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Packaging of the World is a package design inspiration archive showcasing the best, most interesting and creative work worldwide.

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    Agency: Able
    Creative Director: Benjamin Delacour
    Project Type: Produced, Commercial Work
    Client: Wolfberger
    Location: Obernai, France
    Packaging Contents: Wine
    Packaging Substrate / Materials: Cardboard
    Printing Process: Offset

    Regarding the realization, it was necessary to find an idea that meets the customer's request; a small ice bucket for an exceptional bottle of wine, which is placed folded in a classic box. We had already made the ice bucket for the Cremant Magnum last year, but this time we did not have the space to make an identical bucket.

    The client originally wanted a form that was close to origami for the bucket, which we proposed, but it was too close to existing projects among direct competitors. So we had to come up with an original concept that is still affordable, but all of my testing required multiple pieces, and most of the concepts were too expensive.

    We solved the problem of cost by passing on a box made of a single pre-cut piece, which serves as support for the bucket. Thus we have solved the concern for the number of pieces and prices, while proposing an original concept. Thanks to the pre-folded bucket printed in copper pantone with a varnish that makes it waterproof, a box printed in matt black and the sheath which hides the detachable part, protects the precut and holds the box closed.

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  • 12/06/18--21:16: Luv

  • Design: Stephanye Parraga
    Project Type: Student Project
    School: Miami Ad School
    Course: Graphic Design
    Tutor: Carolina Brandão
    Location: São Paulo, Brazil
    Packaging Contents: Bottle Juice
    Packaging Substrate / Materials: Plastic
    Printing Process: Digital Printing

    Luv is a new juice for kids and the center point on this project is mom's love. The illustrations represents affection and mom's care, and a smart package reveals the fresh and natural juice made with love.

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  • 12/06/18--21:18: The Bowers

  • Agency: Harcus Design
    Illustrator: Lotta Ollson
    Photographer: Stephen Clarke
    Project Type: Produced, Commercial Work
    Client: Silkwood Wines
    Location: Sydney, Australia
    Packaging Contents: Wine
    Packaging Substrate / Materials: Glass, Paper
    Printing Process: Digital printing

    The Silkwood Estate in Pemberton W.A. sits alongside a tranquil lake fringed with verdant gardens and surrounded by a majestic karri and jarrah forest.

    The gentle undulating landscape, temperate climate and rich gravelly loam soils that overlay the clay base, produce wines of exceptional quality within a protected magical environment. The Estate is a labour of love – with chalets, restaurant, pagoda and cellar door sprinkled around the lake’s edge — an enclave in a sylvan forest.

    A hard-nosed, pragmatic Scotsman with a background in engineering and mining. Who knew he had a soft side? The Bowers labels visually display the interconnectivity and network — of both the natural and the familial world. Celebrating the abundance of both the natural woodlands and cultivated flora of Silkwood’s Estate — all lovingly protected by the septuagenarian Scotsman on the back of his tractor - as well as the heritage and growth of his family trees.

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  • 12/06/18--21:19: Magnus Kraftkerne

  • Design: Tibor Hegedues
    Copywriter: Harmen Biró
    Project Type: Concept
    Location: Hamburg, Germany
    Packaging Contents: Nuts
    Packaging Substrate / Materials: Stand up pouch

    Magnus nuts are the ideal snack for in between - whether as a brain booster or pre-workout snack. But you don't want to have the usual nut packaging in your stylish sports bag and certainly don't want to post it on Instagram.
    Our design has style - is colourful and really tasty. And in the nut shelf a real eye-catcher. Colourful and casual, like sporty sneakers. Trendy colours as a stage for delicious nuts that fly around elements of the logo typography. A striking seal of quality distinguishes the product and promises the best quality. "media-related self-presentation" - fitness coaches, influencers and their followers will love Magnus.

