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Packaging of the World is a package design inspiration archive showcasing the best, most interesting and creative work worldwide.

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  • 09/05/18--01:16: The Three Crowns - Mustard


  • Design: Isaac Fusté
    Project Type: Concept
    Location: Barcelona, Spain
    Packaging Contents: Mustard Bbq Sauce
    Packaging Substrate / Materials: Glass

    The Three Crowns is a new brand for a Mustard Bbq Sauce. One premium packaging for this design, where the pattern is very important for communication.



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  • 09/05/18--01:17: Spig Lovers


  • Design: Oscar Herrera
    Project Type: Produced, Commercial Work
    Client: Spig
    Location: Bogotá, Colombia
    Packaging Contents: Food
    Packaging Substrate / Materials: Cardboard
    Printing Process: Digital Printing

    Estereo picnic, its a well know music festival in Bogotá - Colombia, that gather 50.000 people each year. For this reason, Spig a new Colombian restaurant focused on deliver the best PORK FOOD, decides to participate with an interesting combo with a fair price and an Awesome packaging. to posicionate the brand in a new audience and a new target.

    The Concepts reveals a new way of portable food, delivering a fast and smart way of transport 2 while we make visible branding arround the festival.

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  • 09/05/18--01:17: Copado Beer


  • Design: Icaro
    Project Type: Produced, Commercial Work
    Client: Copado Brewery
    Location: Guadalajara, Jalisco, México
    Packaging Contents: Stout, Pale Ale, Hefeweizen, Ipa, White stout beer
    Packaging Substrate / Materials: Glass bottle
    Printing Process: Flexography

    Copado is a new brewery starting here in Guadalajara, Jalisco, Mexico. Even though this is a new project, the founding partners are quite familiar with the beer market. One of them, Elba Copado, is a well known brewer teacher here in Guadalajara. These are some of the reasons they decided to start this project with a variety of five styles: Stout, Pale Ale, Hefeweizen, Ipa and White stout. About the design we can say that the client is proud of its mexican roots, and wanted to express this pride through shapes and colors resembling prehispanic motives, but with a minimalistic and contemporanean twist.

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  • 09/05/18--01:18: GLOW


  • Design: TAILOR Product Design
    CEO: Gabriel Sánchez
    Design Director: Felipe Vazquez
    Sr. Designer: Jesús Espinosa
    Project Type: Produced, Commercial Work
    Client: Valle Redondo
    Location: Mexico City, Mexico
    Packaging Contents: Cooler, Alcoholic Beverage
    Packaging Substrate / Materials: Paper
    Printing Process: Offset, foil stamping

    GLOW is a relatively new brand, one of the first to compete with the only brand that existed in Mexico in the category of low-fruity alcoholic beverages. In its launch it sold many bottles, surpassing its initial production due to its refreshing and contemporary design, made in Tailor. Seeing this, the competition launched a campaign to counter the success of GLOW. We were also the authors of the names of the flavors of the line, and to date. It is still one of the best re-designs we have made.

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  • 09/05/18--01:18: Finkel & Garf


  • Creative Agency: Cast Iron Design
    Project Type: Commercial Work
    Client: Finkel & Garf
    Location: Boulder, USA
    Packaging Contents: Beer
    Packaging Substrate / Materials: Aluminum
    Printing Process: Flexography

    Before starting a brewery, father and son duo Dan and Eric Garfinkel ran a successful business selling classic toys. We helped them bring their fun, straightforward, laid back attitude to their newest venture: a craft brewery in the heart of beer country.

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  • 09/05/18--01:19: Sorbetto


  • Design: Anastasia Dunaeva
    Project Type: Concept
    Location: Moscow, Russia
    Packaging Contents: Ice Cream
    Packaging Substrate / Materials: Plastic Jar
    Printing Process: Digital Printing

    Fruit sorbet is a useful and tasty dessert, prepared on the basis of Italian fruit juice or puree, sweetened with sugar, honey or syrup. After mixing the products, the sorbet is frozen as an ice cream with constant stirring.

    Sorbetto is an Italian homemade startup who running the new product. They enter the market with the following unique tastes: Vanilla Pudding, Tropical Mango and Forest Raspberry. All fruits were carefully transported from nearest farm, tropical ingredients were delivered by close Sorbetto family from Philippines. They don't have chemical additives, so each jar of sorbet could be stored for no more than six days. Sorbetto truly cares about nature, organic food and health, because of it sorbet can be used for food even for small children.

