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Packaging of the World is a package design inspiration archive showcasing the best, most interesting and creative work worldwide.

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  • 07/31/18--22:56: thankyou

  • Design: Marx Design
    Project Type: Produced, Commercial Work
    Client: thankyou
    Location: New Zealand
    Packaging Contents: Personal care

    It’s an honour. Thankyou. Working with people doing great things.

    Thankyou is a social enterprise who commit 100% of their profits to help end global poverty. To date, they have raised over $5.8 million for funding water access, sanitation and hygiene globally, impacting over 785,000 lives. After nearly 10 years in Australia achieving what many said was impossible, it was time to take Thankyou global. NZ is their first country of choice.

    Since their original launch, the personal care category has become more sophisticated, taking on high-end Department Store aesthetics and strong environmental credentials. The challenge was to retain brand equity for their loyal Australian customers, whilst evolving the brand to speak to their new NZ audience.

    Our solution is a sophisticated, yet accessible design to proudly sit in high-end hotels and enhance bathrooms at home. thankyou’s life changing messaging is complimented by quality print finishes and a soft pastel colour palette. The typography system finds the perfect balance between tasteful and functional, translating with ease across the large product range.

    Day two of the NZ launch saw the range sold out in stores across the country causing a frenzy on social media. Purchasing decisions can be life changing.

    Join Thankyou in the movement to help end poverty – one handwash at a time.

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  • 07/31/18--23:05: Obé

  • Design: Futura
    Photos: Rodrigo Chapa
    Project Type: Produced, Commercial Work
    Location: Mexico

    Obé is an app for online exercise routines and classes. Our task was to give its branding a refreshment and an upgrade. We created a design that communicates the power and innovation of the brand, it makes it stand out from the conventional training programs with an avant-garde and highlighted look.

    Our inspiration: James Turrel meets Dan Flavin.

    We created a powerful visual image: fresh, bright, fun, strong. It reflects energy with powerful and stimulating colors, dynamic forms performing together to compose a feeling of dynamism and transformation. We created Turrel inspired color gradient and iridescent texture. Combined with experimental and fun editorial design, it creates a dynamic brand, giving an illusion of constant movement.

    ​​​​​​​Obé, sing the body electric.
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    Packaging of the World presents the top 10 posts for the month of July 2018. They are selected according to their post views, social shares, social likes, re-tweets repins and people reached. All these data were collected on this website and also on different platforms like our Facebook, Twitter and Pinterest page. These projects will definitely inspire you for your next design project, you can also submit your packaging project here!

    Boston Pizza - Miniature Patio Set #design by john st.

    Boston Pizza turns takeout pizza savers into miniature patio sets. - The tiny chairs you’ve been dreaming of since you opened your first pizza box are finally here.

    From the restaurant that brought you pizza in bed comes the latest in a long line of pizza innovations. This summer, Boston Pizza is celebrating patio season by creating tiny chairs that perfectly match the iconic pizza saver “tables” that come in their takeout boxes.

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    Soo Zee 23 packaging design by The Creative Method

    The Creative Method was asked to bring the story of Soo Zee 23 to life with a name, logo, identity creation, graphics, apparel, menus, tableware, a website and packaging. Soo Zee becomes a character of many forms that represents the art of mixing 23 herbs and spices to create an authentic beef noodle soup that you won't forget.

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    Oak Vodka packaging design by Marek Jagusiak

    This concept design is an export variant of existing brand of polish vodka - Wódka Dębowa. Both, the visual branding and the packaging, break away from the original product which is very rustical and might appear somewhat outdated. Still, it sells well on the local market. My goal was to create a packaging that would convey the same traditional values in a sleek, new form. This would enable the product to compete with other successful polish brands of spirits, such as Wyborowa, Belvedere or Chopin, on international markets.

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    Illui Truffles packaging becomes a serving tray

    Limited edition gift packaging for truffles which becomes a serving tray after being given to the recipient. The luxury-minimalist graphics present the ILLUI brand on both sleeves when closing the packaging, and also in "the serving mode" on both legs of the table.

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    Wölffer 139 Cider Cans design by IWANT design

    Wölffer Estate Vineyard is 'In The Heart of the Hamptons' NYC, IWANT design have been working closely with them for three years working across all aspects of the winerys output. We now act as art directors across the entire brand developing new product and managing their digital platforms.