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  • 12/06/18--21:19: Chambord Limited Edition

  • Design: Midday
    Project Type: Produced, Commercial Work
    Client: Chambord
    Location: UK
    Packaging Contents: Liqueur
    Packaging Substrate / Materials: Glass Bottle & Cardboard Box

    Our Limited edition packaging brings the French flamboyance of Chambord’s brand-world to their packaging and increases it’s shelf presence. Initially celebrating the core raspberry ingredient, our bold pattern design will recreate itself year-on-year with exciting brand-world fabulousness. On pack serves inspire consumers to use this luxurious liqueur in unusual and exciting ways.

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  • 12/06/18--21:20: Ding Zhi Cha

  • Design: Xian Gao Peng
    Project Type: Produced, Commercial Work
    Location: Xi`an, China
    Packaging Contents: Chinese tea
    Packaging Substrate / Materials: Paper

    This is a custom-made tea package.

    Its shape takes inspiration from the traditional Chinese tea bowl and the varnish on the outer box is replaceable.

    The signature on the card can also be written at will thus allowing different people to receive their own special gifts.

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  • 12/09/18--22:19: CKC Packaging Redesign

  • Design: Gladys Lee
    Project Type: Student Project
    School: Limkokwing
    Course: Bachelor Degree in Professional Design
    Tutor: Mr Irene
    Location: Cyberjaya, Malaysia
    Packaging Contents: Malaysian Traditional Local Delight - Durian Dodol, Taro Biscuits
    Packaging Substrate / Materials: Sustainable packaging - Card Paper
    Printing Process: Digital printing

    Cheong Kim Chuan, a household name in Penang since 1937, is renowned for the manufacture and sales of local treats such as preserved fruits, biscuits, sauces, condiments and more. The objective of the project was to repackage CKC's signature souvenir goods and to make this traditional product to make it look more eye-catching to the younger generation.

    The usage of bright colors and repetitive patterns in the design does the job while still remaining very simple and minimalistic. With the main focus on the ingredients of the products, the brand is juxtaposed with a modern packaging redesign to give CKC a fresh new identity.

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  • 12/09/18--22:19: Cannabis Lift

  • Design: Anastasios Veloudis
    Project Type: Produced, Commercial Work
    Client: Giorgio Production
    Location: Thessaloniki, Greece
    Packaging Contents: Face cream
    Packaging Substrate / Materials: Plastic bottle and paper pack
    Printing Process: Offset printing

    Cannabis lift is a new, premium skincare brand. A product of excellent quality, made of special and beneficial ingredients like cannabis and quinoa seed oil and plants root extracts.

    AN-VE Design created a modern and minimal style made of abstract illustrations inspired by the main ingredients of the product.

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  • 12/09/18--22:21: Epoch Retail

  • Design: Jason DeCruz
    Project Type: Student Project
    School: Academy of Art University
    Course: Packaging 4
    Tutor: Thomas McNulty
    Location: San Francisco
    Packaging Contents: Cleanser, Cream, Toner, Serum, Fresh Produce, Sauces, Juices, Wine, Kitchen Ware, Home Decor, Tableware
    Packaging Substrate / Materials: Paper, Cardboard, Glass Bottles, Wood
    Printing Process: Inkjet Printing

    As a team, we were asked to create a new retail store brand with an extensive product line. We began with the core mission of sustainability. We wanted to develop Earth-friendly packaging that was beautiful rather than packaging that overly relied on the color green and icons of leaves or trees. Packaging has dirty hands when it comes to the health of our climate, and we wanted to clean up its unfortunate practices with this line of products. The name Epoch seemed to fit quite well since it means, “A pivotal moment in time,” which this is regarding the health of our planet. Oslo, Norway is known as the most Eco-conscious location on the planet today, so it only made sense that Epoch’s headquarters be there.

