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Packaging of the World is a package design inspiration archive showcasing the best, most interesting and creative work worldwide.

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  • 10/23/18--23:16: Good Persimmon

  • Design: HOU QI DESIGN (厚启设计
    Project Type: Produced, Commercial Work
    Location: Xi'an, China
    Packaging Contents: Persimmon

    Project Overview:
    Good persimmon, a brand of original persimmon brand founded in Xi'an, China, which advocates natural creation. It proposes a good persimmon cake, a good product concept, advocates combining traditional craftsmanship, using ingenious craftsmanship, pursuing the essence of natural creation, insisting that all raw materials are collected from Fuping farm orchard, and picking one from the Fuping Dajian persimmon by carefully selecting one. , screening the essence, to provide a high-quality good persimmon for the consumer group who pursues healthy food.

    Its raw material collection site is located in Fuping County, Weinan City, Shaanxi Province. It is named as the hometown of China's famous and excellent economic forest named by the China Forestry Bureau. It is also a world-famous persimmon eugenic area. It is rich in high-quality and excellent Fuping Dajian persimmon every year. At home and abroad, it is well known.

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  • 10/23/18--23:16: Thornbridge Brewery

  • Agency: Thirst Craft
    Creative Director: Matt Burns
    Project Type: Produced, Commercial Work
    Client: Thornbridge Brewery
    Location: Glasgow, Scotland
    Packaging Contents: Beer
    Packaging Substrate / Materials: Can

    Thirst Craft rebuild a beacon of British brewing with their rebrand of Thornbridge

    With the pace of change and the proliferation of competitors, craft brewery years can often feel like dog years, and at 13 years old Thornbridge Brewery was facing a midlife crisis. Having been one of the trailblazers of the craft beer movement, their brand now felt dated and dusty. They needed a brand that could reassert their authority and restore relevance in order to grow in line with their ambitions.

    Having conducted a tour of supermarket shelves with the client, Thirst knew Thornbridge needed to monopolise on their ‘recent heritage’ to stand strong in the face of wild, young craft breweries. By rationalising and leveraging their long-established equities Thirst set out to reestablish Thornbridge as a beacon of British brewing.

    To uncover the story behind their existing assets, Thirst started where Thornbridge had back in 2005; the beautiful Thornbridge Hall. Pattern was a core part of Thornbridge’s brand, but the existing motif felt unrefined and generic. While walking the grounds and corridors of the Hall, Thirst found inspiration in the decorative detail of a mantelpiece above the fire and converted this into a premium pattern.

    By merging Thornbridge’s classic monogram and bold colour palettes with this new bespoke pattern, Thirst borrowed the visual language of other classic British brands. Simple, sophisticated and stand out, this rebrand helped Thornbridge age gracefully and successfully. Launching on cans, the rebrand will soon be rolled out across the full portfolio.

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  • 10/25/18--01:44: J.T. Meleck

  • Agency: DAf
    Designer: Macarena Norambuena
    Project Type: Produced, Commercial Work
    Client: J.T. Meleck Distillers
    Location: Santiago, Chile
    Packaging Contents: Spirits
    Packaging Substrate / Materials: Glass bottle
    Printing Process: Offset printing, Foil stamping

    Mike Frugé, a Louisiana rice and crawfish farmer, had a vision: to become one of the first producers of rice vodka and whiskey in the US. He approached DAf to collaborate in the inception of this new brand: to name it, create a packaging design and brand storytelling. Named J.T. Meleck for Mike’s innovative, entrepreneurial grandfather, the packaging design places Louisianan culture at its core, employing a number of elements that typify the state’s culinary and cultural heritage. The crawfish is central and flanked on each side by frond-like rice plants whose grains give life to the final product. The stylized fleur-de-lis lily and the color blue are representative of Louisiana, while the imperfections in the logo and crawfish sketch evoke the honest, transparent hard work undertook by this family and the man who began it all: J.T. Meleck.

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  • 10/25/18--01:46: Tribe Organics

  • Design: Asprey Creative
    Project Type: Produced, Commercial Work
    Client: Simple Foods
    Location: Melbourne, Australia
    Packaging Contents: Rice crackers
    Packaging Substrate / Materials: Plastic
    Printing Process: Flexography

    Tribe Organics is a challenger brand in a saturated category. The brand’s mission is to provide consumers with a healthy, organic alternative without compromising on taste.

    We needed to create a premium brand which also expressed a very natural and health conscious feel. Our brand and packaging brings this healthy, everyday premium positioning to life in an abundant, confident way through bold branding and contemporary ingredient-led photography.

