. wine doesn't mean they shouldn't reach for great ones in the future as well. By that, we tried to keep the product transparent both in its mission and design.

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  • 07/02/18--00:52: Akashi-Tai

  • Design: Cowan London
    Project Type: Produced, Commercial Work
    Packaging Content: Sake
    Location: UK

    Akashi-Tai, a range of five artisan sakes, launches its new identity and packaging design.

    The new award-winning design conveys the genuine artisan nature of Akashi-Tai, which is brewed in small batches using traditional methods, and positions the brand as an authentic premium player on the global stage.

    Cowan London won Best Packaging Design for Akashi-Tai at the International Beverage Awards held at Japan’s largest industry trade show Drink Japan on June 27th.

    The challenge was to design for two diverse markets with different cultures, codes and customers, ensuring the brand remained credible in Japan, whilst engaging new audiences in emerging Western markets. The current design looked neither premium, nor artisan, but was ‘the one with the fish’.

    Cowan initially worked with the brand team at Akashi Sake Brewery to help them define the proposition, brand essence and brand story, to prepare for launch in the US and Germany. The rebrand is rolling out across the UK now. Akashi Tai launched in the US as a new brand at the start of 2018 where results have been extremely promising, with plans for it to roll out in France, Germany and other countries in Europe imminently.

    Cowan immersed themselves in Japanese culture, to fully understand sake, the significance and importance of Japanese symbolism and iconography, and to gain an understanding of Japanese design codes and nuances, all of which proved to be very different to what we are used to in the West.

    A true privilege
    Elizabeth Finn, Managing Director, Cowan London, says: “Creating sake packaging was a true privilege. It’s very rare for a design agency outside Japan to be given that honour, but with our team’s extensive experience in alcohol branding, and our four offices in Asia, we were ideally placed to help Akashi-Tai realise its vision of bringing sake to the wider world. It was wonderful to see our work gain this recognition at the International Beverage Awards.”

    Fortune favours the brave
    A sea bream, or tai, a symbol full of meaning in Japanese culture, has always been Akashi-Tai’s brand symbol, as it embodies the attributes the brewery aspires to: strength, resilience and curiosity. Creating a new execution of the sea bream, one that would be distinctive to Akashi-Tai and reflect the brand story, was fundamental to the new design.

    Samantha Dumont, Creative Director, Cowan London, says: “We needed to ensure that Akashi-Tai remained highly credible in Japan, whilst appealing, in a less expected way, to an increasing number of intrigued Western consumers. It seemed natural that the Tai icon and kanji calligraphy should take centre stage on the label, but once we understood the nuances of Japanese symbolism and the construct of Japanese design, it was interesting to discover that we had to un-learn some of the usual graphic design rules that we apply in the UK”.

    To create the tai, Cowan London worked with French artist and illustrator Aurore de la Morinerie, who had studied calligraphic technique which influenced her artistic style. She was chosen for her rapid and precise execution, which fully conveyed the character and energy of the tai.

    Dumont adds: “We are delighted with this iconic representation. It is fluid and elegant with a style that really expresses the curiosity and tenacity of the fish and the progressive nature of the Akashi-Tai brand.”

    Hirano Sogen, a renowned and respected Japanese artist and calligrapher, was commissioned to create the Akashi-Tai kanji brand mark. This powerful yet fluid mark exudes confidence and works beautifully with the tai illustration.

    The brand team at Akashi-Tai states: “The new design perfectly balances Japanese purity with an iconic and visually powerful aesthetic that will appeal to the Western eye, whilst at the same time retaining unquestioned traditional credibility in the domestic market. The brand is now in a perfect position for growth.”

    “This was an incredibly challenging project. Tackling a seemingly impossible challenge, it required a solid and tight working relationship and real commitment from our agency. Cowan was brave enough to take on the challenge and was with us every step of the journey.”

    The five variants now all display a unified and iconic design. A limited palette on beautiful Japanese paper reflects the artisan nature and the authenticity of the brand. A neck label and frosted glass bring to life the more premium sakes, and colour coding across variants helps customers understand and explore the different sake choices across the range.

    RRP for the range: prices start from around £21 for Honjozo Tokubetsu (720ml) to around £50 for top of the range Junmai Diagingo (720ml). Available in retailers including Selfridges, Harvey Nichols, Lea & Sandeman and Majestic Wine.

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  • 07/02/18--00:52: Aalborg Basis

  • Design: Everland
    Design Director: Mikael Tonning
    Project Type: Produced, Commercial Work
    Client: Arcus Denmark
    Location: Copenhagen, Denmark
    Packaging Contents: Aquavit
    Packaging Substrate / Materials: Glass
    Printing Process: Digital Printing

    Schnapps doesn’t have to be caraway and dill. With Aalborg Basis, Aalborg Akvavit looked to invite consumers to engage with the aquavit and make it their own - perhaps add a touch of bacon, a dash of liquorice or their own mix of herbs. Everland helped create a design that is simple, encouraging and accessible for everybody to use as their own canvas for creating a spirit filled with personality. The mild flavour leaves room for personality so you can make a schnapps taste exactly the way you want it. Aalborg Basis is DYI schnapps at its finest.