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    Impressive student project! H by Barneys New York packaging design by Hyek Im

    Hyek ImI was assigned to pick a brand to make hypothetical package designs for a line of products in a class at Art Center College of Design. After doing the market research and consumer interviews, Hyek Im found a viable initiative for a department store brand to make premium male skin care products. Male skin care industry is still at its infancy and one of the research showed that online boutique stores were recording rising sales of premium male skin care products.

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    Tide packaging design concept by Thanasis Kakios

    Tide launched in 1946 by PnG and was called The Washday Miracle. The PnG scientist who was determined to develop the world’s first heavy duty detergent was David “Dick” Byerly. Below you can see my proposal minimal design approach of the logo and packaging redesign.

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    Shennongjia China Eco White Wine packaging design by Baixinglong Creative

    The concept of environmental protection runs through it, eliminating the unnecessary printing and auxiliary materials, the bottle-bottom, bottle holder and the box are in one-piece, the outer box and the inner bottle light shadow is echoed.

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    Snow Beer - Ingenuity packaging design by Tigerpan

    The illustration on the bottle is created from a world-famous picture called “VJ Day Kiss”, of which the color is bold and bright, and the style is pop art, leading to a stronger and more attractive visual effect. Matched with a French typeface , the overall feeling of the package is nostalgic and romantic. Kiss seals love between lovers and souls merge here. The flowing lines on the graph reminds people of the taste of the coffee, which is as smooth and sweet as the illustration. Since the topic of romance is everlastingly popular regardless of age or sex, the package therefore helps to build up a brand image among customers through an interactive and resonant way.

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    Yumx juice packaging design by MAISON D'IDÉE

    Our goal was to create cool, playful, and, most importantly, a wide variety of fruit juices. So we have designed creative animals composed only of fruit. Making our own fruity zoo was another great chance for us to return to childhood, even just for a while.

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  • 08/01/18--21:39: Chocolate Love

  • Design: Lilit Malkhasyan
    Project Type: Concept
    Location: Yerevan, Armenia
    Packaging Contents: Chocolate
    Packaging Substrate / Materials: Paper

    It's all about love and chocolate. Chocolate Love is designed to be shared with the one you are in love with. Who wouldn’t agree that Chocolate and Love are the sweetest things ever! It is said that all you need is Love. We just add: All you need is love in chocolate. Chocolate Love is for those who really love pure and delicious chocolate.

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  • 08/01/18--21:40: Láng

  • Design: Ziijn
    Project Type: Concept
    Location: Poland
    Packaging Contents: Spices
    Packaging Substrate / Materials: Glass jar, Paper pouch, Plastic pouch
    Printing Process: Diecut

    LÁNG, a Hungarian word, in English it means means FLAME. That is the name of a brand new hand-picked, organic spice line that uses only the finest and freshest plants to make all customers feel like if they would have them from their own back-garden. The best quality is guaranteed by experienced harvesters of spices and vegetables.

    In times when everything is digital we intuitionally search for something human. Something that has the sign of a human touch on it. Something that is crafted. Manufactured in small batches. That holds the outstanding quality of hand-made art. This was at the front of our eyes, when we created the packaging design and promotional campaign of the LÁNG organic spice line. The packaging uses refurbished materials like recycled paper, glass jars, or reused plastic waste to make sure the environment is not polluted with one single bit more.

    This is a case-study dedicated as a tribute to the FMCG industry.

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  • 08/01/18--21:41: Chesapeake Series

  • Agency: Watermark Design
    Graphic Designer: Sean Raynor
    Project Type: Produced, Commercial Work
    Client: Ingleside Vineyards
    Location: Charlottesville, VA USA
    Packaging Contents: Wine
    Packaging Substrate / Materials: Glass Bottle, Paper Label
    Printing Process: Pressure Sensitive Label, Foil Stamping

    Nestled between the Rappahannock and the Potomac Rivers, and edging the Chesapeake Bay, Ingleside Vineyards is centered within a rich, beautiful ecosystem. We were tasked with re-designing their 'Chesapeake Series' with a fresh, modern direction. From the Red Drum to the Blue Crab, each label features a different facet of the Chesapeake's flora or fauna, custom-painted with life-like detail. The package design continues upward, highlighting Ingleside's coordinates on the custom capsule, and is topped with a nautical emboss.

