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Packaging of the World is a package design inspiration archive showcasing the best, most interesting and creative work worldwide.

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  • 07/26/18--22:52: Whistling Hare Distillery

  • Design: Cast Iron Design
    Project Type: Commercial Work
    Client: Whistling Hare Distillery
    Location: Denver, Colorado
    Packaging Contents: Spirits
    Packaging Substrate / Materials: Glass
    Printing Process: Offset

    Whistling Hare Distillery focuses on creating organic, outdoor-inspired craft spirits. In addition to naming and branding the Colorado-based outfit, we designed a sustainable packaging solution that maximizes production efficiency while minimizing the product’s environmental footprint.

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  • 07/26/18--22:52: Quntu

  • Design: Flandoli Branding Studio
    Creative Director & Design: Mateo Flandoli
    Creative Director & Design: Wins Vegas
    Photography: Giuseppe Flandoli 
    Project Management: Marina Gallardo 
    Project Type: Produced, Commercial Work
    Client: Quntu
    Location: Quito, Ecuador
    Packaging Contents: Quinoa, Amaranth, fruit, rice, spices, chili peppers
    Packaging Substrate / Materials: Plastic, aluminium, paper, cardboard
    Printing Process: Flexography, offset

    QUNTU is a brand of delicious and ready to eat unique products, made with the ancestral beans known as quinoa and amaranth. The ingredients come from one of the highest cities above sea level in the world, Quito-Ecuador.

    We develop a brand and packaging system that expresses a healthy lifestyle inspired in the Latin American graphic patterns, with strong and striking colors.

    The packaging was developed for different products such as quinoa bars with fruits, quinoa soups, vegetable mixes and organic quinoa. For each product we used a graphic pattern and a representative color, generating a colorful, sober and consistent system.

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  • 07/26/18--23:21: Snow Beer - Ingenuity

  • Designer: Tigerpan
    Assistant: Qian Chi
    Art Direction: Dong Yan
    Project Type: Produced, Commercial Work
    Client: 华润雪花啤酒(中国)有限公司
    Location: China

    The illustration on the bottle is created from a world-famous picture called “VJ Day Kiss”, of which the color is bold and bright, and the style is pop art, leading to a stronger and more attractive visual effect. Matched with a French typeface , the overall feeling of the package is nostalgic and romantic. Kiss seals love between lovers and souls merge here. The flowing lines on the graph reminds people of the taste of the coffee, which is as smooth and sweet as the illustration. Since the topic of romance is everlastingly popular regardless of age or sex, the package therefore helps to build up a brand image among customers through an interactive and resonant way.

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  • 07/29/18--21:59: Pınar Chocolate Sauce

  • Design: B12 Creative Branding
    Project Type: Produced, Commercial Work
    Client: Pınar
    Location: İstanbul, Turkey
    Packaging Contents: Chocolate Sauce
    Packaging Substrate / Materials: Plastic
    Printing Process: Sleeve

    The redesigned "Sweet Dreams Chocolate Sauce" took its place on the shelf for gourmets seeking the intense flavor of chocolate. The new package, with its quality reflected and a premium stance on the foreground, was designed by B12 Creative Branding and presented to consumers.

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    Design: Naya Koutantou
    Project Type: Student Project
    School: AKTO Collage
    Course: Graphic Design
    Location: Athens, Greece
    Packaging Contents: Pasta, sauce , rusks
    Packaging Substrate / Materials: Paper, glass

    "Cretan Hands" was created as a company of handmade pastry products, which brings traditional Cretan cuisine to our homes, using traditional grandmother recipes of Crete. The name "Cretan Hands" was created to emphasize that the products are handmade. The "Cretan Hands" logo consists of a hand and a rolling pin, with a minimal, linear character which is kept by the whole company. The goal is through "Cretan Hands" and its products to connect the traditional with a more modern tone, without losing its character.

