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Packaging of the World is a package design inspiration archive showcasing the best, most interesting and creative work worldwide.

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  • 07/05/18--00:40: Performance Lab

  • Design: Robot Food
    Project Type: Produced, Commercial Work
    Client: Performance Lab
    Location: Leeds, UK
    Packaging Contents: Supplements
    Packaging Substrate / Materials: Soft Touch
    Printing Process: Offset Litho

    Performance Lab launches its range of advanced nutrients for high performing individuals.

    Uber premium, uber clean and uber optimised: Performance Lab is a new range of high-performing supplements set to outshine its competitors. Comprising of both Performance Lab and Performance Lab SPORT, the cutting-edge range of vitamins and minerals is pioneering in its approach and wanted to be seen as a legitimate choice for those looking for more than what the heavily saturated category currently offers. Strategic branding agency, Robot Food, was appointed to lead creative on the brand’s confident identity and packaging design.

    Robot Food started by getting to grips with the mindset of the consumer. Described as a ‘lifestyle brand for performers’, Performance Lab’s scientifically driven formulas to ‘enhance human performance in new dynamic ways’ target everyone from the boardroom to the playing field.

    Unlike other supplement brands, which felt apologetic in their design, Robot Food wanted to celebrate the confidence of the target consumer. The team came up with the strapline ‘Upgrade Yourself’ and took cues from the high-end cosmetics category to influence a premium look and feel that any high-flyer would feel proud to have on their desk or bathroom shelf.

    Subtle substrate choices support a clean aesthetic, with small tactile details such as the logo embossing and vibrant holographic foil working hard to set off the simplicity of design. But it isn’t enough to look good; the range had to be easy to shop and so unique colour gradients and a suite of variant-specific icons make up an effortless navigational system.

    The end result is an identity and pack design that emanates the quality of the products inside, blending scientific precision with understated modernity.

    Glen Thorpe, designer at Robot Food said, “We wanted the consumer to feel that the brand fitted with their lifestyle and met the same standard that they set themselves. For us, it was about trying to communicate the expertise and pioneering science behind the products and balancing that with a premium and considered brand aesthetic.”

    Robot Food has also designed Performance Lab’s website, where the full range of products is exclusively available to purchase now.

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  • 07/05/18--00:49: Jing Liquor


  • Design: Shenzhen Baixinglong Creative Packaging
    Project Type: Produced, Commercial Work
    Packaging Content: Chinese Wine
    Location: China

    The inspiration of the design comes from Chinese opera face-changing, which is the quintessence of Chinese culture. Sophisticated construction shows mystery of faces changing, and delicate way of displaying as well as opening. It combines customers’ experience feeling and Chinese traditional culture charm.

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  • 07/06/18--00:20: TopFood Canned Tuna


  • Design: IMMER Design Studio
    Project Type: Produced, Commercial Work
    Client: TopFood
    Location: Riga, Latvia
    Packaging Contents: Tuna
    Packaging Substrate / Materials: Paper label
    Printing Process: Digital

    Task: labels must be designed in minimalism style, while using soft basic colours in accordance with the current trends for fish product packaging.

    Target audience: high quality products for large audience at affordable price.

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  • 07/06/18--00:20: Snack Roasted Beans & Peas

  • Design: IMMER Design Studio
    Project Type: Produced, Commercial Work
    Client: Trade Group
    Location: Riga, Latvia
    Packaging Contents: Beans & Peas
    Packaging Substrate / Materials: Flexible
    Printing Process: Digital

    Did you know that protein is a major component of human cells and it is very important in everyday diet. Beans are the ideal source of valuable vegetable protein and fiber! Innocent snacks is exactly this kind of product, healthy and tasty, all in one!