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  • 10/25/18--01:46: Ernest Green & Sons

  • Design: Asprey Creative
    Project Type: Produced, Commercial Work
    Client: Harvest Road
    Location: Melbourne, Australia
    Packaging Contents: Meat
    Packaging Substrate / Materials: Plastic

    Ernest Green and Sons is named after the eponymous butcher who opened his first butcher’s shop in Western Australia back in 1919. The name has a long history in the region, conveying authenticity and heritage.

    As part of our brand strategy for the Harvest Road Group, Ernest Green and Sons was launched as a mid-market entry point for independent retailers in Western Australia.

    The brand’s objective is to provide every day good food for families. Our brand mark and its expression on all consumer touch points is designed to reflect the values of an old fashioned butcher. Launched in February 2018, the brand is already performing incredibly well, building Harvest Road’s share of market in Western Australia.
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    Design: Evan Tolleson
    Project Type: Produced, Commercial Work
    Client: Seven Stills Brewery & Distillery
    Location: San Francisco, California
    Packaging Contents: Beer
    Packaging Substrate / Materials: Aluminium
    Printing Process: Digital Printing

    Seven Stills Brewery & Distillery was founded by Tim Obert and Clint Potter, two beer and whiskey enthusiasts who wanted to do something different. Together, we developed an expressive system for their core beer line that highlights the use of illustration, bold typography, and color to bring unique visual attitude to an already crowded market.

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  • 10/25/18--01:47: Firepot Foods

  • Agency: The Collaborators
    Designer: Harry Knight
    Creative Director: Mary Lewis
    Words: Nicky Roberts
    Strategy: David Webb
    Photography: Ian Finch
    Project Type: Produced, Commercial Work
    Client: Firepot
    Location: Bristol, UK
    Packaging Contents: Dehydrated Expedition Food
    Packaging Substrate / Materials: Compostable Bag
    Printing Process: Digital printing

    The idea that dehydrated food can taste great and have healthy local provenance really caught our eye and led John, the founder of Firepot, to win the much coveted 2018 Seed Fund. Our task was to help elevate his brand to become not merely food but an essential piece of kit in the minds of explorers and adventurers.

    With John’s help, we set to work creating vibrant distinctive packaging that wouldn’t look out of place next to the world’s leading outdoor equipment brands. We opted for an ‘extreme’ yellow that was bright enough to spot at the bottom of any rucksack, whether in a blizzard or a boat. Made by just adding water, we also ensured the simplicity of the product was echoed in our minimalist style. With a striking brand name climbing up the side of the pack and our new logo prominent, the updated look added confidence and prestige. For an important touch of warmth, we applied more gentle colours to the food description labels, adding appetite appeal and comfort. The whole design also transferred beautifully to the innovative brown biodegradable packs, made from bio-based sources and fully compostable.

    Since launch, Firepot has been a huge success amongst the expedition community, having already been taken up Everest, into the Gobi Desert, on the Marathon Des Sables and sold to customers in over 25 countries.
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  • 10/25/18--01:48: 3 Sisters Beverage

  • Agency: BASE 501
    Founder, Design Director: Shefali Desai
    Art Director: Nikita Braggs
    Illustrator: Prathamesh Shedge
    Jr Designer: Saylee Thakur
    Photographer: Simran Kumar Puri
    Project Type: Produced, Commercial Work
    Client: 3 sisters
    Location: Mumbai, India
    Packaging Contents: Non Alcoholic Drink
    Packaging Substrate / Materials: Paper
    Printing Process: Digital printing

    The name 3 sisters, is derived through a personal story of the client who wanted to dedicate this drink to the 3 strong women in his life (his sisters). The packaging design is a inspired slightly by the Memphis art, where we created patterns of the ingredients, using pop colours resonating with each of the flavours they had to offer, the patterns have a very fluid form to it, since the drink is majorly targeted towards women.
    We took our package design a step ahead and worked around paper craft recreating the same elements that were illustrated on the package to be placed in the background with the bottle. Giving it a nice pop look to the overall picture clicked.

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  • 10/25/18--01:49: Vylyan Bogyólé Wine

  • Design: Bianka Földi
    Project Type: Student Project
    School: Visart
    Course: Packaging Design
    Tutor: Judit Tóth
    Location: Budapest, Hungary
    Packaging Contents: Wine
    Packaging Substrate / Materials: Paper, Glass bottle
    Printing Process: Digital printing

    Bogyólé is the unique “Beaujolais Nouveau” of the slopes of Villány in Hungary. Unlike other red wines, it is made in an extraordinary way: the fermentation takes place inside the uncrushed grapes, so the wine is born inside the berries. This method is reflected in the name Bogyólé which means “juice of the berry”. The resulting wine has a special, delightful character with fresh, fruity aromas and its flavor reminds of tutti frutti, punch and banana.

