October 30, 2018, 10:36 pm
Design:
AmothProject Type: Produced, Commercial Work
Client:
L'OR Special DrinksLocation: Prague, Czech Republic
Packaging Contents: Alcohol beverage, Spirit, Distillate
Packaging Substrate / Materials: Glass bottle, paper label
Printing Process: Screen printing, handcrafted stamp
Task: to create a minimalist label design for the line of a limited edition of barrique plum distillate.
Czech plum distillate is a well known traditional alcoholic beverage. It has no colour, just a plum flavour. Few years ago the manufacturer decided to age a batch of an extra quality distillate in barrels made off white French oak. An excellent plum beverage has appeared. Thanks to long-term ageing the distillate took a velvety, delicate and a bit sweet plum flavour. Also it took a bright amber colour from barrels. Only 2000 bottles were manufactured, so it was necessary to create a label able to accentuate a uniqueness of each bottle.
Solution
To distinguish the product from other alcoholic beverages within the same segment it was decided to develop a laconic label with a minimum details. A short story of the beverage from the main blend-master was added to the label to create the feeling of human presence, because a real person stands behind of each bottle (not only machines and an automatic production).
But the main core of the label was a hand printed stamp. Each bottle was numerated and a unique number had been added to the label as a stamp. Each of two thousand stamps was printed manually to create a handcrafted touch. A diversity of labels within the market shelf has appeared, that created an additional feeling of choice and an enjoyment from buying the only and special piece. Combination of a plum colour texts with a bright red stamp made an attractive and memorable look.
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October 30, 2018, 10:37 pm
Agency:
Fuse CollectiveCreative Director:
Adrian KnopikSet Design & Paper Craft: Joanna Kotas
Brand Strategy:
Tomasz MaciągProject Type: Produced, Commercial Work
Client:
Artezan BreweryLocation: Łódź, Poland
Packaging Contents: Beer
Packaging Substrate / Materials: Glass bottle, Paper
Printing Process: Flexography, screen printing, embossed
As craft beer pioneers Artezan Brewery is one of the most respected polish breweries.
Thanks to its unique quality, it has gained a considerable amount of fans.
Initially we were invited just to help with label redesign. However, achieving one of the main goals, building consistent brand image, required more comprehensive approach. As a result we’ve created visual identification system which better aligns with brewery character and values but also helps to stand out among growing competition.
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October 30, 2018, 10:37 pm
Agency:
OhMyBrandProject Type: Produced, Commercial Work
Client:
TeapinsPackaging Content: Tea
Location: Russia
Tea brand Teapins redesign. Traveler tea line.
Teapins, the leader in the premium tea market of Vietnam, created a collection of farm teas about five years ago. To create this collection, the founders of the company toured through all the tea plantations of Vietnam to choose the best tea farms and teas, from classic to exotic blends. The Teapins company supports the idea that the best tea is where it grows, and offers to buy it directly from local farmers.
Now Teapins is entering new markets and changing the range of teas. The packaging doesn’t meet the increased needs of the company anymore. The company has been developing rapidly, and the number of items has been growing in an uncontrollable way.
The main task is to reposition and refresh the “Traveler” line of the tea brand Teapins.
The Teapins brand is all about the tags of tea places of the world. The main element connecting different lines of the Teapins brand is a “ticket” – the ticket to travel to the corners of the world associated with tea. In the “Farmers” tea line customers travel to tea farms in different countries. In the “Traveler” line they travel to places where tea traditions are strong, to countries and cities where people love tea. It is so nice to bring from a trip some tea connected with memories of the journey – you can brew tea, look at the photos of places where you have been and share stories with friends and family.
Ohmybrand has created the color coding for different types of tea, the hierarchy of text blocks for easier perception of information and the general logic of packaging development for each new city.
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October 30, 2018, 10:39 pm
Design:
Pond DesignProject Type: Produced, Commercial Work
Client:
Jameson WhiskeyLocation: Stockholm, Sweden
Packaging Contents: Spirits, Whiskey
Packaging Substrate / Materials: Glass, Metal, Wood
Jameson is the world’s leading Irish whiskey producer and one of the world’s major spirits brands, with annual sales topping 70 million bottles in 114 markets worldwide.
Mission
The mission was to design a new, prestigious offering, with a high aspirational appeal, that would attract both convinced Jameson advocates and other whiskey enthusiasts. One of the main challenges was to find an ownable way to express Jameson’s unpretentious tonality in the prestige whiskey category, while remaining true to the brand’s core expression.
