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Packaging of the World is a package design inspiration archive showcasing the best, most interesting and creative work worldwide.

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  • 11/26/18--22:28: Art&fict Cotton Swab

  • Design: Eugeniya Zhuravleva
    Project Type: Student Project
    School: British Higher School of Art and Design
    Course: Visual Communication
    Tutor: Leonid Slavin
    Location: Moscow, Russia
    Packaging Contents: Cotton swab
    Packaging Substrate / Materials: Plastic

    Packaging cotton swabs "Art & fict".Many people clean their ears with cotton buds, but not everyone knows that it is very unhealthy — you can easily damage the eardrum and remain deaf.

    The first pack of colored cotton swabs is collected in the image of Van Gogh's self-portrait without an ear.In this case, the sticks are meant to lubricate wounds and abrasions.

    The second purpose of cotton swabs is for applying makeup, thereforeone of them is going to the image of Merlin Monroe in the style of pop art

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  • 11/26/18--22:30: Papa's Coffee

  • Design: Amoth
    Project Type: Produced, Commercial Work
    Client: Papazini
    Location: Czech Republic
    Packaging Contents: Iced coffee, Beverage
    Packaging Substrate / Materials: Glass bottle, Aluminium
    Printing Process: Screen printing

    Task: to create a label design for iced coffee.
    Papa's Coffee is a recently created Czech brand of alcohol-free coffee beverages based on black coffee without any artificial additives. The product's primary feature is its boosted strength, which allows it to achieve the highest stimulating effect. The product's potential customer base consists of people who lead active lifestyles (e.g. car drivers), everyone who's constantly in motion but is reluctant to consume energy drinks.

    Presence of a character in the brand's name was impossible to brush aside in the process of developing the brand, so a sassy middle-aged man was chosen as the product's mascot. Papa is a reliable man. He'll give you a hand if you feel tired. He'll make sure you won't fall asleep while driving. He'll make your morning brisk and he'll fill you with enough energy to last the whole day. His eyes are affable and jovial, while his hunky arms indicate a sturdy and healthy body. That's exactly the character whose image would enable the product to communicate with the customer right from the store shelf. A person who takes Papa's Coffee from a shelf, has already started talking to Papa ;)

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  • 11/26/18--22:30: Portofino - surreal coffee

  • Design: Martin
    Illustrator: Martin Stojmirovski, SKdiz
    Project Type: Produced, Commercial Work
    Location: Skopje, Macedonia
    Packaging Contents: Coffee
    Packaging Substrate / Materials: Aluminium packaging, aluminium tin
    Printing Process: Flexography

    Portofino has been processing and packaging a carefully selected mix of coffee beans for more than 25 years.

    Constantly searching for improvement in their coffee taste, flavor and quality, the team took a step forward into making their own brand. They asked me to create a branding which could tell it's story as it stand on its own, a visual touch of what you are about to experience.

    My first impression as I tasted their espresso was the dense cream perfectly floating above the pitch-black coffee itself, strong in its finish, yet smooth.. Almost surreal

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  • 11/26/18--22:50: Borjomi Winter 2018

  • Design: Reynolds and Reyner
    Project Type: Produced, Commercial Work
    Packaging Content: Georgian mineral water
    Location: Kiev, Ukraine

    Borjomi: 2018 Limited collection of winter designs

    Holidays are a special time when magic is in the air and any detail in everyday life can cause a special, high spirits. IDS Borjomi International took care the holiday mood didn`t leave consumers during the whole winter period. For this purpose, limited-edition holiday package and an updated Borjomi label were released, which are imbued with pre-New Year spirit and bring a good mood.

    Authenticity and relevance are the key points that were taken into account in the design, so from the first sight at the holiday label you could be inspired for new achievements and tune into the upcoming fun. The majestic figure of a deer is one of the main elements of the brand. It is associated with the beautiful legend of the discovery of the source of Borjomi. Therefore, the main focus of the holiday design has been made on it. It is impossible to ignore the unique, patented corporate color ‘Borjomi’, which even has its own name Georgian Green.

