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Packaging of the World is a package design inspiration archive showcasing the best, most interesting and creative work worldwide.

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  • 08/19/18--21:23: The Days Of Joss Paper


  • Design: Shui Lun Fan
    Project Type: Produced, Commercial Work
    Packaging Content: Chinese traditional joss paper
    Location: Hong Kong

    Joss paper usually was packed by plastic bag in many shops which leads to the perception of misuse. Designing the new packing attaching various functions; for instance decomposition. There are three purposes for the box, Packaging box (before), Burning tray (during), Fertilizer box (after).

    Wood ash, a natural fertilizer which is a residue powder after burning of plants, however the traditional joss paper cannot become the wood ash, because it used tin foil which is heavy metal. Therefore, Fertilizer joss paper made by banana peel and paper mulberry, and use edible metal pigments to replace tin foil. It will become a fertilizer when you burn it.

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  • 08/20/18--21:28: Kalleh Portion Cheeses

  • Design: Hasan Yoghar
    Project Type: Produced, Commercial Work
    Client: Kalleh Dairy Co.
    Location: Tehran, Iran
    Packaging Contents: Cheese
    Packaging Substrate / Materials: Paper, Aluminuim

    A series of new different cheeses was introduced to the local market by the client and the traditional market was unfamiliar with tastes and the origin of the product. The products were unique because of the combination of processed cheese with natural cheese to adopt the market. A very light localized taste and great quality were combined in order to create a premium product and the package should be the same.

    People love to know what foods taste around the world. They know other countries by their landmarks. Illustrating mixture of the texture and quality of the original product with famous landmarks of their origin country was the key inspiration to design the packages. Keeping the architectural attributes of the symbols and landmarks and made it delicious and pleasant at the same time was the main challenge of the project.

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  • 08/20/18--21:28: VisPlantis


  • Design: Blürb Studio
    Project Type: Produced, Commercial Work
    Client: VisPlantis
    Location: Krakow, Poland
    Packaging Contents: Cosmetics
    Packaging Substrate / Materials: Paper
    Printing Process: Offset, Foil stamping, Screen printing

    VisPlantis is a brand with a wide range of everyday skincare products. We were commissioned to refresh the brand identity with the whole packaging line. The products contain a high percentage of natural origin ingredients, which inspired us to substitute visually literal plants photography with mammography pictures of key ingredients. This transparency visible on the new pictures reflects the simplicity and clearness of product composition. The descriptions of products became as brief as possible which gave the basis to the new information architecture.

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    Design: Rafael Maia
    Project Type: Produced, Commercial Work
    Client: The Hidden King
    Location: Guimarães, Portugal
    Packaging Contents: Gin
    Packaging Substrate / Materials: Cobalt glass bottle, paper
    Printing Process: Hotstamping

    Product of a meticulous distillation, this gin is the result of a balanced mix of 11 natural botanicals such as Juniper, Orris Root, Red Pepper, Cardamom and Cassia Cinnamon, macerated in a slow process, which takes 24 hours to extract and concentrate the maximum of flavor, creating a gin with an enigmatic and unrivalled fragrancy.

    A certain amount of mystery surrounds the charming district of Covent Garden in London. A region known for the bustling cultural scene and central piazza, appearing countless times in the cinema. In the pubs you can hear local stories about occultism and secret societies, which fuels the imagination of lovers of conspiracy theories.

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  • 08/20/18--21:29: Barista Art


  • Design: AVC (Agency of Visual Communications)
    Project Type: Produced, Commercial Work
    Client: Caravan company
    Location: Minsk, Belarus
    Packaging Contents: Coffee
    Packaging Substrate / Materials: Carton

    The “Caravan” company, whilst developing and perfecting the brand Barista, released a brand-new line of premium coffee – three author’s blends from selected Arabia varieties, designed to supplement the collection of delicious impressions to the connoisseurs of coffee.

    It was necessary to develop a package design that would not only attract and look aesthetically pleasing to the eye, but also reflect the new product status and a new level of quality, whilst remaining unchanged from the brand territory of passion.

