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Packaging of the World is a package design inspiration archive showcasing the best, most interesting and creative work worldwide.

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  • 10/02/18--21:20: Rūta Chocolate

  • Design: Džiugas Valančauskas
    Project Type: Produced, Commercial Work
    Client: UAB RŪTA
    Photographer: Darius Petrulaitis
    Location: Vilnius, Lithuania
    Packaging Contents: Chocolate
    Packaging Substrate / Materials: Paper
    Printing Process: Offset, Foil, Lacquer

    Packaging design for premium dark and milk Chocolate.

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  • 10/02/18--21:20: Duop

  • Design: Swerve
    Project Type: Produced, Commercial Work
    Client: Duop
    Location: New York City, USA
    Packaging Contents: Cleaning mop and reusable pads
    Packaging Substrate / Materials: Paperboard

    The Duop cleaning system, initially created for the service industry, brings a new high quality to home products with a range of pads, sweeping heads and extendable handles. For the retail launch Swerve created both branding and packaging graphics - a suite of logos, imagery and copy within an adaptable palette of color and infographics.

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  • 10/02/18--21:21: Finos De Añada 2010 y 2011

  • Design: Hugo Zapata Sanchez
    Project Type: Produced, Commercial Work
    Client: gonzalez byass
    Location: Sevilla, Spain
    Packaging Contents: Wine, Fino
    Packaging Substrate / Materials: Glass Bottle, Paper, Wood
    Printing Process: Foil Stamping, Offset

    González Byass Fino de Añada 2010 and Fino de Añada 2011, the new "Finite Wines" of the Casa de Tío Pepe from two boots that have remained in static aging for 8 and 7 years, respectively. The climate, the albariza earth and the Palomino Fino, three key elements in the evolution of these unique wines, mark the essence of two enological jewels bottled at the optimum moment, when their style and expression of Fino are maximum.

    The harvest and the climate of 2010, a fresh year with a very generous rainfall, and that of 2011, with specific periods of predominance in the east, mild temperatures and a rainfall regime somewhat higher than the historical average, have determined, in part, the personality of the first Fine of Añada by González Byass. Made from the Palomino Fino grapes from Carrascal and Macharnudo Payments, these Finite Wines, impossible to replicate in the future due to their scarcity, have aged for 8 and 7 years in the cellar of La Constancia, under the care and care of Antonio Flores, oenologist and master blender of González Byass.

    The result, two unrepeatable Jerez marvels, that share a resounding and vigorous character, but that reflect the particularities of the harvest and the climate of each year. Fino de Añada 2011, "bottled albariza", is intense and golden in color with olive green reflections. Talc and chalk sensations round out its mouth, spectacular, dry, saline and slightly creamy. On the other hand, Fino de Añada 2010, "sublimated flower", stands out for a pale gold color, elegant and sharp. In this Fino, expression of the second sherry terroir, the winery, pungent aromas emerge that wrap the nuts of the Palomino Fino and explode in the mouth leaving an exalted, salty and savory finish.

    Los Finos de Añada, presented in the first edition of the VI Sherrymaster by Tío Pepe by Josep Pitu Roca, sommelier of El Celler de Can Roca, are a new example of this winery's commitment to recover and restore the Jerez winemaking legacy to today. , a work in which the work of the CIDIMA research center (Quality, Research, Development, Innovation and Environment) is decisive. It is another example of innovation looking to the past and one more step in the expansion of #SherryRevolution, the global movement created by González Byass that has led Jerez to live a new golden age worldwide.


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    Design: Nude Brand Creation
    Project Type: Produced, Commercial Work
    Client: The Surrey Copper Distillery
    Location: London, UK
    Packaging Contents: Vermouth
    Packaging Substrate / Materials: Paper Labelling, glass bottle
    Printing Process: Flexography

    The Surrey Copper Distillery has launched Chimes English Extra Dry Vermouth, with brand identity and packaging developed by Nude Brand Creation. This is the second product from the distillery established by Dr Chris Smart and Professor Katherine Smart and follows the release of Copperfield London Dry Gin, also designed by Nude Brand Creation.

    Chimes English Extra Dry Vermouth is an English vermouth, hand-crafted from Surrey Sauvignon Blanc blended with a distilled spirit infusion made using twelve botanicals. The recipe is inspired by descriptions of 18th century Turin (Piedmont) vermouths found in various archives and recipes for aromatised spirits, noted in Ambrose Cooper’s The Complete Distiller.

