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Packaging of the World is a package design inspiration archive showcasing the best, most interesting and creative work worldwide.

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  • 11/25/18--22:08: Bongiorno

  • Agency: Feedback Brand Consulting & Design
    Client: International Bakery
    Location: Lima, Perú
    Project Type: Produced, Commercial Work
    Packaging Contents: Breads
    Packaging Substrate / Materials: Plastic
    Printing Process: Flexography

    International Bakery is a bakery products company located in Peru. They had their own brand and wanted to re-launch it for a mass audience, being its main sales channel stores and minimarkets. The product differentiation focuses on its handmade finish and the use of fewer preservatives, unlike its main competitors.

    Our job was to carry out the brand strategy, logo creation and packaging for all its products: mold breads, pita bread, kekes, cookies, panettone, among more than 30 products.

    In the project we seek to revitalize the brand with an interwoven edge like a basket that serves as a backing for the new logo and a color palette for each family of products in such a way that it is easy to identify in the gondola.

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  • 11/25/18--22:08: Latitud 6

  • Agency: Feedback Brand Consulting & Design
    Client: Agrícola San Juan
    Location: Lambayeque, Perú
    Project Type: Produced, Commercial Work
    Packaging Contents: Wine
    Packaging Substrate / Materials: Paper, glass bottle
    Printing Process: Offset

    Agrícola San Juan, a company located in the northern region of Perú, dedicated to table grapes export, decided to produce a wine limited edition for special customers. Its vineyards are located in the Valley of Tinajones at latitude 6, where his name comes from. The design highlight its location with a large number covering almost the entire label and with a torn paper effect on the top. On the reverse, we discover the shape of the mountain where the silhouette of a face rests: the Lord of Sipán, who observes and admires its fertile vineyards. The project covered 3 labels of the varieties Petit Manseng, Petit Verdot and Semi Seco.

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  • 11/25/18--22:11: Katamaya | Sweet & Savory

  • Creative Director: Chris Trivizas
    Project Type: Produced, Commercial Work
    Client: Katamaya | Sweet & Savory
    Location: Athens, Greece
    Packaging Contents: Sweets
    Packaging Substrate / Materials: Paper
    Printing Process: Offset Printing

    The study conducted on behalf of Katamaya sweet & savory aimed at creating a packaging that would, visually and verbally, suggest the excellent quality of the company’s candy and sweets.

    The primary colour selected for the packaging is the dark brown, which refers to chocolate. It was combined with a second color, different for each package, inspired by candy colouring.

    The colour ratio in the packages was created with use of the gold number 'φ', thus enhancing the sense of harmony and the importance the company gives to detail and quality.

    The text on the side of the boxes is intended to positively predispose in regards to what will follow their opening.

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  • 11/25/18--22:12: Dow’s Aged Tawny Ports

  • Design: Denomination
    Project Type: Produced, Commercial Work
    Client: Dow's Port
    Location: Brighton, UK
    Packaging Contents: Port
    Packaging Substrate / Materials: Glass

    Historic Port brand Dow’s is relaunching its range of Aged Tawnies in a bid to attract a younger audience, with elegant, refined packaging design by Denomination.

    Dow’s wanted a contemporary, luxurious look befitting of a Wine Spectator award-winning brand. The new packaging needed to communicate its place in the premium on-trade market and feel relevant to consumers in off-trade. Dow’s also wanted to broaden its appeal to a younger audience and extend the occasion for Port beyond Christmas and formal occasions.

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    Design: bluemarlin
    Project Type: Produced, Commercial Work
    Client: Ballantine's
    Location: London, UK
    Packaging Contents: Whisky
    Packaging Substrate / Materials: Glass bottle, Cardboard Box

    Prestigious Scotch whisky brand Ballantine’s has recently launched the new Seoul Limited Edition 17YO blend with a stunning design created in collaboration by emerging South Korean artist Jieun Park and strategic brand design agency, bluemarlin. Exclusive to travel retail stores in Korea, this special brand offering combines the vibrant, urban energy of Seoul with the traditional, whisky craftsmanship of Scotland.