    The symbiosis of bright, dense colors of the brand is a winning composition and makes it stand out among competitors. Holiday fireworks complement the illustration, which gives a feeling of the onset of holidays. ‘Borjomi’ is a lifestyle enjoying life a hundred percent or more. Volcanic water supports the body during the holidays, giving lightness and strength to new achievements with every sip.
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    Design: Puskás Marcell
    Project Type: Produced, Commercial Work
    Location: Budapest Hungary
    Packaging Contents: Postcard
    Packaging Substrate / Materials: Paper
    Printing Process: Digital Print

    - What do you want for X-mas?
    - Don’t know. Something useful, but I want lots of it.
    - Don’t know, just surprise me.

    The most common sentences.

    Well, yeah. Go here, go there, buy a present, buy a second, order a third, wait for the postman, track your shipment in a silly app, be a logistics specialist… and all this in a week. Stand in crowded queues in shopping malls or buy something in a mulled wine scented Christmas market. Hunt for discounts, try to guess your relative’s dress size or musical taste. Buy tons of books that nobody will ever read, or perhaps a diary that nobody would ever use. Buy funny phone cases, or VR glasses, perhaps some T-shirts or mugs with a “funny” text. Wrap them in the last minute, tie a ribbon on the box, and add a kind of greeting card to it, saying Lots of love.

    Huh, yeah. but can you do it differently? How? With questions.

    My work is somewhat like a Christmas Advent calendar that contains 25 gift cards. Each day, from 1st to 25th of December, a card surprises us with a personal question. These are all questions that are interested in the giftee. If we carefully think our responses over and place them under the tree, we could express our love without any superficial presents.

    The 25 cards and a day-to-day reflection on their questions help you get in the mood for Christmas

    Everybody can download it and print it for free in here
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    Agency: OhMyBrand
    Project Type: Produced, Commercial Work
    Client: Arkhyz
    Packaging Content: Mineral water
    Location: Russia

    “Arkhyz. Legend of the mountains” expands the target audience and the range of situations where people drink mineral water.

    The new line of bottled water with different flavors is targeting the 20-35 years old city dwellers who live in an intense rhythm, work hard, do sports.

    The idea, which was the result of testing the flavors, was to move away from the classic “water with lemon” and to create bright and unusual tastes: “Plum”, “Strawberry”, “Lemon & Tangerine Mix”.

    The packaging format is classic for sport water – bottles with a sport-lock cap.

    It takes less and less time to make a decision in the supermarket, so you need very clear codes to quickly find your product on the shelf. Together with the team of the brand “Arkhyz. Legend of the mountains” we have made the choice as simple as possible for the consumers of sport natural mineral water Arkhyz with flavors.

    The first thing the consumers of sport drinks pay attention to is the form factor. A sport-lock cap is an essential attribute of the drinks for people with an active lifestyle. It is convenient to use such a bottle on the move, to take it with you on a walk or on a training.

    The second visual code is the category design. Minimalistic design is typical for functional drinks, isotonic drinks, sport nutrition. Large fruit or berries towering over the mountain Arkhyz symbolize the sunrise and the beginning of the day – the time that is perfect for doing sports and making plans for the day to manage everything.

    The logo of the brand “Arkhyz. Legend of the mountains” has been adapted for the target audience. The new writing has given the logo a modern and dynamic touch.

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  • 11/28/18--00:32: /kili•g/ derma cosmetics

  • Agency: étiquette
    Head of marketing: Ieva Čepononė
    Brand manager: Indrė Urbienė
    Design strategy, Art direction: Valerija Žilėnienė
    Art direction, Graphic design: Gabija Platūkytė
    Art direction, Graphic design: Aliona Bobin
    Prepress design: Žymantas Abromaitis
    Account management: Estera Tamošaitytė, Rita Dargytė
    Product photo shoot: Packshot studio
    Project Type: Produced, Commercial Work
    Client: Biok laboratorija
    Location: Lithuania
    Packaging Contents: Cosmetics
    Packaging Substrate / Materials: Paper, Cardboard, Plastic, Plastic bottles
    Printing Process: Flexography

    BIOK Laboratorija has been developing natural, innovative beauty and personal care products for almost 30 years. Today, it’s the largest and fastest-growing manufacturer of cosmetics in Lithuania.

