December 18, 2018, 11:54 pm
Design:
Lissette BahamondeProject Type: Student Project
School:
ElisavaCourse: Packaging Design Master
Tutor: Eva Minguella
Location: Barcelona, Spain
Packaging Contents: Alcoholic drink
Packaging Substrate / Materials: Glass bottle
Printing Process: Screen printing
Pedrito Coco is a low-cost alcoholic beverage produced in the coast of Ecuador.
This liquor has great popularity within the country and much of this may be due to its iconic character, which has given the brand a personality of its own. The aim of the project was to redesign the image of Pedrito coco, adding the character to a scene that strengthens its tropical and fun character.
What's Unique?
The funny and tropical spirit of the character Pedrito, which has become an important icon of the brand.
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December 18, 2018, 11:55 pm
Design:
agdsgnProject Type: Concept
Location: Russia
Packaging Contents: Beverage Kombucha
Packaging Substrate / Materials: Aluminium
Kombucha is a fermented, slightly alcoholic, lightly effervescent, sweetened black or green tea drink commonly intended as a functional beverage for its supposed health benefits. Sometimes the beverage is called kombucha tea to distinguish the name from the kombucha culture of bacteria and yeast.
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December 19, 2018, 12:15 am
Creative Agency:
Stranger & StrangerProject Type: Produced, Commercial Work
Location: London, New York, San Francisco
Packaging Contents: Gin
Refreshing a classic British brand with longstanding heritage by enriching its brand personality and on pack storytelling.
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December 20, 2018, 9:55 pm
Manufacturer:
Delkor Systems, IncProject Type: Produced, Commercial Work
Client:
TrolliLocation: Saint Paul, USA
Packaging Contents: Candy
Packaging Substrate / Materials: Recyclable Corrugated Board
Printing Process: Digital Printing
Here is the patented Cabrio Case, which acts both as a shipper and a shelf display for Trolli gummy worms! This is a sustainable packaging option, which is starting to take the place of standard brown box shippers and display trays. Delkor Systems, Inc. is a leader in engineering and manufacturing packaging solutions for popular food and consumer products. Delkor designs and manufactures packaging equipment that provides efficient solutions for tray forming of cartons, cases and trays, case packing, shrink-bundled, flat-pad shippers, retail-ready packages, robotic loading, stackable club store trays and other forms of secondary packaging.
What's Unique?
The retail ready nature of this package makes it quite unique! Also, this package is formed from a single piece blank, which helps simplify the forming process, in addition to cutting down on materials.
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December 20, 2018, 9:55 pm
Design:
Box Brand DesignPhotographer: Aroma Leung
Project Type: Produced, Commercial Work
Client: KisKis
Location: Hong Kong
Packaging Contents: Candy, Gum
Packaging Substrate / Materials: Metal, plastic
This project has been designed for KisKis gum product, aiming to target the Generation Z in China market. In order to stand out in a sea of unique faces, these group are seek out creative and unique ways to express their individuality, Focusing on their personality Box designed a series of cool clash supporting graphic to present how creativity and Individuality they are.
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December 20, 2018, 9:56 pm
Agency:
Publicis SloveniaCreative director: Toni Tomašek
Art Director: Kristijan Andoljšek
DTP: Janez Vizjak
Photography: Miha Bratina
Account Manager: Denis Kjostarov, Nika Brodnik
Project Type: Produced, Commercial Work
Client:
MlinotestLocation: Slovenia
Packaging Contents: Fresh capelets, tortellins and raviols
Packaging Substrate / Materials: Plastic
Printing Process: Flexography
Complete rebranding for fresh pasta produced in Slovenia at Mlinotest by Publicis Slovenia. New packaging design for Premium product line Divita which has very representative Red color.
Freshly stuffed pasta Divita is made from selected ingredients according to a recipe, which combines only the best for preparing a fast, delicious and healthy meal. Dough and stuffing of fresh capelets, tortellins and raviols are prepared in such a way that the flavors complement each other and provide maximum enjoyment at every bite, even without any sauce.
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December 20, 2018, 9:57 pm
Design:
Onfire DesignCreative Director: Matt Grantham
Design Director: Sam Allan
Illustrator: Georgina Brothers
Production/Design: Michael Nicholls
Project Type: Produced, Commercial Work
Client: Gibb Holdings
Location: Auckland, New Zealand
Packaging Contents: Frozen berries and fruit
Packaging Substrate / Materials: Plastic pouch
Printing Process: Flexography
Putting family values and love of their produce back into a heritage New Zealand food brand.
Back in 1981, Sue and John Gibb were berry farmers in Nelson, who sold and supplied their produce locally. Thinking about how they could get their berries into the kitchens of more New Zealander’s they came up with the idea of freezing, then packing them so they could be shipped to all corners of the country. That radical idea created ‘Sujon’. Fast forward over 35 years later, the brand is now sold across all of the country and Asia. What they can not grow here, they head overseas sourcing the very best growers to provide them with their produce.