Insight
Jameson is an entry-level whiskey for many. Although well liked, many consumers leave the brand behind when they trade up. There is also a perception that prestige hasn’t been a priority for Irish Whiskey. In addition, blended whiskeys (which all Jameson whiskeys are) are perceived as less prestigious compared to single malt. Age is another prestige indicator which most Jameson whiskeys don’t have.
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October 30, 2018, 10:39 pm
Agency:
43oz - Design StudioCreative Director:
Alex KodimskyProject Type: Produced, Commercial Work
Client:
SodikoLocation: Moldova, Belgium
Packaging Contents: Rum
Packaging Substrate / Materials: Glass bottle, paper label
Printing Process: Digital printing, tactile varnish, foil stamping
The spirit of adventure and conquest, new territories and the Old World, sea routes and nascent countries. The new line of original rums by the Belgian company Sodiko was inspired by the period of European expansion into the New World, when the rule and traditions of then superpowers were taking root in most exotic places. All these nuances had to be reflected in the label design for The Colonist, which would serve as an illustration of the brand’s main concept, while also making the product stand out from the competition.
The main source of inspiration for The Colonist label design was the aesthetic of old colonial-era banknotes used by traders in new territories. Thus the graphic elements common for old bills, engraving-style illustrations, stylized portraits, and font types typical for the historical period in question. The product differentiation within the range is carried through the use of custom color schemes and illustrated scenes on each label, which allows telling the story of each and every drink making up the brand.
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October 30, 2018, 10:40 pm
Design:
Smith&+VillageProject Type: Produced, Commercial Work
Client:
Harvey NicholsLocation: London, UK
Packaging Contents: Food
Creative and strategic branding partnership Smith&+Village has unveiled its fearlessly stylish rebrand of the Harvey Nichols food collection.
The new own-label look brings the zeitgeist of fashion back to food, with a collection that captures the stylish, irreverent and unique Britishness of luxury department store Harvey Nichols.
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November 2, 2018, 2:18 am
Design:
Sara Marie HolmesProject Type: Student Project
School: Vancouver Island University
Course: Packaging
Tutor: Nancy Pagé
Location: Nanaimo, Canada
Packaging Contents: Pairing Knife
Packaging Substrate / Materials: Wood, Paper, Cloth
Printing Process: Digital Printing
Project Description: For this project, the goal was to find an overly packaged item and redesign it to create something more environmentally friendly. We were allowed to choose anything we deemed to be overpackaged, even if the packaging seemed alright. My goal was to create a package that could be used again, either as individual components or as one piece. I wanted to make sure that any waste from the project was one hundred percent recyclable. I also wanted to create a package that turned a simple pairing knife into a beautiful gift to be opened.
Environmental Considerations: When walking down the aisle of any store, it is unlikely that you will see more than a couple of packages with no plastic involved. Since the invention of plastic, it has been involved in packaging whether that has been as a plastic sleeve, bubble wrap, slips of plastic, etc. Even if it is made reusable (hard plastic), most of it ends up at the dump where it will take hundreds of years to break down completely.
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November 2, 2018, 2:18 am
Design:
Maren SchiffelerProject Type: Student Project
School: Vancouver Island University
Course: Packaging Design
Tutor: Nancy Pagé
Location: Nanaimo, BC, Canada
Packaging Contents: In-ear Headphones
Packaging Substrate / Materials: Cardboard
Ideation and purpose
To begin with, the overall goal was to make an environmentally friendly design, meaning less material in general, as well as sustainable material – cardboard rather than plastic – and optimally a part of the package would be reusable so that it would not be entirely made to be thrown away later. To tackle a common users’ pain with headphones, the tangled cables when storing them in the pocket, was also part of the ideation process.
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November 2, 2018, 2:19 am
Design: Ariel Sativa
Project Type: Student Project
School: Vancouver Island University
Course: Graphic design
Tutor: Nancy page
Location: Nanaimo, Canada
Packaging Contents: Calligraphy Set
Packaging Substrate / Materials: Cardstock, Magnet
Printing Process: Digital Printing
Daler Rowney - Dip Pen Set - Environmentally Friendly Package Redesign
Project: Find an overly packaged product, and design a new, more environmentally friendly package with the intended audience, brand standards, shelf placement, and shelf life in mind.