    After achieving the set goals in Lithuania, the company has a vision to become recognisable globally. A brave step into the worldwide market requires bold solutions, of course. BIOK Laboratorija has decided to unite its three brands of cosmetics for separate consumer groups and create a single, new, umbrella brand called /kili•g/.

    Kilig is a new word that’s included in the Oxford English dictionary. It originates from the Filipino language, and refers to a pleasant emotional experience – butterflies in one’s stomach.

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  • 11/28/18--00:33: Mú - Gelato Italiano

  • Agency: Savvy Agency
    Designer: Francisco Malvar
    Project Type: Produced, Commercial Work
    Location: Lisbon, Portugal
    Packaging Contents: Ice Cream
    Packaging Substrate / Materials: Paper, Cardboard
    Printing Process: Digital printing and Screen printing

    Mú is a traditional Italian ice cream shop located in Lisbon. They offer a wide range of ice cream flavours, made with fresh fruit. Mú represents a place where you can have a fun, while enjoying a high quality ice cream.

    Our brand proposal is inspired by the ice cream texture and the Italian way to make it. The visuals consist of simple shapes, giving it a playful and traditional touch. The pureness and diversity of the products are reflected by the simple colors.

    Our branding offers a fun, honest and yet dynamic layout that evokes a functional and natural brand.

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  • 11/28/18--00:45: Hold That Tiger

  • Design: Onion Design Associates
    Project Type: Produced, Commercial Work
    Client: Muddy Basin Ramblers
    Packaging Content: Music CD
    Location: Taiwan

    “Hold That Tiger” is the third full-length album by the jug band the Muddy Basin Ramblers, a group of US/UK expats living in Taipei, Taiwan. The album has 22 tracks of mostly original music with styles that range from swing jazz, blues and ragtime to Taiwanese traditional temple parade music, Nakashi (known in Japan as Enka), Irish folk and even Taiwanese hip hop. The song lyrics cover an eclectic mix of topics and themes, including the phenomenon of folk religion and cults, the Asian immigrant diaspora, the Beat Generation, sci-fi/UFO kitch from the 1950s, and the history of jazz music.

    To convey the experimental nature of the music and its subject matter, which plays with the East/West cultural divide, we decided to create a visual style that combines Taiwan's religious folk culture and Taoist mysticism with a touch of 50’s retro-futurism from the West.

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  • 11/28/18--01:10: Oyatsu TIMES

  • Creative Director: Eisuke Tachikawa (NOSIGNER)
    Art Director: Eisuke Tachikawa (NOSIGNER), Yuzuru Dodo (DODO DESIGN)
    Designer: Kosuke Noma (NOSIGNER), Kazuhiko Hasegawa, Maya Asada (DODO DESIGN)
    Illustrator: Masatoshi Tabuchi
    Copy Writer: Hiroko Kawabata
    Photo: Suguru Ariga
    Producer: Eisuke Tachikawa (NOSIGNER), East Japan Railway Company, East Japan Railway Trading Co., Ltd.
    Project Type: Produced, Commercial Work
    Packaging Content: Snacks
    Location: Japan

    In supporting the affected areas from the Great East Japan Earthquake, we Together with JR East Group (East Japan Railway Company), we released the "Oyatsu (Japanese for "snack") TIMES" series, as original product from “NOMONO” project, which aims for the rediscovery of communities in Japan. the brand for snack products to revitalize the region and local communities. We sent out small packaged bags to snacks shops that already produce products in Eastern Japan. We created a new market for small snacks shops of the region, by distributing them throughout the country making use of empty cargo compartments of JR night buses. Inspired by newspapers we used this as our base design, where on the front was written “Producer’s article” and on the back, a “Destination article”. By writing like media, its’ looks had a combined message and feel as if it were a railroad company destination campaign.

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  • 11/29/18--00:05: Dr. Oetker

  • Design: Getbrand
    Project Type: Produced, Commercial Work
    Location: Russia, Moscow
    Packaging Contents: Baking mixtures
    Packaging Substrate / Materials: Paper

    The German company Dr. Oetker decided to launch a new product in the category «baking mixtures» and commissioned us for a design.

    The market leader in the production of ingredients for baking Dr. Oetker decided to launch two new products in the category “baking mixes. The design should visually combine two products (mixes for sweet and salty baking) into one line.
    We decided to build a positioning on a variety of dishes and ease of preparation.