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  • 07/29/18--22:00: Rapso Packaging

  • Design: Ahmed Badr
    Project Type: Concept
    Location: Egypt
    Packaging Contents: Detergent
    Packaging Substrate / Materials: Cardboard

    Rapso is an old Egyptian detergent brand since the 50's of the past century. We based the brand essence on the insight that a packaging of a detergent can be colorful, modern and happy with three different illustrations pattern, each illustration represents a scent which expresses Egyptian women and the hard effort they exert while washing clothes. Also the Arabic typography of Rapso is inspired from the old one as it's one of the most memorable things of the brand but I tried to modernize it and make it more up to date.

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  • 07/29/18--22:00: Dr. Smoothie Brand Refresh

  • Design: WonderWild
    Copy Writer: Liz Renner
    Project Type: Produced, Commercial Work
    Client: Dr. Smoothie
    Location: Lincoln, United States
    Packaging Contents: Smoothie mix
    Packaging Substrate / Materials: Plastic
    Printing Process: Digital printing

    We worked with the Dr. Smoothie brand of Bevolution Group to refresh their logo of 20+ years and develop all new packaging for their 6 different product lines. When it came to the logo and visual identity, we knew we wanted to stay with the color red and within the script family for type in order to take advantage of the brand equity that had been built in the marketplace for the past 20 years. We also knew the brand deserved custom handlettering, not a pre-built font.

    One of the primary drivers for how the refreshed brand would look and feel was the Brand Archetype of Explorer. Throughout our discovery process, we collectively decided the Explorer persona best represented the ethos of the brand: adventurous, resilient, upbeat, non-conformist and independent. This proved to be a cornerstone of our voice and design decisions throughout the project.

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  • 07/29/18--22:01: Herbslight

  • Design: INPIN DESIGN
    Project Type: Produced, Commercial Work
    Client: Armigo CO.,LTD
    Location: Kaohsiung City
    Packaging Contents: Hair Dyeing
    Packaging Substrate / Materials: Paper
    Printing Process: Foil stamping

    Market Positioning:
    The client has been involved in the marketing of hair products for more than a decade and has industry and academic background in professional R&D technologies. The product itself utilizes dyeing technology with pigment extracted from turmeric plants and is a hair-coloring product developed for the demands of the black-hair dyeing group. The naming of the product wishes to be a combination of four product spirits including raw materials (turmeric), plants (nature), profession (specialist) and hair-dyeing (hair product), hence, it is named “HERBSLIGHT.” The overall brand positioning hopes to create a mature and charismatic style while emphasizing the sense of trust in natural herbal plants.

    Design Strategy:
    At the present, majority of similar products in the market are based on portraits of black-haired person as the packaging image, therefore we hope to have a distinction from other brands in the aspect of display. We used tumeric pictures massively to highlight the product raw materials and further chose raw paper with black cards as the base color to emphasize the main appeal of dyeing hair black, which accentuates the golden color of tumeric. At last, raw paper color is adopted for the choice of the paper box and labeling paper to highlight the product characteristics of natural mildness which is unharmful to hair quality; hot stamping is used instead of printing that metaphorizes the concept of haircare and a glowing hair after dyeing, hoping to further create the market value for the product itself.

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  • 07/29/18--22:02: Sanspareil Gift

  • Design: Inpin Design
    Project Type: Produced, Commercial Work
    Client: Sanspareil
    Location: Kaohsiung City, Taiwan
    Packaging Contents: Soap
    Packaging Substrate / Materials: Paper
    Printing Process: Foil stamping

    Brand Positioning Communication:SANSPAERIL is a French word meaning "unparalleled."The core value of the brand demands the ultimate cleaning product experiences,and the products are designs from the perspectives of care for the people and the earth to reflect the high-value communication of viewing life with a serious attitude.

    Brand Image Strategy:The crown is used as an irreplaceable symbol of honor for the brand image.The VI design visually illustrates the corporate concept by outlining the abbreviation of the brand in the shape of a royal emblem as the overall plan and application of the brand identity design system.

    Package Design Concept:The round shape of the soap is designed for the best fit in the palm in hopes to convey the care and protection of a gentle coating.The single flower bud origami sheet packaging showcases the splendor of a blooming flower and the unique and charming fragrant when opened.The gift box focuses on brand recognition and positions the product amidst the gorgeous and elegant flower design.The Restrained and calm dark-blue tone creates a refined taste of low-key luxury.