My intended audience is creative people who are looking to expand their creative abilities to calligraphy, before buying an expensive calligraphy set. I wanted to redesign this package to better suit my intended audience, as well as being more environmentally friendly. I chose to eliminate plastic all together, use as much recyclable materials as possible, and have the final package be durable and attractive enough to be reused and repurposed.
The main issues of the original packaging was that it was made of non recyclable materials, the package was not reusable, and therefore all of the tiny pieces in the calligraphy set were easy to lose. The extra nibs are also quite sharp, and the user risked getting cut or stabbed when they opened the package. My goal was to create a safe, secure container to hold the nibs and protect the users from danger, and from losing the nibs once it is opened. The package originally told users what size each nib produced, but didn't tell users what they should use it for. I wanted to create more in depth instructions for the calligraphy beginners that would be using this set.
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November 2, 2018, 2:20 am
Design:
Litmus BrandingProject Type: Produced, Commercial Work
Client: Tarpanam
Location: Gujarat, India
Packaging Contents: Incense Sticks
Packaging Substrate / Materials: Paper Box Packaging
Printing Process: Offset Printing
Tarpanam is a brand umbrella of various FMCG products and one of their product ranges are incense sticks, popularly known as Agarbatti in India. Tarpanam essentially required the custom packaging boxes for their standard and premium range of incense sticks. The authentic TG for this product is religious people and people who want their home filled with pleasant fragrance. We presented a different identity to their agarbatti packing boxes and still kept it uniform for a recall value. On the product box design, we placed a traditional female illustration holding incense sticks and lamp for religious ritual. Differentiation of each agarbatti packaging design was defined with colours and icons suiting the individual natural element of the fragrances.
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November 2, 2018, 2:21 am
Design:
Giorgi PopiashviliPhotos by Nick Paniashvili
Project Type: Produced, Commercial Work
Client:
Rooms HotelLocation: Tbilisi, Georgia
Packaging Contents: Wine
Packaging Substrate / Materials: Glass bottle
Printing Process: Digital printing
Wine Label for Rooms Hotels & Besini Winery.
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November 2, 2018, 2:22 am
Design:
AdvisionProject Type: Produced, Commercial Work
Client:
AdvisionLocation: Verona, Italy
Packaging Contents: Leone Original Candies
Packaging Substrate / Materials: Aluminium
Printing Process: Digital Printing and screen varnish
We have a passion for art. Basileo is a project that is based on the typical elements of Art Deco, inspired by the Egyptian style and the use of natural forms. Having decided on the reference style, turning to a material like lacquered aluminum was a natural step. The goal, even more than reinventing a box of candy, is to give an object that can be reused, pleasing to the eye and that remains imprinted in the memory. The brand occupies a central position, between the jaws of the lion; the claim, Ad Visionem magna cum creativitate is a declaration of intent that plays on the brand itself and that can be translated as "To ideas with the greatest creativity".
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November 2, 2018, 2:23 am
Design:
Gulya GomezVisualization:
Alexander OvcharenkoProject Type: Concept
Location: Moscow, Russia
Packaging Contents: Sauce
Packaging Substrate / Materials: Glass bottle, Aluminium, Paper
Printing Process: Printing
Muchacho en Fuego is gift packaging of Mexican traditional sauces: guacamole, salsa and pico de gallo. We want to express how we admire by Mexican culture, so strong, rich, soulful and sincere, it's like another planet. Tried once a delicious Mexican cuisine we can’t imagine how to live without it. Muchacho en Fuego represents well the feeling, when you eat Mexican food. The shape of the jars and the system of the top is inspired by old style hand crafted glass jars.
The idea of the packaging came to me after all the Mexican street art and advertising I saw there once upon a time.
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November 2, 2018, 2:23 am
Design:
Dmitry KultyginProject Type: Concept
Location: Moscow, Russia
Packaging Contents: Beer
Packaging Substrate / Materials: Aluminium can
Brewery BEER DEER represents the best sorts of beer of the Old World. Brewing traditions are rooted in the Middle Ages, in the era of chivalry and romance. Knightly coat of arms was widespread at that time, and the heraldic shield was the basis of any coat of arms and could tell a lot about its owner. The knightly coat of arms transformed over time into signs of workshops, cities and states and now continues to be widely used in identity.
We tried to tell a story about traditions using modern graphic language and heraldry techniques. Each sort of beer is coded with a shield with a certain division into fields, and the region of origin of beer is shown with a stylized image of a flag.