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  • 08/01/18--21:41: Iruela

  • Design: Vibranding
    Project Type: Produced, Commercial Work
    Client: Iruela
    Location: Granollers (Barcelona), Catalunya
    Packaging Contents: Olives
    Packaging Substrate / Materials: Glass bottle
    Printing Process: Digital printing

    Family — In the mid-1970s, Pedro Iruela sowed the seeds of a company that manufactures olives which has grown and become a deep-rooted brand in two areas: exquisite taste and popular prices.

    Both the packaging and the logo they had worked with for years were simple, crude and cheap solutions… A new image was called for, one as exquisite as its products, but underpinned by the same popular spirit.

    Logo — The first step in the process was to redesign the logotype in order to place it within the visual universe of the premium category (sobriety, monochrome, elegant typeface…) and provide it with a clean and elemental tag line (“Iruela Family – Since 1975”). In visual terms, we channelled the brand towards a certain sophistication; narratively, towards values of tradition, experience and closeness. Or in other words, we did not want to move too far away from Iruela’s two main areas. An exquisite logotype: a popular tag line.

    We complemented the logotype with a symbol logo of an olive branch and an olive ladle crossed in an epic and distinguished fashion, but also with a cheeky sense of humour: a noble composition with good-natured objects.

    Label — We managed to get the packaging to maintain this brand duality thanks to visual patterns with folkloric overtones, albeit in a modern style. We used the aesthetic of polka dot dresses and inserted them into a digital pictogram aesthetic in order to create modern motifs. The traditional aesthetic of Andalusia, albeit with a contemporary approach.

    Thus, the polka dot became an earring, a high-heel shoe or a fan. We drew a different icon for the different varieties of olive (keeping the polka dots for the Sevillian olive, naturally).

    We placed the different graphic elements in order into independent areas to facilitate hierarchy and visibility: the logo and an intimate storytelling about the history of the brand occupy a sober space; the symbol logo and the descriptor stand out over an attention-grabbing coloured background. And the pattern elegantly surrounds the rest of the tin, without concealing the product from us.

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  • 08/01/18--21:41: FUYU

  • Manufacturer: Domen print
    Project Type: Produced, Commercial Work
    Client: BBC spirits
    Location: France
    Packaging Contents: Whisky
    Packaging Substrate / Materials: Cardboard
    Printing Process: Volume foil stamping, gel gold, Volume uv varnishing, Offset, Packaging backing

    FUYU means WINTER in Japanese. This is a handcrafted blended whisky that comes from several distilleries, on Honshu island, that have been carefully selected by BBC Spirits. FUYU is a powerful and generous blend, true expression of the Japanese cellar masters’ blending know-how.

    Our printing company Domen print made a stunning design for our French clients. After we made a design, Fuyu packaging were printed and embodied in reality. Quality of Fuyu packaging will catch everyone’s eye, bring to take a closer look at the product, and finally - make a purchase.

    Simply put - we just appreciate our client, doing our job qualitatively and in good faith.

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  • 08/01/18--22:16: Shi Bi Shou

  • Creative Integration, Art Direction, Design Execution: Zheng Yuyuan
    Structural Design, Visual Design, Design Execution: Wu Menglong
    Executive Collaboration, Photography Editing: Zhang Yuxi
    Visual Cooperation: Hu Tingyao
    Executive Cooperation: Ni Zili
    Packaging Content: Dried fish
    Location: Taiwan

    Cixin milkfish dried fish floss packing biggest characteristic, open the box, the outer packing is hollow-out part with the inner packing form flashing effect, the inner packing dried fish floss in different colors to distinguish the taste.
    1. Open the box, exposing fish head and tail, and found that when I want to share with people.
    2. 2Packaging design of milk fish used traditional Chinese ink and wash, the color with the silver of milk fish itself.

    The outer packing special structure in open box shows the fish head and tail, the feeling of being found that in time to share with people. When the packaging is pulled out, the inner packaging graphic design with the outer packing are hollow-out the scales made from cut out shapes, forming a flashing effect in the "scales".

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  • 08/01/18--22:16: Bandido Coffee

  • Design: Magpie Studio
    Project Type: Produced, Commercial Work
    Client" Bandido Coffee
    Packaging Content: Coffee
    Location: London, UK

    For schemers, dreamers, agitators, innovators, go getters, pace setters, risk takers and trail blazers

    Bandido is an independent coffee brand for free spirited individuals. Born in Laurel Canyon, it channels the Californian counterculture spirit by bucking the system of larger coffee chains and corporates.

    More than just perfectly roasted, high grade coffee, Bandido is a movement, blending aspiration with action. It’s a brand with attitude – bold and simple, but disruptive and playful.

