You may have experienced sort of annoying moments when trying to enjoy a packet of potato chips. For example, it is not easy to open the bag by grabbing each side and pulling it apart. You have to put your hand deeper in the bag as you eat, ending up with getting your hand dirty with oil and crumbs. It is not handy to share it with someone as the open side would not accommodate two hands at the same time. This design suggests a new way of enjoying your chips by helping solve such problems.

The Hong Kong knock-off toys seem to be disappearing and being neglected by new generations.

The Knock-off Rebuild is the kickoff of the Made in Hong Kong book collection. The book records Hong Kong knock-off toys history that can reintroduce them to the target audience. The introductory book can give a brief understanding about the Hong Kong knock-off toys history, in order to enhance their understanding of this local culture.

The book design is taking the reference of the toy packaging. It used the classical plastic gun with the vacuum forming technique and placed on the book cover. The audiences are like reading the story behind the Hong Kong knock-off toy.​​​​​​​

Soulweed is a florid and fragrant world, a smoke that is dense with atmosphere. It is a planet made of ideas, where the mind is free to get up in orbit.

The Barista’s Coffee
The coffee universe is complex and sophisticated. This beverage is strongly rooted to different cultures, who transform the product and consumer experience and, in our culture, is linked historically to the european style, expressed by the coffees or bistros.

The objective of this project was to redesign the Árbol de Café brand, under a young enterprise concept, but experienced, near and careful. Communicate the enterprise as a consolidated small company whit a large knowledge of his business itself and in this way reach a broad audience, from the new barista, to the youngs entrepreneurs.

Estancia La Rufina, in the pursuit of the passion for artisanal milk caramel, needed to convey the love with which they chose each ingredient and meticulously elaborated the pastry master for this traditional recipe for milk caramel.

In this project we wanted to create a fun image for an element as popular as cold pressed juice. However, we seek to move away from the minimalist and refined aesthetics and give it a touch of humor through the naming and tagline that accompanies it: Sanote, Zumitos Healthy. The illustrations, fresh and dynamic, are also intended to bring the product closer to a younger audience, which generally shies away from this type of drink.

A total of four different labels have been produced, each one following a tonal range that allows the colour to be quickly related to the flavour of the juice. We chose reusable glass containers that help to conserve the planet, avoiding the massive consumption of plastics, emphasizing the ecological character of the juice.

Made exclusively in Cyprus, Hermann Gourmet Cosmetics products consist of primarily domestic, Fair Trade, biological raw materials. Therefore, the packaging has to expresses that same respect for the beauty of nature, art and people and carry a sprinkle of timeless vintage elegance and charm. As well as being PETA approved, the products are packaged in recyclable glass jars and biodegradable boxes to protect the environment.

We are constantly inspired by our rich legacy and try to reflect the allure of our island in every possible way through our brand's visuals. We create signature scents of Cyprus like gardenia, jasmine and lilac, while iconic, Cypriot women who lived in the 1920s, 1930s and 1940s jewel our packaging, with hand-drawn illustrations created exclusively for the brand by local artists, embracing a Boudoir / Vintage aesthetic in their elegant jar and bottle design as well as the labeling. We also have a soft spot for our local flora and fauna, as shown by the hand-drawn feathers on our handmade face soaps packages and the wreath on our awarded Bee Eye cream with matsikorida, moshokarfia, myrofores and other local flowers.

Each perfume bottle has its distinctive coin-shaped seal, which has been imprinted with the name of each fragrance and affixed by craftsmen with a traditional mixture of wax and resin. The finishing touch is that no wax seal is the same as another, as each stamp is completed by hand ensuring the uniqueness of each and every bottle.

Childhood memories, scents, timeless elegance, inspiration and love for what we do are the secret ingredients in our package designs.

Now a central Auckland institution and wholesale supplier up and down the country, Atomic Coffee began as a place where artists and creatives spent their time – back before cafe culture was popular. In 2017, Atomic celebrated its 25th birthday and wanted an edgy, fun campaign to mark a quarter-century in business and increase sales at the same time.

Our aim was to utilise Atomic’s takeaway coffee cups as the driver of the campaign; by creating a memorable talking point we could organically grow awareness of the brand. We created a series series of illustrated logos and coffee puns that could be easily translated across a range of collateral, including Atomic’s caravan and apparel such as T-shirts, badges and caps.

To create hype, the images and associated messages were deliberately bold and provocative. The black and white colour scheme was visually compelling and the illustrations were inspired by stick and poke tattoo flash sheets. The nostalgic, retro tone was designed to speak to Atomic’s original target audience but still appeal to today’s youth and prompt them to get involved.

We used light humour (e.g. ‘Save water, drink coffee’) to soften the campaign’s tone, while inspiring people to talk about the cups and share on social media. Being a little different to what people are used to seeing on takeaway cups, the illustrations helped build excitement and enthusiasm. The different images also formed a series of 12 different designs, encouraging customers to collect the set.

