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Packaging of the World is a package design inspiration archive showcasing the best, most interesting and creative work worldwide.

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  • 10/16/18--23:48: Sonoma Distilling Company

  • Design: Makers & Allies
    Project Type: Produced, Commercial Work
    Client: Sonoma Distilling Co.
    Printer: Paragon
    Location: San Luis Obispo, CA
    Packaging Contents: Whiskey
    Packaging Substrate / Materials: Eggshell Felt + Luxor Copper Foil + Chiseled Emboss + Spot Varnish + Laser Cut + Rotating Bottle Number + Hang Tag + Custom PVC Capsule
    Printing Process: Digital

    Rooted in the heart of Sonoma County, Sonoma Distilling Co. needed a rebrand which would speak for itself in the market as California's Premium Craft Whiskey brand. The packaging captures the essence of the craft-centered community of Sonoma, while expressing the nuances which make their whiskey, and their production, unique.

    Textures and colors like copper, metal, wood, grains, and water are presented with bold, vintage-inspired fonts, fusing modern and innovative with traditional – The result is a look and feel which reflects the brand’s journey and ethos: established and high-quality, yet artisanal and sustainably-minded.

    Sonoma Distilling Company is primed for a new chapter.

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  • 10/16/18--23:49: Rabastas Armagnac

  • Agency: Sand Creative
    Creative director: Sean Harvey
    Project Type: Produced, Commercial Work
    Client: Rabastas - Cesar Kuberek
    Illustrator: Chris Mitchell
    Photography: Scott Kimble
    Location: Kent, UK
    Packaging Contents: Armagnac
    Packaging Substrate / Materials: Glass bottle, paper label
    Printing Process: Digital printing with high build screen and protective varnish

    Armagnac is a grape-based spirit with a 700 year old history and is produced in the region it’s named after – Armagnac, in Gascony, Southwest France.

    Rabastas is distilled and bottled in Gascony and is inspired by one of the region’s most famous legends, the musketeer d'Artagnan and fellow adventurer - Rabastas the horse.

    Great enjoyed straight over ice or in cocktails, the branding shows Rabastas with d'Artagnan in his profile, symbolising the perfect mix.

    The simple design sits elegantly on the uncoated textured paper which as been varnished for protection. The logo and the detailed strip at the base of the label have had a high build gloss screen applied. Charcoal black and off whites have been used for the monochrome colour palette. A tamper strip seals the bottle with the phrase ‘L’esprit mousquetaire’ ‘The musketeer spirit.‘ - A spirit of freedom and adventure.

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  • 10/16/18--23:49: Ígneo

  • Agency: DAf
    Designers: Macarena Norambuena, María José Munita
    Project Type: Produced, Commercial Work
    Client: Bodega Volcanes de Chile
    Location: Santiago, Chile
    Packaging Contents: Wine
    Packaging Substrate / Materials: Glass bottle
    Printing Process: Foil stamping, Embossed silk-screen printing

    Chile is nothing if not a volcanic country. Its lands have shifted, risen and fallen for millennia, infusing the soils with minerals that still nourish them today.

    Bodega Volcanes de Chile’s wines come from vineyards containing volcanic soils, chosen specifically by the winemaker to nurture the individual characteristics of their grapes. The winery approached DAf to create the naming, storytelling and brand identity for a new premium wine, an experimental blend of Petit Verdot and Petite Syrah: two little-used varieties in Chile. Bodega Volcanes de Chile needed a name and packaging design for this new blend that targeted key markets and represented the product’s main qualities: Its premium status and origins in volcanic soils.

    The chosen brand name, Ígneo, is inspired by the igneous rocks formed by cooled, solidified volcanic magma, and evokes the influence of ancient volcanoes on modern-day winemaking.

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    Design: BRIGADE
    Executive Creative Director / Owner: Kirsten Modestow
    Project Type: Produced, Commercial Work
    Client: SVEDKA
    Location: Hadley, MA, USA
    Packaging Contents: Vodka
    Packaging Substrate / Materials: Cardboard

    Crafting a Bold Seasonal Design
    In our partnership with SVEDKA, we’ve helped the iconic imported vodka brand introduce 14 flavors and expand into the ready-to-drink space. Our goal for Halloween 2018 was to help the brand stand out from the generic seasonal crowd at retail. We created a bold packaging design featuring a gaping mouth with sharp, dripping fangs. The design plays with seasonal tropes but feels proprietary and commands attention. To create a holistic consumer experience, we developed additional pieces of collateral like displays and pole toppers, and designed all the assets to translate to digital, social, and point of purchase.