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  • 07/06/18--00:21: New Diet 7UP Flavours


  • Design: Francky Iside
    Project Type: Concept
    Location: Gdynia, Poland
    Packaging Contents: Lemon and Lime Soft drink

    Every designer dreams to make somthing cool for his favourites brands. So, as a fan of 7UP I've designed two cans for the two New Diet 7UP flavours, lemon and lime. That's my personal view, my fresh vision when I was thinking about "7UP new diet limon and lime". The design is based on little fresh colored triangles flowing aroung the can and continuous/dotted lines. Main colours are the green for lime version and white for lemon. My main goal it was to design something fresh, cold but yet inviting you to drink.
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    Design: Buddy
    Project Type: Produced, Commercial Work
    Client: Sharp's Brewery
    Location: Exeter, UK
    Packaging Contents: Beer
    Packaging Substrate / Materials: Glass and PSL
    Printing Process: Flexographic, Screen, Offset

    Brand evolutions can be a tricky business, especially when the brand you’re meant to be evolving is already doing very well for itself, thank you. How to move the whole forward while keeping most of the constituent parts the same?

    In the case of the Sharp’s premium beer range, the existing brand identity was our own, with bottle labels based on the distinctive wave shape we’d created for the brewery’s logo. The look had served Sharp’s well. But, to build recognition nationally for the Cornish brewery, its beers needed to gain traction with the growing market of craft beer drinkers around the UK. The order was for a more contemporary look, with the personality of each sub-brand brought to the fore.

    We obviously didn’t want to shake things up too much. With Sharp’s’ multi-award-winning amber ale, Doom Bar, as our model, we introduced a more contemporary typographic layout and a background illustration of an abstract seascape, different for each ale, to switch the visual emphasis from the brewery to its individual sub-brand.

    As part of the review, we also carried out a dramatic rebranding of Sharp’s Cornish Pilsner, to pitch it against bigger, more exotic names such as Peroni and Estrella, and smaller, craft lager competitors. The new name – Offshore – brings it in line with the coastal theme of the core range, and with a background of sea spray excerpted from a painting by Cornish artist Neil Cannon, captures the pilsner’s crisp, cool refreshment.

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  • 07/06/18--00:22: Syngja - 99% Normal


  • Design: Everland
    Designer: Jonathan Faust
    Strategy Director: Christian Halsted
    Design Director: Mikael Tonning
    Project Type: Produced, Commercial Work
    Client: Syngja
    Location: Denmark
    Packaging Contents: Juice
    Packaging Substrate / Materials: Glass bottle

    As the world’s only manufacturer of cricket-enriched shots and juices, Sygnja isn’t your regular thirst quencher. It’s complex, peculiar, inspired, idealistic and then Syngja has that subtle taste of umami that isn’t normally associated with juice. But then again, Syngja is anything but normal. Everland has worked together with the new Danish beverage brand, Syngja, on their new brand universe.

    “Syngja is special. Special in the most positive sense, that is. We have tried to find the right balance between juice and crickets to underline the particularity, yet still, make it accessible. It’s always great fun working with such a courageous team as the Syngja guys and defining a brand new sub-category,” says Christian Halsted, Strategy Director & Partner at Everland.

    From positioning to naming and identity to packaging design, Everland and Syngja have been working together to introduce the new Syngja to the market right in time for the summer. And what better place to launch than Roskilde Festival, where the first “orange” limited edition will be introduced alongside veggie burgers with a cricket-yoghurt-parsley sprinkle. Bon appétit!

    Our design for Syngja has found inspiration in the symmetric anatomy of insects. With no sub-category to tap into, we also looked to create a new beverage style altogether. A visual universe that doesn’t look like juice necessarily yet conveys the organic complexity, vitality and unexpectedness of Syngja. 99% normal juice and 100% original design.

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    Design: UPRISE
    Project Type: Produced, Commercial Work
    Client: IDS Borjomi Russia
    Location: Moscow, Russia
    Packaging Contents: Drinking water
    Packaging Substrate / Materials: Plastic bottle with sleeve label
    Printing Process: Flexography

    Branding agency UPRISE has developed a design concept of the label of the limited series «Svyatoy Istochnik»

    The leader of the Russian market of bottled water produced limited series of «Svyatoy Istochnik» – «Cities of Russia» for those, who visit Russia this summer. There are only 6 designs of labels in the collection, each of which depicts one of the cities: Moscow, St. Petersburg, Sochi, Yekaterinburg, Khabarovsk and Novosibirsk.