    Epoch’s primary goal is to bring their Scandinavian lifestyle into the lives of its customers. It achieves this by having packaging that is simple and straight-forward with no large, attention-grabbing images. Instead, it uses a softer and more contemporary feeling of typography, color, and imagery. It is a high-end brand, but not pretentious. The entire line is inspirational, sustainable, honest, and functional without unnecessary elements. Under the retail brand Epoch, there are three subbrands — Gather Food, Bloom Skincare, and Loft Home Decor. This was a group project with designers Silvia Abruzzese, Jonathan Biehl, Lucy Tsai, and Maria Wong Chang.

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  • 12/09/18--22:21: Zephyr Powder Paints

  • Design: Jason DeCruz
    Project Type: Student Project
    School: Academy of Art University
    Course: Packaging 2
    Tutor: Thomas McNulty
    Location: San Francisco
    Packaging Contents: Powder Paint
    Packaging Substrate / Materials: Paper
    Printing Process: Inkjet Printing

    As someone who has spent many hours fixing up homes, I can say that one of the hardest things to deal with is carrying very heavy buckets of paint around. You have to move them from room to room, and the thin wire cuts your hand pretty quickly with so much weight. The problem is the water. With that gone and only the powder pigment left, everything gets much easier since the paint can be mixed on the spot. It became clear that the light and airy nature of a powder-mixed paint will be the main selling point and needed to feel that way in its branding. This brand of powder paint was to feel like a light, gentle breeze, so the name Zephyr fell into my lap.

    This was expressed with light colors with plenty of negative space along with some lively colors to reflect the exuberance of the pigments the brand offers. The use of a colorful and active pattern plays off the bright white of the rest of the design. Bubbles were used to emulate the light nature of the product inside. The colors are both calmingly cool and lively. The typography, DIN Rounded, is friendly and transparent as simplicity was a significant concern for this product line.

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  • 12/09/18--22:21: Singularity Board Game

  • Design: Jason DeCruz
    Project Type: Student Project
    School: Academy of Art University
    Course: Packaging 3
    Tutor: Christine George
    Location: San Francisco
    Packaging Contents: Board Game
    Packaging Substrate / Materials: Paper, Posterboard
    Printing Process: Inkjet Printing

    Ever since I was a little kid, I loved science. I enjoyed discovering new things and learning about our world; I want to encourage today’s youth to do the same. I looked back on my childhood and found that it was games like Mouse Trap and Clue that taught me the basic mechanical understanding of the world around me along with problem-solving skills. It became clear that my goal should be to create a board game that gets children and teenagers interested in exploring science. I found astronomy the most brilliant and beautiful avenue for doing so.

    Players join a galactic federation whose primary objective is to claim as many territories as possible, and they need to create singularities to make black holes to travel to the far reaches of the universe. Singularity’s primary goal is to entertain families while getting their children interested in science. The game board was to be very loud and bright to emulate the excitement and intrigue of our cosmos which is done mainly through color and illustrations of the galaxy. Much of the type has a very futuristic and fun feel to it while remaining legible and readable.

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  • 12/09/18--22:22: Dr. Kilderkin's Brewtology


  • Design: Jason DeCruz
    Project Type: Student Project
    School: Academy of Art University
    Course: Packaging 3
    Tutor: Christine George
    Location: San Francisco
    Packaging Contents: Beer and 6-Pack
    Packaging Substrate / Materials: Glass Bottle, Wood, Paper
    Printing Process: Inkjet Printing

    Today, the idea of doctors prescribing alcohol to their patients seems absurd, so I decided to play on that craziness. I personified the beer brand with a fictional character named Dr. William Kilderkin. Soon after failing to sell his snake oil in the West during the turn of the century, he decided to take up medicine because he still wanted to help people. After seeing how good beer made him feel, he felt it could help his patients as well.

    Many think he partakes in his medication a bit too much, but he placates them by saying, “Trust me; I’m a doctor.” Each beer label is a prescription for that particular “medication,” all with a complete list of side effects and ailments that it cures. I started by looking at the medical prescription sheets that doctors used back then. Their Victorian typography and rich, warm, color pallet helped shape the brand.