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  • 08/02/18--23:36: Inkerman Classic Collection

  • Design: Svoemnenie
    Project Type: Produced, Commercial Work
    Client: Inkerman
    Location: Moscow, Russia
    Packaging Contents: Wine
    Packaging Substrate / Materials: Glass bottle, paper label
    Printing Process: Offset printing

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    Design: Hasan Yoghar
    Project Type: Produced, Commercial Work
    Client: Iran Dairy Co.
    Location: Tehran, Iran
    Packaging Contents: Milk
    Packaging Substrate / Materials: Glass bottle

    Pasteurized bottled milk has been one of the prominent products of Iran Dairy Co. for past 60 years. Due to its distinction & background, has a special place in the culture and lifestyle of Iranians. The product made a special place in the collective unconscious of past 3 generation and it always has been there during their bitter and sweet memories. most Iranians have memories of long rows, in front of local markets to get 2 bottles of milk every day, During the Iranian Revolution or 8 years of Iran-Iraq war. after the brand renaming, this asset has lost its relevance to its history, where its competitors tried to own this heritage.

    With the purpose of connecting its heritage with current brand mood, now after 60 years, Iran Dairy co. (Pegah) Re-established the production process to produce the old bottle for a short period of time that will be replaced with the new design which is in line with the new brand's identity.

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    Design: Isaac Fusté
    Project Type: Concept
    Location: Barcelona, Spain
    Packaging Contents: Olive Oil,
    Packaging Substrate / Materials: Glass Bottle

    The extra virgin olive oil La Ginesta is a project where the concept that you want to transmit is the quality of the oil, the naturalness and the environment where the oil is made.

    The graphic design of the bottle is made through a combination of serif typefaces and hand-drawn illustration of the farm.

    The project has three varieties of olives that differ in the label of the three containers.
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  • 08/02/18--23:38: AERO Drinks

  • Design: Rafael Maia
    Project Type: Produced, Commercial Work
    Client: AERO Drinks
    Location: Guimarães, Portugal
    Packaging Contents: Drinks
    Packaging Substrate / Materials: Aluminium Can, Plastic Cap
    Printing Process: Lithography Curved Offset Printing

    "If you just want to get drunk, you're not one of our target!"

    The world's first startup to specialize exclusively in the development and commercialization of aerosol-based beverages. We make drinks to spray, and spraying has many advantages: spraying creates a sensational taste experience. Each spray is pleasantly and cool. You can enjoy them for a long, longer time than, say, a canned drink and the last spray is too good as the first. They are small, light, delicious, low caloric and fit into any purse or trouser pocket. Also, they are safe from bad people who want to put something in your drink. Therefore, AERO drinks are the perfect companions for the beautiful moments of life.

    Developing delicious drinks and sell them in bottles has become quite easy. However, to produce beverages as a delicious aerosol is much more complex. This starts with the formula, which should be specially developed and adapted so that it have a good taste as you would expect from a cocktail party and does not stop at production. The filling of high pressure cans is a complex industrial process because, after all, it is a food that needs to meet many legal requirements. But the obstacles have been overcome and product today is reality. - Herby Höckel (Co-Founder of AERO Drinks)

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  • 08/02/18--23:39: Santeiro

  • Design: Soraia Festa
    Motion Designer / CG Artist: Rafael Sousa
    Project Type: Concept
    Location: Porto, Portugal
    Packaging Contents: Olive Oil
    Packaging Substrate / Materials: Glass Bottle
    Printing Process: Digital Printing

    In Miguel Torga's "Wonderful Kingdom", exists one of the most fertile Valleys in Europe - O Vale da Vilariça. In the heart of this Valley, some centuries old, is a group of lands and olive trees from where this Oil is obtained.

    Build up on that quote, Santeiro's Olive Oil was designed simple and sober true to it's origins. Creating an effortlessness label for the already existing bottle to ease the people's manual hard daily work.

    The logo takes the word "Santeiro" (Saint) literal by cutting out the "T" as a cross but keeping it aligned to the rest. No additional icons were used on the logo, so the labels olive cutout would complement and blend in well together.

    Due to the bottles dark color, lighter earth tones had to be used to contrast with the delivered black and white photo. The final product reflects the owners hard work and passion for their land.