    This year has a lot of scale world events, including sports, so a large flow of tourists is expected in the cities of Russia. The new line will help you get acquainted with the country and become a wonderful souvenir not only for foreign travelers, but also for Russians, who actively travel inside the country this summer.

    There are a package design and author's illustrations of the sights of each city of these series, which were developed by the UPRISE agency designers.

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  • 07/06/18--00:23: Kaya Goodness


  • Design: MADRE Consulting
    Project Type: Produced, Commercial Work
    Client: KAYA Goodness
    Location: Managua, Nicaragua
    Packaging Contents: Cold-Pressed Juice + SuperFoods
    Packaging Substrate / Materials: Plastic bottle, glass jar
    Printing Process: Digital printing

    Kaya Goodness is Nicaragua’s first cold-pressed juice and superfood brand. We helped them consolidate their brand concept and communication strategy in three ways:
    1. We designed not just with the end user in mind but also taking into account the real-life use and touchpoints of the brand. We determined that in order to do this, we needed to revitalize their packaging. In this case, the most important part, the bottle. We created clear labels and optimized their logo so that the vibrant colors of the juices would take the center stage.
    2. We developed their brand positioning: "Sólo lo Bueno" or #KayaGoodness - Meaning, the best part. Referring to using the cold press method to only take the best part of fruits and vegetables. But also, highlighting that to eat healthy, you don't have to sacrifice taste. 
    3. We tasted every juice on the menu to create a color scheme for the brand that would contrast the color of the juices.
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  • 07/06/18--00:24: Money Never Sleeps!


  • Design: Lesha Limonov
    Project Type: Produced, Commercial Work
    Client: Shuba Gift Factory
    Location: Minsk, Belarus
    Packaging Contents: Sleep Masks
    Packaging Substrate / Materials: Cardboard tube, textile

    While you are sleeping your finances are working.

    For a basis we took popular portraits of monetary banknotes.

    Sleep masks with the eyes of Benjamin Franklin, Mao Zedong, Queen Elizabeth 2.

    Mask for sleep is a simple and healthy product. We just made it more interesting.

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  • 07/06/18--00:24: Minted Herbal Dental Care


  • Design: Anthem Worldwide
    Design Director: Sara Jones
    Project Type: Concept
    Location: Amsterdam, Netherlands
    Packaging Contents: Toothpaste, Oral care
    Packaging Substrate / Materials: Metal, Paper
    Printing Process: Gravure

    Anthem Worldwide’s Benelux team loves nothing more than to challenge the status quo and to champion design as a tool for innovation. Continuing its long history of award winning conceptual work, the team have recently been imagining new futures for the oral care category.

    Supermarket shelves are a wash of white, blue and red with little to no differentiation between brands - the oral care category is long overdue a shake-up! Brand assets aren’t unique leading to copy-cat retailor offers and extreme price wars with consumers driven to navigate their purchase based primarily on discount price offers.

    Toothpaste, as a product, is of course a regular and necessary purchase – it’s also an intimate one given we put it inside our mouths. However, most existing brands use synthetic flavorings made even more unnatural by the use of bold primary colours on pack. On top of this, toothpaste is something consumers have to display in their homes.

    Anthem Benelux’s Design Director Sara Jones commented: “We asked ourselves, aside from the desire for clean teeth and fresh breath, what other benefits could a new challenger brand bring?”

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  • 07/06/18--00:27: Agrohub Winery


  • Design: BRID
    Creative & Art Director: Ia Darakhvelidze
    Junior Art Director & Design: Mariam Tevzadze
    Copywriter: Kakha Jajanashvili
    Project Type: Produced, Commercial Work
    Client: Agrohub
    Location: Tbilisi, Georgia
    Packaging Contents: Wine
    Packaging Substrate / Materials: Glass bottle
    Printing Process: Digital printing

    Agrohub is a hypermarket in Georgia/Tbilisi, which supports traditional eco agriculture development. It provides customers with 100% natural and high quality goods.

    Agrohub Winery is one of the sub companies of Agrohub, which produces 12 different kinds of wine. While using modern technology, Agrohub Winery also preserves Georgian traditional winemaking culture.