    To simulate the doctor typing his prescription, I used the typeface American Typewriter. He even includes a portrait of himself so that the patient can see how obviously professional and reputable his medical opinions must be. He is, after all, a doctor, so he must know what he's doing.

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  • 12/09/18--22:25: Pursuit Brewery

  • Design: Maria Elena Wong Chang
    Project Type: Student Project
    School: Academy of Art University
    Course: Packaging
    Location: San Francisco, California
    Packaging Contents: Beer
    Packaging Substrate / Materials: Paper, glass bottle
    Printing Process: Digital Printing

    Given the option to either use a real brand or create one, this project was made with the intention of showing how a concept and graphic style can be applied consistently throughout the different flavors of a product. Pursuit Craft Beer, based in San Francisco, is a fictitious brewery, created specifically for that purpose. Most people love a good beer, and they enjoy it in the company of friends or coworkers after an overwhelming day at work.

    This well-known trend has inspired the creation of Pursuit, a brewery that celebrates the individual and their way of living. No matter what you do, we all deserve a beer, two or more after a long, grueling, nine-to-five work day. The labels, resembling a banknote, each depict a different character on the job. The approach I selected involves a lively inking illustration style and a vibrant color palette, connecting each flavor to its corresponding character.

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  • 12/09/18--22:26: La Casa de la Seda

  • Design: Bulldog Studio
    Project Type: Produced, Commercial Work
    Client: Bodegas Murviedro
    Location: Spain, Barcelona
    Packaging Contents: Wine
    Packaging Substrate / Materials: Paper
    Printing Process: Offset and Screen printing for labeling

    La Casa de la Seda it's the new icon from Bodegas Murviedro, they made wines from Utiel-Requena (Valencia - Spain).

    La Casa de la Seda is a tribute to the manufacture of the silk centuries ago in this part of Spain. The design represents a patterns extract from the luxury dress, with the golds, hot stampings and the floral things.

    We try to create a luxury wine, something more visual and very special bottle that it feels to the consumers, with the golds and shadows, from your darkness, an essence from the land and the tradition.

    What's Unique?
    Unique hot stamping, and process to stick. The touch it's something special thank's to the varnish in the last layer in the printing process.


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  • 12/09/18--22:26: Sericis

  • Design: Bulldog Studio
    Project Type: Produced, Commercial Work
    Client: Bodegas Murviedro
    Location: Spain, Barcelona
    Packaging Contents: Wines
    Packaging Substrate / Materials: Paper
    Printing Process: Offset and Screen printing for labeling

    Line of packaging for three different varietals of grapes.

    Wines from Utiel-Requena (Valencia, Spain), that would be a tribute to the land and wineyards. Sericis it means silky in latin. The silky of the dress of the centuries that in Utiel-Requena the population did the best silky dresses of the south of Europe.

    A visual line of packaging that try to be something elegant, minimalism and evoque passion and luxury.

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  • 12/09/18--22:26: Cap de Pera

  • Design: Bulldog Studio
    Project Type: Produced, Commercial Work
    Client: Vallformosa
    Location: Vilafranca del Penedès, Spain
    Packaging Contents: Wine
    Packaging Substrate / Materials: Paper
    Printing Process: Offset

    Cap de Pera is a kind of "light insult" from Mallorca, we create a naming for this fun wine, it means a "light insult" a type of joke....

    We try to create a celebrity with a pear on a head, in each different varietal we create a new celebrity, at the end will see same bottles but with different celebrities and pears. A kind of visual-joke.

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  • 12/09/18--22:28: Big Taste

  • Design: Krisztina Szegedi
    Project Type: Student Project
    School: METU Budapest
    Course: Graphic Design MA
    Tutor: Andrea Brittnek
    Location: Budapest, Hungary
    Packaging Contents: India pale ale
    Packaging Substrate / Materials: Paper, cardboard, glass bottle, vinyl
    Printing Process: Digital printing, laser cutting

    "Big Taste is when you have a few bottles of red IPA in your hands during a warm summer late afternoon, wandering around on the quays of Budapest and staring at the last beams of the sunset.