As a result of the campaign, the cup, the cups sold out after Atomic sent more than a million extra cups to retailers – an increase in sales of more than 40%. Atomic’s Instagram followers also doubled during the campaign

We created a new cat food brand concept in a field of big trusted brands from the insight that 'You don’t own your cat, your cat owns you'.

All cat owners talk about how smug their cat is. Its part of the emotion of owning a cat. How do you show taste without showing category codes of photography? Show a happy contented cat!

The Smug concept uses the pouch shape to simulate the top of the cats head and ears, creating a unique and engaging pack structure on shelf.

Gisborne-based fishery East Rock was founded by brothers from Stromboli, Italy in 1926. After four generations of fishing the East Coast, the Zame family still follows the sustainable fishing methods they have always practiced — using small boats on short, regular trips to ensure the freshness of their catch. A key point of difference is the product’s ocean-to-plate transparency, with every fish traceable to the boat and location it was caught.

East Rock wanted to tell the story of their heritage and sustainable practices while appealing to local customers and the Asian export market, who love the quality and freshness of New Zealand fish. We had the added challenge of designing efficient packaging for a busy factory environment – helping meet the company’s guarantee of having their product on shelves within 24 hours of the fish being caught.

To speak to a culturally diverse market, we drew inspiration from Asian art forms such as Gyotaku – where a real fish is layered with ink and a print is taken directly from the skin. The logo uses Hanko signature stamps, which are hallmark stamps that signal quality across cultures.

To further communicate quality in every language, the packaging needed to look exceptionally clean and fresh. We used negative space to draw focus to the product and chose bold, clean typefaces inspired by ship stern plates.

The colour combination was chosen for its striking effect and international feel, with the bold red referencing Italian passion and Japanese stamp ink. Combined with blue and white, the colour scheme also reflects East Rock’s New Zealand beginnings. Black and white photos, fishing coordinates and encyclopaedic illustrations of each boat reflect the expertise that comes with almost 100 years of fishing New Zealand’s east coast.

It was vital that the packaging showed where each fish was caught. We created a separate sticker to display which vessel the product came from – letting customers know exactly what they were purchasing. This gives them confidence in the product’s freshness and sustainability. The sticker was designed to be a key part of the packaging, not an add-on. To accomplish this, we reserved space on the packaging and created a deliberately eye-catching sticker that clearly communicates this important information to consumers.

The result is packaging that helps launch a new concept of fish delivery – celebrating East Rock’s small-scale, high-quality practices while appealing to both local and international audiences.

Fries companies produce a lot of potato peels waste. The idea of this project is to use this waste material in order to create a street food packaging. The potato peel is made up of starches and fibers components, which after maceration and natural drying, acquire the ability to bond with each other and harden. The obtained material is completely made of production waste and is 100% biodegradable. After being used, the packaging can be usefully re-inserted in the biological cycle becoming animal food or fertilizer for plants.

Traditional street packaging has a very short time of use, immediately becoming a hardly recyclable waste. Peel Saver is a sustainable remedy whose aim is to replace plasticized paper packaging.

Fries are thus served inside the same peel that originally contained and protected the potato, returning to the ideal and the natural state in which it was.

In detail the production process consists in a first phase of maceration and natural drying of the peels that are later spread out in a circular mold. Subsequently, the product is rolled around a conical shape, as it happens with the artisanal ice cream waffle cones.

In regards to the drying of the peels, we've made several experiments by testing different timings and methods, thus obtaining a proper texture.

With the due investments, this project can be produced on a large scale with all the adaptations that are necessary for an industrial production.

Peel Saver shows a different point of view, a return to simplicity and to what nature already designed for us.

Every special thing must be packed into stunning packaging that at the same time represents its quality and that on the other, points out the desired target audience. Considering that, the body of the "Future Vodka" bottle is embalmed with silver metal what gives it an futuristic, sexy and above all, luxury impression. Designed for modern, overweening and confident upper-class people who seek to be a symbol of power and success.

Brand identity for the human performance company founded by coach and entrepreneur Mike Barwis.

Barwis is the holistic human performance company founded by Mike Barwis, one of the world’s top strength and conditioning coaches. Barwis is the strength coach and senior advisor for the New York Mets and the star of the Discovery Channel TV show “American Muscle,” which features his work with professional athletes and people with disabilities. Pentagram has designed a brand identity and website for Barwis and his company as they expand into new initiatives, including gyms and fitness products.

Barwis works with collegiate, Olympic and professional athletes from nearly every sport, utilizing methods based in an understanding of the neuromuscular systems and biomechanics of the body. The new Barwis Performance Center gyms extend this same high-quality training to a wider audience. Barwis also specializes in athlete recovery and physical therapy, with neurological reengineering that helps individuals regain motor function.