    The target audience is women who love to cook and prefer homemade pastries, but their dynamic lifestyle does not always leave them time for cooking.

    In this situation, Dr. Otker's “5 Super Ideas” blend for them is a magic wand, a means of easy and quick way to please your loved ones with tasty homemade food without much hassle.

    For the background, we chose warm colors associated with comfort and a homely atmosphere. They also help to differentiate the mixture by purpose: green - for savory baking, orange - for sweet.

    On the front of the package, we placed an appetizing food zone with an image of juicy pizza and crispy baking. An additional accent is a photo, demonstrating the dough preparation process and creating an atmosphere of creativity and culinary experiments. We had a food-shooting in the studio of Sergey Martyakhin, specializing in food photography.

    On the back of the package we tell about different recipes that can be prepared using the mixture. This is not only ordinary pizza, but, for example, salty sticks, bagels and even fried pies.
    The “5 minutes per dough” icon further illustrates the ease of cooking.

    With "5 super ideas" from Dr. Oetker, you can quickly and easily cook the most varied pastries and pamper your loved ones with delicious homemade food! Look for recipes on the package and experiment!
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  • 11/29/18--00:06: Architekturki

  • Manufacturer: Pirells Innovative
    Project Type: Produced, Commercial Work
    Client: Muzeum Powstania Warszawskiego
    Location: Poland
    Packaging Contents: Book
    Packaging Substrate / Materials: Paper
    Printing Process: Flexography

    „Architekturki” it is a book packed in the packaging based on a patented mechanism. The name "Architekturki" is a combination of two polish words: "architektura" which means architecture and "tektura" which means cardboard. It was designed and made by Pirells Innovative for The Warsaw Rising Museum. This project is not an usual book. After openning there are POP-UP elements. Every single element is a simplified model of a different Warsaw building. The bulidings presented in this amazing book were built afetr WW2 and are symbols of a postwar and modern polish culture.

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  • 11/29/18--00:08: Hypertensive

  • Design: Mayya Mikhaleva
    Project Type: Student Project
    School: British Higher School of Art and Design
    Course: Visual Communication
    Tutor: Leonid Slavin
    Location: Москва (в пределах МКАД)
    Packaging Contents: Chocolate with alcohol
    Packaging Substrate / Materials: Polyethylene
    Printing Process: Full color offset printing

    This package was created as part of a student project. The main objective of the project was to reflect the word "health" in the packaging of any product, but so that it was not directly related to the Pharma. I thought that human health is including his pressure, and alcohol and chocolate directly affects the human pressure and increases it.

    And I had an idea to create chocolate with alcohol "Hypertensive". "Hypertension" is the name of people with high blood pressure. The design on the package repeats the design of the numbers that we see on the tonometer when we measure the pressure. The upper value — is the number of milliliters of alcohol in all sweets in the package, the lower value — the percentage of cocoa in chocolate.

    Icons with glasses are all different, because each alcoholic beverage has different glasses. In the name – logo "Hyper" — brand, and" Tonic " - sub logo, thus they form an interesting game of words.

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  • 11/29/18--00:16: HONEYᴍᴀᴅᴇVINEGAR

  • Design: Panos Doukas
    Project Type: Produced, Commercial Work
    Client: Ermionis
    Location: Athens, Greece
    Packaging Contents: Vinegar
    Packaging Substrate / Materials: Glass bottle
    Printing Process: Screen printing

    A unique product with harmonious packaging that self-represents the product and introduces itself.

    The package design and interaction with the typography directly resembles the actual production process. This vinegar product is exclusively made of honey and bee wax through a fermentation process incubated in wooden barrels in a circular motion.

    Similarly, the typography wraps around the cylindrical bottle and can be read in infinite circular motions promoting the explanation, as well as the contents of the bottle.

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    Design: Getbrand
    Project Type: Produced, Commercial Work
    Location: Russia, Moscow
    Packaging Contents: Toys
    Packaging Substrate / Materials: Cardboard

    Gulliver commissioned us to redesign its brand Sonya Rose.

