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Packaging of the World is a package design inspiration archive showcasing the best, most interesting and creative work worldwide.

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  • 10/30/18--22:36: Slivovice Barrique

  • Design: Amoth
    Project Type: Produced, Commercial Work
    Client: L'OR Special Drinks
    Location: Prague, Czech Republic
    Packaging Contents: Alcohol beverage, Spirit, Distillate
    Packaging Substrate / Materials: Glass bottle, paper label
    Printing Process: Screen printing, handcrafted stamp

    Task: to create a minimalist label design for the line of a limited edition of barrique plum distillate.

    Czech plum distillate is a well known traditional alcoholic beverage. It has no colour, just a plum flavour. Few years ago the manufacturer decided to age a batch of an extra quality distillate in barrels made off white French oak. An excellent plum beverage has appeared. Thanks to long-term ageing the distillate took a velvety, delicate and a bit sweet plum flavour. Also it took a bright amber colour from barrels. Only 2000 bottles were manufactured, so it was necessary to create a label able to accentuate a uniqueness of each bottle.

    Solution
    To distinguish the product from other alcoholic beverages within the same segment it was decided to develop a laconic label with a minimum details. A short story of the beverage from the main blend-master was added to the label to create the feeling of human presence, because a real person stands behind of each bottle (not only machines and an automatic production).

    But the main core of the label was a hand printed stamp. Each bottle was numerated and a unique number had been added to the label as a stamp. Each of two thousand stamps was printed manually to create a handcrafted touch. A diversity of labels within the market shelf has appeared, that created an additional feeling of choice and an enjoyment from buying the only and special piece. Combination of a plum colour texts with a bright red stamp made an attractive and memorable look.

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  • 10/30/18--22:37: Artezan Brewery

  • Agency: Fuse Collective
    Creative Director: Adrian Knopik
    Set Design & Paper Craft: Joanna Kotas
    Brand Strategy: Tomasz Maciąg
    Project Type: Produced, Commercial Work
    Client: Artezan Brewery
    Location: Łódź, Poland
    Packaging Contents: Beer
    Packaging Substrate / Materials: Glass bottle, Paper
    Printing Process: Flexography, screen printing, embossed

    As craft beer pioneers Artezan Brewery is one of the most respected polish breweries.

    Thanks to its unique quality, it has gained a considerable amount of fans.

    Initially we were invited just to help with label redesign. However, achieving one of the main goals, building consistent brand image, required more comprehensive approach. As a result we’ve created visual identification system which better aligns with brewery character and values but also helps to stand out among growing competition.

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  • 10/30/18--22:37: Teapins

  • Agency: OhMyBrand
    Project Type: Produced, Commercial Work
    Client: Teapins
    Packaging Content: Tea
    Location: Russia

    Tea brand Teapins redesign. Traveler tea line.
    Teapins, the leader in the premium tea market of Vietnam, created a collection of farm teas about five years ago. To create this collection, the founders of the company toured through all the tea plantations of Vietnam to choose the best tea farms and teas, from classic to exotic blends. The Teapins company supports the idea that the best tea is where it grows, and offers to buy it directly from local farmers.

    Now Teapins is entering new markets and changing the range of teas. The packaging doesn’t meet the increased needs of the company anymore. The company has been developing rapidly, and the number of items has been growing in an uncontrollable way.

    The main task is to reposition and refresh the “Traveler” line of the tea brand Teapins.

    The Teapins brand is all about the tags of tea places of the world. The main element connecting different lines of the Teapins brand is a “ticket” – the ticket to travel to the corners of the world associated with tea. In the “Farmers” tea line customers travel to tea farms in different countries. In the “Traveler” line they travel to places where tea traditions are strong, to countries and cities where people love tea. It is so nice to bring from a trip some tea connected with memories of the journey – you can brew tea, look at the photos of places where you have been and share stories with friends and family.

    Ohmybrand has created the color coding for different types of tea, the hierarchy of text blocks for easier perception of information and the general logic of packaging development for each new city.

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    Design: Pond Design
    Project Type: Produced, Commercial Work
    Client: Jameson Whiskey
    Location: Stockholm, Sweden
    Packaging Contents: Spirits, Whiskey
    Packaging Substrate / Materials: Glass, Metal, Wood

    Jameson is the world’s leading Irish whiskey producer and one of the world’s major spirits brands, with annual sales topping 70 million bottles in 114 markets worldwide.

    Mission
    The mission was to design a new, prestigious offering, with a high aspirational appeal, that would attract both convinced Jameson advocates and other whiskey enthusiasts. One of the main challenges was to find an ownable way to express Jameson’s unpretentious tonality in the prestige whiskey category, while remaining true to the brand’s core expression.