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  • 10/17/18--22:05: Fit Active

  • Agency: UPRISE
    Creative Director: Aleksandr Orlov
    Project Type: Produced, Commercial Work
    Client: Piteko
    Location: Moscow, Russia
    Packaging Contents: Functional products, dietary supplement

    FIT ACTIVE is a godsend for people who control body weight, lead an active lifestyle and play sports. A variety of products are produced under this brand: energy caramel, a line of dietary supplements, protein mixtures for making pancakes and fritters, hot chocolate, syrups.

    “For different product categories, various design codes are used that work in this category, so it was necessary to create a brand designer, mobile and easily adaptable, while ensuring brand awareness,” says creative director Alexander Orlov. The unified structure of the layout and the font solution, the use of the triangular shape of the logblock as a forming element of the package made it possible to solve this problem. All UTP of a product are collected in one place - in the RTB-block - which facilitates the reading of important information by the consumer and keeps the design clean. In the log-block, the triangle-arrow symbolizes the forward movement, and the twisting edges add torque and dynamics. Chopped dense letters - modern and pro-sports - form a compact logo.

    “There are many similar brands in the market, both domestic and foreign, while Russian brands are gaining popularity by offering a quality product at an affordable price - this makes the FIT ACTIVE brand interesting for the buyer,” adds Alena Kuznetsova, Client Relations Director the parties tried to give this also a “tasty” look.”

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  • 10/17/18--22:06: Makomas

  • Design: Litmus Branding
    Project Type: Produced, Commercial Work
    Client: Makomas
    Location: USA
    Packaging Contents: Healthy Drinks
    Packaging Substrate / Materials: Glass Bottle, Paper
    Printing Process: Digital Printing

    The Makomas Foundation was started by Magbè Savané, a native of Côte d’Ivoire to popularize the traditional African recipes that she used to savour in her childhood and were passed down from generation to generation. The healthy drinks are made through natural ingredients cultivated in sustainable ways with no added sugar, artificial colours, and preservatives.

    Makomas wanted to translate the same authenticity of its products into its design that evokes the feel, “Simplicity is the ultimate sophistication.” To create an aura of trust and hope around the product, the main source of the drink i.e. the Baobab fruit, Hibiscus, and Ginger are placed in an imposing yet appealing manner in design in a way that a shopper will first catch the view of this ingredient. Furthermore, he or she will be motivated to study the product in detail, consequently leading to a well-informed purchase decision.

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  • 10/17/18--22:06: Filo Delicates

  • Design: M.Hummel-Gradén
    Project Type: Produced, Commercial Work
    Client: Filo Delicaates
    Location: Sweden
    Packaging Contents: Pie crust
    Packaging Substrate / Materials: Paper
    Printing Process: Screen printing

    Lazaridis/Filo Delicates needed a re-design of their packaging. The products "Minipajskal" (mini pie shells) and "Filokrustader" (filo croustade) is first out to be re-branded.

    We chose to highlight the heritage of the product and make this the main focus for the packaging. The Filo pastry is a vegan product that the creator Mr Lazaridis brought with him from his town in Thessaloniki, Greece. Our choice for the design was therefore quite simple, highlight the Greek heritage.

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  • 10/17/18--22:13: 130YO Gran Cruz

  • Design: Omdesign
    Project Type: Produced, Commercial Work
    Client: Gran Cruz
    Location: Matosinhos, Portugal
    Packaging Contents: 100YO Very Old Tawny Port wine
    Packaging Substrate / Materials: Wood structure with velvety touch, leather and gold finishes, glass bottle and bartop
    Printing Process: Screen printing

    In order to mark the 130th anniversary of the know-how and passion of Gran Cruz and to celebrate an historical date for this century-old Port producer, Omdesign designed and produced a special and exclusive bottle and packaging, limited to 250 bottles with an excellent Very Old Tawny Port, from a single harvest.

    Determined to create an outstanding commemorative packaging, Gran Cruz has launched this luxurious, premium and limited edition, which reflects in its details all the essence of Douro, as well as the cooperage artwork and ageing of the distinctive wine Gran Cruz has worked on and prepared for this particular edition. Reinforcing their culture, history and values, Gran Cruz selected a special 100 years old Very Old Tawny Port and an special icon screen printed on the bottle, representing and mirroring the significance of black colour in their legacy, identity and personality.

    The bottle is integrated in a wood structure, finished with velvety touch. Inside we are invited to find out remarks in leather and gold finishes, underlining the luxury of this project. Every detail was developed to have a specific purpose, such as the bartop slot made to avoid the bottle to turn or to move; the icon graved in the bottle to illustrate the slogan, culture and history of the company or the cork stopper to keep the quality of this unique wine.

