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Packaging of the World is a package design inspiration archive showcasing the best, most interesting and creative work worldwide.

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    Design: Cocoon Prague
    Creative Direction: Martynas Birskys
    Brand Strategy: Jakub Plasek
    Design / Illustration: Anna Belousova
    3D Visualisation: Petr Ludvik
    Copywriting: Laura Pendleton
    Project Management: Ana Maselli
    Project Type: Produced, Commercial Work
    Client: Staropramen Export
    Location: Europe
    Packaging Contents: Beer
    Packaging Substrate / Materials: Aluminium Can

    This year, Cocoon has created a set of limited-edition cans, off-pack materials and videos that bring Staropramen's historical stories to life around the world.

    Limited editions always represent a great opportunity to refresh packaging and communication. Moreover, they are an ideal platform to play out brand values and tell new stories.

    Our client Staropramen – one of the largest Czech beer brands – has recently adjusted its brand positioning. Its Czech origin, long brewing tradition and storied heritage make it attractive for consumers all over the world; in Europe, especially, it is becoming increasingly popular. Molson Coors had decided to strengthen these valuable assets while promoting the new "Life your way" positioning and has started a 360 campaign to bring historical Staropramen stories to life. Our goal was to create a set of limited-edition cans and supportive videos that deliver the selected key stories.

    Older brands have considerable wisdom to impart to younger generations, especially those that have successfully adapted with the times. They can inspire us about what's truly important at a time when so many people are trying to find their "true" way of life. Staropramen can definitely work as that source of knowledge and inspiration, which is concentrated in its unique story and physically at the Smíchov brewery. The brewery, with its specific genius loci, serves as a symbolic place where the spirit of the brand has been alive from the beginning in 1869. Almost every inch of brewery’s premises can has a story to tell. You only have to listen…

    So once again we became proud Staropramen storytellers. One can learn a lot of interesting information - either about the start-up foundation of the brewery, legendary brew-masters, the patriotic Czech statue installed in the brewery, the biggest pub in the brewery yard, or about Staropramen’s unique yeast strain being cultivated since 1900, and how the brewers' risked their lives by hiding the precious copper kettles from the Nazis.

    The six stories -- graphically dramatized in a unique style balancing a modern approach and historical elements -- stand for a strong visual metaphor of the Staropramen of today.

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  • 07/03/18--00:02: A L Q V I M I A

  • Design: Luis Utrillas
    Project Type: Student Project
    School: Escuela Superior de Diseño de Aragón
    Course: Graphic Design
    Photography: Unpardedos
    Binding: Estudio Ductus
    Printer: MoosesBildWerk
    Hands Model: Susana Sanmartín
    Location: Spain
    Packaging Contents: Music Packaging
    Packaging Substrate / Materials: Cardboard, Paper
    Printing Process: Gliceé printing

    ENG Alqvimia is the music debut of the spanish band NØM

    Musically it has an eclectic style that is born from an indie rock idea, although it has psychedelic and experimentation dyes. At the narrative level it is a conceptual and symbolic disc, which tells a story in 8 songs. If alchemy is an esoteric belief linked to the transmutation of matter. This cd interprets this concept in a spiritual metaphor. It is also my final degree project.

    A project that served the needs of a client and real target. And that it fulfilled my ambitions as a designer and creator.

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  • 07/03/18--01:39: Charlie Bigham's

  • Design: Pata Studio
    Words: Nell Fane
    Illustration: Emily Sutton
    Designers: Zeynep Basay, Elisabetta Giordana, Veronica Ulcigrai
    Packaging Material : Paper
    Packaging Content: Convenient Food
    Location: United Kingdom

    The task was to recreate packagings of UK’s one of leading lights of ready-to-cook food industry, Charlie Bigham’s. Charlie first set up his business with an inspiration of love of food and travelling. The main idea was to portray street markets from all around the world. The talented illustrator Emily Sutton was comissioned to create lovely illustrations. She drew each market scene, ingredient, animal and human character separately, by hand. Then, we put them together to make unique compositions per each recipe, reflecting its provenance. Also, the pleasure of eating and travelling were emphasized in Charlie Bigham’s new packagings. 50 illustrated scenes / packagings were designed. The result is a colourful and contemporary collection.

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  • 07/03/18--02:12: Xifeng Kaiping Wine

  • Design: Shenzhen Baixinglong Creative Packaging
    Project Type: Produced, Commercial Work
    Packaging Content: Chinese Wine
    Location: China

    Inspired by Peacock, it integrates the beauty of the peacock spreading its tail with the opening of the box. When the box opens, it shapes up like a peacock with fully blossomed tail.