    The central element of the composition became an author’s illustration, stylized as a model of “coffee painting” – latte art. The bright visual metaphor creates the necessary link between the drink and a work of art, through comparisons revealing the advantages and the nature of the product – like painted masterpieces, the coffee blends of Barista Art are unique, perfect as well as being created by a true master to excite and inspire.
    The modern crisp design forms a noble and status image of the brand and conveniently makes the product packaging stand out on the supermarket shelf.

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    Design: Funky Business Branding Agency
    Art-director: Ilya Tumaikin
    Designers: Ilya Tumaikin, Sergey Ryadovoy
    3D, retouch: Konstantin Simonov
    Project managers: Anna Raskova, Yulia Ugrumova
    Project Type: Produced, Commercial Work
    Client: Penoterm
    Location: Ekaterinburg, Russia
    Packaging Contents: Insulation Products

    It’s interesting to observe brand’s transformation after upgrade. Thanks to the agency Funky Business from Ekaterinburg there will be one more such story. They made rebranding for the company Penoterm — well-known manufacturer of insulating materials.

    The positioning basis on a simple and intuitive insight — everyone wants to use products of the latest technological developments. And Penoterm has its own R&D service that conducts scientific research with Russian and foreign research institutes, new products are immediately replaced obsolete ones on shelves. This idea was reflected in the new slogan «Contemporary. Always».

    The new logo is made in form of a capital letter P, which resembles a roll, Penoterm products are sold exactly in this package. The main color is a cold blue, it conveys mood of the brand well: technological, modern, scientific approach. The agency also created template for different SKUs, where the logo occupies one part, and second part is occupied by information about product. This label is visible on shelf, it works well for memorability.

    The new image of Penoterm looks fresh, easy and modern, that for the manufacturer of such specialized products is rare. The company recently concluded exclusive contracts with such major networks as «OBI», «Leroy Merlin». Soon, their updated products will appear on shelves of these stores.

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  • 08/20/18--21:32: Exlibris Botanical Vodka

  • Design: library
    Project Type: Produced, Commercial Work
    Client: Exlibris Botanical Vodka
    Location: Lincolnshire, UK
    Packaging Contents: Botanical Vodka
    Packaging Substrate / Materials: Glass bottle, PCW label, PCW Carton
    Printing Process: Lithographic and digital

    ExLibris means ‘From the Library’, we are Library Design Studio.

    We have liberated Gin from Juniper & Vodka from synthetic flavouring to produce and design our own independent handcrafted spirit - ExLibris Botanical Vodka - using a traditional copper still, we distil our grain spirit with a unique selection of botanicals.

    We’re two designers, and having worked for London branding & packaging studios, we moved to a studio above the family printworks in Lincolnshire, UK, to create our own brand - linked by quality rather than category. Our concept is inspired by books, print & information. Traditionally printed inside the first page of a private book collection, ExLibris bookplates were often decorated with cats & foliage - ours features our own rescue cat and muse, Jynx along with some of our botanicals.

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  • 08/20/18--21:40: Grans Bohemian Lager


  • Design: Frank Oslo
    Illustration: Geir Solem Lysbakken
    Photo: Geir Solem Lysbakken & Cristian Georgescu (Unsplash)
    Project Type: Produced, Commercial Work
    Packaging Content: Beer
    Location: Norway

    A Special Beer from "the boys in the attic"

    Grans bryggeri is a third generation brewery located in Sandefjord Norway. Today it is driven by three brothers and was started by their grandfather in 1899. The brewery is known for being a "price rebel", by the history of marketing & monopoly situation fighting for survival against larger and more powerful breweries in Norway.

    This special lager is made by a concept of "the boys in the attic" (brewery workers) that has been allowed to to develop their own brew. The engagement among the employees has been so positive that the owners has made "the boys in the attic" as a in house brand for making a series of special beers.