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    Company: KEEN footwear
    Senior Designer: Cole Gerst
    Senior Business Unit Manager: Brian Anthony
    Footbed & Packaging Development: Aileen Jiang & Jason Figone
    Photography: Morgan Green-Hopkins
    Project Type: Produced, Commercial Work
    Location: Portland, USA
    Packaging Contents: footbed
    Packaging Substrate / Materials: Recycled card stock
    Printing Process: Screenprint

    For the launch of KEEN Footwear's premium line of outdoor footbeds we created a series of top cloths & packaging that both represents the brand and also informs the consumer to better choose an appropriate replacement footbed. Screen printed recycled craft card stock was chosen for the box for both it's aesthetic and environmental qualities. The visual language uses both color and a series of low, medium and high peak mountains to represent the arch support for each of the different footbeds.

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    Written by Kevin Fowler, owner of Hunter Industrial Supplies.

    Do you know what the best way to pack your valuable is? It’s by choosing the right strapping material. Knowing what kind of package you have will certainly help in determining what kind of strapping you need to purchase or your next move.

    The following post-emphasis on certain things to consider while looking for the right strapping based on your product and application. Now there are several kinds of strapping material available around: Polyester, polypropylene, steel, nylon, and of course tools. The physical package characteristics are an important piece to figure out which product is best for you. Now there are three elements to consider: corners, load integrity, weight.

    • Corners- Being one of the most important characteristics of selecting the right strapping material is the corners. In case, you have a rigid load such as steel blanks, it’s unwise to use plastic strapping directly. These sharp metal edges will just cut right through the plastic without edge protections. However, edge protectors keep the plastic or steel straps off the actual package so it doesn't cause damage.
    • Load Integrity- Popularly known as stability, this characteristic affects the strap selection. There are times when loads are made from numerous packages that tend to separate. One of the best ways is to fix this to unitize them with strapping. Straps are meant to provide the stability needed to help secure products. In fact, they also help in keeping things solid, for example- stackable loads.
    • Weight- Do you know that every piece of the strap has a specific tensile strength or break strength, that’s the stress as soon as it breaks or disfigures on the permanent basis? One of the best examples for this is a 15,000 lb. load of steel products wouldn't be strapped with light duty poly straps. This simply won’t work as it won’t be able to hold and break strength that could hold the load together. Another example to consider is- heavy duty steel straps holding together fragile products. In this case, chances are there the strap itself could damage the product instead of protecting it. Always pay attention to a strap's break strength when choosing between different products.

    Time to understand the differences in the packages
    • Rigid or Self-stacking- These packages are the ones whose load dimensions remain constant before, during and after strapping.
    • Expanding- These packages are the ones whose dimensions become larger right after being strapped. 
    • Shrinking- These packages have dimensions that become smaller after strapping.
    • Compressible- Those packages with dimensions which become smaller right after strapping but automatically rebounds as soon as the strapping is removed.
    • Combination- These packages will compress when strapping is applied or when products are stacked on top and will automatically rebound when the strapping or top-level products are removed.

    Steel sheets are the best example for rigid or self-stacking loads that remain constant before, during and after being strapped. As a result, they require strapping that can be applied with high initial tension and that will retain high tension during storage, handling, and shipment. Cotton bales can be considered as the best example for expanding load. These kinds of loads are initially compressed in a baler. After this, they get strapped since the load rebounds significantly when compression is removed. Here the key is that the right strapping must be able to withstand the high pressure.

    Shrinking loads needs strapping that shrinks as the loads get smaller. Here a cube of bricks stacked and strapped together would be an example of a shrinking load because as the bricks rub together during transport, they become smaller. In order to compensate for such shrinkage, the strap must have excellent elongation and elongation recovery properties.