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  • 09/05/18--01:20: Balm - Lip Balm Concept


  • Design: Anshuman Gupta
    Project Type: Concept
    Location: Mumbai, India
    Packaging Contents: Lip Balm
    Packaging Substrate / Materials: Plastic

    Balm, is a non endorsed or affiliated packaging concept for a lip balm. It is aimed at creating a unique method for dispensing lip balm in a playful and interactive matter, giving a aspirational value to a product which is generally seen as just another cosmetic or personal care product.

    The structure of the packaging consists of three main elements. a plastic body, a free rotating plastic ring with lip balm that is inset into the main plastic body and a silicon cover. The balm is deposited on to the users lips as the balm is rolled over the lips by the user. Simple, yet interactive.

    The idea being this product to create a range of products that would invoke a certain level of playfulness, seduction and vibrancy in the way it looks and feels all the way from the primary packaging to actually using the product.

    The range is conceptualised with a range of flavours and colours with a bold shelf packaging.

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  • 09/05/18--01:21: The Lost Chapters

  • Design: Makers & Allies
    Printer: WS Packaging
    Project Type: Produced, Commercial Work
    Client: The Lost Chapters
    Location: San Luis Obispo, USA
    Packaging Contents: Wine
    Packaging Substrate / Materials: Estate 8 Paper, Luxor Gold Foil
    Printing Process: Digital CMYK with gold foil and a custom sculpted emboss

    The Lost Chapters is a brand meant to evoke curiosity, inspire adventure and express the unique story of each of the one-of-a kind boutique wines inside. Inspired by the winemaker's travels from vineyard to vineyard and the small, forgotten corners of vines that he finds, each wine has a story to tell. Each label is inspired by vintage book covers and wrapped in ornate gold foil, creating allure that draws the eye into the deeper story.

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  • 09/05/18--01:22: Żubrówka Black Aged


  • Design: Studio Otwarte
    Project Type: Produced, Commercial Work
    Client: CEDC
    Location: Krakow, Poland
    Packaging Contents: Vodka
    Packaging Substrate / Materials: Glass bottle
    Printing Process: Screen printing

    Żubrówka Black Aged. The character evolves over time.

    Żubrówka is a legendary Polish vodka, known and valued all over the world.
    We were asked to develop packaging for new flavour variants aged in two types of barrels – ash and oak. Our main task was to emphasise the natural origin of the ingredients as well as artisanal character of the product.

    The visual theme of tree rings refers to a careful selection of raw materials and process of aging in wooden barrels. A tactile texture of the print also alludes to a fingerprint – a trace of human labour, a feel of handcraft.

    The taste of Żubrówka Black Aged is a combination of water drawn from springs in the Białowieża Forest, exceptional Polish wheat spirit and unique filtration process using charcoal from Białowieża oaks. Its ultimate character is created through the process of aging in barrels made of the best wood species, which grant it their flavour.

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  • 09/05/18--01:23: BINBOX


  • Design: Parametro Studio
    Project Type: Produced, Commercial Work
    Client: BINBOX
    Location: Monterrey, Mexico
    Packaging Contents: Coffee
    Packaging Substrate / Materials: Cardboard
    Printing Process: Offset

    How about a nice cup of coffee before your economics class to start your day? BINBOX is a new coffee shop coming to high-schools and universities. The design proposal had to be vibrant and simple, a brand identity with a positive vibe for a young target.

    We took the container-shop (a huge metallic box) as well as the coffee bean as inspiration for the naming, BINBOX. The main inspiration for the graphic development was the nice feeling after taking a sip from a coffee mug, so we created a happy coffee mug as the main character and icon for the brand.

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  • 09/05/18--01:24: Oh Oh Pressure Go

  • Art Directors: Hou Chun-Chun, Hsieh Sheng-Fa
    Designers: Yang Po-Zhi, Ku Pei-Wen, Chiou Yu-Ching, Shih Mei-Ju, Weng Ching-Te
    Photographer: Yang Chin-Yao
    Project Type: Concept
    Location: Taipei
    Packaging Contents: Pain relief patches
    Packaging Substrate / Materials: Paper, Cardboard
    Printing Process: Digital printing

    Oh Oh Pressure Go is a pair of packaging design concepts for pain relief patches. Both concepts exhibit a strong sense of huaren design, or design for the Chinese-speaking community. They won Taiwan's Golden Pin Concept Design Award, which is widely regarded as the culture-thinking design authority among the global huaren community.

    One of the concepts is inspired by the Jiangshi (Chinese zombie) with its characteristic yellow paper talisman, mandarin hat, and demonic face. In Chinese zombie movies, the only way to silence the living dead is to grab the talisman hanging from the hat in front of the zombie's face. Inspired by the anecdote, the packaging lid is designed to open when the user pulls the talisman.