    This Bohemian Lager is the first beer in this series. The design concept of the series is a "no series" solution making all the beers totally individual focusing on the name and taste. This design is a play with name «Bohemian» from a 60-70´s music movement style. The artwork is hand-drawn for making that "lose" expression with a focus on great flavour.

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  • 08/20/18--21:53: Kgalagadi Wines

  • Design: MARK Studio
    Project Type: Produced, Commercial Work
    Packaging Content: Wine
    Location: South Africa

    The Kgalagadi region is well-known for its wildlife, and the trans-frontier park is home to some of Southern Africa’s largest predators: cheetah, lion, leopard. Produced for the luxury guest camps, this range of wines celebrates the surrounding environment. Each bottled cultivar is themed after an animal, and wrapped in a dramatic black and white illustration. Inside, the wine labels reveal additional details of the species, including distinctive markings and pawprints.

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  • 08/20/18--22:14: Aroma

  • Agency: Happy F&B
    Designer: Anna Ahnborg
    Project Type: Produced, Commercial Work
    Packaging Content: Beauty products
    Location: Sweden

    Aroma is a range of bath and shower products, designed to create a spa-experience at home. Ideal for anyone wanting to treat themselves to a little affordable luxury.

    Insight
    Fragrances have a major impact on our well-being. Our task was to give the brand an identity reflecting that insight. We opted for a design that is simple and distinctive, a spectrum of soothing shades.

    Creation
    There are three scents, each evoking a different emotion: Sprudlande (Exuberant), Rogivande (Soothing) and Uppfriskande (Refreshing). Sprudlande has the bubbly fragrance of Japanese cherry blossom and magnolia, Rogivande the calming scent of sandalwood and ylang ylang and Uppfriskande the wonderful smell of fresh citrus and crunchy green apples. Each fragrance comes with its own colour scheme. The “o” in the logo is like a bubble, gently wafting away on a light breeze and spreading the scent.

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  • 08/22/18--22:42: Coffee Beans

  • Design: Hmmm Creative Studio
    Lead Designer & Illustrator: Andreas Roosson
    Art Director: Helene Vetik
    Project Lead: Karl Saluveer
    Project Type: Produced, Commercial Work
    Client: EatNeat Foods
    Location: Tallinn, Estonia
    Packaging Contents: Coffee

    Coffee Beans is a brand new coffee brand. The name is simple as is the concept. The idea behind the product is to put out a beautiful coffee that would pop on the shelves and so be appealable as well as affordable for the younger coffee-drinking audience. The illustrations enable to tell a deeper story about how your coffee comes to be and give it a more personal touch. The beans are mixed, roasted and packaged in Tallinn, Estonia and they really do taste great. Each roast comes with a description of which coffee brewing methods suit it best.
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  • 08/22/18--22:45: Khunmea Honey


  • Agency: Freelance Sir
    Designer: Ei Chittipon
    Project Type: Produced, Commercial Work
    Client: Khunmea Honey
    Location: Thailand
    Packaging Contents: Honey
    Packaging Substrate / Materials: Cardboard box & plastic bottle
    Printing Process: Digital printing

    Presentation box packaging as Beekeeping box And a lot of flying bees to present fresh honey from farm and increase freshness awareness.

    The design requires maintaining the freshness of honey. Produced in their own farm producing fresh and high quality honey. And the place of purchase is the farm's souvenir store. It must be designed to be unique and interesting. So we designed it with prominent point of produce by brand owner. The concept of box design is the beekeeping box in the farm. The door can be opened and see honey product inside, making the product look more interesting.
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  • 08/22/18--22:46: Sir Thomas Lipton


  • Design: Mildberry
    Project Type: Produced, Commercial Work
    Client: Unilever
    Location: Moscow, Russia
    Packaging Contents: Tea

    Earlier this year, Unilever launched Sir Thomas Lipton, the special premium tea collection named after the legendary British entrepreneur who was the founder of the famous tea empire.