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  • 07/03/18--22:28: Organic Candy


  • Design: Pavla Chuykina
    Photography: Lena
    3D visualization: Pavel Gubin
    Project Type: Produced, Commercial Work
    Client: Organic Candy
    Location: Melbourne, Australia / Moscow, Russia
    Packaging Contents: Chocolate
    Packaging Substrate / Materials: Carton

    Anna Sova founded Organic Candy in Moscow, Russia with the intention of creating vegan chocolate you could enjoy. Anna creates chocolate from organic ingredients with no refined sugar using minimal heat (raw).

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  • 07/03/18--22:28: Emerald Electronics

  • Design: designojo
    Project Type: Produced, Commercial Work
    Client: Emerald Electronics
    Location: New York, United States
    Packaging Contents: Kitchen Appliances
    Packaging Substrate / Materials: Litho-laminated paperboard
    Printing Process: Lithography

    designojo teamed up with Emerald to launch their new line of kitchen appliances and electronics. As Emerald was expanding from a purely online retailer to brick and mortar retailers- branding, packaging and their in-store presence was clearly a critical factor in the brands future success and sales. The project included the development of the Emerald brand identity, color palettes, iconography, product photography and retail packaging.

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  • 07/03/18--22:28: Un Regalo Natural

  • Design: Adrián Heras
    Project Type: Student Project
    School: Escuela de Arte de Oviedo
    Course: 2012
    Location: Oviedo, Spain
    Packaging Contents: Ecological fruits, eggs and artisan bread
    Packaging Substrate / Materials: Cardboard and paperboard
    Printing Process: Offset

    A packaging project designed to use the least amount of plastic and respect the most natural finish possible. Corrugated cardboard is used, which provides resistance and aesthetically contrasts with the white cardboard that wraps and closes each box. They are gifts from our land so they must have a gift presence. The topographic work is integrated together with the photographs that provide identification and a memory of the past.

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  • 07/03/18--22:29: Captain Khryuk

  • Design: Konstantin Zernaev Studio
    Project Type: Produced, Commercial Work
    Location: Russia
    Packaging Contents: Dumplings

    The Konstantin Zernaev Studio has made the redesign of the "Captain Khryuk" pelmeni package.

    The goal was to increase appeal and memorability of the package. So the main character was redrawn to become more charismatic and understandable to a buyer. The main theme of the design is reinforced by the back of the package which is implemented in the form of the adventure map.

    Also, the new color scheme allows the package to stand out among its competitors.

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  • 07/03/18--22:29: Well Bean

  • Design: Katy Sushanskaya
    Project Type: Concept
    Location: Moscow, Russia
    Packaging Contents: Craft chocolate
    Packaging Substrate / Materials: Paper

    Packaging design for 'Well Bean' craft chocolate.

    A compound name is consonant with 'well-being' which givesthe product a positive attitude.

    The chocolate belongs to a healthy food segment, because it is produced using honey instead of sugar. Bright floral ornament emphasizes the wild nature of the ingredients.

    The color scheme was chosen taking the taste range into account. Each taste is encoded with its own color, which makes it easy to distinguish them.

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  • 07/03/18--22:39: Kyiv Tinctures


  • Design: Yaroslav Shkriblyak
    Project Type: Produced, Commercial Work
    Packaging Content: Spirits
    Location: Ukraine

    This gorgeous tincture label has our eyes completely captivated. The typography is what makes this Vodka packaging truly stunning. This bottle immediately grabs the attention of the recipient as a specially crafted work of art. The color scheme while light and premium, it still pops and is very visually appealing.

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  • 07/03/18--22:59: Illui Truffles

  • Design: GRAFOBAL
    Project Type: Produced, Commercial Work
    Packaging Content: Truffle chocolate
    Location: Slovakia

    Limited edition gift packaging for truffles which becomes a serving tray after being given to the recipient. The luxury-minimalist graphics present the ILLUI brand on both sleeves when closing the packaging, and also in "the serving mode" on both legs of the table.

    The limited series of gift packaging for pralines is characterized by an emphasis on the perfect presentation of its contents, where upon delivery to the recipient, the packaging itself becomes a serving tray. The construction consists of a drawer, two sleeves and inserts. After being fully extended, the sleeves can be used as serving tray legs. The inner gold liner is fixed in position by several tongues, which fit into the stop holes in the sockets. The luxury-minimalist graphics present the ILLUI brand on both sleeves when closing the packaging and also in "the serving mode" on both legs of the tray.