    The other is a book about the heart, which features a traditional Chinese stitched book binding. The designers believe that pain is not always physical; it can be psychological, and it can be caused by the heart. By reading the book, one's anxieties may be put to rest, and the pain go away.

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  • 09/05/18--22:41: Struik Mealsoups


  • Design: The Collaborators
    Creative Director / Design: Mary Lewis
    Illustrator: Ben Wills
    Words: Nicky Roberts
    Strategy: Jayne Noblet
    Project Type: Produced, Commercial Work
    Client: Struik Foods
    Location: Bristol, United Kingdom
    Packaging Contents: Soup
    Packaging Substrate / Materials: Metal Tin
    Printing Process: Digital

    Struik Mealsoups, Size Matters…

    Struik were looking to take their Mealsoup brand in a new direction, dialling up their use of natural ingredients and showing the real chefs and people who make their soup. Their Mealsoups are designed to be a filling, hearty meal for the whole family. Trouble was, even though they did contain bigger pieces of veg, they looked just the same as every other chunky soup on the shelf.

    So, we created a concept all around size. With tiny chefs, creating finely crafted delicious meals out of giant vegetables. This contrast of big and small accentuated the feeling that the veg was generously packed in huge chunks. Using our in-house team of artists, we hand drew all the illustrations for a more natural feel. We even re-drew the Struik logo in this rougher style so that it fitted in with the new position.

    The result was a style with charm and standout. Most soups on the shelves in the Netherlands use photography to show ingredients on pack, so our approach was unique. We also took the bold move to use black as the key label colour. It set off our illustrations beautifully and gave added impact to their on-shelf presence.

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  • 09/05/18--22:42: WaDeli - Japanese Delicacy


  • Agency: Trame Graphics
    Creative Director: Max D.
    Project Type: Produced, Commercial Work
    Client: WaDeli
    Location: Vietnam
    Packaging Contents: Raw meat
    Packaging Substrate / Materials: Plastic
    Printing Process: Digital Printing

    WaDeli is a food service delivering a wide selection of fresh, premium Japanese delicacy and produce to your door. Most items on the menu come prepared and with sauce to ensure your delicious meals in the shortest time.
    WaDeli hopes to help our modern women save more time to spend with their loved ones.

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  • 09/05/18--22:42: Bodrynia - Rebrand


  • Design: Design Band
    Art-director: Ivan Bravin
    Head manager: Anastasiia Vitkovskaia
    Project manager: Anna Bova
    Project Type: Produced, Commercial Work
    Client: OOO Sapozhkovskie mineralnye vody
    Location: Russian Federation, Moscow
    Packaging Contents: Natural drinks made of willow herb
    Packaging Substrate / Materials: Glass bottle
    Printing Process: Digital printing, Flexography

    This is the rebranding project for Bodrynia, natural drinks made of willow herb.

    The product features the solely domestic raw materials and rich of vitamins and microelements. It doesn’t contain any artificial food colorings, sweeteners, stabilizers or flavour intensifiers.

    Bodrinya is produced to renew the popularity of national drinks and bring brand new tastes to the market. The graphic style of the project has special old Russian graphic elements and trendy features, attractive for young people.

    Other special features of the package are bright bottle closures and expressive cut labels, perfectly combined with the colors of the drinks.

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  • 09/05/18--22:43: After The Storm Cd Cover


  • Design: Yiannis Mallis
    Project Type: Produced, Commercial Work
    Client: Ntinos Manos
    Location: Athens, Greece
    Packaging Contents: Cd
    Packaging Substrate / Materials: Paper
    Printing Process: Offset Printing

    Ntinos Manos is an upcoming jazz musician from Athens. After the Storm is his first personal album, containing ten tracks all written by him.

    With the album's title, Ntinos' past projects and his personal life experiences in mind, I created a quadrant, which became the album's cover. It's a simple, dynamic symbol, open to interpretation, as is, the album's enigmatic title. One first interpretation is that it's an homage to the work of Barbara Stauffacher Solomon, for the San Fransisco Museum of Art (March 1964) and that the quadrant is a "J", for " Jazz" that can only be read backwards. A second interpretation is that the quadrant symbolizes the rainbow. It's the emergence of a rainbow, something positive, as the aftermath of a violent storm, something negative, which reaches a pleasant visual conclusion on the album in the form of a full rainbow, as a semi-circle.

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    Design: Dizen
    Project Type: Produced, Commercial Work
    Client: Dilmah
    Location: Mendoza, Argentina
    Packaging Contents: Tea
    Packaging Substrate / Materials: Porcelain
    Printing Process: Screen printing

    The Teamaker´s Private Reserve from the Dilmah family is an eclectic collection of rare, fine teas, each handpicked by Merrill J Fernando, Founder of Dilmah, to represent the finest in tea.