    Following the theme set for the distillery and their first release, Copperfield London Dry Gin, the packaging of Chimes English Extra Dry Vermouth is inspired by Katherine and Chris Smart’s background in academia and their passion for collecting rare, vintage books, especially Charles Dickens. The vermouth is named after Charles Dickens’ The Chimes: A Goblin Story of Some Bells that Rang an Old Year Out and a New Year In – a book he penned in 1844 whilst living in Genoa during a year-long Grand Tour of Italy.


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  • 10/02/18--21:24: The Vegetarian Butcher's

  • Design: Sean Valies
    Project Type: Concept
    Location: Rotterdam, The Netherlands
    Packaging Contents: Vegetarian Meat, Meat, Sausage, File American, Smoked sausage, rookworst
    Packaging Substrate / Materials: Paper, Plastic
    Printing Process: Digital printing

    This project was an open contest for the third BNO Packaging Talent Awards. The assignment was to design a packaging line for the already existing products and/or the new vegetarian smoked sausage of the “De Vegetarische Slager” (The Vegetarian butcher) in the Netherlands.

    This design won first prize and takes the taste of "smoked sausage" and the ingredients as core elements. The Art Nouveau-style illustration represents soybeans which is a main ingredient in most vegetarian products. These two elements create a good balance for the vegetarian sausage, and make you as a buyer feel this vegetarian smoked sausage tastes even better than normal.

    As the jury stated: “The playful typography and Art Nouveau-style illustrations connect one-on- one with the logo of the Vegetarian Butcher and at the same time gives its own subtle dimension to the package as a whole. The packaging is simple, inviting and evokes associations with a butcher."

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  • 10/02/18--21:27: Stoneleigh

  • Design: Co Partnership
    Project Type: Produced, Commercial Work
    Client: Pernod Ricard
    Location: Surry Hills, Australia
    Packaging Contents: Wine
    Packaging Substrate / Materials: Glass bottle

    Stoneleigh hails from Marlborough, New Zealand’s most famous wine region, with an enviable international reputation for producing the best Sauvignon Blanc in the world.

    The challenge with any brand redesign is to consider what stays and what goes. What equities are required to keep brand recognition amongst current consumers, whilst attracting new ones.

    The Stoneleigh brand had strong foundations to work with; a unique and compelling sunstone story, a portfolio of wines that over-deliver in quality and a strong brand positioning of ‘A wonder of nature’. Our task was to breathe new life into the brand, embracing the unique story of each wine with its own personality, whilst delivering enough brand consistency for them to be recognised as a family.

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  • 10/02/18--21:28: Backhouse

  • Design: CF Napa Brand Design
    Creative Principal: David Schuemann
    Art Director: Antonio Rivera
    Designer: Teddy Kurniawan
    Project Type: Produced, Commercial Work
    Client: O’Neill Vintners & Distillers
    Location: Napa, United States
    Packaging Contents: Wine
    Packaging Substrate / Materials: Glass Bottle, Fasson 60# Luna WS
    Printing Process: Offset

    O’Neill Vintners & Distillers asked CF Napa to redesign the Backhouse wine brand to a boutique, artisanal selection to be sold exclusively on-premise primarily for by-the-glass programs. The packaging needed to appeal both to bar tenders as well as to consumers looking for a high-quality, credible selection amongst more recognizable national brands that are often viewed by consumers as albeit safe selections, less credible and of lesser quality.

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  • 10/02/18--21:29: The Mediterranean

  • Design: Thanasis Kakios
    Project Type: Produced, Commercial Work
    Client: The Mediterranean
    Location: Kalymnos, Greece
    Packaging Contents: Natural Sea Sponge
    Packaging Substrate / Materials: Paper

    The greek island Kalymnos has traditionally been the source of cathcing, processing, exporting and supplying natural sponges in Greece. The Mediterranean is about a collection of natural sea sponges with three kinds: the Baby sponge (for kids), the Honeycomb and the Fine Silk. The main element of the packaging is the hole which symbolizes the greek sun above the Mediterranean sea. The sea in every packaging has its own personality according to the kind of each sea sponge.

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  • 10/03/18--04:01: Tauraite Country Spirits

  • Design: AKU
    Project Type: Produced, Commercial Work
    Packaging Content: Spirits
    Location: Estonia

    Tiina and Erki are actors turned into farmers and spirit makers. They grow & pick the berries, fine-tune and bottle the drinks. Therefore the drink itself takes center stage on the label, framed by only the necessary information. On a limited batch, some interesting details are revealed on the inside of the label. The packaging design is topped off with a plant-tag inspired neck label.


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  • 10/03/18--23:24: Gardenia Orange Juice

  • Design: Abdelrahman Farahat
    Project Type: Produced, Commercial Work
    Client: Gardenia
    Location: Egypt
    Packaging Contents: Orange Juice
    Packaging Substrate / Materials: Glass Bottle

    Gardenia is an orange juice brand. The packaging focused on the fruit itself with a different perspective to stand out on the shelf. Focusing also on the label with bold color and contrast.