    Our agency was initially tasked with adapting the global design version to fit the Russian marked; however, we ended up creating a completely new concept, including copy and brand's key visual. We only carried over the black colour scheme of the packaging from the original design. We updated the logo, the flavor names, and the lineup design to support the legend of Sir Thomas Lipton, the brand's pivotal figure. The esteemed Sir embarked on his journey to Ceylon 130 years ago to discover new teas; he founded the company that would become world-famous.

    The new rendering of the Sir Thomas Lipton brand is Mildberry's contemporary take on the tea tradition dating back to 1890.
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  • 08/22/18--22:49: Amara Body Oil

  • Design: Ian Wallace
    Project Type: Produced, Commercial Work
    Client: Amara
    Location: Chile
    Packaging Contents: Body Oil
    Packaging Substrate / Materials: Marble, Wood

    A packaging that is born and inspired by nature, mother earth and energy, perfectly demonstrating the hammam ritual of the middle east. A luxury packaging, honest, original and pure, that transmits its energies through its design based on marble and wood, the perfect natural combination.
    Its combinations of marble and wood create a unique magic at the moment of being perceived. The experiences are the ones that take force in this packaging since it generates an intimate and personal connection between design and user.

    Marble was used for this concept. Dark grey and blue tones, gives us a passionate and sincere energy, generating a total connection with our body and mind. A natural, innovative, original and creative proposal that fits perfectly with the Hammam ritual and our own personal wellness ceremony. It also perfectly complements the traditional and all-natural ingredients from the Emirates. A packaging that possesses wisdom, art and inspiration.

    Also wood was used for this packaging proposal. In the past, the spirit of the trees was honored and it was believed that they had some magical, spiritual and divine properties. These fantastic beings also teach us spiritual lessons when we know how to connect with them and interact with their development. This dark wood breeds which is originally complemented by the dark marble texture. A proposal that, together, takes you back to antiquity.

    The colour palette used in this proposal is the wonderful combination between Rose Gold and the elements of nature. The labels always play with Rose Gold foil and relief, strongly positioning this product in the world of luxury through its minimalism, history and concept. More than colours, it is a proposal of new textures that connect our five senses deeply.

    The box was designed in black and white to surprise the user at the moment of seeing what is inside, without revealing their colours and design. A texture that invites, intrigues, surprises and fascinates. A concept that expresses the personal connection perfectly.



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    Design: Mildberry
    Project Type: Produced, Commercial Work
    Location: Moscow, Russia
    Packaging Contents: Ice Cream

    In preparation for the biggest event of summer 2018, Unilever had made the decision to launch a limited edition ice cream Cornetto. The main objective of the project was not to simply maintain the level of demand for the product but to increase it during the FIFA World Cup. Taking the wishes of the client into account, the Mildberry team developed the key idea for the product range and realised it in the package design. Just like football fans come from a variety of countries, each flavour of Cornetto ice cream has its distinct character and color. To keep this design intact with the idea of ‘fans of the game’, the main stage is covered by bright and emotional images of fans from around the world: from Russia and Germany to Brazil and Argentina.

    Mildberry also created a special map of Moscow from ‘Inmarko’. The map was distributed for free through a variety of channels, such as traditional shops and parks. This map included both useful information about the city, such as public transport and info centres, and unusual facts about Moscow and its history. To give the tourists a truly unique experience of the capital, Mildberry worked out comfortable walking routes, which include the main attractions of Moscow, as well as spots where they can buy the ‘Inmarko’ ice cream and make their walk that more enjoyable.

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  • 08/22/18--22:53: Mejerigaarden and Gammeldags


  • Design: Mildberry
    Project Type: Produced, Commercial Work
    Client: Premier Is
    Location: Denmark

    Whenever you decide to visit Denmark, in any season, anywhere in the country you will definitely find a small kiosk or tent with an "Ice Cream" sign on it. Ice cream is a year-round treat for the Danes, and it is believed among marketers that Denmark is the birthplace of ice cream marketing.