    BRID was entrusted to design the brand identity and package design for Agrohub Winery. Customer wanted us to create a strong and memorable design, which could represent their issue and quality.

    Logo
    Our logo synthesizes simple shapes of the sun, vineyard, grapes and the first letter of the word- winery. Logotype also repeats the outline of coat of arms. Our design is based on simple, yet very strong forms, which underline the quality of the product.

    The concept for our logo became the way a grape goes through till it comes to us; As well treated vineyard, sunlight, and the right technology of winemaking is what you need to get a natural, high quality and delicious wine.

    Patterns
    ​​​​​​​We created the whole brand identity for Agrohub Winery. The shapes from our logo become our inspiration for creating minimalistic patterns. By applying the same texture on the patterns and on the label design, we linked brand identity to package design.​​​​​​​

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  • 07/06/18--01:55: Tanggou White Wine


  • Design: Shenzhen Baixinglong Creative Packaging
    Project Type: Produced, Commercial Work
    Packaging Content: Chinese Wine
    Location: China

    Special Limited Edition Packaging for Dragon Boat Festival

    Dragon Boat Festival, also known as Duanwu Festival, is a traditional and important celebration in China. It's a traditional festival full of traditions and superstitions, maybe originating from dragon worship; an event on the sporting calendar; and a day of remembrance/worship for Qu Yuan, Wu Zixu, and Cao E.

    Using the kraft paper, corrugated paper and other eco-friendly paper can cut down the printing process and reduce pollution and achieve sustainable green design. The smart box structure displays the wine bottle in multiple directions.

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  • 07/08/18--21:46: Melaleuca Oil - Vietnam


  • Design: Bzc.Market Creative Design Co., Ltd
    Designer: HuyenDang
    Project Type: Produced, Commercial Work
    Client: Melaleuca Oil -Vietnam
    Location: Vietnam
    Packaging Contents: Melaleuca Oil
    Packaging Substrate / Materials: label, paper box

    Our design products are not available in the market and absolutely unique. If you want to design your product please contact us.

    Product of the oil is very used. but product pack encilled product are not comment.

    Effect of Melaleuca essential oil

    How it helps: Melaleuca is a kind of powerful oil with anti-viral, anti-fungal and anti-microbial properties. The anti-inflammatory effects of the oil can also help your child deal with their ADHD. Melaeuca oil helps with the growth of immunoglobulin cells in the body that are usually suppressed in ADHD patients due to the candidiasis and clostridia overgrowth.

    How to apply: Inhaling the oil can help improve the body's immunity by growing the cells responsible for immunity

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  • 07/08/18--21:47: Katso


  • Design: 43oz.com - Design Studio
    Art Director: Alex Kodimsky
    Project Type: Produced, Commercial Work
    Location: Moldova, Russia
    Packaging Contents: Wine
    Packaging Substrate / Materials: Glass bottle, paper label
    Printing Process: Digital printing, tactile varnish

    Explosive temper, respect for traditions, excellent sense of humor, unrivaled hospitality, and unique culture - these are the main associations that come to mind when one mentions the country of Georgia. That’s why when we’ve started developing the labels for Georgian wines Tatso, we instantly came up with an image of a picturesque Georgian winemaker, which embodies the main traits and some cultural stereotypes associated with the product’s country of origin. Moreover, the producer has expressed the desire to add a slightly humorous and funny feel to the label that would emphasize the festive spirit of this particular wine.