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  • 07/05/18--00:38: Jaffa Cakes Lemon & Lime

  • Design: Anthem Worldwide
    Project Type: Produced, Commercial Work
    Packaging Consent: Cakes
    Location: Global

    Anthem Worldwide, the global creative agency has continued its partnership with McVitie’s owner, pladis group to create packaging designs for a limited- edition line extension to the much-loved Jaffa Cakes brand.

    Following Jaffa Cakes’ packaging refresh in 2017 celebrating consumers’ unique approach to eating the product, also created by Anthem, pladis group briefed the agency to create packaging designs for a Lemon & Lime flavour variant. The new variant combines the famous Jaffa cake format of chocolate and sponge that consumers know and love with an exciting tangy citrus flavour. The introduction of the flavour extension reflects the growing consumer trend for wanting new flavours and experiences from brands they recognise.

    Hannah Tucker, senior brand manager at pladis commented: “Jaffa Cakes continue to be a popular brand and a constant fixture on shelf. Nevertheless, we are determined to innovate and as well as new flavour variants, we have also recently launched a new ‘snack pack’ format for on-the-go eaters.”

    James Milburn, account director at Anthem added: “The new look pack references the instantly recognisable Jaffa Cakes branding but with a subtle flavour update. The iconic identity of Jaffa Cakes retains its strong stand out on shelf against the competition but with the exciting draw of a new flavour for consumers to try.”

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  • 07/05/18--00:38: Beyond Coffee Roastery

  • Architect & Graphic Designer: Gökçe Yiğit
    Project Type: Concept
    Location: Istanbul, Turkey
    Packaging Contents: Coffee, Croissant, Donuts
    Packaging Substrate / Materials: Paper, Cardboard, Aluminium
    Printing Process: Foil stamping

    Beyond is a concept branding project located in Aurlandsdalen, Norway. I used the effects of contour line in design items because of the mountainous position. I wanted to keep this project simple by adding soft colors as Nordic designs. The croissant icon that I drew reminds me a Viking’s head.

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  • 07/05/18--00:39: Olio Lupi


  • Design: Solid Studio
    Project Type: Produced, Commercial Work
    Client: Olio Lupi
    Location: Italy
    Packaging Contents: Oil
    Packaging Substrate / Materials: Glass bottle, label
    Printing Process: Foil stamping, Digital printing

    Lupi is an italian historical oil.

    We have made a non-invasive restyling of the brand and the packaging, which maintained its vintage flavor.

    We have kept the color palette unchanged, we have optically corrected the logotype to improve its readability and we have redesigned the information architecture on the label.

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  • 07/05/18--00:39: Bière Au Gin


  • Design: TOBAGO
    Designer: Saly
    Project Type: Concept
    Location: Grenoble, France
    Packaging Contents: Beer
    Packaging Substrate / Materials: Aluminium

    Gin beer packaging concept and realization of 3D illustration of bottles and cans.

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  • 07/05/18--00:39: Aceites Prodigio


  • Design: BFP Brands For Planet
    Project Type: Produced, Commercial Work
    Client: Aceites prodigio
    Location: Spain
    Packaging Contents: Olive Oil
    Packaging Substrate / Materials: Packaging

    In order to talk about the new BFP project it is necessary to explain the origin of the Captain Family. Already in 1938 Antonio Hidalgo Jimenez, receives as a gift from his parents 3.5 hectares of olive lands. with effort and a lot of dedication they manage to buy 3 more farms, of which more than 60% were olive groves.

    Today, more than 60 years later and after a lot of dedication to the cultivation of olive trees, the Captain Family decides to start up to create their own variety of Premium Extra Virgin Olive Oil. At BFP we welcomed this project with great enthusiasm and care. Visiting their olive trees in Écija and absorbing as much as possible their way of doing things and the quality of their product. After several months of work today we launched PRODIGIO.

    Prodigy of the land that sees the olive trees grow, of their essence, of their sunsets, of several generations working with care the olive tree. PRODIGIO goes far beyond a simple oil, is a product that transmits passion, good work and of course, an intense flavor in each drop. The logo highlights the representative G, which is inspired by the fields of olive trees and the sun. The packaging consists of a design bottle with grooves that recall the profile of the earth. A perfect design to preserve all its flavor and at the same time distinguish at a glance its two varieties of olive oil, arbequina and picual.