    Today in Denmark you can find classic frozen cream desserts and Italian gelato, as well as vegan, gluten-free, and other organic variations of ice cream, including the one produced of milk from Bornholm cows, and even liquid nitrogen infused ice cream. At the same time, the wealth of flavours fits in well with the variety of retail formats — here are traditional beach tents, and small takeaway kiosks, and classic gelaterias, and innovative spaces, such as ice cream "cryo labs”.

    However, amidst this wide variety of producers, only two large companies for many years has retained leadership in the industry, owning a total of 51% of shares in the Danish ice cream market. One of them is Mildberry's partner, Premier Is, which focuses mainly on domestic brands and represents the two oldest and most famous brands of premium ice cream in the region — Mejerigaarden and Gammeldags.

    The booming market, the desire to bolster its leadership position and revitalise the company's brands motivated Premier Is to invest in the brand strategy research and development, as a result of which the company decided to adjust its product portfolio, develop new branding and packaging designs.

    Within the framework of the project, Premier Is has expanded the product range of Mejerigaarden and Gammeldags brands with new types of ice cream — flavoured with bourbon, vanilla and notes of licorice, and blueberry, pistachio, walnut and nougat ice cream. A fresh look at the product range and, at the same time, commitment to the traditions of quality of production and selection of ingredients became the success formula for the new marketing strategy and formed the basis for re-branding the company's flagship brands — Mejerigaarden and Gammeldags. Mildberry provided the company with expert and consulting support in the brand strategy development, and created new designs for its brands and packaging.

    Premier Is, unlike its main competitor, manufactures all products in Denmark, which could be a very strong competitive advantage, but, unfortunately, it was not sufficiently communicated by previous package designs. The common task for both brands was to rediscover historical and national roots in all designs; each brand with its own story and concept, which also needed to be expressed.

    Gammeldags is the oldest Danish ice cream brand, created in 1933 when the company's founder Sigurd Laurids Sørensen founded his factory in Thisted. Gammeldags is more than just an ice cream brand. It is one of the most respected symbols of Denmark. Tradition and heritage are the essences of this brand. That is why new Gammeldags package design uses real historical photos, taken in the last century at Thisted dairy.

    Mejerigaarden is the dream of the company's founder: to create the best ice cream from the best ingredients. Mejerigaarden is made only from Danish organic cream and other local organic ingredients. The concept of Mejerigaarden's simple Scandinavian-style design is still based on history, using the original elements of the Scandinavian industrial architecture of the early 20th century. Geometric motifs in Mejerigaarden design are re-interpreted elements of mosaic decoration, while the logo's female image is based on similar bas-relief that once embellished the factory's building.

    We are very proud to be chosen to solve the task. Mildberry had been competing with its Danish colleagues, won the tender for the development of these brands and successfully completed the task. Since 2017, ice cream of both updated brands is available in all stores in Denmark.
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  • 08/22/18--22:57: Appetisi


  • Design: Made for you
    Project Type: Produced, Commercial Work
    Client: GRANAROLO
    Location: Paris, France
    Packaging Contents: Cheese
    Packaging Substrate / Materials: Plastic
    Printing Process: Digital printing

    The Granarolo group, leading Italian group and leader in the Italian cheese industry, mainly with Casa Azzura, is launching a new brand of cut out cheeses. In 2013 he/they bought the French group CIPF codipam and their site “Les Fromagers de St Omer” a factory who specializes at processing and transforming cheese. The group wants to highlight that unique expertise, as they meet customer’s needs, providing a quick, practical and gourmet break.

    The group chose MFY to accompany them in the creation of this new brand, destined for a French and European market, from the creation of the brand’s name, to the packaging. The agency gave life to the brand after defining a positioning strategy (market review, branding platform) aiming to communicate the marketing promise “Cheese in all its form, for a gourmet and practical break anytime, anywhere”. The brand is modern, accessible and playful and aims to desacralize cheese in France. And who better to achieve that, then a foreign group! « Appetisi » promotes a practical and gourmet product. 3 ideas, one word: Appetite, Amuse bouche and Practical.