    The Gulliver company owns the Sonya Rose doll brand, represented by two lines: Gold and Daily collections. Dolls were sold in the high price segment, but they were practically not bought. We needed to correct the situation.

    Our first step was to make our design audit "3 layers of efficiency." The visual layer was at a low level: the logo was not visible and was almost unreadable, the design lacked integrity.

    With the contextual layer, things were a little better: due to the open packaging, the category was clearly read. But the names of the dolls in the line were clearly not designed for modern children. The conversion layer was at zero point: not a word about the benefits and advantages. People did not understand why they had to overpay for Sonya Rose, and not to buy the usual Barbie, for example.

    The overall design score was 32% of the hundred possible.

    Using our technique “Platform of Growth”, we decided to build positioning on the individuality. Sonya Rose is a unique doll: she has real eyelashes, hand sewed designer outfits. The target audience of the brand is modern mothers and girls of 6-12 years old. It is important for them to look good, they want to impress others. Therefore, we have turned Sonya Rose into a real trendsetter - into a fashion blogger. She has impeccable taste and impeccable sense of style.

    The packaging itself, in tune with a communication solution, has turned into a real glossy magazine. The logo has become a noticeable and readable, fashionable Tiffany color.

    In the Daily lineup, we focused on the fact that this is not just a doll in one outfit. She can create five different bright images. In the Collection lineup, we shifted the focus of attention a bit, concentrating even more on the uniqueness and exclusivity of dresses and accessories, even more telling about her beautiful silk eyelashes.

    The back side is completely devoted to working out the conversion layer. We offered to start Sonya a real blog on social networks, and Gulliver brand managers supported this idea. On the back side, you can find Sonya's accounts in social networks and we invite girls to follow her and her life online. Sonya covers the most fashionable children's events and leads a rich social life.

    Her instagram is actively updated, it regularly publishes information about discounts and promotions, announcements of concerts and events interesting for girls are published.

    We reached our goal: brand sales have increased several times. And Sonya Rose found an army of their admirers.

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  • 11/29/18--00:24: Bandwagon

  • Agency: - Design Studio
    Creative Director: Alex Kodimsky
    Photography: Kirill Zmurciuk
    Project Type: Produced, Commercial Work
    Client: Sodiko
    Location: Moldova, Belgium
    Packaging Contents: Bourbon
    Packaging Substrate / Materials: Glass bottle, Paper Label
    Printing Process: Digital printing, foil stamping, tactile varnish

    Bandwagon is a wagon housing the musicians during a parade or any similar traditional festivity. Uplifting mood, festive spirit, fun tunes, and a little bit of warming beverages - this is where the whole tone and tempo of the event is set. That’s why this name is a perfect match for the new bourbon whiskey produced by the Belgian company Sodiko, which our studio has developed the label design for, featuring an American vintage style.

    The main trait of the Bandwagon project is its technological emphasis over a seemingly minimalistic design. The main element of the composition is the name of the brand accompanied by a trumpet symbol, which illustrates the sense of the word. The lower part of the label features an informative block that houses all the main technical features of the product. The design employs a lot of tactile varnish and bronze foil stamping in order to a amplify the volume of the label and make it pop.

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  • 11/29/18--00:26: Expedito Wines

  • Design: Caliptra Creative Studio
    Illustrator: Jonathan Godoy
    Project Type: Label Design
    Client: Expedito Wines
    Location: Mendoza, Argentina
    Packaging Contents: Wine
    Packaging Substrate / Materials: Glass Bottle
    Printing Process: Offset Digital, Screen printing and foil stamping

    We took this well-known character and granted him new symbolic attributes. We worked with an engraved-like illustration and for greater impact we used printing screen and foil stamping on some details.

    Expedito invites you to live a new experience in which the impossible is made possible. This wine means that much.

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  • 11/29/18--00:27: Al Capone Limited Edition

  • Agency: StudioBah Branding & Design
    Creative Director: Felipe Bernardes Amaral
    Designers: Rafael Poloni, Ronald Zanardi
    Illustrator: Alberto Salinas
    Photographer: Eduardo Bussolin
    Project Type: Produced, Commercial Work
    Client: Al Capone Cerveja Artesanal
    Location: Porto Alegre, Brasil
    Packaging Contents: Craft Beer
    Packaging Substrate / Materials: BOPP Paper
    Printing Process: Digital Printing

    Al Capone is a brewery in Porto Alegre, Brazil. With its expansion, the brewery started the production of a special line with limited editions released each month.