The products are truly amazing, but the retail packaging was dated in comparison to a number of competitor brands, which hindered core brand values and chiller aisle stand out. More importantly, Sujon was perceived as an overseas brand. We were asked to undertake a brand and packaging refresh. Starting with their core family and brand values we cut out all unnecessary messaging, reconnected Sue, John and their Nelson origins to the bespoke brand mark, while making the natural functionality, colours and textures of the produce the hero of each pack. Quirky messaging establishes the teams love of the products, while the back of packs showcases the pride of the Gibb family and the goodness of the products for all Kiwi famillies.
A new lush premium purple brand and consistent pack colours cut through in freezer and chiller aisles - bright, juicy and clean. A fresh new look which captures the love of a pioneering New Zealand family.
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December 20, 2018, 9:57 pm
Design:
R DesignProject Type: Produced, Commercial Work
Client:
SenseLocation: London, UK
Packaging Contents: Multi-vitamins
Packaging Substrate / Materials: Paper, plastic
The challenge was to simply communicate the benefits of a food supplement that has been designed to target specific lifestyles.
If you have a great name use it, a strong simple logo and a friendly tone of voice that tells you exactly what it does, how it does it and the benefits. It's simple to understand, straight forward to shop and easy to see why it all makes total brand sense.
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December 20, 2018, 9:58 pm
Agency:
AIDA PIONEER branding & creativeDesigner:
Dmitry DoroshenkoProject Type: Produced, Commercial Work
Client:
MarkellLocation: Minsk, Belarus
Packaging Contents: Cosmetics
Packaging Substrate / Materials: Glass bottle, Plastic, Paper
Printing Process: Digital printing
Package design and promo campaign for Detox Program from MARKELL. The product is based on volcanic water and the unique complex Bioplasma FA®. It restores the skin and removes toxins.
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December 20, 2018, 9:58 pm
Design:
Katona BarbaraConsultant: Szigeti G Csongor
Photos: Szigeti G Csongor, Katona Barbara
Printer: Digitalpress
Project Type: Student Project
School:
Eszterházy Károly EgyetemTutor: Szigeti G Csongor
Location: Eger, Hungary
Packaging Contents: White Chocolate, Dark Chocolate
Packaging Substrate / Materials: Paper, Cardboard
Printing Process: Digital printing, matte foiling
ChocoGraph is a chocolate series that contains the history of graphic design from the 1900s, Bauhaus.
The brand can be useful for those who prefer learning the history of graphic design in a more playful way. All the pieces are in square format and has two or more collectible cards. One card shows the 2-coloured illustration, and the other one is the replica of the original artwork. In the back you can see a brief description of the era and the styles. We can see a timeline of graphic design if we put these chocolates together. In the sides you can see the era's name, the artist name, and the date. Design universities can also distribute these chocolates for the upcoming students to learn something useful.
Based on my experience a lot of designer student don't want to learn these dry historical texts. That's why I did a sweet chocolate packaging for it. You can eat a piece of white or dark chocolate while you are reading some information.
There are 10 packages and 1 premium package that can be a gift for your best friend. The premium one contains all of the 10 pieces, so it's a perfect gift for a birthday or even for Christmas.
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December 20, 2018, 9:59 pm
Design:
Pasha BarliProject Type: Concept
Location: Russian Federation
Packaging Contents: Beer
Packaging Substrate / Materials: Paper, Glass
In this project i made a beer label design for «Greefo» by micro brewery «Puella Eterna Brewery». «Greefo» is a lager with a small part of wheat, and hopped with varieties saphir and kazbek. For creating a unique flavor bouquet MJ inflorescences were added when the beer was cooking. So that's why beer label looks this way.
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December 20, 2018, 9:59 pm
Design:
OmdesignProject Type: Produced, Commercial Work
Client:
Casas do CôroLocation: Matosinhos, Portugal
Packaging Contents: Wine
Packaging Substrate / Materials: Glass bottle, Paper
Printing Process: Direct printing with high relief and varnish
To promote the wine tourism project of the Romão family, the Portuguese design and advertising agency, Omdesign, created the labelling of these special wines, which have the same name – Casas do Côro.
The goal was to create a design that revealed sophistication through simplicity. Therefore, there were applied a red ribbon and a stamp to mirror the values and the profile of the Romão family, the passion they put in everything they develop, as well as to highlight the exclusivity of these wines. Omdesign believes that simplicity combined with an elegant touch provides a distinguished image, which is a know characteristic of Casas do Côro.
These wines picture the brand's profile and point out their premium touch, especially at the front, where we can find a description of the wine that ends with an inspirational proverb reaffirming the profile of this brand. It says “tu podes, assim tu queiras!” which means you can if you want to. The stamp and the red ribbon are – as well – quality seals, that mark the contribution of two distinctive oenologists well known by their talent.