    The label design for Katso wines wields two distinct features. On one hand, the packaging features a traditional Georgian wine aesthetic with a special label shape, relevant font types, and a stylized illustration that allows a precise geographic identification of the product. On the other hand, the label also features a stylized character, the very Katso, which depicts the brand and adds a humorous note to the composition. Each position in the product line features the character performing different types of work associated with winemaking, which amplifies the overall associations with traditional Georgian winemaking and emphasizes the fun spirit of the product.
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  • 07/08/18--21:48: Turron Meteorit


  • Design: PROFI Creative Group
    Creative Director: Julia Gusar
    Project Type: Produced, Commercial Work
    Client: Turron Ukraine
    Location: Lviv, Ukraine
    Packaging Contents: Candies with hazelnut
    Packaging Substrate / Materials: Cardboard
    Printing Process: Offset Printing, Foil stamping

    The TURRON launches an updated line of chocolates – Meteorit on the market. Our task is to show the audience a new product while keeping the recognition of the well-known, previously developed, elegant brand style. The main visual support points are the abstract graphics, the division of the silhouette block of the meteorite image into several levels, with the use of non-standard tactile effects, performed by high-quality printing methods. Tasteful meteorite consists of

    nuts, honey, and abstract graphics – this way we built a new image, based on the premium severity of Turron. The laconic nature of the design is also supported by printing tools: a special lacquer coating highlights candies on a velvety matte background, brightening up the new product to consumers.

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  • 07/08/18--21:49: Terranoble


  • Design: YG
    Project Type: Produced, Commercial Work
    Client: Santa Camila
    Location: Argentina
    Packaging Contents: Wine
    Packaging Substrate / Materials: Glass bottle
    Printing Process: Foil stamping , Embossing

    Brief
    Creation of identity for the line Terranoble.

    Challenge
    To create a consistent and contemporary identity for the entire line while preserving the DNA of the flagship product: Gran Reserva.

    Suggested Approach
    Gran Reserva has received many awards and is the most well-known product of the line. Therefore, Gran Reserva became the starting point to develop the entire range. We broke down all essential visual attributes to rearrange the brand’s DNA. We worked carefully on every detail to strike a balance between static and dynamic elements. The resulting image had to be elegant but not boring.

    The logo was changed completely to add meaning and to make it legible and simple. These important improvements were implemented so as not to alter Gran Reserva’s DNA. We added value to the entire line using a rococo style while differencing our approach from their competitors.

    Result
    The resulting range has a consistent identity and excellent differentiation between price segments and from its main competitors.

    Shelf-awareness has improved significantly for all the other products in the line. Gran Reserva enthusiasts are now able to recognize the other products and link them to the Terranoble family. In addition to this, the new image has made a positive impact on importers and, therefore, on sales.

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  • 07/08/18--21:50: Toda Nación

  • Design: Hi! Estudio
    Project Type: Concept
    Location: Tepatitlan, Mexico
    Packaging Contents: Mezcal
    Packaging Substrate / Materials: Glass bottle
    Printing Process: Digital print

    Like tequila, mezcal is a distilled alcoholic beverage made from the cooked and fermented juices of the agave plant. But unlike tequila, mezcal "can be made from any type of agave plant, while tequila must be made from Blue Weber Agave

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  • 07/08/18--21:50: Shiroi Gacho


  • Design: REDINDESIGN
    Art Director: Sergey Redin
    Designer. Illustrator: Alexander Pachkin
    3D visualizer: Pavel Gubin
    Project Type: Produced, Commercial Work
    Client: ООО "Альта Метам"
    Location: Moscow, Russia
    Packaging Contents: Homecare from Japan
    Packaging Substrate / Materials: Plastic
    Printing Process: Flexography

    Shiroi Gacho is an innovative brand of housekeeping detergents. The unique Japanese formula introduces microgranules that provide the best possible cleaning.

    We developed a logo and packing design, both minimal, to highlight the innovate microgranules, and rich in color, with a definite Japanese accent to it.

    The name Shiroi Gacho is Japanese for «white goose» – a symbol of tidiness and clarity. The logo shows a contemporary "goose", in a style where Japanese tradition meets modern urban culture.

    The package design was kept simple, but not blank. As all Japanese things, it attracts attention, so that in a modern, clean home one would rather show such a detergent, than hide it.

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  • 07/08/18--21:51: Breadsticks Obsessed


  • Graphic Designer: Spyros Handrinos
    Project Type: Concept
    Location: Athens, Greece
    Packaging Contents: Breadsticks
    Packaging Substrate / Materials: Aluminium, Paper

    Once you open these breadstick you become obsessed eating them one after the other like a little beaver eating sticks.

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