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    Packaging of the World presents the top 10 posts for the month of June 2018. They are selected according to their post views, social shares, social likes, re-tweets repins and people reached. All these data were collected on this website and also on different platforms like our Facebook, Twitter and Pinterest page. These projects will definitely inspire you for your next design project, you can also submit your packaging project here!
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  • 07/02/18--23:58: Happy Paws

  • Design: Stratedgy
    Project Type: Concept
    Location: Mumbai, India
    Packaging Contents: Dog Food
    Packaging Substrate / Materials: Plastic Bag
    Printing Process: Digital printing

    Happy Paws - Identity Creation & Packaging design

    Identity Creation - Happy Paws is an all-natural food brand made for our canine companions. The creators pride themselves on being dog-lovers who know the wants and needs of dogs better than anyone else.

    Colour Story - Being a new brand in an old market, Happy Paws wished to differentiate themselves from the crowd and in accordance, we have used a unique design language for this space.

    Icon Creation - The packaging subverts the norms of dog-food imagery, using low-poly illustrations and easily understandable icons instead of photographs. The language used is conversational and brief but caring, while each variant uses a different bold colour so as to be easily recognisable.

    Illustration Creation - The packaging is designed to stand out on a market shelf and uses short, descriptive copy to educate the buyer in short time.

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  • 07/02/18--23:59: Golden Elephant

  • Design: Victoria Saakova
    Project Type: Concept
    Location: Moscow, Russia
    Packaging Contents: Wine
    Packaging Substrate / Materials: Glass Bottle

    Victoria Saakova illustrated an elephant for her wine concept which symbolizes wisdom, eternity and constancy of choice, which should characterize a good wine. She used warm&bright colour themes for red and white wine sorts, which may attract an attention of consumer, but look harmonious on each bottle and together both.

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  • 07/03/18--00:01: Genesis

  • Design: - Design Agency
    Creative Director: Alex Kodimsky
    Project Type: Produced, Commercial Work
    Client: Podgoria Vin
    Location: Moldova
    Packaging Contents: Wine
    Packaging Substrate / Materials: Glass, paper
    Printing Process: Digital printing, foil stamping, tactile varnish

    The series of premium wines under the brand name Genesis is a project by the renown Moldovan company Podgoria Vin that has decided to enter the international market with a set of quality bottled wines. In order to fulfill this project the company needed a packaging design, which would correspond to the product’s positioning and make it stand out among other products in the same category. Quality, refinement, an interesting origin - these are the main accents our studio has focused on while developing the visuals for the new product line by Podgoria Vin.

    The word Genesis wields an entire spectrum of possible semantic interpretations. However, the producer has decided to put the main emphasis on the origin of wine itself, its link to the natural world. That is why the main visual element in the design is a stylized sign of the DNA helix, which morphs into a grapevine. Placed in the center of the label and processed with gold foil stamping, this symbol sets the tone for the entire composition and ties it together. Strict fonts, dark color scheme and quality wine paper all amplify the overall serious and somewhat mysterious feel of the label, emphasizing the premium class of the product. An elegant finishing touch is the brand’s legend applied with tactile varnish, which frames the central element and adds more volume to the label.

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    Design: Gediminas Medžiaušis
    Photographer: Rimvydas Riauba
    Project Type: Produced, Commercial Work
    Client: UAB Rūta
    Location: Vilnius, Lithuania
    Packaging Contents: Chocolate
    Packaging Substrate / Materials: Cardboard, Paper
    Printing Process: Screen printing, Foil stamping, Embossing, Varnish

    A special collection of 20 chocolates is born when its creator pays attention to every single detail: taste, relish, package.

    The unique compositions by Rūta’s chocolatiers invite you to embark on a new journey of taste that will introduce you not only to the highest of quality, but also to the traditions of the confectionery factory.

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    Design: Gediminas Medžiaušis
    Project Type: Produced, Commercial Work
    Client: UAB Rūta
    Location: Vilnius, Lithuania
    Packaging Contents: Nut Butter
    Packaging Substrate / Materials: Glass jar, Paper
    Printing Process: Digital printing

    NUTS ABOUT makes handcrafted nut butters from scratch in Vilnius, Lithuania. Uniquely fresh, delicious, and nutritious, each small batch is made to order with the best possible ingredients sourced directly from local and like-minded producers.

    Four different tastes: Peanut Butter, Hazelnut & Cashew Butter, Almond Butter and Hemp Seeds & Nut Butter.

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