The Barwis branding is designed to serve all these purposes. The identity centers on a “B” monogram, with a dumbbell embedded in the letter to symbolize strength. The logo is drawn on a grid, with clean, precise geometry, and is equally at home in the worlds of sports, fitness, medicine and technology. The monogram is accompanied by a wordmark set in the brand typeface, Fort Middleweight, a custom version of the flexible, high-performance grotesk Fort, designed by Jeremy Mickel.

The “B” can be integrated with dynamic photography of athletes in motion, and the form of the monogram inspired a set of custom icons, built on the same grid. The designers also redrew Mike Barwis’s personal mascot, a dragon (inspired by his nickname, “the Dragon”) that is chiefly used in the gym environment.

Pentagram also worked with Barwis on a comprehensive brand strategy, developed in collaboration with the strategist Audrey Francis, including naming (simplifying the previous “Barwis Methods” to just “Barwis”), messaging and brand architecture. The framework establishes a cohesive system for sub-brands, each with its own color, so the identity can continue to grow along with the company.

Burkolow has a playful, yet affordable brand identity that reflects the same in its appearance. During the design process we paid extra attention to the user experience: we wanted it to feel familiar not only to customers striving for redesigned flavors, but to those as well who are after classic, traditional family recipes, due to lack of time.

The idea of french toast evokes particular family memories in many of us. Our purpose was to grab this feeling and express it by creating a unique appearance through picking the right colors, applying simplified shapes and compact packaging, making Burkolow charming and engaging with these attributes.

Since its logo is endowed with a personality, it makes it even easier to bring it closer to the audience of every generations. By including additional brand elements, it provides us with the opportunity of carrying out a variety of uses.

Slab is a free-standing,customizable display shelving system for retail outlets that was to be retailed in its basic unit as a kit that would be available at furniture and hardware stores. The simple packaging was created to act as a neutral element that at the same time, would speak volumes about the simplicity and ease of use and / or customizability of the flat packed display unit.

The Urban Spice Shop specialise in providing high quality, organic herbs and spices to premium restaurants and boutique hotels. The Sri Lankan startup’s aim is to take organic products to the mainstream by inviting people to experiment with different flavours, educating on the unique health benefits of certain herbs and spices, whilst also keeping focus on the importance of sustainability.

We created a brand identity and packaging system that reflects The Urban Spice Shop’s natural products. The graphic language was designed to radiate a feeling of authenticity and wellness through the use of simple line style illustrations and subtle off-whites, contrasted by a bright supporting colour palette representing a vast array of flavours. The project deliverables included a printed brochure, website design and custom product photography.

Bee Good is a true brand which produces healthy food of extra high quality. Product range includes natural green tea, organic honey and wide range of nuts: hazelnut, almonds, pine nuts, cashews and others.

The main idea of the brand is «Eat good – feel good», that means: we really are what we eat and any food that we eat, reflects on our bodies, well-being and mood.

Packaging design concept is based on the idea of ​​a “stamp” or a “trace”, which is left on our bodies in the result of eating certain foods.

Structured hierarchy of elements puts emphasis and provide consumers with sequential getting information & main advantages of the product. For example, we add stories about the product and it’s positive influence on your health.

By the way, do you know that almonds maintain vascular health and help to remove excess cholesterol from the body?

Eat healthy and keep your body strong and the mind clean with Bee Good.

Be good. Be better.

We challenged our design team to create a piece of work that wasn’t based on a real brief, for something they have a passion and interest in. This really allowed our Creatives to go to town and stretch their own creativity.

They have a love of motorsport so they created a fictional beer brand “Racing Line Craft Beers” and then developed concepts for a range of five beers that celebrate the classic days of Formula 1. The final design honours the classic combinations of racing drivers, the cars they drove and their race numbers.

The product is a type of sheep milk yogurt from China. This type of product is not common because the current market is dominated by milk yogurt. In this case, it is difficult for consumers to identify sheep milk yogurt products by the package in short time.

To solve this problem, we designed “an adorable sheep” for this product. Through the combination of the sheep-like shape and patterns, the yogurt cup can not only enable consumers to identify the product at the first glance, but also give them a strong impulse to buy it.

In addition to making the appearance of the product more like sheep, the raised cup lid functions as a space for storing a small pack of raisins and nuts and a small spoon. Plain yogurt will taste better after being mixed with some raisins and nuts. Furthermore, since every four cups of yogurt are packed as a group, we drew some green grass on the bottom of the packing box.

In this way, it looks like the sheep are standing on a meadow, implying the natural quality of our product.

Fresh juices is a company that produces 100% fresh natural juices. It is committed to offering products of high quality and nutritional value. The packages of natural juices are designed in minimal styles. They portray a girl wearing her coolest and freshly dressed fruit, inviting consumers to try it out!