    Big Taste is when you are chilling in a park with some strong black IPAs in your hands with your best friends, and then around two in the morning you just happen to decide to go up to the Gellért-hill, because why not.

    Big Taste is when you are walking downhill and someone from the crew remembers he still has some light IPAs in his backpack, which you drink on the way to the Big Market Hall, because it is about to open and you need something for breakfast anyway."

    The concept behind the Big Taste identity and packaging was to build the whole brand and its visuals around the beautiful and lively Budapest, pairing the 3 labels and the given names with three well-known areas of the metropolis, accompanied by three different parts of day.

    This project was made at METU Budapest, many thank for my teachers for their support, Andrea Brittnek and Ferenc Tepes.

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  • 12/09/18--22:30: Apogeu

  • Design: 43oz.com - Design Studio
    Creative Director: Alex Kodimsky
    Photography: Kirill Zmurciuk
    Project Type: Produced, Commercial Work
    Client: Vinaria din Vale
    Location: Chisinau, Moldova
    Packaging Contents: Wine
    Packaging Substrate / Materials: Glass bottle, Paper Label
    Printing Process: Digital printing, foil stamping, tactile varnish, blind emboss

    Every winemaker has a product in their timeline, which clearly reflects the very spirit of the company and becomes the quintessence of all the work invested in each and every bottle. For the Moldavian winemaking company Vinaria din Vale that wine is Apogeu - an intense blend of Feteasca Neagra, Malbec and Rara Neagra with a limited run of only 4444 bottles. Such a unique product required a special approach, that’s why we’ve focused on creating a label design, which would emphasize the premium character of the drink and the producer’s aspiration to embody all the best they have to offer in this wine.

    Apogeu is a project that every designer dreams about. Without being restricted by a budget, we could integrate a whole range of techniques in this design that allowed to take the label to a whole new level and showcase the product’s premium quality. On one hand, the tempered composition constructed with just black and gold tones, employs a special pattern that transforms the label into a multifaceted and voluminous object. The application of modern post-printing technologies amplify the effect this design has on the consumer, making them look at it from different angles and discover new facets of the design.

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  • 12/09/18--22:31: Elyon Cannabis

  • Agency: SixAbove Studios
    Creative Director: Jason Larche
    Project Type: Produced, Commercial Work
    Client: Elyon Cannabis
    Location: CT, USA
    Packaging Contents: Cannabis
    Packaging Substrate / Materials: Paper, Plastic, Glass
    Printing Process: Digital, Foil Stamp, UV Gloss

    SixAbove created the brand identity and package design for Elyon, an emerging cannabis brand nestled in the vineyards of Sonoma County, California.

    Conceptually this brand was focused on the name Elyon, which is a godly epithet from Biblical Hebrew translating to “most high.” The logomark was created combining a cannabis leaf with the iconic All-Seeing Eye of God, an image often associated with the Illuminati. The rays, typically accenting the Eye, were used as inspiration in incorporating the cannabis leaf. Resulting in a unique, transient mark.

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  • 12/09/18--22:32: Pemberton Valley BeerWorks

  • Agency: Chargefield
    Creative Director / Designer: John Godfrey
    Project Type: Produced, Commercial Work
    Client: Pemberton BeerWorks
    Location: Pemberton, British Columbia, Canada
    Packaging Contents: Beer
    Packaging Substrate / Materials: Aluminum
    Printing Process: Flexography

    Based in Pemberton Valley, B.C., Pemberton Valley BeerWorks is a fourth generation organic family farm, featuring grain to glass beer. The original logo was based on the tractor crossing signs in the area to reflect the brewery's unique farming history, and this redesign refined the utilitarian look into something more streamlined and classic. A monogram was also created using the PV and BW of the initials, a coupling of two letter pairs, unique in the way that they completed each other when overlaid. Designs for cans employed the tractor motif from the logo as well as the diamond shape of the tractor crossing signs that served as inspiration for the brand.

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