    Lovingly crafted by Ballantine’s Director of Blending, Sandy Hyslop, this new 17-Year Old Blend creates a rounded encounter with precision that is bright, complex and intriguing. The indulgent vanilla contrasts with an effervescent citrus aroma to echo the vivacity of Seoul life.

    Bluemarlin was tasked with identifying an artist and creating a packaging design that powerfully contrasted east with west; rural with urban; and vibrancy with depth. The aim was to bring these opposites together in a beautiful collision to create perfection.

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    Agency: MEDIACRAT
    Creative Director: Igor Borisenko
    Photo: Platon Shilikov
    Retouch: Irina Molotova
    Project Type: Produced, Commercial Work
    Client: Yerevan Brandy Company
    Location: Moscow, Russia
    Packaging Contents: Brandy
    Packaging Substrate / Materials: Glass Bottle, Cardboard, Paper
    Printing Process: Screen printing, foil stamping

    Yerevan Brandy Factory released 25-year-old ARARAT Charles Aznavour Signature Blend Brandy, the new product created in collaboration with Charles Aznavour when maestro was still alive.

    During his visit to Yerevan Brandy Factory in May 2017, Aznavour met the masters, tried the alcohols selected for the author’s blend and presented his autograph - now featured on the packaging of the product. ARARAT Charles Aznavour Signature Blend is probably the last commercial project of Aznavour, and it is especially symbolic in this context that it is a praise of Armenia, the homeland of the artist, and its talented people. The funds from the sales of the cognac will be forwarded for the support of young Armenian performers.

    The product presents a blend of rare vintage spirits dating back to the important milestones in the maestro’s creative life: 1956 (Aznavour’s debut at Olympia concert hall in Paris), 1960 (Aznavour becomes world famous) and 1981 (the classic hit Une vie d'Amour (“Eternal love”) is created).

    The average aging of the spirits used for Charles Aznavour Signature Blend is 25 years.

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  • 11/25/18--22:18: Coffee Address

  • Agency: Not Perfect | Y&R Vilnius
    Art Director: Viktorija Rumiancevaite
    Designers: Lukas Misevicius, Dziugas Valancauskas
    Illustrator: Lukas Misevicius
    Project manager: Ineta Gudaite
    Project Type: Produced, Commercial Work
    Client: Coffee Address
    Location: Vilnius, Lithuania
    Packaging Contents: Coffee
    Packaging Substrate / Materials: Plastic

    Coffee Address, one of the leading coffee providers in the Baltic states decided to break through the everlasting clutter of coffee packaging and hit us with the task of creating a line of packaging for their house-blend roasted beans.

    In order to communicate the quality and to stand out from the crowd, we had to take a new approach.

    To create a contemporary feel, we merged bold graphical objects, black-and-white photography and coffee elements, which boiled down to an eye-catching collage, making Coffee Address more present on the shelf.
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  • 11/25/18--22:19: Selfish

  • Design: NovaBrand
    Project Type: Concept
    Location: Rostov-on-Don, Russia
    Packaging Contents: Vodka
    Packaging Substrate / Materials: Glass bottle
    Printing Process: Flexography

    Sometimes a man just needs to disconnect and enjoy his own company. Take a rest from the things that create all the noise in his life. The only essentials then will be silence and alcohol. He has to be a little selfish and bring his own party with him.

    Selfish vodka is a strong drink for a single party. The name contains a pun, hinting at the purpose of the spirit. The bottle is packed together with a single glass and its volume is calculated only for one.
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  • 11/26/18--22:06: Abrakadabra Cosmetics

  • Design: Ismael Branco
    Project Type: Concept
    Location: Viana do Castelo, Portugal
    Packaging Contents: Bath Bombs
    Packaging Substrate / Materials: Paper
    Printing Process: Screen Printing

    Abrakadabra Cosmetics sells high quality handmade bath bombs. "Abrakadabra" is a magic trick, and that’s what happens when you put a bath bomb in a hot tub, true magic. The whole identity is related to a magical experience. For the graphic development I used a conlang based in symbols for the alphabet letters. This system was used to develop the graphic language across all platforms involved in promotion and selling materials.