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November 2, 2018, 2:24 am
Agency:
BrandexCreative Direction/ Designer:
Nguyen Cong TungDesigner:
Nguyen Xuan QuangIllustrator/Designer:
Nguyen Duy DucProject Type: Concept
Location: Hanoi, Vietnam
Packaging Contents: Vietnamese Tea
Packaging Substrate / Materials: Paper
Printing Process: Digital printing, Foil stamping
SachsTea brand was developed in the honor of all artisans in traditional handicraft villages nationwide in general, as well as tea growing artisans in particular. The ambition of SachsTea is to initiate a community in order to share tea drinking habits and advertise Vietnamese tea to all over the world.
The inspiration of Brandex is from Vietnamese traditional cultural values, which were used as ingredients for the designs of SachsTea. From the Logo with typical geometric lines to the royal motifs applied in brand identity and typical features of Hang Trong and Dong Ho folk paintings on the package, all of them were created with consistency to deliver the typical features of Vietnamese culture in general and Vietnamese tea culture in particular.
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November 2, 2018, 2:24 am
Design:
TransformProject Type: Produced, Commercial Work
Client:
Three LeafsPR & Marketing Project Manager:
Daniel CunninghamLocation: Taipei, Taiwan
Packaging Contents: Tea
Packaging Substrate / Materials: Leather, Cardboard, Foil
Printing Process: Foil stamping, Digital printing
The strategy behind this new packaging series is to define the brand's boutique gift box products from its day-to-day products. This resulted in three packaging forms - a leather-handled gift box with cylindrical cardboard containers for the boutique products - and a resealable standup pouch for the day-to-day products. The boutique product packaging won the 2018 Design Mark at the Golden Pin Design Award.
The brand's spirit is based on quality tea craftsmanship and appreciation for the land from which the tea grows. Those who receive the gift box can immediately sense the quality of the tea from the moment they touch its leather handle. Dark hues of green and blue further emphasize the quintessential quality of the Three Leafs brand.
The brand's mid-level products are also presented in cylindrical cardboard containers, but with a light and soft color scheme to convey a relaxed and comfortable lifestyle sense. The texture of the cardboard communicates simplicity, delicacy, and elegance. The brand's day-to-day products are presented with the same graphics and color schemes, but in plain resealable standup pouches made from foil.
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November 2, 2018, 3:19 am
Packaging of the World presents the top 10 posts for the month of October 2018. They are selected according to their post views, social shares, social likes, re-tweets repins and people reached. All these data were collected on this website and also on different platforms like our
Facebook,
Twitter and
Pinterest page. These projects will definitely inspire you for your next design project, you can also
submit your packaging project here!
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November 4, 2018, 8:33 pm
Manufacturer:
Pirells InnovativeProject Type: Produced, Commercial Work
Location: Poland
Packaging Contents: Tea
Packaging Substrate / Materials: Paper
Printing Process: Digital printing
‘Tea Imagination’ is a premium box designed especially for six bags of tea with different flavors. The packaging is decorated with colorful print of flowers and leaves. After openning we can see green, contrast interior with six little boxes. Every tea bag is in the single box. The sentence on each box is a reference to the each flavor. This kind of packaging is a great solution for a limited product or special gift pack. Premium box ‘Tea Imagination’ is more than usual tea packaging. Designers put their effort in every detail. Therefore the packaging is well prepared and breathtaking at the same time.
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November 4, 2018, 8:34 pm
Design:
Joana RuaProject Type: Student Project
School:
Escola Superior de Artes e Design (ESAD)Course: Communication Design
Tutor: Margarida Azevedo
Location: Matosinhos, Portugal
Packaging Contents: Trompo
Packaging Substrate / Materials: Paper
Academic Project. The main objective was to create an original package to put a trompo. The package should not have any graphic.
This package is published in the PackPlay 2.
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November 4, 2018, 8:35 pm
Design: Michaela Fawcett
Project Type: Student Project
School: Vancouver Island University
Course: Package Design
Tutor: Nancy Pagé
Location: Nanaimo, Canada
Packaging Contents: Highlighters
Packaging Substrate / Materials: Recycled card stock, Paperboard
Printing Process: Digital printing
Project Description: The overall goal was to find an overly packaged product and redesign the package in a way that is more environmentally responsible. My aim was to design a package that is innovative, purposeful, and eco-friendly that eliminates the need for excess waste. The main goal was to take this BIC product and push the current packaging a step further by coming up with a unique and sustainable solution, all while sticking within the current branding of BIC.
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