    Considering that Brazil is experiencing an exponential growth in the appearance of new breweries, leading to increased competition, differentiation is fundamental to express the essence of the brand and conquer new consumers - considering that most of the buying decisions happen in the gondola. So the new packaging needed to quickly catch the eye of the consumer. Therefore, it was necessary to create a new line different from the traditional line.

    The challenge was to create labels with the possibility of easy adaptations to speed up the monthly launches of the brand. It was necessary, at the same time, to differentiate them and to create a recognizable pattern among them. So a grid was designed in which small changes bring their own identity to each style of the series and create visual unity between the packages.

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  • 11/29/18--00:27: Vana Tallinn Wild Spices

  • Design: Appartement 103 - Design Agency
    Project Type: Produced, Commercial Work
    Client: Liviko Group
    Location: Paris, France
    Packaging Contents: Liqueur, spirit
    Packaging Substrate / Materials: Glass bottle, label

    Following last year’s successful redesign of Vana Tallinn’s core range by the boutique branding and packaging design agency Appartement 103, Liviko Group commissioned their expertise, once again, to develop Vana Tallinn Wild Spices, the first line extension product since the rebranding.

    In the past few years, the market has witnessed a boom within the spiced flavoured drinks category, following increased consumer demand for new drinking experiences, while still delivering a crafted premium product. Staying true to its roots, Vana Tallinn Wild Spice uniquely combines pepper, cinnamon, vanilla, citrus peels and ginger with the legendary recipe of the original product.

    Through its iconic brand panel, the top part of the label presentation ensures impact and family recognition with the core range. The bottom label elegantly highlights the craftsmanship and essence of the new product, showcasing the carefully selected spices through a play of typefaces and hand drawn illustrations.
    Overall, the combination of dark brown and vibrant orange pantone creates a surprising contrast, expressing the natural attributes of the product, yet adding boldness and modernity to the presentation.

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  • 11/29/18--00:34: AYEM

  • Design: & SMITH
    Project Type: Produced, Commercial Work
    Packaging Content: Breakfast
    Location: UK

    Branding agency & SMITH has named and branded new London based protein breakfast pot, AYEM. The new breakfast pot that’s high in Protein and Omega 3, is designed to help you eat well at breakfast time. AYEM is all about giving your body and mind enough of the good stuff it needs to keep feeling tip-top every day. They started delivering to your home (or desk) earlier this year and have launched with a range of three flavours.
    & SMITH’s identity and packaging positions AYEM as a new, healthy, breakfast staple that helps top up your Protein and Omega 3 intake each day. Keen to stay away from a ‘science-y’ look and feel, the identity is straight talking, colourful and playful. & SMITH teamed up with illustrator Beth Walrond, to create a set of illustrated characters that make up the selection of AYEM logos. As AYEM can benefit everyone, each character intentionally shows that you don’t have to be ‘my-body’s-a-temple, run-like-the-wind’ level of healthy to do something good for yourself every day.

    & SMITH worked across a wide range of items for the launch, including the identity, packaging, website and art direction, right through to the delivery experience, pop up store, POS and Facebook ads.

    Dan Bernstein, creative partner, & SMITH says: “AYEM was a great brief. A start-up with an inventive, ‘good-for-you’ product that didn’t naturally slot into an existing particular food type or category. It wasn’t a shake, porridge, yoghurt or anything that we’re really familiar with, so it was our job to position it, educate the customer what it is and why they needed it.”

    “The big thing was to make sure we sold AYEM as ‘food’, rather than a supplement shake or powder style product. It meant that we focused on selling a breakfast pot that happened to be a really good way of getting more Protein and Omega 3, rather than the other way around. From then on we knew the branding had to fit in with the ‘foody’ crowd and move away from anything
    to clinical or ‘science-y’.”

    AYEM was brought to life with the support from Danone’s Innovation Accelerator Program, which focuses on launching new and exciting products and helps accelerates new business ideas from internal entrepreneurs.
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