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  • 11/26/18--22:08: Bluebuck

  • Design: Made by us
    Project Type: Concept
    Location: Barcelona, Spain
    Packaging Contents: Red Wine
    Packaging Substrate / Materials: Glass bottle, Paper label
    Printing Process: Screen printed colours, embossing, black and copper block foil

    Commissioned by the self-adhesive papers producer Arconvert (Fedrigoni Group), this label was designed as a part of their ‘Wine Lovers Label Collection’ sample book.

    Bluebuck is a blue antelope that is endemic to the south-western Cape of South Africa. It’s silhouette is printed in a slightly tinted transparent screen print ink, hiding in the Savannah´s vegetation.

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  • 11/26/18--22:09: Remédier

  • Design: Jo Cutri
    Project Type: Produced, Commercial Work
    Client: Remédier
    Location: Melbourne, Australia
    Packaging Contents: Magnesium Spray
    Packaging Substrate / Materials: Glass Bottle/Jar
    Printing Process: Screen Printing

    Remédier Magnesium Oil is a natural concentrated, aqueous solution containing high levels of Magnesium and many trace minerals.

    When applied to the skin, Magnesium oil is absorbed rapidly, quickly boosting Magnesium levels in the body. This effect not only restores healthy levels of magnesium to muscles but also provides the body with many associated benefits.

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  • 11/26/18--22:09: Maison D'Amore

  • Design: Jo Cutri Studio
    Project Type: Produced, Commercial Work
    Client: Maison D'Amore
    Photographer: Pierre Toussaint
    Location: Australia
    Packaging Contents: Candle
    Packaging Substrate / Materials: Glass Candle
    Printing Process: Print

    Maison D'Amore is an Australian-designed Parisian-made luxury fragrance house, producing only the finest perfumed candles for him and her. Maison D'Amore's packaging features a minimal elegance using black and white design.

    Partnering with one of the worlds most respected french perfumers, Maison D’amore’s vision and philosophy is clear; to produce the highest quality, luxury candles that ’s composition and sophistication triggers a lasting memory through each of their bespoke scents and artistic collaborations.

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  • 11/26/18--22:10: Siglo

  • Design: Casavisual
    Project Type: Produced, Commercial Work
    Client: Siglo
    Photographer: Alessandro Murgia
    Location: Italy, Cagliari
    Packaging Contents: Food
    Packaging Substrate / Materials: Glass bottle and paper
    Printing Process: Digital printing

    We created a simply and elegant pack to represent the high quality food in the company client.








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  • 11/26/18--22:12: Mezzavia 33cl

  • Design: Casavisual
    Project Type: Produced, Commercial Work
    Client: Mezzavia
    Location: Italy, Cagliari
    Packaging Contents: Beer
    Packaging Substrate / Materials: Glass Bottle
    Printing Process: Digital printing

    The project is coming from the client request to crate a label for 33cl beer bottle. We do not like the idea of placing the illustrations in a smaller space and that's why we have simplified the label, using just the colors.
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  • 11/26/18--22:18: Mezzavia

  • Design: Casaviaual
    Project Type: Produced, Commercial Work
    Client: Mezzavia
    Location: Italy
    Packaging Contents: Beer
    Packaging Substrate / Materials: Glass bottle
    Printing Process: Digital printing

    The idea is to create, through the illustrations, the world of Mezzavia which is divided into two souls, one rigorous like the recipes of beers and the other colorful and fun like the spirit of the brewers. All the visual identity is based on that concept - starting from the very classic logo, black cover image and the colorful on the label which represents the souls of the beer ( because the beer make you happy! )

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  • 11/26/18--22:22: 1892

  • Agency: Blu Lab Design Lab
    Graphic Designer: Raul Recalde
    Project Type: Produced, Commercial Work
    Client: 1892 Premium Chocolate
    Location: Quito, Ecuador
    Packaging Contents: Chocolate
    Packaging Substrate / Materials: Reed Paper box
    Printing Process: Foil stamping, embossed, offset

    This project arrived to our office, as an export chocolate with no name or identity. Blu!Lab thoroughly investigated the minutiae that makes this product unique.

    We discovered that this family owned brand has a centuries old history of cacao farming, going all the way back to the 1800’s. In 1892 Ecuador was the largest exporter of the cacao bean worldwide.