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  • 10/17/18--22:15: Cerveceria Ágora

  • Agency: Youpanqui BBDO
    Art Director: César Góngora Piñas
    Copywriter: Duilio Molinari Rospigliosi
    Production: Jessica Saavedra
    Photography: Leonel Ortiz
    Illustration: Miguel Ramos
    Project Type: Produced, Commercial Work
    Client: Cerveceria Ágora
    Location: Lima, Portugal
    Packaging Contents: Beers
    Packaging Substrate / Materials: Glass bottle
    Printing Process: Flexography

    Beer, Greek mythology and creativity are 3 things that we like, thanks to the fate in a meeting we met Ederth and Carlos, some young people who wanted to change the image of their brand of beers, the name? Agora, the problem? The labels of their drinks did not reflect the body, aroma and flavor that their content possessed. It was time to act.

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  • 10/17/18--22:16: Equre

  • Design: Repina Branding
    Project Type: Produced, Commercial Work
    Client: Insmile Dental Lounge
    Location: Moscow, Russia
    Packaging Contents: Dental cosmetics
    Packaging Substrate / Materials: Plastic

    A series of specialized high-tech premium oral care products – Equre

    To develop a brand system for all SKU in product line

    The Equre brand is changing the attitude of teeth brushing as a routine process, stating that it can be enjoyable. The positioning strategy is the idea of the cult of caring for teeth.

    Creative concept "Cult of a beautiful smile".

    Package Design
    The idea of the cult realized in the design of the package. The basis of the visual idea was totems in the art deco style, which are designed to protect the purity and health of teeth. Each line has its own totem.
    Premium brand product is supported in the package: Equre toothpaste is not available in traditional tubes, but in cosmetic bottles with dispensers. In addition, the shape of the outer packaging in the form of a tube helps the brand build up from the competitors on the shelf.

    The interaction with the package turned into a game — when you open the tube, the totem mouth opens.

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  • 10/17/18--22:27: Muckleyeye

  • Design: Chad Michael Studio
    Project Type: Produced, Commercial Work
    Packaging Content: Spirits
    Location: Dallas, TX, USA

    Muckleyeye is wide range of libations from Colts Neck Stillhouse Co. in New Jersey. Every batch is distilled with enthusiasm and exuberant pride – these are spirits of proclamation!

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  • 10/18/18--23:38: Tania Chips

  • Design: Litmus Branding
    Project Type: Produced, Commercial Work
    Location: Karnataka, India
    Packaging Contents: Potato Chips, Mung Daal and Yummy Pasta
    Packaging Substrate / Materials: Plastic Flow Pack
    Printing Process: Gravure Printing

    Tania chips aspired to stand out on the shelves when kept with other food and drink FMCG brand. Other than clearly displaying the packaged product, the brand wished to attract the younger audience i.e. kids and teens through vibrant colours and playful design.

    The abstract circular layout was assigned the most prominent position in the entire design. It is not just eye-catchy but is representative of the popular Indian traditional spinner (Lattu) which when tied with the string and is released from the top to the ground, where its needle spin on the ground in a circular motion.

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  • 10/18/18--23:40: Anand Namkeen

  • Design: Litmus Branding
    Project Type: Produced, Commercial Work
    Client: Anand Namkeen
    Location: Patan, India
    Packaging Contents: Food - Dry Snacks
    Packaging Substrate / Materials: Plastic Flow Pack
    Printing Process: Gravure Printing

    Anand Namkeen, an established FMCG brand in North Gujarat wanted to develop innovative food packaging for a clear and concise identity of the brand. For Anand’s specific category we created an exclusive product packaging design with the yellow colour to reflect the message of brand name itself. Anand means ‘happiness’ and yellow is known for symbolizing ‘happiness’.

    The tempting snack photos actually persuaded us during the photography sessions but we swear we actually resisted and see how fulfilling they look on the packages! For popcorn packaging design, chips packaging design and other fryums snack packaging design we chose vibrant and joyful colours to attract the eyes keeping the brand logo and snack name as the face value.

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  • 10/18/18--23:40: Naughty Bear

  • Design: XPOM
    Project Type: Produced, Commercial Work
    Client: Sormov Confectionery Factory
    Location: Nizhny Novgorod. Russia
    Packaging Contents: Waffle candy
    Packaging Substrate / Materials: Foil
    Printing Process: Flexography

    "Naughty bear" candies are wide sheets of thin waffles layered with chocolate praline and covered with smooth glaze. Large, crunchy, dense sweets with deep cocoa flavour and creamy caramel scent. Considerable size and a beautiful package make "Naughty bear" candies a great souvenir.