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  • 10/03/18--23:25: Rusky Bakes

  • Art Director: Marian Kamal Shawky
    Project Type: Produced, Commercial Work
    Client: Egypt Food
    Location: Egypt
    Packaging Contents: Bakes
    Packaging Substrate / Materials: Aluminium

    Rusky Bakes product has four flavors. The concept mainly is reflecting the main ingredient which is wheat, Rusky bakes is a healthy yet tasty, it's a crunchy snack that could eaten any time of the day.

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  • 10/03/18--23:26: Misty Puff


  • Design: Mohamed Tarek Sabry
    Project Type: Produced, Commercial Work
    Client: Misty Puff
    Location: Egypt
    Packaging Contents: Premium Vape eLiquid
    Packaging Substrate / Materials: Glass bottle
    Printing Process: Digital printing

    The project consists of a broad spectrum of packaging designs that aim to promote Misty Puff’s products (Misty Puff is a premium vape eLiquid brand that offers vapers a range of unconventional flavors to choose from).

    The choice of colors is based on how the brand wants to set itself apart in the market, that’s why the designs are rather vivid and festive to reflect the kind of ambiance each flavor creates.

    What's Unique?
    It has a unique shape that is complemented by an eccentric pattern.


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  • 10/03/18--23:27: Caffè Cossu

  • Agency: GruppoMisto Comunicazione
    Designer: Marcello Carlotti
    Project Type: Produced, Commercial Work
    Client: Caffè Cossu
    Location: Iglesias, Italy
    Packaging Contents: Coffee
    Packaging Substrate / Materials: Aluminium, Plastic

    Caffé Cossu packaging renewal.

    In a small mining town in the south of Sardinia, Iglesias, the surname Cossu was already in the '40s synonymous with a good coffee. It is precisely here, in fact, that our story begins, in the renowned café "Nino Cossu". The son Luigi learns from Nino the art of coffee that intrigues him so much that he takes him to Trieste to perfect himself, attending courses of tasting and roasting at the Italian Coffee Academy. So, more than twenty years ago, Luigi, gives life to an artisan roasting, managing to set the high quality standard that characterizes our recipe, created with the best raw coffee in the world. Since then, much has been done and the small roasting machine has become a cutting-edge plant able to bring our coffee to excellent levels, winning many admirers.





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  • 10/03/18--23:28: Anadin Brand Refresh

  • Design: Path
    Project Type: Produced, Commercial Work
    Client: Pfizer
    Location: London, UK
    Packaging Contents: Painkillers
    Packaging Substrate / Materials: Cardboard

    Path, creative partners for brands, has supported Pfizer in a packaging design refresh of the Anadin portfolio. In uniting the ranges with a clearer and more intuitive design, the leading OTC brand aims to empower its consumers with the information to find the right product for their pain relief needs. The updated range will launch nationwide throughout the remainder of the year.

    Path was tasked with identifying a design strategy that enhanced differentiation between the premium and core ranges whilst also establishing consistency across the entire Anadin portfolio.
    Improved clarity and communication were essential in strengthening navigation as well as conveying the key benefits of each product.

    After a strategic assessment of the portfolio, Path developed a solution that simplified the overall design to achieve impact and consistency whilst also highlighting the key differences of each product. Easy to navigate and easy to understand, the Anadin portfolio now reflects the brand’s values of trust, expertise and confident action.

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  • 10/03/18--23:30: Luxurious Joss Sticks

  • Design: Brij Design Studio
    Project Type: Produced, Commercial Work
    Client: Harrit herbal
    Location: Mumbai, India
    Packaging Contents: Aromatic triangle joss stick
    Packaging Substrate / Materials: Packaging board
    Printing Process: Offset print + lamination + Gold foil + spot Varnish

    Introduction
    Luxurious Joss stick are aroma stick made from the by-products of Indigenous breed of cow, Gir cow. It is completely natural without any use of toxins and completely handmade. These Joss sticks are made with the use of 16 Ayurvedic herbs that are from captured from nature.

    Packaging concept
    The soul of an Ayurvedic brand lies in its simplicity and creativity that could convey purity. Communicating all elements of the brand is what a packaging needs to be best at. This packaging design for Harrit health care joss sticks spells wellness and harmony – a promise of an authentic organic Ayurvedic brand.
    We transformed such memorable & healthy aroma into a stamp, which reflects products’ characteristics perfectly. The golden triangles subtly in the background depicts the shape of the joss sticks and also the feature- i.e A temple of aroma.