    Insight
    Jameson is an entry-level whiskey for many. Although well liked, many consumers leave the brand behind when they trade up. There is also a perception that prestige hasn’t been a priority for Irish Whiskey. In addition, blended whiskeys (which all Jameson whiskeys are) are perceived as less prestigious compared to single malt. Age is another prestige indicator which most Jameson whiskeys don’t have.

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  • 10/30/18--22:39: The Colonist

  • Agency: 43oz - Design Studio
    Creative Director: Alex Kodimsky
    Project Type: Produced, Commercial Work
    Client: Sodiko
    Location: Moldova, Belgium
    Packaging Contents: Rum
    Packaging Substrate / Materials: Glass bottle, paper label
    Printing Process: Digital printing, tactile varnish, foil stamping

    The spirit of adventure and conquest, new territories and the Old World, sea routes and nascent countries. The new line of original rums by the Belgian company Sodiko was inspired by the period of European expansion into the New World, when the rule and traditions of then superpowers were taking root in most exotic places. All these nuances had to be reflected in the label design for The Colonist, which would serve as an illustration of the brand’s main concept, while also making the product stand out from the competition.

    The main source of inspiration for The Colonist label design was the aesthetic of old colonial-era banknotes used by traders in new territories. Thus the graphic elements common for old bills, engraving-style illustrations, stylized portraits, and font types typical for the historical period in question. The product differentiation within the range is carried through the use of custom color schemes and illustrated scenes on each label, which allows telling the story of each and every drink making up the brand.

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    Design: Smith&+Village
    Project Type: Produced, Commercial Work
    Client: Harvey Nichols
    Location: London, UK
    Packaging Contents: Food

    Creative and strategic branding partnership Smith&+Village has unveiled its fearlessly stylish rebrand of the Harvey Nichols food collection.

    The new own-label look brings the zeitgeist of fashion back to food, with a collection that captures the stylish, irreverent and unique Britishness of luxury department store Harvey Nichols.

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  • 11/02/18--02:18: Tsubazo Knife Package

  • Design: Sara Marie Holmes
    Project Type: Student Project
    School: Vancouver Island University
    Course: Packaging
    Tutor: Nancy Pagé
    Location: Nanaimo, Canada
    Packaging Contents: Pairing Knife
    Packaging Substrate / Materials: Wood, Paper, Cloth
    Printing Process: Digital Printing

    Project Description: For this project, the goal was to find an overly packaged item and redesign it to create something more environmentally friendly. We were allowed to choose anything we deemed to be overpackaged, even if the packaging seemed alright. My goal was to create a package that could be used again, either as individual components or as one piece. I wanted to make sure that any waste from the project was one hundred percent recyclable. I also wanted to create a package that turned a simple pairing knife into a beautiful gift to be opened.

    Environmental Considerations: When walking down the aisle of any store, it is unlikely that you will see more than a couple of packages with no plastic involved. Since the invention of plastic, it has been involved in packaging whether that has been as a plastic sleeve, bubble wrap, slips of plastic, etc. Even if it is made reusable (hard plastic), most of it ends up at the dump where it will take hundreds of years to break down completely.

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  • 11/02/18--02:18: Panasonic HJE 120

  • Design: Maren Schiffeler
    Project Type: Student Project
    School: Vancouver Island University
    Course: Packaging Design
    Tutor: Nancy Pagé
    Location: Nanaimo, BC, Canada
    Packaging Contents: In-ear Headphones
    Packaging Substrate / Materials: Cardboard

    Ideation and purpose
    To begin with, the overall goal was to make an environmentally friendly design, meaning less material in general, as well as sustainable material – cardboard rather than plastic – and optimally a part of the package would be reusable so that it would not be entirely made to be thrown away later. To tackle a common users’ pain with headphones, the tangled cables when storing them in the pocket, was also part of the ideation process.

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  • 11/02/18--02:19: Daler Rowney - Dip Pen Set

  • Design: Ariel Sativa
    Project Type: Student Project
    School: Vancouver Island University
    Course: Graphic design
    Tutor: Nancy page
    Location: Nanaimo, Canada
    Packaging Contents: Calligraphy Set
    Packaging Substrate / Materials: Cardstock, Magnet
    Printing Process: Digital Printing

    Daler Rowney - Dip Pen Set - Environmentally Friendly Package Redesign
    Project: Find an overly packaged product, and design a new, more environmentally friendly package with the intended audience, brand standards, shelf placement, and shelf life in mind.