    Branding, positioning, character development in different images, illustration set and package design were developed in Chrome studio.

    The key image of the brand is a little bear. An urban teenager, who follows modern tendencies. This concept is universal, in future it may be completed with new items, and the carachter will try on new images. Target audience of the trademark is preschool and juniorschool-aged children. It will be interesting for kids to collect and exchange the packages with their friends.

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    Design: Yosha Waghela
    Project Type: Student Project
    School: MIT Institute of Design
    Course: Graphic Design
    Location: Pune, India
    Packaging Contents: Medicine (Capsules/Tablets)
    Packaging Substrate / Materials: Card Paper, Aluminium foil
    Printing Process: Digital Printing/Screen Printing

    The aim of this project was to introduce a brand of Ayurvedic medicines and create packaging that is more appealing to the youth and convenient for use than the current general packaging used for over the counter Ayurvedic medicines.

    For the Identity
    According to Ayurveda, your body is in complete health and well-being when the three dosha in your body are balanced. The identity is a representation of the balance of the three doshas - vata, pitta and kapha.

    For the Visual language
    - Inspiration : The motifs used on the packaging has been inspired from the symmetrical motifs used on traditional block printed fabrics.
    - The motifs illustrated on the packaging are the main ingredients used for the different medicines. --Each medicine is colour coded for easy recall value and is directly associated to the effect of the medicine. Fresh pastel colours have been used to invoke positive and calming feelings.
    - There is a subtle incorporation of the medical cross symbol on the layout of the box.

    The main intention behind this form was to eliminate the use of the bulky plastic or glass containers which is how Ayurvedic medicines are generally packaged and are inconvenient to carry around for daily usage.

    Primary Packaging :
    Since the suggested dosage is 2 tablets per day, 15 strips containing two tablets each would be stacked in the box.

    Secondary Packaging :
    A box which could be hung as a visual reminder. The opening at the bottom will be used to pick the two capsules to be consumed daily. The slit opening on the side could be used to check the amount of remaining strips.

    Packaging Materials
    Primary Packaging : Alu alu blister foil packaging would be used since it protects the capsules from heat, light and moisture. It is a 100% recyclable.
    Secondary Packaging : Card paper would be used to make the box that will be used as a container for the medicine.

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  • 10/18/18--23:43: Yorica!

  • Design: Brandon
    Project Type: Produced, Commercial Work
    Location: London, UK
    Packaging Contents: 'Free-from' ice cream
    Packaging Substrate / Materials: Cardboard pot

    Yorica!, London’s premier ‘free-from’ ice-cream parlour, launches into the retail trade, with a striking new brand identity by design consultancy Brandon.

    Yorica!, which first opened in 2016 selling delicious ice-creams that are free from all 14 major allergens, has now made the shift from gelateria into the supermarket retail trade. The team at Brandon was tasked with creating a new identity and packaging design that would evolve the much-loved and trusted brand and set it up for this new adventure.

    From parlour to pot
    Yorica! has a very distinctive 1960s-inspired free-spirit identity that has proved hugely successful in its two London parlours, but it was felt that the demands of the supermarket space – including a limited consumer ‘dwell’ time and cluttered competitor shelf – required a brand refresh to ensure it stood out on the shelf.

    To maintain brand familiarity and trust – essential in the allergen-free and vegan sectors – Brandon took some of the existing assets and amplified them to create a simple yet iconic brand identity that translates the Yorica! story to the retail trade.

    To further elevate the sense of trust and quality, graphic cues, including gold halos around the brand mark and Vegan Society symbol, have been added, and the ‘14 Allergen Free’ message appears clearly and simply on the lid.

    The graphic impact on pack has also been dialled up. Swirls from the original parlour livery have been evolved and made larger, with colourways that now represent the flavour within. The logotype has been contemporised and premiumised with a black keyline that ‘lifts’ it off pack and sets it apart from other brands.

    Brandon also sought to communicate that while the products may lack ingredients like dairy, nuts and eggs, they are not short on flavour. The image of a single scoop taps into the appetite appeal that compels consumers on an emotional level, as well as adding further product clarity.

    What’s the scoop?
    Richard Taylor says: “Yorica! has a devoted following that love it, and we were extremely careful to respect that. We’ve taken the brand on a journey, while elevating the product for the retail trade, driving stronger premium cues and disrupting with a patter than stands out like a sore thumb. It was critical that we disrupt in such a competitive and noisy ice-cream aisle.