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  • 08/22/18--22:57: Laptaria Cu Caimac


  • Design: Storience
    Project Type: Produced, Commercial Work
    Client: Agroserv Mariuta
    Location: Romania
    Packaging Contents: Dairy
    Packaging Substrate / Materials: Glass bottles and jars

    Two young entrepreneurs wanted to expand the activity of their 20 years old family business (one of the biggest and most efficient cow farms in Romania), by building a dairy factory. An integrated dairy business has the advantage of great quality control. Paired with the owner’s passion for tasty products, the new dairy brand’s differentiator was quickly obvious: top quality products, minimally processed (with the farm in the factory’s yard, there’s less need for processing).

    While for some brands the difficulty lies in finding and defining their differentiators, in this case, the challenge was to prioritize them, in order to avoid the “too good to be true” feeling:
    • Traceability of the milk
    • Natural products: no powder milk, no additives, the milk as given by the cow (variable fat), minimal processing
    • - Integrated business
    • - High care standards for the cows
    • - Perfect safety: no human or air contact with the milk; ultra-modern factory
    • - Glass-based, eco-friendly packaging
    We called for consumer research, with help from Unlock Market Research, to learn about consumer interests and prioritize these differentiators based on their relevance. The results indicated people cared most about traceability of milk and its minimal processing. In a market where producers can use powder milk at leisure without even mentioning it on the packaging, natural milk with traceable sourcing was deemed a clear winner.

    Whereas the good, natural taste of dairy is something Romanians keep looking for in traditional markets, where peasants bring their handmade products, modern life standards bring along food safety expectations that these small producers cannot guarantee. Also, they do not have the force to enter modern supermarkets. We figured our client’s brand could bring together the best of both worlds: offering consumers fresh and natural products, minimally processed, as from traditional farms, while ensuring food safety and supermarket presence.

    To emphasize traceability, we agreed with the client that transparency will be part of their business philosophy. Further on, to build on this red thread, we made transparency a feat of the product packaging. Milk and yogurt would sit in glass bottles and jars, while the cheese products would get a see-through, resealable packaging.

    For now, the brand sells five products in supermarkets: milk (the flagship product), yogurt, clotted cream, fresh cheese, and aged cheese. But its ambition is to constantly create new recipes.

    The name “Laptaria cu caimac” was created by the client to convey the idea of top quality dairy. “Caimac” depicts the protective fatty layer that forms on top of natural, minimally processed milk, but it is also used connotatively to mean “the best things.”

    To sweeten the bold, black shape of the blown-up L initial, we added the friendly cow illustration that the farm business had already used in its logo. Thus, we also showed the link between the two sides of the business.

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  • 08/22/18--22:57: Sex-Appeal


  • Design: Tea for two
    Illustrator: Nuria Riaza
    Project Type: Produced, Commercial Work
    Client: Maior de Mendoza
    Location: Madrid, Spain
    Packaging Contents: Wine
    Packaging Substrate / Materials: Glass bottle

    The label design for a wine with such a powerful name as Sex-Appeal entailed finding the perfect balance between excitement and elegance. This was resolved with the illustration of an enigmatic femme fatale inspired by the film noir of the 1950s, created by Nuria Riaza. The typography we used also pointed in the same direction, taking as a reference the credits of one of these films.

    Another challenge arose when we had to adapt the label for the Chinese market, which asked for the label to be ‘Spanishified’ as much as possible. Some photos of Ava Gardner and Grace Kelly in Seville helped us to bring the Spanish aesthetic of the carnation and the Cordoban sombrero to the glamour of the golden years of cinema.
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  • 08/22/18--22:59: Long Shu Fang


  • Design: Xian Gao Peng
    Project Type: Produced, Commercial Work
    Location: Xi`an, China
    Packaging Contents: Sweet potato snacks

    Most of the packaging designs of agricultural products are presented in kind.

    For those good-looking products, you can do that. For sweet potatoes, you can't make it grow very cute, so we drew five cartoon characters like sweet potato shape.

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