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    Design: BrandOpus
    Project Type: Produced, Commercial Work
    Client: Badger Ales
    Location: London
    Packaging Contents: Beer
    Packaging Substrate / Materials: Glass Bottle

    Proudly celebrating seven generations and two and a half centuries of being a local, independent family brewer, Badger Ales has undergone a strategic brand redesign with the help of long-term agency partner BrandOpus.

    Badger Ales owned by Hall & Woodhouse have been independently brewing characterful ales from their home in rural Dorset. With over 240 years of craft, mythical legends and plenty of colourful tales Badger wanted to celebrate their roots and bring their local heritage to life.

    To reflect Badger’s unique story more directly, we reframed and elevated the Badger identity as the stamp of a local independent brewer. The new monochrome mark features a Badger inspired by Hall & Woodhouse’s history and retains the iconic feel of the previous logotype. Through hand-crafted illustration each indivdual ale tells a rural Dorset story for which Badger is renowned, from the legendary Tanglefoot to the Blandford Fly.

    Paul Taylor, Chief Creative Officer, at BrandOpus says, “Badger Ales have always been rich in character and craftsmanship and we have redefined the brand to reflect these roots of authenticity. By looking back at their provenance and fantastic local history we were able to reimagine Badger ales and celebrate their Dorset brewing story.”

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    Design: Matheus Corseuil
    Project Type: Produced, Commercial Work
    Client: Lo Guapo South America Flavors®
    Location: Xaxim, Brazil
    Packaging Contents: Barbecue Spices
    Packaging Substrate / Materials: Glass and plastic Bottles
    Printing Process: Digital Printing

    The search for a chef through the culture of "gaucho", a very famous and beloved character from South America, a knight who races the cold plains, taking care of the cattle farms and responsible for the barbecue so different that it reaches Argentina, Uruguay and southern Brazil.

    We created a character, Borges who represents the Gaucho model very well, a fearless one that broke the plains and pampas of the borders between Brazil, Argentina and Uruguay.

    The products created by chef Edson Ogliary work with organic spices and salt from South South America, which makes them have a unique combination in their flavors. For this we seek not only a visual search for the graphic design details, but also a search of labeling and packaging to be able to use the product without losing its quality.

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  • 08/02/18--23:40: Miredo

  • Design:
    Art-director (Designer): Vlad Mikhailov
    Project Type: Produced, Commercial Work
    Client: Miredo
    Location: Moscow, Russia
    Packaging Contents: Pet products
    Packaging Substrate / Materials: Paper, plastic
    Printing Process: Screen printing, Foil stamping

    Miredo is brand for pets, focused on rodents, birds and specializing in therapeutic feed, toys and educational accessories.

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  • 08/02/18--23:41: Coca-Cola Sparkling Bottle

  • Design: Tommaso Ceschi
    Project Type: Produced, Commercial Work
    Client: desall / Elite
    Manufacturer: Elite srl
    Location: Milan, Italy
    Packaging Contents: Soft drinks
    Packaging Substrate / Materials: Aluminium, plastic

    The new Coca-Cola bottle is available on the market! A metal bottle designed by Tommaso Ceschi on for the Coca-Cola bottle design award. The contest launched by Elite received great appraisal by the international community with 463 entries and 400 contestants from all around the world.

    The bottle is the official Coca-Cola bottle* for 2018, available for sale in many restaurants and shops along the highway network throughout Italy. The bottle is available in four different versions, Regular (Red), Light (Silver), Zero (Black) and Life (Green), one for each Coca-Cola brand. The bottle is designed to keep your drinks hot or cold, whether you use it for your summer refreshment or your hot coffee in winter. You can use it as you please! A bottle that takes inspiration from circular lines: four colours to collect, a friendly but elegant tone on tone shape

    Bubbles that become both graphic and functional elements to have a perfect grip also when the bottle is wet. A new ergonomics to improve posture while drinking.

    *New Coca Cola water bottle available in Autogrill Stores. (Italy)

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  • 08/02/18--23:41: Milton Star Ciders

  • Design: Agency lg2
    Project Type: Produced, Commercial Work
    Packaging Content: Ciders
    Packaging Material: Aluminium
    Location: Montreal, Quebec, Canada

    Cidery Milton is refreshing the look of its line of Milton Star ciders. These sparkling ciders, available in apple or grapefruit flavour, stand out with a handmade design that emphasizes their artisanal character.

    The platform was completely reworked, from the typography and illustration to the colour palette and tone of the copy, in order to make the brand more youthful, festive and human.

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