    We realised on the way that developing a packaging concept for the right target audience needs simplicity. We wanted to truly represent the brand’s core: Ayurvedic, wellness and their usage of organic, natural ingredients. We achieved that by having a colour palette that symbolises that exactly. We wanted a practical, functional quality that incorporates everyday wellness, as well as has a communication of the ingredients. We strove for a fresh approach that helps to communicate an easiness and effortlessness, but also has a hint of a sophisticated understatement.

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  • 10/03/18--23:43: Gin Deza

  • Design: Javier Garduño Estudio De Diseño
    Project Type: Produced, Commercial Work
    Client: Licores Deza
    Location: Zamora, Spain
    Packaging Contents: Gin
    Packaging Substrate / Materials: Glass Bottle
    Printing Process: Screnn Printing

    Packaging design for Zamoranian gin, DEZA. We were inspired by the old pharmacy jars because its artisan elaboration it was as done in the 20s. For the graphic, we were inspired in the "Art Deco" elements of the buildings that pharmacies used to be at that time. A very visual and elegant packaging.

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    Agency: DAf Wine & Spirits
    Designer: Bruno Canales
    Project Type: Produced, Commercial Work
    Client: Odfjell Vineyards
    Location: Chile
    Packaging Contents: Wine
    Packaging Substrate / Materials: Glass bottle
    Printing Process: Foil stamping, Foil embossing, Flexography

    Odfjell, an innovative winery based in Chile with strong Norwegian roots, approached DAf to redesign three separate tiers of their wines: Armador, Orzada and Aliara. Our challenge was to create a highly-premium design that reflected the brand’s values while maintaining continuity with their previous label design. Our three designs reflect the elements of Earth, Fire and Water, which are integral to Odfjell’s biodynamic, organic winemaking process. Created from original high-detail, close-up photography, the label design establishes distinct personalities for each wine while clearly positioning them under the Odfjell brand.

    What's Unique?
    The design is characterized by a bold use of texture and foil, far freer and more pronounced than the subtler use of foil generally seen in wine packaging design.




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  • 10/03/18--23:45: Covered in Bees!

  • Design: Ollie Langridge
    Project Type: Produced, Commercial Work
    Client: Ollie's Honey Company
    Location: Leeds, UK
    Packaging Contents: Honey
    Packaging Substrate / Materials: Glass jar, paper label, card swing tag
    Printing Process: Letterpress and digital printing

    After spending over a decade working with agencies to create branding and packaging for other companies, designer (turned beekeeper) Ollie Langridge decided to become his own client – creating the branding and packaging for his new venture 'Ollie's Honey Company'.

    Wanting to stay away from many of the usual stereotypes found in honey packaging, Ollie found inspiration for the design in his experiences as a new beekeeper, and mainly his overwhelming feeling of being covered in bees!.

    The design mixes Ollie's love of beekeeping, typography and buying stuff off ebay – using a beautifully random selection of woodblock letter Bs from Ollie's collection to cover the honey labels.

    Working with a local print-maker to letterpress the different letter forms, Ollie then scanned and resized them to fit and added a swing tag featuring the company's simple, bold branding.

    Unlike the stuff you find in supermarkets, the taste of raw honey can change from year to year, depending on a number of different things, such as the weather and which flowers are in bloom etc. So to reflect the uniqueness of each year's harvest, Ollie plans to create a different label design each year.

    Ollie's business might be starting small, but it's already doing well - with this years batch of honey selling out completely and orders already coming in for Spring 2019... time to start working on next year's design!

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  • 10/03/18--23:45: Magda Wine

  • Design: Luminous Design Group
    Project Type: Produced, Commercial Work
    Client: Karipidis Winery
    Location: Athens, Greece
    Packaging Contents: Wine
    Packaging Substrate / Materials: Glass Bottle
    Printing Process: Screen printing

    Karipidis winery commissioned us to design the new label of their estate, a white, single variety of Assyrtiko. In order to achieve a clean and elegant design, we worked directly on the bottle, using as few elements as possible. A sophisticated typography approach, comes in balance with a brush stroke - as a reference to Magda’s curly hair - emphasizing the “personality” of this distinctive vinification.

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  • 10/03/18--23:53: COCO

  • Design: Telmo Cendan
    Project Type: Produced, Commercial Work
    Packaging Content: Canned food
    Location: Lugo, Spain

    Coco was born as a brand oriented to bring organic products of high quality to the consumer in a fresh way and away from the classical visual language in this type of products. Through geometrical uses and a palette of bright colors, we designed a contemporary brand with a very careful graphic treatment.

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