    This year became the focal point in creating the brands identity; a vintage inspired packaging that transports the consumer to Ecuador’s golden age of cacao, without loosing modern details that communicate a legacy of both tradition and innovation.

    The design goes further than just representing the story through a static visual; the chocolate’s packaging is made out of reed paper, covered in ornamental details used to highlight information classic of the epoch. The logo is embossed and printed with golden ink. The colors are vibrant yet desaturated, and the typographies were selected by studying the Ecuadorian currency of the time.

    1892 chocolate delights the senses, visually and tactfully… and that’s without getting into the remarkable flavour.
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  • 11/26/18--22:23: Cosecha Roja Coffee

  • Agency: Blu Lab Design Lab
    Project Type: Produced, Commercial Work
    Client: Cosecha Roja
    Location: Quito, Ecuador
    Packaging Contents: Coffee
    Packaging Substrate / Materials: Polipropilene, aluminium
    Printing Process: Flexography, screen printing

    Cosecha Roja has been a family managed brand for over 40 years. Their name, literally translates to “red harvest”, because of the meticulous and handpicked selection of berries. These are harvested for their rich flavour, colour and size. This name helps distinguish the brand as a provider of a truly premium cup.

    To reflect the authentic quality and the essence of the product, Blu!Lab Design Lab rebranded Cosecha Roja by transforming the packaging into a conceptually strong identity based on the high contrast between the two main colours; ruby red and graphite grey.

    The concept behind re-branding this project was to take away all busyness that the previous packaging had and focus on a clean, minimalist design condensed into the red cherry berry. Explained in one sentence: Cosecha Roja is all about the berry.

    Every detail, from the matte colouring of the bag, to the iconographic illustrations describing the coffee making process, have been chosen with special care to create an exceptional experience that goes beyond the coffee cup.
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  • 11/26/18--22:27: Felons Brewing Co

  • Design: Squad Ink
    Creative Director: Matthew Squadrito
    Designer: Jess Browne
    Photography: Dean Swindell
    Project Type: Produced, Commercial Work
    Client: Felons Brewing Co
    Location: Sydney, Australia
    Packaging Contents: Beer
    Packaging Substrate / Materials: Glass bottle, aluminium

    Proudly founded on the banks of the Brisbane river and front-lining the recently restored Howard Smith Wharves – Felons Brewing Co. are winning over the good people of Brisbane with their great beers and cheerful thirst for life.

    Felons approached us to join them on a mission to unite the good folk of Brissie under the golden banner of beer. With pen in hand and a frothy in the other, we began building the brand starting with the inspiring true story of four felons – who in 1823 discovered the Brisbane river. Their spirit of freedom and discovery is the stuff of Aussie legends and an inspiration to the Felons founders who are brewing and sharing great beer with passion and generosity.

    Next up, we designed a timeless and confident range of premium beers that cut through the sea of craft brands. The packaging delivers striking retail standout while delivering an authentic brand story that connects Felons to its home and history on the Brisbane river.

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  • 11/26/18--22:28: 130 Aniversario

  • Design: YG
    Project Type: Produced, Commercial Work
    Client: Nieto Senetiner
    Location: Mendoza, Argentina
    Packaging Contents: Wine
    Packaging Substrate / Materials: glass bottle
    Printing Process: Foil stamping , Embossing

    Limited edition packaging to commemorate 130 years of Bodega Nieto Senetiner. It had to transmit the whole trajectory of the winery without being dated, to increase the perceived value of the product. We developed the art with a free-flowing illustration, which tells the story of the winery in the hands of its creators, emphasising the 130 years that they’ve been leaders of the scene.

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  • 11/26/18--22:28: Letto Pixel

  • Design: Abracadabra
    Project Type: Produced, Commercial Work
    Client: Rusnac
    Location: Moldova
    Packaging Contents: Flavored Juicy Drinks
    Packaging Substrate / Materials: Aluminium Cans

    Rusnac is a biggest producer of drinking water, mineral water, and soft drinks in Moldova.

    Letto Pixel project was made according to basic trends at that moment. Letto in aluminum can was one of the first test products that Rusnac launched on Moldova territory.

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