    My intended audience is creative people who are looking to expand their creative abilities to calligraphy, before buying an expensive calligraphy set. I wanted to redesign this package to better suit my intended audience, as well as being more environmentally friendly. I chose to eliminate plastic all together, use as much recyclable materials as possible, and have the final package be durable and attractive enough to be reused and repurposed.

    The main issues of the original packaging was that it was made of non recyclable materials, the package was not reusable, and therefore all of the tiny pieces in the calligraphy set were easy to lose. The extra nibs are also quite sharp, and the user risked getting cut or stabbed when they opened the package. My goal was to create a safe, secure container to hold the nibs and protect the users from danger, and from losing the nibs once it is opened. The package originally told users what size each nib produced, but didn't tell users what they should use it for. I wanted to create more in depth instructions for the calligraphy beginners that would be using this set.

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  • 11/02/18--02:20: Tarpanam

  • Design: Litmus Branding
    Project Type: Produced, Commercial Work
    Client: Tarpanam
    Location: Gujarat, India
    Packaging Contents: Incense Sticks
    Packaging Substrate / Materials: Paper Box Packaging
    Printing Process: Offset Printing

    Tarpanam is a brand umbrella of various FMCG products and one of their product ranges are incense sticks, popularly known as Agarbatti in India. Tarpanam essentially required the custom packaging boxes for their standard and premium range of incense sticks. The authentic TG for this product is religious people and people who want their home filled with pleasant fragrance. We presented a different identity to their agarbatti packing boxes and still kept it uniform for a recall value. On the product box design, we placed a traditional female illustration holding incense sticks and lamp for religious ritual. Differentiation of each agarbatti packaging design was defined with colours and icons suiting the individual natural element of the fragrances.

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  • 11/02/18--02:21: Rooms & Besini Winery

  • Design: Giorgi Popiashvili
    Photos by Nick Paniashvili
    Project Type: Produced, Commercial Work
    Client: Rooms Hotel
    Location: Tbilisi, Georgia
    Packaging Contents: Wine
    Packaging Substrate / Materials: Glass bottle
    Printing Process: Digital printing

    Wine Label for Rooms Hotels & Besini Winery.

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  • 11/02/18--02:22: Basileo Creative Candies

  • Design: Advision
    Project Type: Produced, Commercial Work
    Client: Advision
    Location: Verona, Italy
    Packaging Contents: Leone Original Candies
    Packaging Substrate / Materials: Aluminium
    Printing Process: Digital Printing and screen varnish

    We have a passion for art. Basileo is a project that is based on the typical elements of Art Deco, inspired by the Egyptian style and the use of natural forms. Having decided on the reference style, turning to a material like lacquered aluminum was a natural step. The goal, even more than reinventing a box of candy, is to give an object that can be reused, pleasing to the eye and that remains imprinted in the memory. The brand occupies a central position, between the jaws of the lion; the claim, Ad Visionem magna cum creativitate is a declaration of intent that plays on the brand itself and that can be translated as "To ideas with the greatest creativity".

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  • 11/02/18--02:23: Muchacho En Fuego

  • Design: Gulya Gomez
    Visualization: Alexander Ovcharenko
    Project Type: Concept
    Location: Moscow, Russia
    Packaging Contents: Sauce
    Packaging Substrate / Materials: Glass bottle, Aluminium, Paper
    Printing Process: Printing

    Muchacho en Fuego is gift packaging of Mexican traditional sauces: guacamole, salsa and pico de gallo. We want to express how we admire by Mexican culture, so strong, rich, soulful and sincere, it's like another planet. Tried once a delicious Mexican cuisine we can’t imagine how to live without it. Muchacho en Fuego represents well the feeling, when you eat Mexican food. The shape of the jars and the system of the top is inspired by old style hand crafted glass jars.

    The idea of the packaging came to me after all the Mexican street art and advertising I saw there once upon a time.

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  • 11/02/18--02:23: Beer Deer

  • Design: Dmitry Kultygin
    Project Type: Concept
    Location: Moscow, Russia
    Packaging Contents: Beer
    Packaging Substrate / Materials: Aluminium can

    Brewery BEER DEER represents the best sorts of beer of the Old World. Brewing traditions are rooted in the Middle Ages, in the era of chivalry and romance. Knightly coat of arms was widespread at that time, and the heraldic shield was the basis of any coat of arms and could tell a lot about its owner. The knightly coat of arms transformed over time into signs of workshops, cities and states and now continues to be widely used in identity.

    We tried to tell a story about traditions using modern graphic language and heraldry techniques. Each sort of beer is coded with a shield with a certain division into fields, and the region of origin of beer is shown with a stylized image of a flag.