    About the author
    For over multiple years of experience Kevin Fowler as the managing director has empowered Hunter industrial supplies to achieve its peak potential especially in terms of strategy & operations. He also writes regular path breaking articles, blogs in several niches. Specialties include a unique ability to shake-up the status quo and provide business transformation on a global scale to make millions of dollars for the corporations. For more information about Strapping tools and accessories, feel free to connect with us over at our Facebook, Twitter or Linkedin

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  • 07/29/18--22:12: Gourmeta

  • Design: Moises Baca
    Project Type: Produced, Commercial Work
    Client: Gourmeta
    Location: Mexico, Mexico City
    Packaging Contents: Vinaigrette, Food, Dressing
    Packaging Substrate / Materials: Glass, Paper
    Printing Process: Screen Printing, Foil

    Gourmeta is a brand dedicated to the sale of organic vinaigrettes and dressings and aims at good food through an authentic, specialized and practical proposal, which also seeks to meet the most demanding standards, as well as using products of the highest quality.

    The project was solved through the proposal of a neutral, clean and discreet brand essence, which adapts to the flavors and colors of the products, adapting them to its favor, managing to convey the idea of ​​quality, nature and selectivity.

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  • 07/29/18--22:12: Epica Yoghurt

  • Design: Getbrand
    Project Type: Produced, Commercial Work
    Client: Ehrmann
    Location: Moscow, Russia
    Packaging Contents: Drinking yoghurt
    Packaging Substrate / Materials: Plastic bottle

    The company "Ehrmann" has expanded the range of the brand "Epica", launching a new series of drinking yoghurts with the taste of exotic fruits.

    A task:
    Ehrmann's brand Epica is widely recognized in the market and is valued by the buyer. The company Ehrmann decided to release under the legendary brand the line of drinking yoghurts with exotic tastes. The new product will expand the brand's line functionally. Just like the main product, drinking Epica is designed for people who choose healthy food and monitor their health. Freshness, lightness, boldness are the characteristics of the brand.

    The main feature of "Epica" products is high protein content and few calories. It is an ideal and useful dessert for any woman. We communicate this idea through claiming "a lot of protein" and "natural product"

    In the packaging design, we decided to focus on yogurt fillers. Food zone consists of a large image of juicy fresh fruit. Such a large and conspicuous food zone favorably distinguishes the product on the shelf. The contrast brand logo accentuates the brand.

    On the back side, we talk about the benefits of protein and its functions in the body. This is another step motivating the consumer to buy the product.

    Drinking yoghurt Epica is a tasty and useful snack that is convenient to take with you and drink after a workout or just enjoy exotic taste at any suitable time.

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  • 07/29/18--22:24: Sunnygogo Dried Fruits

  • Design: Liu Jia Yun
    Project Type: Produced, Commercial Work
    Packaging Content: Dried fruits
    Location: Taiwan

    The artists of "Cubism" pursue the form of fragmentation, analysis, and recombination to form a separate picture, portraying the object from a variety of perspectives in a number of combinations of fragmentation patterns, placing them in the same picture to express the most complete image of the object.

    This painting technique is used to re-explain the production process of "existing form, destruction, combination, transformation" of the fruit cake, and the idea of each craftsman at the time of production is presented in the best image color ratio.

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  • 07/29/18--22:34: Boko

  • Design: Huaman Studio
    Project Type: Produced, Commercial Work
    Packaging Content: Food
    Location: Barcelona, Spain

    Branding & Web design project for Boko Asian Gourmets, company that specializes in home delivered asian food (Chinese, Thai, Vietnamese…).

    The branding strategy required to position the new company as a modern and premium one, in order to move it away from the devaluated perception that traditional chinese restaurants have in Spain.
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  • 07/31/18--01:49: Kalt Ice Cream

  • Design: Disruptive Brand Innovation
    Project Type: Concept
    Location: Buenos Aires, Argentina
    Packaging Contents: Ice Cream
    Packaging Substrate / Materials: Cardboard, Paper
    Printing Process: Offset Printing

    Branding and packaging project for KALT, Natural Ice Cream.
    This piece was created as part of a system of premium and natural ice cream packs, in this particular case it was decided to develop the tangerine flavor product. The shape of Kalt's packaging is extremely unique, which added to its sophisticated aesthetics and its minimalist color palette achieve a unique product.