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    Design: Wunderman Phantasia
    Art Director & Designers: Luis Leon, Richard Tejeda
    Copywriters: David Angulo, Kenny Quiroz, Alvaro Angulo
    Project Type: Produced, Commercial Work
    Client: Cerveza Arequipeña / ab-inbev
    Location: Lima, Peru
    Packaging Contents: Beer
    Packaging Substrate / Materials: Aluminium, Cardboard

    Arequipeña beer is born in the region of Arequipa in southern Peru and is characterized by its intense flavor and defined body, which makes it one of the most emblematic brands of the country.

    For the anniversary of the city (478 years of foundation) we proposed a particular way of celebrating it, we intervene the design of the packaging to commemorate its history, tradition and pride with an special illustration.

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  • 07/05/18--00:40: Paco Atena

  • Design: Emmanuel Emens
    Project Type: Produced, Commercial Work
    Client: Paco Atena
    Location: Mendoza, Argentina
    Packaging Contents: Beer
    Packaging Substrate / Materials: Glass bottle
    Printing Process: Digital printing

    Paco Atena is born from the handcrafted, from the handmade, from the details. That is why he thought of creating a niche packaging that evokes the philosophy with which it characterizes the product and distinguishes it from the competition.

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  • 07/05/18--00:40: Spice Vietnam


  • Design: Bzc.Market Creative Design Co., Ltd
    Creative Director: ThuyLe
    Project Type: Produced, Commercial Work
    Client: Spice Vietnam
    Location: Vietnam
    Packaging Contents: Spice pepper, garlic, chili
    Packaging Substrate / Materials: Plastic bag
    Printing Process: Flexography

    Vietnam's spices are rich and varied, a lot of people love, because it makes the dish so special Vietnam and tastier, more strange. products come out to the world, you have to have one packaging products better, more eye-catching.

    Bzcmarket.com always creative and professional packaging design, help your product to the consumer faster with smart. compact design, clear color layout, easy to use and beautiful as in your kitchen. We set a new key visual for packaging design that came up with the story Spice packaging to help the brand re-introduce itself to the international market.

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  • 07/05/18--00:40: Franela


  • Design: Anja Zambelli Colak
    Project Type: Produced, Commercial Work
    Client: Irena Grego
    Location: Rijeka, Croatia
    Packaging Contents: Cosmetics
    Packaging Substrate / Materials: Paper
    Printing Process: Offset printing, stamping

    As a quality permanent nail polish manufacturer, Franela wanted to stand out in a highly competitive market, which is both saturated with existing offerings and, at the same time, in constant need of new products.

    In addition, Franela required a fresh design approach that would increase the usability of their products and make each product category easy to connect with its purpose through a clear visual communication.

    Within Franela’s new branding strategy, Zambelli Brand Design recognized the opportunity to resolve both challenges with an innovative and affordable packaging, which is extremely rarely used for the permanent nail polisher, typically presented in bottles without the wrap.

    Guided by simplicity, functionality, and aesthetics, Franela’s four product categories were “dressed” in packages with different shapes and colors. With budget-friendly yet effective packages, Franela managed to increase the visibility of its products on the shelf and convey a clear message to its buyers how to use them: as the foundation, a complementary asset, or a standalone product.

    To ensure brand integrity and recognition, there are two elements that spread across all product segments:
    • An archway shape that symbolizes the nail, visible on the packages and in the trademark as a stylized letter “n”.
    • Intensive red as a color that is easily spotted and has an iconic status in the manicure business.

    Franela’s basic line of products are defined with an arc-shaped packaging in silver color, whose neutral, steady tone is perfectly aligned with the purpose of this product segment – they are used as the foundation for all the others. In addition, each item from the basic line is numbered for easy understanding of which product should be applied first, second, and so on.

    The Ella line, named after its brand ambassador, is identified with an elegant black package comprising an arc-shaped hole that makes the nail polish bottle visible from the outside, and that acts as a curved “window” into the world of vivid colors.

    The package hides a small paper cushion inside on which the bottle is placed to ensure better visibility and presentation, while the black “frame” on the outside makes the colors stand out more intensively. The entire package visually connects this line with the basic items, signalizing that they have to combine the two for best results.

    The packages for the Franela nail accessory line follow the same design strategy in shape and color.

    Finally, the last group of products comes in completely different set up of colors and package features because these are standalone products. The position of the nail polish bottle inside is also heightened with a hidden cushion, boosting its appearance. These packages are full of colors and various textures, featuring individuality and freedom of choice.

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