    The packaging reflects the youthfullness and freshness of the wine and represents its uniqueness. The graphics of the label show the parts of the berry, the method of the production and the types of grapes in the wine. Through these infographical illustrations the curious customers can get to know the wine better, while enjoying its unique taste. However, there is a twist in the packaging: the wine label consists of two pieces, and the upper one is covering the majority of the label below. In this way only one illustration can be seen at once. If rotating the upper label, the other graphics are also revealed. It makes the packaging playful and interesting in an elegant way.

    The joyfullness and freshness are also reflected in the colors and typography.

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  • 10/25/18--01:49: King Cards

  • Design: Fonzie Cuaycong
    Project Type: Concept
    Location: New York, NY
    Packaging Contents: A Deck of Cards
    Packaging Substrate / Materials: Air-Linen Finished Cards, Linen Finished Box
    Printing Process: 4C Printing

    The next chapter of Lebron's career is just beginning. But his reign as the King stretches back for well over a decade of greatness. And each season he's been in the league, he's dominated opponents in a new, unique signature shoe.

    Each model of Lebron's signature shoes correlates to the rank of the card, starting with the Air Zoom Generation as the Ace, to the Lebron 13 as the King. Four unique Jokers depict various stages of Lebron's career. The Lebron 10 to 13 featured some of the most eccentric designs and colors in basketball footwear. The hyperposite technology allowed the designers to create flashy, rigid paneling without adding unnecessary weight. These consecutive models were defined by their diamond-like ornamentation and really gave inspiration for the illustration style for the deck.

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  • 10/25/18--01:50: Rayon

  • Design: Alexander Shibaev
    Project Type: Student Project
    School: British Higher School of Art and Design
    Course: Visual Communication
    Tutor: Leonid Slavin
    Location: Moscow, Russia
    Packaging Contents: Beer
    Packaging Substrate / Materials: Glass bottle, Plastic, Paper, Cardboard

    This project is inspired by the aesthetic of Russian ghetto and rap.

    Simple yet rough life in the city outskirts is reflected in a panel house window pattern and a minimalistic label design. Distinctive and aggressive spirit of Russian streets is echoed in the name “Rayon” (meaning “District” in Russian).

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  • 10/25/18--01:52: Rackhouse

  • Design: YG
    Project Type: Produced, Commercial Work
    Client: Grupo Peñaflor
    Location: Mendoza, Argentina
    Packaging Contents: Wine
    Packaging Substrate / Materials: Glass Bottle
    Printing Process: Foil stamping

    We developed a wine label to be distributed in the USA. The brief indicated the use of many decorative resources such as borders and frames in a central layout, with a certain air of a distilled alcohol label. The look and feel of the art is elegant and has had a great impact.

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  • 10/25/18--01:52: San Zhu Liang

  • Design: Xian Gao Peng
    Project Type: Produced, Commercial Work
    Location: Xi`an, China
    Packaging Contents: Beer
    Packaging Substrate / Materials: Aluminium

    This beer is made from oats and rye. In order to increase the interactivity of products, we created and placed the labels on the outside so that the consumers can write their own words on the label tags.

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  • 10/25/18--22:42: Get to Work

  • Design: Allyson Arrogante
    Project Type: Student Project
    School: University of the Incarnate Word
    Course: APP Advanced Project Practicum
    Tutor: Teresa Trevino, MFA
    Location: San Antonio, Tx USA
    Packaging Contents: School and Office Supplies
    Packaging Substrate / Materials: Paper, Cardboard
    Printing Process: Digital Printing

    “Get to Work” is a brand of school supplies that help students actually get to work with straightforward and functional products. Customize and add personality inside and out with the neutral design as the base. The inside also allows you to work how you need to with our three types of paper: lines, grids, and blank. Whether you ideate with random phrases, weird diagrams, or to-do lists, these supplies will help you along the way. To contrast, loud and cluttered illustrations inspired by the chaotic process that inevitably emerges from a productive session cover a piece of the clean stationery.