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December 20, 2018, 10:00 pm
Manufacturer:
MW Luxury PackagingDesign:
Christian ZebitzCopy: Melissa Furness
Photography:
Alex BibbyProject Type: Produced, Commercial Work
Location: Global
Packaging Contents: Bee Book
Packaging Substrate / Materials: Paper, carton board
Across the world, bee populations are in sharp decline. With climate change, habitat loss and pesticides to contend with, many different varieties of bee – along with other pollinating insects such as butterflies and moths – are struggling to survive in the modern world. If this trend continues, it could spell catastrophe for humanity.
Bees and other insects are largely responsible for pollination, the delicate process that sees pollen transferred from the male to the female part of a plant. This allows for fertilisation and the production of fruit and seeds. Worldwide, there are just 100 crop species that provide 90% of our food – and 70 of those are pollinated by bees. In simple terms: the fewer bees in our ecosystem, the less we’ll have to eat.
That’s why this Christmas we’re gifting our friends, customers and suppliers something a little different.
Help us save the bees this Christmas.
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December 20, 2018, 10:21 pm
Design:
GrantipoProject Type: Produced, Commercial Work
Location: Madrid. Spain
Packaging Contents: Wine
Packaging Substrate / Materials: Glass bottle
As our family grows,
we meet new personalities
that turn each project into
a characteristic and unique piece.
We want to reflect these personalities
by means of an animal, and the footprint it leaves in the path
that links to its audience.
We have the deer client, quiet and sensitive.
The fox, with influence and charm. The lion,
self-reliant and powerful. The Wolf, protective
and faithful to its values.
And as they express themselves in different ways,
we wish them Merry Christmas in different ways.
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December 20, 2018, 10:21 pm
Agency:
ThinkBoldStudioGraphic Designer: Hugo Marques
Project Type: Produced, Commercial Work
Client: Licor D'Aveiro
Location: Aveiro, Portugal
Packaging Contents: Blueberry liquor
Packaging Substrate / Materials: Glass Bottle
Printing Process: Digital printing + flexography + foil stamping
This project was the rebranding of a tradition liquor from the city of Aveiro, Portugal.
The client wanted the packaging to look premium but still traditional and authentic, this was achieved with the ornamented label shape, the traditional Portuguese tiles picture in the background, and the stamping foil finishing.
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December 21, 2018, 12:32 am
Design:
RONG DesignCreative Director: Sun Li
Project Type: Concept
Packaging Content: Eggs
Location: Shanghai, China
Packaging design of eggs in the market is pretty much the same. The intention of our design is to break this dull image and express an interesting and attractive approach to the eggs category.
This interesting design connects an interesting pronunciation similarity between the lucky eight from the game of pool and the lucky egg. The shape of the brand new triangle box breaks the old and dull image of previous rectangle one. It not only highlighted the efficiency for storage, the innovative pool like package made it distinctive. The auspicious meaning of lucky eight also created the eggs an attractive personality, which beyond the cold product images. The design breathes a new life to the egg packaging with the same material and the cost.
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December 21, 2018, 2:22 am
2018 is a special year for us. It is the 10th year since starting this website back in 2008 and after our gallery's face-lift in 2017, packaging of the world grew at an awesome rate both online and offline.
Last year, we announced that we reached a record of 8,838 package design submissions, this year we broke that record again with 9,289 entries. We would like to take this opportunity to give a big thanks to all our readers for your support through the years. Here, we present to you the best packaging projects of 2018 in no particular order.
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January 1, 2019, 11:14 pm
Design: Krutika Shah, Shreya Shah, Krishangi Agarwal
Project Type: Student Project
School: Pearl Academy
Course: Communication Design
Location: Mumbai, India
Packaging Contents: Indian Gujurati Cuisine - Travel Food
Packaging Substrate / Materials: Brown Paper, Cloth, Butter Paper
Printing Process: Digital Printing
Gujurati cuisine belongs to the western state of Gujarat in India. It is healthy, tasty and a wholesome Gujurati meal contains all variations of flavours. In India, certain Gujurati dishes have been people’s favorite travel food choice since the longest time because they are delicious to eat, have a long shelf life, are easy to carry and can fill an empty stomach on-the-go.
Musafari is a Gujarati travel food brand which is positioned to the urban Indian travelers who tend to buy snacks and food for travel purposes. The food selection involves four items: Thepla (bread), Chundo (pickle), Khakra (savoury) and Gudpapdi (sweet). These four dishes aim to form a good wholesome meal with different flavors and textures.
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January 1, 2019, 11:15 pm
Design:
agdsgnProject Type: Concept
Location: Russia, Moscow
Packaging Contents: Beverage
Packaging Substrate / Materials: Aluminium
The design is based on national ornaments and symbol.
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January 1, 2019, 11:18 pm
Design: Colony Adworks
Project Type: Produced, Commercial Work
Location: Mersin, Turkey
Packaging Contents: Wine, Liquor
Packaging Substrate / Materials: Glass Label
Printing Process: Serigraphy
Under the "PURE" brand, products such as wine, liquor, Turk and espresso coffee, tea varieties, confectionery, delight, etc, accessories, plate-cup, room fragrance, candles, personal care products etc. will be offered.
What's Unique?
"PURE" Our "high-end" products address the five senses of consumers / people.
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