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  • 11/02/18--02:24: SachsTea

  • Agency: Brandex
    Creative Direction/ Designer: Nguyen Cong Tung
    Designer: Nguyen Xuan Quang
    Illustrator/Designer: Nguyen Duy Duc
    Project Type: Concept
    Location: Hanoi, Vietnam
    Packaging Contents: Vietnamese Tea
    Packaging Substrate / Materials: Paper
    Printing Process: Digital printing, Foil stamping

    SachsTea brand was developed in the honor of all artisans in traditional handicraft villages nationwide in general, as well as tea growing artisans in particular. The ambition of SachsTea is to initiate a community in order to share tea drinking habits and advertise Vietnamese tea to all over the world.

    The inspiration of Brandex is from Vietnamese traditional cultural values, which were used as ingredients for the designs of SachsTea. From the Logo with typical geometric lines to the royal motifs applied in brand identity and typical features of Hang Trong and Dong Ho folk paintings on the package, all of them were created with consistency to deliver the typical features of Vietnamese culture in general and Vietnamese tea culture in particular.

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  • 11/02/18--02:24: Three Leafs

  • Design: Transform
    Project Type: Produced, Commercial Work
    Client: Three Leafs
    PR & Marketing Project Manager: Daniel Cunningham
    Location: Taipei, Taiwan
    Packaging Contents: Tea
    Packaging Substrate / Materials: Leather, Cardboard, Foil
    Printing Process: Foil stamping, Digital printing

    The strategy behind this new packaging series is to define the brand's boutique gift box products from its day-to-day products. This resulted in three packaging forms - a leather-handled gift box with cylindrical cardboard containers for the boutique products - and a resealable standup pouch for the day-to-day products. The boutique product packaging won the 2018 Design Mark at the Golden Pin Design Award.

    The brand's spirit is based on quality tea craftsmanship and appreciation for the land from which the tea grows. Those who receive the gift box can immediately sense the quality of the tea from the moment they touch its leather handle. Dark hues of green and blue further emphasize the quintessential quality of the Three Leafs brand.

    The brand's mid-level products are also presented in cylindrical cardboard containers, but with a light and soft color scheme to convey a relaxed and comfortable lifestyle sense. The texture of the cardboard communicates simplicity, delicacy, and elegance. The brand's day-to-day products are presented with the same graphics and color schemes, but in plain resealable standup pouches made from foil.

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    Packaging of the World presents the top 10 posts for the month of October 2018. They are selected according to their post views, social shares, social likes, re-tweets repins and people reached. All these data were collected on this website and also on different platforms like our Facebook, Twitter and Pinterest page. These projects will definitely inspire you for your next design project, you can also submit your packaging project here!

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  • 11/04/18--20:33: Tea Imagination

  • Manufacturer: Pirells Innovative
    Project Type: Produced, Commercial Work
    Location: Poland
    Packaging Contents: Tea
    Packaging Substrate / Materials: Paper
    Printing Process: Digital printing

    ‘Tea Imagination’ is a premium box designed especially for six bags of tea with different flavors. The packaging is decorated with colorful print of flowers and leaves. After openning we can see green, contrast interior with six little boxes. Every tea bag is in the single box. The sentence on each box is a reference to the each flavor. This kind of packaging is a great solution for a limited product or special gift pack. Premium box ‘Tea Imagination’ is more than usual tea packaging. Designers put their effort in every detail. Therefore the packaging is well prepared and breathtaking at the same time.

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  • 11/04/18--20:34: Trompo Package

  • Design: Joana Rua
    Project Type: Student Project
    School: Escola Superior de Artes e Design (ESAD)
    Course: Communication Design
    Tutor: Margarida Azevedo
    Location: Matosinhos, Portugal
    Packaging Contents: Trompo
    Packaging Substrate / Materials: Paper

    Academic Project. The main objective was to create an original package to put a trompo. The package should not have any graphic.

    This package is published in the PackPlay 2.
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  • 11/04/18--20:35: BIC Highlighter

  • Design: Michaela Fawcett
    Project Type: Student Project
    School: Vancouver Island University
    Course: Package Design
    Tutor: Nancy Pagé
    Location: Nanaimo, Canada
    Packaging Contents: Highlighters
    Packaging Substrate / Materials: Recycled card stock, Paperboard
    Printing Process: Digital printing

    Project Description: The overall goal was to find an overly packaged product and redesign the package in a way that is more environmentally responsible. My aim was to design a package that is innovative, purposeful, and eco-friendly that eliminates the need for excess waste. The main goal was to take this BIC product and push the current packaging a step further by coming up with a unique and sustainable solution, all while sticking within the current branding of BIC.
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