    Showing myriad flavours, textures, and colours, the teas in this collection represent the finest in the teamaker’s world of tea. Experience the elusive elegance of Ceylon Single Estate Silver Tips, the intellectual tease of smoky Ceylon Souchong and the energetic personality of the Lover’s Leap Estate Pekoe I.

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  • 09/05/18--22:43: Cocio Milkshake


  • Design: IDna Group
    Senior Designer: Line Arlander
    Creative Director: Per Madsen
    Project Type: Produced, Commercial Work
    Client: Arla Danmark / Cocio
    Location: Copenhagen, Denmark
    Packaging Contents: Milkshake
    Packaging Substrate / Materials: Plastic

    Cocio milkshakes have been on the market for several years, however, the consumer preference has over the last couple of years moved towards natural ingredients. Cocio changed the product to meet the new consumer needs and wished for this to be reflected in the packaging design. Furthermore, this product targets adults, which also was a part of the design task along with a clear visibility of the product USP: Natural ingredients.

    As new flavours were introduced along with the new ingredients and new claim, the packaging design should appear new and clearly different from the previous packaging.

    The solution became a pack design which creates a great shelf impact by the choice of colour and a design that signalize freshness and a summer vibe by its bright, tasteful colours reflecting the natural ingredients, while being in line with the rest of the Cocio range to strengthen the product family appearance.

    IDna Group have a solid experience in packaging design and have created brand identities for brands like Nestlé, Arla, Anthon Berg and Coop.

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  • 09/05/18--22:44: Excellence Rhum

  • Design: 2S Global Design
    Project Type: Produced, Commercial Work
    Client: Excellence Rhum
    Location: Paris, France
    Packaging Contents: Rum
    Packaging Substrate / Materials: Cardboard

    The family company, Excellence Rhum, honors the authenticity of rums from all over the world and the expertise of traditional distilleries.

    For the creation of its "COLLECTION" range, we have established a brand identity and a graphic universe for the 4 first aged rum cuvees with strong tasting notes.

    The selection of typical elements from each local culture has enabled us to represent each cuvee with an animal as an ambassador and a symbol of each island.

    The use of vivid colors in delicate engraving illustrations gives to the range a real authenticity with a touch of modernity. The colors have been selected so as to highlight the color and origin of each rum.

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  • 09/05/18--22:44: Ohlive Me


  • Design: Kanella Arapoglou
    Project Type: Produced, Commercial Work
    Client: Ohlive me
    Location: Greece
    Packaging Contents: Olive Oil
    Packaging Substrate / Materials: Glass bottle
    Printing Process: Offset and foil stamping

    Ohlive me is a Cretan extra virgin olive oil and a product of organic farming.

    With Οhlive me the buyer can adopt the tree which produces the olive oil that reaches his table. By including the consumer in the production process, Ohlive me introduces a new concept in the market of premium quality, extra virgin olive oil.

    This unique idea called for an identity that would accentuate the man-nature connection and would highlight their interaction. The logo design is inspired by the traditional method of olive tree harvesting using a wooden stick.

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  • 09/05/18--22:45: BRAUS

  • Design: ASGARD Branding
    Project Type: Produced, Commercial Work
    Client: Alkon company
    Location: St. Petersburg, Russia
    Packaging Contents: Beer, Beverages, Alcohol
    Packaging Substrate / Materials: Glass bottle
    Printing Process: Offset printing

    ASGARD Branding has developed the brand concept, name, label design and packaging for a new beer brand launched by the Alcon company.

    The new product is positioned as a traditional craft beer. For the brand name we chose a short dynamic German word, BRAUS: it is part of an idiom which means “to live off the fat of the land”. This sonorous and easy-to-remember word has fuelled our work on the product concept.

    BRAUS is a newcomer to the saturated Russian beer market, so our challenge was to make it stand out in the crowd. The label is divided into two sections. The top part is always a strip of a glowing colour carrying the logo, which ensures the consistency of the brand identity in the family of different flavours. The bottom part of the label is a graphic illustration corresponding to a specific sort of beer.

    Each of the beers within the new product line has its own persona – and this is not just a casual remark to stress that each craft beer has its own soul, but is, literally, a graphic device. For each product, we have selected its own character which reflects its taste visually and emotionally.

    The expressive portraits encompassing the spirit of the product and the bright brand patch are eye-catching. The faces differentiate the flavours, guiding the consumers on the way to their “personal” beer. BRAUS is a line of classic beer flavours with a strong, warm and charismatic personality. At the same time, the fresh colour scheme and contemporary graphics are certain to help the brand to expand its audience.

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