    Kalt's communication also includes visually clean identity and contextual elements that accompany his ice cream, and enhance the message: "Natural" as opposed to "Craft", concept that has lost strength in the market and is appreciated today as a commodity .
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  • 07/31/18--01:50: Cannabium

  • Design: Motyf Studio
    Project Type: Produced, Commercial Work
    Client: Hemplab
    Product photo: Yeloow
    Location: Lublin, Poland
    Packaging Contents: CBD Oil
    Packaging Substrate / Materials: Paper, plastic bootle, foil label
    Printing Process: Hot-stamping, cold-stamping

    Cannabium products are made from natural ingredientsextracted from the highest quality of fibre hempinflorescences. They are used to treat autoimmune and neurodegenerative diseases, such as epilepsy, diabetes, schizophrenia or depression.

    The name is a mix between the Latin words "Cannabis" (hemp), and "Aurum" (gold), which is meant to signify that the brand is safe to use and of high quality. The logo refers to motifs representing a plant and the process of extraction. The packaging underlines the medicinal use of the product. The name and signet are seperated, the name being positioned vertically with the signet placed in the upper right corner. This layout was designed to differentiate the brand from other products available on the market.

    We have prepared a series of packaging designs for 6 products. Currently, three of these products are available on the market.

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  • 07/31/18--01:50: Polski Bread

  • Design: Clare Lynch
    Project Type: Produced, Commercial Work
    Client: Stan Kuznetsov, Inter Europol S.A.
    Location: Dublin, Ireland
    Packaging Contents: Bread (Polish)
    Packaging Substrate / Materials: Plastic
    Printing Process: Flexography

    POLSKI Bread was created by authentic Polish bakery Inter Europol, exclusively for Tesco consumers. Known for their taste, purity, and authenticity, they're the largest clean-label bakery in Poland, producing real slow-rise sourdough bread and other bakery products using traditional stone-baking methods for over 30 countries worldwide.

    The brief was to design a new packaging brand for a range of Polish bread to be launched in Tesco stores across the UK. The main target audience is consumers who love Polish food, therefore it was important to ensure that the branding made a clear, instant connection to Poland, for strong shelf stand-out.

    Some factors considered to answer this brief include:
    • Using the colour palette of the Polish flag (with colour variants per flavour) / the use of white to represent its' clean label benefit.
    • Packaging shape designed to reveal the bread's natural goodness.
    • Featuring the Polish bird mascot – with wings formed from grain, a bread-shaped body and a baker's dough-shaped hat.
    • Simplified folk-art style 'Wycinanki' illustration.
    • Traditional Polish typography in a modern style, containing an earthy, grain texture signifying the bread's wholesomeness.
    • Consistency across four different shaped packs, for strong brand impact.

    The result is engaging design, carefully tailored to their target audience.
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  • 07/31/18--01:52: Photon

  • Manufacturer: Pirells Innovative
    Project Type: Produced, Commercial Work
    Client: Photon Entertainment sp. z o.o.
    Location: Poland
    Packaging Contents: Robot
    Packaging Substrate / Materials: Paper
    Printing Process: Flexography

    Packaging is dedicated for the robot called Photon. Photon is created for children to teach them basics of programing. The constructional solutions emphasize innovative idea of Photon. On first sight this packaging looks like usual box but definietly it is much more. The packaging consists of two similar parts: lower and upper which are conected togheter. This unique packaging is closed with magnets what makes the packaging more saver and prestige at the same time. The interior of the packaging is especially adapted for the shape of the Photon. What is more simple combination of colours is perfect for this modern interactive robot. After opening the packaging it is sure that is unusal packaging made for unusual product.

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  • 07/31/18--01:52: KisKis Candy - DIY 2.0

  • Design: Box Brand Design
    Photographer: Aroma Leung
    Project Type: Produced, Commercial Work
    Client: KisKis
    Location: Hong Kong
    Packaging Contents: Candy
    Packaging Substrate / Materials: Metal, Paper, Sticker

    This packaging has been designed for a peppermint candy brand, aiming to target the young in China market. These young are part of a generation that is global, social and visual. They are the most connected and sophisticated generation ever. The design is focusing on three picked viral words young people say: Snatched, GOAT and Finesse.

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