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  • 10/25/18--22:43: Cretoons

  • Design: Leftgraphic
    Project Type: Produced, Commercial Work
    Client: Cretoons
    Location: Heraklion, Greece
    Packaging Contents: Card Games
    Packaging Substrate / Materials: Paper
    Printing Process: Digital printing

    Cretoons® is a brand which rewrites history, mythology, habits and habits, and way of life in Greece. With a sarcastic mood, the new drawings of the three card games, inspired by Greek mythology, see the light of publicity. Designed to induce... discussion, smile, food for thought.

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  • 10/25/18--22:44: Specia

  • Design: Sofia Guajardo, Salman Ali
    Project Type: Student Project
    School: University of the Incarnate Word
    Course: APP Advanced Project Practicum
    Tutor: Teresa Trevino, MFA
    Location: San Antonio, TX USA
    Packaging Contents: Spices
    Packaging Substrate / Materials: Glass bottle, paper, cardboard
    Printing Process: Digital printing

    The special gift of spice—an array of vibrant flavors from all over the world designed for people who love to cook. Inspired by the Spanish word "especie", which translates to spice, spézia portrays the wide range of cultures who use these spices.

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  • 10/25/18--22:45: Tarquin's Cornish Gin

  • Design: Buddy Creative
    Project Type: Produced, Commercial Work
    Client: Tarquin's Cornish Gin
    Location: Exeter, UK
    Packaging Contents: Gin / Spirits
    Packaging Substrate / Materials: Glass bottle, paper label, wax seal
    Printing Process: Digital Printing, Foil Stamping, Embossing

    It’s not quite reached the levels of consumption that had Hogarth picking up his etching needle in the 1750s, but a craze for gin has gripped the nation. In 2017, sales of bottles of gin in the UK rose by more than a quarter on the previous year. The thirst for new flavours and small-batch craft gins from artisan distillers shows no sign of being quenched: around 150 new brands are thought to have entered the market in the last two years.

    With competition intensifying, Tarquin’s, the booming coastal Cornish distillery set up by chef Tarquin Leadbetter in 2012, asked us to move the brand forward by creating a new bottle for its flagship Cornish Dry Gin and range of gins – one that could ooze quality and provenance from crowded shelves, and win envious looks from brands stuck in stock bottles.
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  • 10/25/18--22:45: Odyssey

  • Design: Emily Ruiz, Preston Brown
    Project Type: Student Project
    School: University of the Incarnate Word
    Course: APP Advanced Project Practicum
    Tutor: Teresa Trevino, MFA
    Location: San Antonio, Tx USA
    Packaging Contents: Popcorn
    Packaging Substrate / Materials: Plastic, paper
    Printing Process: Digital printing

    Odyssey Popcorn was founded on the connection you feel when watching a movie. The story has brought you in, you begin to build a relationship with the story, the characters on screen mean something to you, and then you eventually feel like you are inside that world. We wanted to take you on that same journey by using fun and exciting illustrations. Each bag is meant to be a window into another adventure.

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  • 10/25/18--22:46: Antistress

  • Design: Rita Antonova
    Project Type: Student Project
    School: British higher school of art and design
    Course: Visual communication
    Tutor: Leonid Slavin
    Location: Moscow, Russia
    Packaging Contents: Less Stress Herbal Pills
    Packaging Substrate / Materials: Cardboard, Plastic
    Printing Process: Digital printing

    The package of the less stress herbal pills "Antistress". The design was inspired by one of the most relaxing and enjoyable thing — bubble wrap. The series consists of 3 packages for 3 different types of herbals: mint, melissa, motherwort. Moreover, bubble wrap looks like tablet blister.

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  • 10/25/18--22:46: Bigsby’s Folly Winery

  • Agency: CF Napa Brand Design
    Creative Principal: David Schuemann
    Design Director: Kevin Reeves
    Art Director & Designer: Antonio Rivera
    Project Type: Produced, Commercial Work
    Client: Bigsby’s Folly Winery
    Location: Napa, United States
    Packaging Contents: Wine
    Packaging Substrate / Materials: Glass Bottle, 70# Bright White Felt - Weld
    Printing Process: Offset

    The client asked CF Napa to create the icon and brand packaging for their new urban winery and tasting room in Denver, Colorado. The inspiration for the name came from their dog Bigsby who was named after the iconic Bigsby & Kruthers men’s clothing store in Chicago made famous by Michael Jordan. The client chose a historic building to be the new home of their winery and we designed the label to harken back to the roaring 20’s, also known as the “Années Folles” or “Crazy Years” when wine production was forced underground and made in small batches for private consumption or at speakeasies. Bigsby himself dressed to the nines became the natural icon for the brand.

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