    “We’ve achieved the best possible result by being sensitive to what the Yorica! team has worked so hard to achieve, while using our unique brand refresh expertise. In so doing, we’ve given Yorica! a new iconic asset that sets it up for success.”

    Simon Foster, Group Managing Director at Yorica!, says: “Brandon has come up with an exciting new brand identity that will help us to take Yorica! to the next stage of its life without losing sight of who we are and what we stand for. Yorica! is now ready for a wider audience outside of London. The design is both simple and iconic, and, most importantly, easy for people to understand at speed towards the end of a busy shop.”

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  • 10/18/18--23:44: Bacanal Wines

  • Design: Red Box Mendoza
    Project Type: Produced, Commercial Work
    Client: Bacanal Wines
    Location: Mendoza, Argentina
    Packaging Contents: Wine
    Packaging Substrate / Materials: Glass bottle, paper
    Printing Process: Offset

    Bacchanal: (From the Latin Bacchanalia)
    1. Celebrations in ancient Rome in honor of Bacchus, god of wine.
    2. Unbridled parties where people ate, drank and had sex without moderation.
    The rituals do not extinguish, they evolve. Time has transformed the bacchanalia into the celebrations we know today, but its characteristic mysticism has been lost. This wine seeks to revive dance, music, drink, love and, above all, human relationships.

    Welcome to the new bacchanalia.

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  • 10/18/18--23:45: VitSpritz

  • Agency: Almighty
    Creative Director: Matt Burke
    Designer: Catherine Waite
    Project Type: Produced, Commercial Work
    Client: MIJO Healthcare
    Photographer: Tara Liondaris
    Location: Chichester, England
    Packaging Contents: Vitamins
    Packaging Substrate / Materials: Plastic

    Almighty has created the branding, packaging design and promotional images for VitSpritz, a new vitamin brand developed by MIJO Healthcare.

    VitSpritz is an innovative new oral spray format for supplements aimed at people who don’t like tablets. The pocket-sized bottle is intended to be an easy way for people to take vitamins on the go when they feel they need a boost. The brand will launch in Boots and other selected retailers this autumn and is unique in the UK market.

    Almighty decided to introduce a clean, minimal aesthetic borrowing more from haircare and beauty to position the product as a handbag item and mark it out as something new. The simplicity of the design lends itself to the easy-to-use proposition. A large flat colour roundel on the outer box gives the range strong shelf presence and helps customers navigate the products.

    Matt Burke, Creative Director at Almighty says: “We are seeing vitamin and beauty categories getting closer and closer. Vitamin brands tend to cram in far too much messaging on the front of pack. It is a category plagued by bad typography. We felt that this range deserved the same kind of elegance in the design as functional beauty products.”

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  • 10/18/18--23:45: Shore Soap Co.

  • Design: Studio Juli-ette
    Project Type: Produced, Commercial Work
    Client: Shore Soap Co.
    Location: Rhode Island, USA
    Packaging Substrate / Materials: Paper, Glass

    Shore Soap Co. is "a handcrafted bath and body brand, established in 2013 in Newport, Rhode Island. Shore Soap Co. channels their inspiration from the sea to create quality products that portray nature and simplicity."
    Studio Juli-ette created their new look by developing custom illustrations for the brand's iconic twelve scents.

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  • 10/18/18--23:46: Nurish

  • Design: Tidy Studio
    Project Type: Produced, Commercial Work
    Client: Nurish
    Location: Cardiff, UK
    Packaging Contents: Low-fat baked snacks
    Packaging Substrate / Materials: Cardboard
    Printing Process: Lithographic printing

    A changing industry calls for fresh new products. Recognising a growing need to offer options for health-conscious consumers, Peter’s Food Services tasked us with creating an eye-catching identity for their new range of low-fat baked snacks.

    Our response was Nurish: a vibrant, youthful food brand appealing to on-the-go millennials.

    The vision:
    Nurish needed to stand out on supermarket shelves, with unmissable packaging and tempting visuals. The packaging also needed to feature traffic light labelling, communicating the nutritional values of the new range.
    In an increasingly crowded market of low-fat snacks, we wanted Nurish’s branding to offer something new and original, without detracting from the classic flavour combinations that our client had invested significant resources developing.

    The outcome:
    Combining vibrant pops of colour, playful typography and mouthwatering food photography, the visual identity we produced has helped Nurish to win its place on the shelves of selected Tesco stores. With plans for a new range of flavours and deals with other supermarket chains, the fresh-faced food brand is projecting a healthy forecast for years to come.

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